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By: Jainam Shah

10 (Most Innovative) Digital Signage Solutions Use Cases

Every day we come across numerous digital signage displays and billboards. They are everywhere, from airports and malls to offices and restaurants.

However, from time to time, advertising and activation agencies do something that goes beyond the routine.

10 Most Innovative Digital Signage Solutions

#1 The Highest Goal by Adidas

Adidas launched this campaign in Tokyo, placing the interactive projection 200 meters above the ground.

Users had to download an App to throw the football. The campaign was highly popular and was covered by media outlets across the world.

#2 Anti-smoking Campaign by Swedish Pharmacy Hjartat

Last year in December, Swedish pharmacy Hjartat deployed digital displays equipped with built-in smoke detectors in the streets of Stockholm.

The person in the display used to start coughing as soon as someone smoked near the billboard. This campaign was run with the slogan – “New year, new resolutions,” prompting users to adopt a healthier lifestyle and quit smoking.

#3 International Women’s Day campaign by Women’s Aid

Women’s Aid is a charity working against domestic violence. Launched on International Women’s Day in London, the above campaign depicted a woman badly beaten and bruised.

With facial recognition technology, the billboard was able to account for how many people were looking at it, and the bruises healed accordingly.

The advertisers wanted to convey that taking notice of the issue is the first step towards bringing the change.

#4 NCDV’ Drag Him Away’ Campaign

The National Centre for Domestic Violence (NCDV), UK, also launched an interactive billboard campaign at Euston Station asking people to intervene and stop domestic violence.

For interacting with the large screen and “drag the abuser” away, users need just to scan the featured QR code.

#5 Apolosophy by Apotek

Subway commuters in Stockholm were pleasantly shocked to see this innovative product launch. Ultrasonic sensors were employed to start a video loop as soon as a train arrived near the billboard.

#6 McDonald’s on Piccadilly Circus

This campaign perhaps drew its inspiration from the tourists at the Leaning Tower of Pisa. The idea is simple yet very effective in engaging crowds.

#7 Unbelievable Bus Shelter by Pepsi Max

This one highlights how Digital Signage can be integrated with Augmented Reality to create mind-blowing effects, and increase engagement. People can be seen shooting a selfie video with immersive technology.

#8 Lookup by British Airways

This campaign helped British Airways highlight its long list of destinations.

They placed the antennae on the roof of nearby buildings. The antennae were designed to pick up data from the transponders of British Airways aircraft within 200 kilometers and relay it to an application designed for identifying the flights.

Few more systems were involved in the backend to ascertain the right timing, correct information, and also that the information was displayed only when an aircraft was visible to the naked eye.

#9 Responsive Facial Recognition by GMC

General Motors curated the world’s first responsive facial recognition system that profiled its audience via a small camera.

The DOOH display played a small pre-recorded video, based on customers’ gender, expression, age, composition, and engagement.

These highly-targeted responses seemed personalized to customers, which helped General Motors to engage their customers and bring them more near to their brand.

#10 Miami Heat’s Xfinity Plaza [H3]

Digital signage can add significant value to the aesthetics of any public space. It’s increasingly being employed by architects and designers to create amazing experiences.

The Miami HEAT’s Xfinity Plaza is one great example of how to convert an unused space into a happening hangout.

Verdict

Apart from these, many other use cases changed the way people used to see and use digital signages. If you’re looking forward to building your brand or increase your brand value through digital signages, then you’ve come to the right place.

Credencys Solutions Inc. is a leading web and mobile application development services and solutions provider which has helped numerous businesses in their business growth. We offer Xynage – a digital signage solution suiting varying communication needs for businesses.

Digital Signage Solutions – FAQs

1) What is the benefit of digital signage solutions?

There are several benefits of digital signage solutions. Five major benefits are mentioned below:

  • Increase in revenue
  • Reduce overall advertisement cost
  • Increase customer retention
  • Easy to deploy
  • Fosters innovation

2) How effective is digital signage?

Digital signage is way more effective than traditional posters and banners. It attracts more customers than print advertising. Moreover, it allows you to change your content from anywhere and at any time.

3) Who offers the best digital signage solutions in the USA?

Credencys Solutions Inc. provides the best digital signage solutions in the USA via its product – Xynage. It is a simple digital signage solution that allows you to manage content on-the-go.

4) How much does digital signage solutions cost?

The cost of digital signage essentially depends on the number of screens and backend features/functionality. Higher the features, the higher the price.



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