Now and then, for every business, ad campaigns are bread and butter to grow!
According to a survey, the potential value of the location based service market is close to $20 billion.
By 2017, with skyrocketing use of mobile phones, location targeted mobile ads would make up nearly 55% of total-mobile ad spend, according to BIA/Kelsey.
These geo-services have shortened the gap between customers and businesses.
Recognizing the power of these services, 90% of ad campaigns are using Geo-fencing and geo-targeting as key marketing tools.
However, for an average Joe, these two are similar, but there is a thin line between the two.
Well, geo-fencing and geo-targeting services- it’s all about the game of location.
What are these actually?
Cut to the chase, have a look at how the two differ
1) In Geo-targeting, tailored messages are triggered to users based on their location at a given time, while in geo-fencing same messages are sent to all the users who step inside the virtual fence
Here, this is an example of geo-targeted message sent to people in USA and Holland by Skype in a different way.
2) In geo-targeting, people are targeted differently based on their different needs and interest, while in geo-fencing; there is no such thing analyzed and people of different interests who come inside a particular zone are targeted in the same way.
3) Geo-targeting ends the language barrier. With geo-targeting, brands can experiment with different languages and send message in different local languages to entice their customers. However, in geo-fencing, the targeted information is sent in the same language.
4) Geo-targeting tracks customers where they are and geo-fencing tracks them only when they enter a preset zone.
5) Geo-targeting is done after knowing user’s location while in geo-fencing irrespective of user’s location, messages are sent to those who are anywhere, but in the pre-defined proximity.
Geo-marketing is gaining grounds in every space. Less often, people understand the blurred line between geo-targeting and geo-fencing, which is of prime importance.
Businesses can stand out by combining the power of geo-targeting with geo-fencing.
For instance, via geo-targeting you can send a message to a user regarding a sale going in the shopping mall. When user enters the mall and purchases the item, you can retarget the user with geo-fencing service.
Through geo-fencing, you can approach a user once again, when he is in the shopping mall itself. When a user is done with shopping, send another message to him stating about the discount that he will get for shopping one or more items.
Isn’t it amazing?
Fuel the purchase with a clear understanding of geo-services!