Digital assets are a crucial part of any organization. It helps them to attain maximum user engagement by offering rich media files such as images, videos, user guides, etc. Read out this Digital Asset Management guide to discover all the DAM-related aspects.
You might be managing all your digital assets in disparate systems. And, if you are practicing it for a long time that means you might be comfortable operating in that way.
But, are you aware of what you are losing by not considering centralized digital asset management?
I am sure you have no idea about it.
With the right Digital Asset Management (DAM), you can provide better customer services, create omnichannel experiences, and drive scalability within a specified time to attain remarkable expansion and substantial business growth.
Also, DAM manages all digital assets such as images, videos, documents, graphics, and other media files in a single location to allow you to reuse the data while creating new marketing material for your business.
In this post, we are going to explore each aspect of Digital Asset Management. Some of them are known to you and some of them are not.
Have a quick look at the points we are going to cover in this blog.
The journey seems pretty long. So, shall we get started?
- What are Digital Assets?
- What is Digital Asset Management?
- Why is Digital Asset Management important to organizations?
- What are the benefits of Digital Asset Management?
- Who needs Digital Asset Management in an organization?
- Which industries require to implement Digital Asset Management?
- 14 Core features and functionality of Digital Asset Management
- 6 Types of Digital Asset Management Systems
- 4 most common Digital Asset Management use cases
- Real-time user stories of Digital Asset Management
- 9 Best Digital Asset Management practices from experts
- How Digital Asset Management contributes to your business?
- Do you really need Digital Asset Management?
- How to select the right DAM system for your organization?
- 5 Top Digital Asset Management platforms
- How Digital Asset Management helps you maximize ROI?
What are Digital Assets?
The definition of digital assets keeps changing as more and more things go digital. It varies from source to source.
Usually, digital assets refer to images, videos, and other media content that represent a brand.
In addition to that, we can use the term digital asset for the digital knowledge base such as guidelines, training courses for new employees, books, and more. Along with that, documents, software, and many other things that hold considerable value for a company can be considered digital assets.
Here’s the list of the most common digital assets
Videos, photos, graphics, text documents, PDF files, audio files, spreadsheets, patents, slide decks, logos, animations, illustrations, audiovisual media, electronic mail, websites, etc.
You might have some assets that are not digitized from the beginning but later on, you need to turn them into digital format. For instance; you create a book and newspapers in printed form and later on you can turn them into digital files using the different digital publishing software available in the market.
What is Digital Asset Management?
Digital Asset Management (DAM) is a platform that allows brands to store, organize, find, share, publish, and retrieve digital contact. It allows you to create a centralized digital library that is accessible by internal and external stockholders.
You can enable your employees, partners, clients, vendors, and others to control your digital assets including photos, creative files, videos, documents, presentations, audio, and more.
Implementation of Digital Asset Management (DAM) helps organizations to drive efficiency in distributing content across the organization. It is a single source of truth for your media assets where you can allow your internal and external users to store, manipulate, share, and analyze all the branded content.
Considering a full-scale DAM solution for your organization, you can address several business challenges like
- Asset duplication
- Poor asset performance
- Misplaced assets
- Lack of brand consistency and version control
- Underutilized and waste assets
- Unintended sharing or misuse of unapproved assets
- Time-consuming asset search
An advanced DAM solution can be integrated with any existing enterprise software and third-party applications used within your organization to work seamlessly in your existing workflow.
Before implementing a DAM solution, it is highly essential to plan taxonomy – the system of metadata and keywords. It helps brands effectively organize all media files so that the search for a specific file becomes simpler and faster.
Why is Digital Asset Management important to organizations?
Streamlined file repurposing and creation
Leverage the flexibility to create an asset once, edit the existing assets, and distribute the required assets rapidly through multiple output channels by developing a robust DAM solution. It streamlines file repurposing and creation for you.
Reduced file search time
DAM allows you to use metatags for each asset file. It simplifies the life of users as they find what they need faster. Also, it eliminates the requirements of recreating unfound assets.
DAM makes it easier to collect, interpret, and manage data from various sources. Empowering companies with powerful analytics, the solution allows them to make accurate predictions and take effective business decisions.
Enhanced brand consistency
DAM is highly used by companies specializing in content production and marketing teams. Enabling all your specialists (both internal and external users) with the same material, you can easily maintain brand consistency and style across all the different sales and marketing channels you are using for brand awareness and promotion.
DAM allows for smoother and faster data distribution and facilitates a set of tools for managing tasks such as assigning tasks to enterprise individuals, setting up deadlines, and more. It helps you to define the responsibilities of everyone and improve the collaboration amongst colleagues and teams who work remotely.
Digital Asset Management solution saves a lot of time for your employees that they spend on searching for the needed assets and eliminates most of the additional tasks related to finding an asset.
When a file cannot be found, we either upload the old file one more time or create the new one. It eats considerable working hours of your team and creates a duplicate file in the system.
While managing digital assets in the DAM, you can find your required asset data easily and quickly.
Better collaboration and streamlined processes accelerate product time-to-market, updates, ad campaigns, etc. It helps you gain a competitive edge and improve products by considering customers’ feedback.
Provide a highly efficient workflow
Introducing automated workflows, DAM allows teams to keep projects moving forward and sends alerts to the stockholders so they can achieve their targets to meet deadlines for approvals and reviews.
Simplified license compliance
Now when you have all the assets in front of you with all the required information, it becomes easy for you to check the compliance with licenses that might have expired or changed. It keeps you updated with the required renewal of the documents.
What are the benefits of Digital Asset Management?
Digital Asset Management Development most commonly known as DAM has offered valuable business management techniques and reach techniques are highly preferred by the businessman who can easily organize, manage and share the information collected for marketing purposes.
Digital Asset Management is mainly useful in managing business activities that help in getting the attention of the end users and managing the business financially by keeping the operational costs in control. It offers a set of benefits while managing digital content letters discusses the advantages in brief:
1. Management of resources
DAM offers the best tools & techniques that help in digital Asset Management. It helps in collecting and organizing the data in a creative format. The organized data can be utilized by every professional working in the business organization.DAM offers the best techniques that maintain the intuitive hierarchy and store the assets perfectly well. It awards repeated entries of the data as well as the safety of data.
2. Useful metadata
Digital asset management tools categorize the information and organize it in the form of metadata. The metadata can be effectively used for brands and business promotional activities. DAM allows access to information at a high speed which is the main advantage.
It allows accessing hundreds of files and thousands of pages with ease and as per the specifications. The metadata can search the particular information and data relating to digital assets. You can make use of keywords to be tagged while searching the data.
3. Integrity & consistency
When handling multiple digital assets, the tools of DAM remain well-focused and consistent. It can allow outdated assets to be a part of the brand image building. The low-quality assets are also considered outdated.
DAM always looks for creating a brand image of the company by having a professional and harmonious approach. Integrating various tools and techniques, consistent efforts for brand building are made. According to a recent report, consistent brands are in demand by 20% more than inconsistent brands.
4. Higher efficiency
DAM offers a set of the most modern tools and the most effective techniques to be used and it helps quick search functionality, reuse of digital assets, and prompt decision-making. The digital assets establish the content by adding a graphical effect. It allows the metadata to be stored centrally. It can be allowed to be used for various functionalities such as quick search and re-usage of assets.
To boost efficiency and capability DAM doesn’t allow one-off design requests. The focus will be on creating new designs that can be duplicated from the already available designs.DAM offers the assets to be shared among the employees and displays them in real time.
DAM offers internal security and it can allow authenticated users to access the assets. Digital asset management makes sure that permissions should be given to the users at different levels while accessing the assets, tools, and designs. The DAM system also sets expiry dates and sets limits on access to the employees. It makes the marketing team members feel relieved because all the assets remain well secured.
6. Usage analytics of assets
The assets analytics is useful in keeping the track of every asset and design. It makes it easy to understand that the assets are highly useful in marketing campaigns. The performance and usefulness of the assets help the management and the team members in making business plans & strategies.
7. Scalability of assets
Digital assets make the business effective and it also enhances flexibility while using various resources for business management. DAM also focuses on every activity of the business and makes the business run smoother.DAM offers equal benefits to small, medium, or bigger-sized business organizations and also helps in managing the business well.
8. Enhances the creative skills
DAM with its highly powerful business management skills can allow various effective techniques to be used. DAM offers various digital assets and creative designs to be a part of marketing complaints and can be used for effective business operations. DAM shares a significant part of the information among the other employees and departments and it gets beneficial for the business.
9. Reduces the cost of marketing
It is the main benefit of DAM that it keeps the marketing budget lower while planning and executing business promotional activities and while managing the business successfully. It offers a centralized approach and it allows important data to be shared as required.
10. Higher marketing turnouts
DAM tools and techniques help in expanding the business and extending the customer network. It manages businesses of different sizes by offering the most suitable business techniques and marketing activities. The business will grow consistently and will get support from the local market and new customers.
Who needs Digital Asset Management in an organization?
Sale and marketing professionals
By implementing a Digital Asset Management solution, you help sales and marketing teams drive efficiency in their day-to-day operations.
Marketing and omnichannel professionals can create and store the different types of marketing material in the DAM system.
The sales team can be sure that they access the approved assets only and use them for their sales pitches. This helps them make sure the delivery of targeted and creative assets to the end clients.
Product managers coordinate internally using the DAM to create marketing materials and gain authorizations from suppliers.
Digital Asset Management can be easily integrated with Product Information Management solutions, internal apps, content management systems, marketing resource management tools, product management tools, etc. It helps eCommerce managers to transfer the products in the webshop seamlessly.
Graphic designers of an organization can access DAM to upload new assets and access the already uploaded assets as and when required. Integration of creative tools like PhotoShop, Illustrator, etc. becomes easier that eventually increases the overall productivity of designers.
Communications managers are using the DAM to operate a press portal and automate the press release publications on the website.
Digital Asset Management is used by different teams of the organization including metadata managers, asset owners, archivists, and DAM managers. Based on the requirements of different teams, IT professionals need to configure the DAM system and assure their ingestion with proper information.
The IT team can assure the involvement of the right media asset-related data in the integration of DAM with other assets as well.
Moreover, DAM frees up the IT team, abolishes the FTP server, ensures compliance with security regulations, and unloads mail servers.
A good DAM solution works as a centralized repository of all the documents for the documentation managers. They can share the same documents across the organizations and with all the employees by providing access privileges.
Which industries require to implement Digital Asset Management?
Education institutes can implement Digital Asset Management to create targeted and customized communications quickly as well as use the material to outreach alumni or students. DAM also allows them to share event updates on varied educational platforms to gain acknowledgment and attention.
Marketing and advertising
DAM allows marketing and advertising agencies to automate product tasks so that they can create and share creative assets with their end customers securely.
Retailers that aim to improve customer engagement consider Digital Asset Management solutions to create more personalized and targeted communications that empower the loyalty and relationship of customers with their brands.
DAM allows you to repurpose assets more easily. So, government agencies distribute creative materials quickly to the constituents in their regional languages.
DAM simplifies the approval process of newly developed campaign assets for digital agencies. The solution provides extensive support to the agencies to access brand guidelines, lifestyle images, and logos to use as an integral part of campaigns.
Publishers can leverage the proofing and approval capabilities of DAM and convert assets into different formats quickly.
Media, Entertainment, and Sports
Digital Asset Management allows the brands of these industries to ensure brand consistency and maintain brand control.
Implementation DAM helps the packaging team to store and manage the packing assets in a centralized repository. It assists them to create and access updates with speed and agility.
14 Core features and functionality of Digital Asset Management
1. File management
Digital Asset Management contains the feature of file management that allows business administrators to store, edit, and share digital assets that include videos, graphics, documents, and audio files from an integrated and centralized location.
The Asset Search feature is the most robust and valuable component of file management. Specifically, it facilitates locating assets and quick search features that help users avoid recreating missing assets.
2. File access and sharing
It allows for the secure sharing of files across internal and external teams. You do not need to depend on CDs, shared servers, FTP, or send attachments via email. For access controls, DAM allows you to configure permission levels.
3. File search
DAM enhances the file search through the categorization and retrieval of AI-based tagging and metadata.
4. Workflow automation
Considering Digital Asset Management, you can get access to the exclusive functionality that streamlines the production and creation of assets by replacing the manual process completely and establishing an automated workflow.
The automated workflow feature of DAM enables the facility of project tracking. It helps business administrators with an assurance of project completion. Parallelly, it also ensures that no approval or proofing process is missed at any level.
5. Simple asset organization
DAM allows you to store and manage the assets in a centralized repository and share it with your internal and external stakeholders. You can organize the assets in folders, subfolders, permission-based, and collections as per the defined access control rules.
6. Digital publishing & distribution
DAM can be easily integrated with different applications or software as well as multiple output channels. So, you can distribute and publish digital assets on social media platforms, third-party distribution services, marketing automation solutions, content management systems, and so forth through advanced Content Delivery Networks (CDNs).
7. Rich media asset management
The media asset management feature focuses on managing images, videos, and audio files in both digital and analog formats. It allows organizations to store rich media assets including dynamic online ads, downloaded apps, and streaming videos.
Using Digital Asset Management, it becomes easy for you to update, store, tag, and run analytics on audio, video, and image files. It allows you to get video and image previews.
An advanced DAM also supports almost all file formats including PDF, JPEG, PNG, GIF, PSD, FLV, WebP, FLIF, HLS, documents, and more.
8. Remote proofing and approvals
The assets are easily available to collaborators to edit, review, and approve quickly at any time from anywhere. DAM digitizes the approval process which saves a lot of time and effort for the partners for performing the redundant tasks of sharing and approving drafts manually.
This process is possible to perform from remote locations so the team members who want to perform the approval and proofing process from a distance can easily do it.
9. Brand management
Leverage the features of brand management to manage your brand integrity efficiently. Actually, it is a by-product of digital asset management. It ensures the message, tone, and voice of brand assets across different delivery platforms and in multiple languages.
Harnessing the extensive potential of DAM, companies can gain maximum return out of the time, effort, and money inserted into marketing and communications.
10. Version control
DAM verifies the right version of those assets that are in use. It also allows for retention and tracking of version history.
Offering functionality like collaboration, Digital Asset Management empowers the teams and users of an organization to work together for asset development.
Implementation of the DAM not only stimulates collaboration across the groups but also increases productivity, drives efficiency, and enhances cooperation. Moreover, the feature of collaboration allows your team to create a project in real-time more often.
12. Marketing operations management
With the marketing operations management features, you can optimize the marketing activities that involve analytical content management and strategic planning. Organizations can use this feature of DAM in planning, managing, and analyzing the markets for their brand and the response of their customers. Eventually, marketing operations management ensures the companies attain brand consistency.
13. User access and authentication
Security of all digital assets is the prime responsibility of every system and user. DAM enables organizations with advanced layers of protection against data breaches. Administrators of the solution can set up permission-based access for the different users based on their department, role, location, and other criteria.
14. Metadata editing
To make the asset file search quicker and easier, Digital Asset Management provides the metadata editing feature to the users. It is more efficient to work with legacy metadata schemas. Allowing users to customize and edit the asset metadata, DAM helps companies to simplify their searches and make sure that the brands generate expected results.
6 Types of Digital Asset Management Systems
When it comes to selecting the right type of DAM, you have multiple options to choose from. Well, we provide you with a brief about the different types of DAM systems to help you to pick the most suitable one. So, let’s start.
1. Cloud/SaaS-based DAM
This is a widely used and highly advanced DAM technology. Most organizations prefer the cloud/SaaS-based DAM platform that enables you with the benefits of cost-effectiveness, least maintainability, and scalability.
Key considerations of Cloud/SaaS-based DAM
- A web-based solution interface makes it easier for your team to use and learn the system.
- User authentication is quite simple. You can easily add or remove any user with no intervention from the in-house IT team. It also enables vendors and partners with quick access to digital assets.
- As the solution is web-hosted, deployment of it is easier and faster.
- It required no hardware integration. So, cloud-based DAM is the most cost-effective option for you. You can also consider a subscription model to operate effectively.
2. On-premise DAM
Are you a company that needs access to the extensive DAM features? If yes, then on-premise DAM is the right option for you to pick. Have a look at the essential information on on-premise DAM.
Key considerations of on-premise DAM
- On-premise DAM requires IT maintenance and management to take care of security updates and system backup.
- On-premise DAM solutions do not fully depend on internet connectivity. So, it eliminates the risk of downtime in a situation like an outage.
- You can get support for the custom functionality in the on-demand DAM. Of course, you need to pay extra for that.
3. Hybrid DAM
You can opt for both cloud/SaaS-based DAM and on-premise DAM by considering Hybrid DAM.
For instance; you can manage marketing material and financial records in the Hybrid DAM which enables you to the benefits of the cost-effectiveness of the cloud-based DAM and higher uptime of the on-premise DAM platform.
Key considerations of Hybrid DAM
- Providing asset access to the vendors and partners is simple
- The DAM vendors manage all system backups, maintenance, and all upgrades seamlessly.
- Hybrid DAM solutions do not fully depend on internet connectivity. So, it eliminates the risk of downtime in a situation like an outage.
- As the Hybrid DAM contains a few cloud abilities, it matches your lower budget requirements too.
4. Dynamic DAM
By implementing Dynamic DAM, organizations maximize asset value, optimize visual experiences, and streamline asset workflow across all the different touchpoints.
Key considerations of Dynamic DAM
- The single cloud platform provides a cloud-scale architecture that enables the brands to higher performance of the system.
- Allows for API integration with different tools like Product Information Management (PIM), Content
- Management Systems (CMS), and other project management tools
- Helps you improve customer experience by creating contextual digital content and delivering it through the DAM.
- Dynamic DAM automates the process of creating multiple versions of videos and images with no dependencies or delay.
- Allow your creative, development, and marketing teams to collaborate seamlessly on the DAM to maximize the value of assets.
5. Open-source DAM
There are many open-source DAM platforms available in the market. They come with zero licensing costs. So, all you need to pay for is the implementation and customization of the platform. This definitely addresses your budgetary constraints.
Though it is cost-effective, it doesn’t mean at all that you need to compromise on features and functionality. By selecting the right DAM platform like Pimcore that covers all the basic and advanced features, you can build a robust solution. Moreover, you can easily integrate it with your existing enterprise systems and third-party applications.
The modern open-source DAM solution contains modules like workflow management, digital asset delivery, digital asset consolidation, metadata management, asset portal extensions, and more.
6. Paid DAM
Apart from the open-source, the rest including cloud-based DAM, Hybrid, Dynamic, and on-premises are paid platforms. The price may vary as per the features and effectiveness of the platforms.
4 most common Digital Asset Management use cases
1. File management
The widely experienced use case of DAM is file management. Digital Asset Management solution stores, manages, and catalogs videos, images, and other media assets. It allows you to search asset files by title, keyword metadata, and descriptions. DAM enables you with customized file management systems according to color, branding, and font preferences.
2. Enterprise brand management
The brand is not merely a logo. It is a perception of people about your organization that they have created through the interaction with your brand. Through effective brand management, you can gain higher business values. While poor brand management leads to customer loss, slow business growth, and lower sale.
DAM helps you tell your customers a consistent brand story by distributing media assets such as ads, presentations, videos, images, and other marketing content. Using Digital Asset Management, you can manage your brand well, connect with your audience effectively, and gain a competitive edge.
3. Creative workflow management
The asset creation ability of DAM plays a vital role for the brands that operate in an omnichannel and distributed way. The design and marketing teams can store and use digital assets across different media types with a simple conversion process.
Some of the DAM solutions are not so advanced when it comes to design creation. So, designers create the artwork with advanced design tools and store, manage, and organize them in a Digital Asset Management solution.
Though the DAM doesn’t provide any graphic design tool or creative suite to designers, it helps in the asset creation process by covering assets in appealing forms.
However, DAM streamlines marketing operations significantly by working as a centralized repository for the varied components of marketing campaigns.
4. Product marketing management
A robust Digital Asset Management with an advanced product database can capture detailed specifications, weight, SKUs, product data, and distribution channels. You can also link the DAM to different product literature such as branding material, packshots, and advertisements. Product marketing management is ideal for managing and sharing product information with distributors and retailers.
Real-time user stories of Digital Asset Management
Before Digital Asset Management implementation
Kenmare is used to manage the large volume of digital assets in disparate systems across multiple locations. There was no easy way for sharing, tagging, and tracking all the assets.
When they want to add media assets to a Product Information Management solution, they need to perform a manual search for the assets from the different systems and add them to the PIM.
It was a time and effort-consuming process for the Kenmare team.
To learn about this use case in detail, visit Kenmare.
After the Digital Asset Management implementation
Digital Asset Management implementation allows Kenmare to store and manage product images, documents, PDFs, excel sheets, and other product-related documents in a single platform.
Kenmare implemented Pimcore-based DAM which was quite easy to integrate with their PIM solution. Integration of PIM and DAM solutions streamlines the process of adding the required media assets from DAM to PIM.
Before Digital Asset Management implementation
IronList is in the business of importing and export of heavy equipment and machinery. They used to manage the data in local computers in different folders. They were looking for an effective way to store, manage, and organize the media assets of heavy equipment and machinery products.
After the Digital Asset Management implementation
Integrating Digital Asset Management in the web portal, IronList has simplified the storage and management of every digital file in a well-organizational and logical folder structure. Integration of the Category Image Management feature allows the client to manage the images under the relevant categories.
To learn about this use case in detail, visit IronList.
9 Best Digital Asset Management practices from experts
1. Audit your assets
Before moving ahead with the Digital Asset implementation process, you need to collect all your existing assets from the different locations and create a comprehensive inventory of them. You need to analyze all the assets to get clarity on
- What assets do you have
- Who is accessing the assets
- Who creates new assets
- What assets are being used for
- Where assets are stored
Without the above-listed information, you cannot have an effective transition of your digital assets in the DAM.
This information is also required to define your DAM objectives and select the right Digital Asset Management solution with suitable features for your workflow.
For instance; if you have a large volume of media assets including videos, images, etc. that you want to distribute across multiple output channels, DAM implementation enables you with the built-in distribution that is an invaluable productivity tool. Also, the solution provides approval and workflow capabilities to ensure the quality of the assets.
2. Integrate DAM into your workflows
Implementation of DAM definitely changes your existing workflow as you set the new system as the center of your asset use. All the users who need to access the solution are required to be trained on how to use the new solution.
Also, redefine your access procedure to make sure productivity does not get affected negatively.
Ensure the new workflow is proficient to identify
- Who is notified of use or changes
- Acceptable file sizes and formats
- How files are accessed, saved, and modified
- How to track requests or changes
3. Leverage analytics
Some of the DAM solutions come with built-in analytics and enable brands with plenty of meaningful information. Companies can make informed business decisions about digital asset production.
Apart from that, with DAM, it becomes easy to find the asset you need at any point in time. You can also track who used an asset, for what purpose the asset was used, when it was last used, etc.
Modern DAM platforms contain the capabilities of Artificial Intelligence that help users with identifying, recommending, and tagging the value of assets.
So, whenever you need to create new digital assets, utilize DAM analytics to get insights about what media assets your marketing and sales teams are using the most. You can also have a quick audit of your existing assets to identify the gaps and define what is needed.
4. Standardize meta-tagging and naming conventions processes
To gain maximum benefit from the DAM’s search capabilities, you need to define a consistent and clear protocol for creating metadata and categorization of digital assets. By establishing a uniform process for tagging and categorization of assets for each user, you can enable the users with the required information on the fly.
Do you want to know how to define categories or meta-tags for your digital assets?
Here’re a few popular tactics to consider while categorizing or creating meta-tags for the asset file. You can use
- Campaign name
- Keywords or other tags
While considering dates as the file names for proper categorization or meta-tagging, make sure the date format is consistent. You can either use a particular date or a range of dates.
Considering the categorization and meta-tagging, you can leverage a highly organized, searchable, and refined database of assets.
5. Collaborate within DAM
One of the biggest benefits that you can leverage from implementing the DAM solution is it allows your teams to collaborate in context. Instead of relying on email communication that requires endless streams of back-and-forth, the built-in collaboration tools of DAM allow your team to communicate about assets in real time as they are being created, edited, and used.
6. Consider access control and alerts to avoid copyright issues
If you want to manage rights-managed stock photos procured for specific campaigns with security, DAM allows you to restrict access to only a few team members who need to access and use them. This helps you reduce the chances that an asset is being used for a non-approved purpose. This eventually decreased copyright infringement issues significantly.
If your DAM solution contains the feature of Alert, configure it in your solution so that the authenticated user whose license is expired can get intimation in advance. So, they can take the required actions to renew their license if needed.
7. Introduce role and permission-based access
In most organizations, varied professionals from different departments are allowed to access digital assets. Introducing role and permission-based access to the DAM, you can leverage
- An added layer of security
- Make DAM easier to use
For example; your different teams are working on multiple campaigns. You need to provide access rights to certain team members who are involved in a specific campaign. DAM allows you to provide access to the limited users who are involved in the specific campaign. So, only authorized users can access the assets related to that campaign.
DAM allows you to prevent users from accessing digital assets that are not approved yet for use or are currently under development.
Utilize the versioning capabilities of DAM that involve check-out and check-in functionality that ensures your teams that they are using the latest and approved version of every asset.
8. Automated workflow
Automation is the key requirement of every business these days.
Do you want to know how Digital Asset Management automates the manual and redundant processes of asset management?
Modern DAM solution contains the Workflow Engine to automate the varied processes of digital asset management. It saves considerable time and effort for your team by automating the tasks like converting images into different file formats, distributing the media assets across multiple output channels, and more.
9. Asset versioning
Over a period of time, companies accumulate multiple versions of digital assets. These versions could be related to marketing campaigns, branding, and others.
DAM allows you to manage the assets by creating versions. While creating the versions make sure that all versions are preserved and that you can distinguish between the versions. The easiest way to maintain versioning is by applying numbers for each version. For example: v1.0, v1.1, etc.
How Digital Asset Management contributes to your business?
DAM systems offer the most effective solutions to all types of problems that do not control the assets properly.
Following the given steps will help you to organize the assets and also the users.
DAM defines various hierarchies and allocates the tasks. It allows effective work slow that streamlines the entire system.
Restricting access and permissions
DAM keeps track of every activity including sharing of assets among the employees. That it can be secured well by offering restrictions to access. Individuals are given permission based on time duration.
Effective usage of metadata
Metadata can be effectively used by setting tagging and also managing the Asset information conversion. The designs in form of text images, audio, video infographics, and other types of data can be used in the marketing campaign.
Every user can be offered training to make use of DAM services. The users should understand the various techniques for managing and sharing assets.
When you decide to buy the system or when you subscribe to a useful model. You can choose the best suitable model for your business. You can change the system according to the requirements of your business requirements.
Do you really need Digital Asset Management?
Undoubtedly, the DAM enables all organizations with robust features and functionality that drive tremendous value by streamlining the asset management processes for an organization. Still, the companies need to analyze, do they really need to implement a Digital Asset Management solution.
Rather than just putting blind trust in the solution provider, as a business owner, you need to identify and understand the needs related to asset management within your company.
I would like to help you by suggesting in which situation you can consider a DAM solution.
- Tracking marketing projects seems difficult to your teams
- Complex asset approval and version creation process
- Uncertainty whether your different teams use an approved version of the asset
- The problem in finding assets and utilizing them one time one
- Uncertainty about the use of digital assets by external partners
- The problem in converting digital assets into the different formats needed for varied campaigns
- You need to create too many versions of assets or have version control issues
- If your teams need to collaborate from remote locations
- You require regular downloading of media in different formats and sizes on the fly
- If you have confusion related to user permissions/access
- You are losing 5 or fewer assets annually
- You have budgetary constraints for investing in an enterprise-class DAM solution
- Digital assets being used are not brand-consistent
- The free solutions such as Google Drive or Dropbox or Box, etc. that you are using don’t have the functionality you need
- There is difficulty in tracking how assets are used and by whom
- Constantly increasing number of delivery delays and missed deadlines
- Manual process for sending out assets
- You do not want to appoint any resource for an Asset/Metadata Manager role
- You are dealing with errors or discrepancies in distributed creative
- You are losing 30 or more assets annually
- Your DAM requirements are not handled by your existing document management system well
- You need to deliver contextual content to different audiences across multiple channels
- You have too long approval processes
- You are using a DAM of a digital creative agency by paying them the required proportion
- You are having creative assets that are primarily text-based
- You are using a web CMS that allows you to resize, upload, and publish images and other assets
- Your marketing team produces large volumes of marketing content
- You realize that you are purchasing too many new assets
How to select the right DAM system for your organization?
To select a suitable DAM, you need to consider different aspects. Here’s the process you should use to choose the best one.
5 Top Digital Asset Management platforms
Pimcore is one of the most reliable digital platforms that enables you with six different frameworks. One of the most essential frameworks of Pimcore is Digital Asset Management.
It allows brands to leverage centralized management of all your media assets such as images, videos, documents, graphics, and other media content. It enables organizations with the benefits of attaining brand consistency, creating a compelling customer experience, and removing data Silos.
Key features of Pimcore’s DAM
- Digital asset consolidation
- Metadata management
- Workflow management
- Digital asset delivery
- Works with any file type
- Image and video conversions
It provides a set of enterprise-class solution features such as Enterprise Metadata, Pimcore Direct Edit, Brand Hub & Asset Sharing, Asset Experience Portal, Enterprise Print Publishing, and Microsoft and Adobe Integration.
2. Adobe Experience Manager
Adobe Experience Manager is a cloud-native DAM platform that allows companies to manage thousands of digital assets at any scale. Being a robust and feature-rich DAM platform provider, Adobe Experience Manager enables users with features like asset automation to utilize AI capabilities to automate the process of asset distribution, file tagging, image cropping, and more.
Adobe allows the brands to perform the varied asset management tasks in minutes that usually take hours to be completed.
Key Features of Adobe Experience Manager
- Asset collections
- Brand portal tools
- Asset check-out
- File version history
- Multilingual asset management
- Asset insights
- Support for advanced file types including panoramic, AR, VR, 3D, etc.
Bynder is a renowned digital asset management software used by popular brands such as Canon, Spotify, Puma, etc. You can automate creative workflows with annotations, customizable approval paths, and versioning.
It allows users to create marketing content by leveraging easy-to-use brand templates. Moreover, Bynder supports third-party integration such as Google Analytics, Magento, and more.
Key features of Bynder
- Intuitive filter
- Access and usage permissions
- File sharing
- File downloading in varied format
- Automated content distributions
Bynder enables you with the advantages of an organized and easy search for the files, control usage, and access rights, quick sharing of files externally and internally, download your files in the desired format, and automated distribution of content across multiple customer touchpoints.
Canto is the pioneer in the Digital Asset Management domain. It was founded 25+ years ago and during such a long journey they have grown its DAM platform extensively to meet the changing market needs and customers’ requirements.
Canto DAM is used by many leading organizations including NASA, United Airlines, Harvard University, etc. It allows the users to add digital assets by creating folders and albums and organizing the different files such as documents, presentations, videos, images, and other types of file formats automatically.
Key features of Canto DAM
- Advanced search tools
- User permissions
- Security features
- Custom shared libraries
- Visual previews
- Collaboration tools
- Reporting, and more…
Cloudinary is considered the best Digital Asset Management platform by 6000+ businesses. Peloton, Lyft, Petco, Under Armor, Sony, Whole Foods, and many other brands have trusted and utilized the platform.
Well, the platform is paid. You are allowed to access the limited features of Cloudinary’s DAM platform for free. To use the advanced features, you need to purchase a subscription plan.
Moreover, the Cloudinary contains Artificial Intelligence capabilities that help you in asset tagging. Organizations can utilize the automated tagging feature by facial recognition, object, and color. The assets stored on the Cloudinary DAM can be manipulated in real-time.
Key features of Cloudinary DAM
- File sharing and access
- File search
- Asset organization
- Media asset management
- Digital distribution and publishing
- Version control
- Brand management
How Digital Asset Management helps you maximize ROI?
Implementation of Digital Asset Management helps you increase your Return on Investment. For that, you need to have the right strategic planning in place.
Determine what asset management activities cost you without implementing the DAM. To know that, you need to evaluate that cost for
- Asset searches
- Asset distribution
- Asset re-creation
After the successful DAM implementation, analyze the revenue factors that get affected by the introduction of DAM.
- New revenue streams
- Resource availability
Once you start working with your DAM, identify how long it will take for your DAM platform to pay for itself.
Empower your internal teams and external users by creating a centralized repository of all your digital assets. Along with storing and managing the assets, you can utilize the DAM to streamline and automate the various asset management processes.
Pimcore enables you with a highly trusted and widely adopted DAM platform that ensures the brands with robust yet cost-effective Digital Asset Management solutions.
Book a 30 minutes free consultation with our DAM experts to get personalized consultation on your DAM requirements.