A Brief About Digital Asset Management & Tips To Choose The Right One

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By: Sagar Sharma

A Brief About Digital Asset Management & Tips To Choose The Right One

Digital Asset Management (DAM) system is very useful to manage, store, retrieve, organize, and ingest digital assets. This system lets users find and use the content when they require it. A digital asset is an asset that exists in the digital format and available with the right to use. Some examples of digital assets are digital documents, motion pictures, audible content, and associated data currently stored on digital appliances or in circulation.

A DAM system is useful a lot to centralize and manage the complete control over the digital assets by properly setting up the permissions and providing various access levels to files. This security system lets the design team control who can access files, provide guidelines about where and how to use such files.

What is the Digital Asset Management (DAM) System?

Digital Asset Management (DAM) is a form of information management technology and business process. It also refers to the systems and software designed to help users to perform different processes. It establishes a systematic method to both organize and retrieve digital assets.

Almost every business nowadays needs a centralized place where they can access the entire media assets. A good DAM solution is very helpful to store, manage, organize, distribute, and access digital assets of an organization.

Digital asset management supports users to get the maximum value from successfully creating digital assets like videos and images by making them easy to access, distribute, and organize.

All users of the easy-to-use and quick-to-deploy nature of the centralized digital library can get 100% satisfaction and remarkable benefits. For example, they access digital assets like creative files, images, photos, videos, presentations, audio, documents, and other categories of digital content.

Regular improvements in the digital asset management system design and development encourage many business people to focus on and use modern yet user-friendly DAM systems as efficiently as possible. You can read honest reviews of these systems and decide on how to properly choose and use one of the most suitable digital asset management systems.

To get detailed insights about Digital Asset Management, you must read An Ultimate Guide to Digital Asset Management (DAM).

How Does a Digital Asset Management (DAM) System Work?

The digital asset management process starts with the creation of the digital content in the digital format or encoding such content digitally by using different processes like text or image scanning or digital audio recording.

An appropriate form of indexing is vital to let the asset or file become individually identifiable within the asset inventory. Metadata tags are used for such uniquely identifying digital assets. They provide further descriptions about the digital assets, capture rights, pricing, and permissions for the digital assets.

Appropriate metadata only makes the digital assets manageable, sellable, findable, available, usable, and retrievable. After indexing, digital assets become part of the processes of the business.

What are the Features of a Good Digital Asset Management (DAM) System?

It is a suitable time to be aware of the important features of a good digital asset management system. Choosing the right DAM system on time is very important and based on focusing on its features and benefits in detail. The key features of a good DAM system are as follows.

1. Brand portal

Your brand designer usually cites you about your brand book from the beginning of their mind. But, this is not the same for other members of your team. You have to keep in mind that brand consistency is very important for every consumer to identify with your business.

A brand portal feature assists you to offer brand guidelines in a consistent way along with up-to-date assets to ensure all correctly use your brand and support them to create and publish the marketing material.

2. User permissions

Some categories of digital assets can be accessed only by specific people. You can properly set up user permissions, have complete control over who can access, view, edit, publish, and download your digital assets. User permission is one of the most important features of the best digital asset management system.

3. Advanced search

A good digital asset management system relies on the metadata input to find the appropriate assets with no delay. All the digital asset management systems do not use the same method to browse through the files. Some DAM systems have saved search features. However, other DAM systems have the chance to search for features such as color.

4. Content creation workflow

Effective collaboration between colleagues is based on the creative workflow. You require a good digital asset management system with the appropriate content creation workflow especially when you work with colleagues from other places or external partners anywhere in the world.

You can streamline the collaboration between all departments and improve content production with the content creation workflow feature of the digital asset management system.

Benefits of Digital Asset Management (DAM) System

There are several benefits of a digital asset management system. However, some of these benefits are as follows.

1. The Cost of Lost or Misplaced Work Can Be Eliminated

New digital assets are being created at all times as the continuous requirement for marketing content. It is easy to misplace when you have so many files. A good DAM system virtually eliminates the expenses related to recreating lost materials. Once any digital asset is stored in a DAM system, it is secured and can be easy to retrieve.

You can prefer and use the cheap and best digital asset management system at any time you wish to get rid of all expenses related to the misplaced or lost work. This is because you can access, store, process, manage and efficiently share digital content as planned.

2. Acceleration of creativity and production cycles

The most modern digital asset management tools bring agility and efficiency to content creation. There are so many things that reduce the overall time spent on manual tasks, expediting and improving creative production. However, some of these things are version control, workflow approval functionality, and on-the-fly conversions.

3. Streamlined distribution

An outstanding digital asset management system gives stakeholders the overall details they need. External partners, internal content collaborators, and sales teams can access digital assets in a self-serve environment almost immediately. Any integration with other marketing platforms automates and improves the overall content distribution process across both other systems and channels.

4. Reduction workflow redundancies

A DAM system extends the digital assets’ value via reusing and repurposing them along with the process of providing the entire picture of existing content. It facilitates cross-team collaboration and minimizes the chances of expensive miscommunications.

5. Maintenance of brand consistency and integrity

A DAM solution ensures every team member uses the same and on-brand files. Marketers limit the use of low-quality and outdated file versions by directing everyone to a particular content repository with user-friendly search tools. The consistent use of suitable content is helpful to make certain cohesive brand messaging at the touchpoints of all customers.

6. Permission access

Governance tools let digital asset management administrators control how various user groups can successfully interact with assets. This lets organizations restrict the download privileges on some files and entire access to sensitive content.

7. Increased return on investment

Analytic tools in the digital asset management tools are useful to track who uses which assets in terms of how, when, and where. These data are used to inform the DAM system for system optimization and influencing the significant content strategy-related decisions.

You can explore the basics of the modern DAM systems and make a well-informed decision about how to use such systems and get the highest possible return on investment within a short period.

How to Choose the Right Digital Asset Management (DAM) System?

Almost every business nowadays enhances its efforts to deliver customized, responsive, and engaging experiences for its customers. They efficiently use digital content regularly. They reap benefits from the digital asset management solutions and ensure that such solutions become the main priority for their business to manage the increasing volume of content, automating processes, and streamlining content for quality and efficiency.

The best digital asset management system supports different solutions like campaign management, eCommerce, and web content management through the management of the omnichannel brand as well as rich media content across different channels.

You may get confused with different DAM systems and search for how to choose an appropriate DAM system. You can consider the following things and decide on a suitable digital asset management system.

1. Implementation

A DAM plays a leading role to enhance brand consistency across campaigns and channels. It serves so many roles inside and also outside of the business. It must support the maximum automation for managing the local and global versions of digital assets, different renditions of digital assets across channels, and the complete integration with the important systems of engagement.

You can contact and discuss with experts in the modern DAM systems right now. You will be eager to be aware of the overall significance of the digital asset management system implementation-related issues and decide to buy and use the suitable DAM system hereafter.

2. Integration

A DAM solution must integrate well with the available infrastructure of the business. It has to be easy for the complete and creative workflow along with other things like approval, version control, and collaboration.

The best digital asset management system must let users reap benefits from the deep integration with the overall campaign management, marketing technology platforms for improving the marketing agility, and marketing automation in a successful way.

3. Management

An outstanding digital asset management system must offer the deep capability to manage a diverse set of digital assets efficiently at less hassle and reduced cost. It is a creative innovation lab for the marketing and sales team. It has to reduce the overall time spent searching digital assets, streamlining the approval processes, providing very good visibility of current status, and enhancing everything to collaborate better with external stakeholders.

4. Infrastructure

A digital asset management system has to be compatible with existing and modern infrastructure such as cloud and mobility to avoid unnecessary expenses in the long run. The modern and upcoming digital asset management systems take advantage of the cloud as well as mobility to make the overall access and sharing processes easy among every member of all teams regardless of their time and location.

5. Security

The first-class digital asset management system has to provide robust security, workflow capabilities, metadata, and other security-related things together with the scalability for supporting and adding n-numbers of assets.

All business people like to secure their business in different aspects. They understand the significance of securely storing, accessing, and processing digital assets. They find and use every chance to enhance the business and achieve the goals about the business development one after another.

6. Rich media capability

Rich media is created in a large quantity in recent years. The first-class digital asset management system must provide absolute support for images, videos, and audio files with the complete format conversion nature and preview and editing facilities on images and rich media to support cross-channel and responsive digital experience in our time.

7. Adoption

The digital asset management system has to be adopted easily by both external and internal teams with role-based accessibility. Every business with a good DAM system can enhance its operations in all the possible ways.

A successful DAM system empowers every team for better asset reuse, reduces the number of assets created, but not at all used, and avoids duplication of the complete effort and rework. You can research the basics and modern facilities in the digital asset management systems of a very good reputation. You will be happy to decide on and use one of these systems according to your requirements.


A good digital asset management system has core functions surrounding how digital assets are stored, retrieved, shared, and other things like cloud storage and brand management-related things. It lets creative workflow automation, usage tracking, archival and backup, eCommerce, and other things.

You can research the basics and complex things about the popular digital asset management systems one after another.

Guidelines to choose and use one of the most suitable digital asset management systems give you eagerness to make an informed decision and start using the effective DAM system and make your work easy.

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