Digital Asset Management System: How it ensures the Success for Your Brand?
Digital Asset Management (DAM) system is specifically designed to create organizational transparency by offering a clear and comprehensive view of the company’s digital assets. The features and capabilities of a Digital Asset Management system have forced all-size enterprises to implement it into their business operation to gain a competitive edge in today’s market.
This article elaborates how DAM solution plays a key role in providing success to a brand in today’s heavy competitive market.
What is a Digital Asset Management (DAM) system?
Digital Asset Management (DAM) software is a tool that helps all-size enterprises to store, manage, enrich, and share their digital assets from a centralized location. The Digital Asset Management system can be in any size and shape depending upon the needs of the enterprises.
Over the years, the Digital Asset Management system was used to store and share up-to-date documents/files to many several organizations. But in the recent past, the DAM solution was purposefully introduced in business operations to improve the ROI of business and to strengthen the brand’s name & presence online.
Apart from just storing and managing the digital assets of an enterprise, digital asset management systems play a major role in cutting operational costs, keeping every member up-to-date with the content, easy & quick file sharing with better security, along with seamless integration.
If you want to get exclusive insights about the DAM system and its capabilities, don’t miss to visit An Ultimate Guide to Digital Asset Management (DAM).
Benefits of Having a Digital Asset Management system
Brands are motivated to be innovative in their business operations to beat the competition. Integrating DAM solutions into business operations has become inevitable for modern-day businesses.
On average, the visual and creative assets of a brand accumulate to more than 150 terabytes. If your company hasn’t achieved such an amount of digital assets then your company has yet to reach a higher level and surely it will grow as time progresses.
Managing such a large amount of assets, especially the media assets of products will be a hectic task, so owning a digital asset management system becomes necessary.
Take a look over the benefits aspects of having a Digital Asset Management system
1. Centralized Database
DAM system offers an intelligent, efficient, and centralized repository for storing the collected data or product assets. So, managing, organizing, editing, and recovering the assets or data becomes much easier.
Easiness of handling product data in the DAM system enables brands to share accurate and updated data to all departments and customer touchpoints easily via multiple channels. Also, marketers could find it easier to access all updated product information in a single location for creating effective marketing campaigns.
2. Easy to Find Assets
Implementing the DAM solution will enable the marketing team to find the right products easily and quickly, thanks to the centralized data storage provided by the Digital Asset Management system. DAM software acts as a Single Source of Truth (SSoT) allowing all brand entities to find correct and accurate data easily in no time.
In addition, the DAM tool provides brands with advanced search options that enable brands to find specific product assets from the large repository easily and quickly.
3. File Conversions
Often the designing team experiences a lot of trouble while converting the files according to the site design. The time they spend on file conversion will create a huge negative impact on productivity. A Digital Asset Management
The system will get rid of this time consumption with these automated file conversion features.
A Digital Asset Management system allows teams to convert files to various types and sizes suitable for multiple platforms like web, social media, mobile, and so on.
File harmonization is one of the key benefits of a DAM system. The harmonization feature of DAM gives brands the ability to provide immediate and consistent access to all members and departments who ever access the database.
Whenever a file or assets get updated, everyone will get the updated version of the file or assets immediately for all members and entities. Also, it has the feature of tracking the updated history of an asset at any time.
5. Security & Encryption
DAM software offers higher cyber security to the digital assets of a brand. Even if you opt for the open-source DAM system, it will deliver you better protection for your brand asset with a highly secured storage location.
You simply say NO to FTP or any other encryptions for your digital assets, if you have a prolific DAM solution for your brand. The DAM system will take care of all your asset security issues single-handedly.
6. Assess Control
The DAM system provides better access control to the brands. Brands can have the ability to restrict users’ actions according to their job role. With such restrictions of the Digital Asset Management system, brands can assign members who they want to edit the asset. Others will have read-only permission to access the digital asset of the brand.
7. Content Backups
The DAM system gives you the option of rolling back the incorrect modification to its previous state. By using this feature, brands can easily manage incorrect updates done on their product asset quickly. DAM software has the ability to store multiple versions of an asset and gives you the option of selecting a specific version.
8. Crafting Strong Brand Image & Presence
The DAM system plays a key role in creating and sharing consistent quality over the product contents & assets for creating effective campaigns and for taking other promotional initiatives. Brand’s image in the virtual world mainly depends upon their digital assets; DAM software helps to create a strong brand identity and presence to the target audience with its accurate and quality content.
Apart from just managing the digital assets of a brand, a good Digital Asset Management system will enable brands to connect with other management software easily. Also, enables authorized users to conduct better analytics, integrates eCommerce software, edits or organizes digital assets, converts asset format, introduces cloud technology, and so.
Brands owning DAM software can also work with other product management software, which is the biggest advantage of having a DAM solution.
10. Improves ROI
The combination of the benefits offered by the DAM solution will surely improve the brand’s ROI significantly. DAM software eliminates the time wastage; this allows brands to utilize their employees’ force to increase productivity
Also, it helps brands eliminate the risk of placing wrong or expired information/details of the products to the consumers. In the bottom line, DAM is one of the essentials for all modern-day businesses for achieving success.
Visit Why Do You Need a Digital Asset Management Platform? to have more reasons for considering DAM for the success of your brand.
Implementing Digital Asset Management System To Your Business
Apart from just bringing a perfect solution for managing digital assets, the DAM system gives a structure and order to the brand’s digital assets, especially for those media files, and plays a huge impact on boosting work efficiency.
Before moving ahead with DAM implementation, you should consider reading What Do You Need To Know Before Implementing DAM Solution?
Implementing a digital asset management system is a specialty that requires more focus and caution. Few aspects that everyone needs to consider before implementing the DAM system.
1. Be Clear With Your Requirements
Before start proceeding with the implementation process, make sure you have clear strategic goals and what you want to achieve with the DAM solution. By doing so, you can be more specific on which process you want to improve through DAM.
When DAM is implemented, it will integrate with the existing system infrastructure completely and can be beneficial for all the existing systems like PIM, ERP, and CMS which handle the content.
2. Pick Experienced Partner
In considering the importance and benefits of the Digital Asset Management system, you need to be more cautious about picking the right partner who provides a DAM solution. If you opt to hire a DAM developer to develop a customized DAM solution for your brands then you don’t need to worry but in case, of approach, a partner for DAM solution makes sure they provide all essential support and handle all challenges efficiently.
3. DAM Implementation
Once you are focused on the goals of the DAM system at your brand, start planning for systematic integration of the DAM system with your brand. A DAM implementation is a complex process and it requires a more careful approach as it creates an impact on all the internal systems.
Many brands fail while implementing the DAM system, by ignoring the user experiences. Brands must follow a flexible and agile approach for implementing DAM software along with monitoring the user experience and feedback.
By doing so, they can reduce the complexity of DAM implementation.
4. Keep an Eye on Your Budget
Once you are clear on implementing the DAM system, you need to be aware that it will require staff and responsibilities for getting the most out of the system. Right from the beginning, you need to be more specific on spotting all those requirements and plan your budget for implementing the DAM software.
DAM software requires the right people with the right skills for better handling and to get the most out of it. It’s better to appoint a person with the new designation of Digital Asset Manager, who can be a responsible person to get in touch with all aspects related to implantation and DAM support.
5. Train Employees
The success of the DAM solution depends upon the acceptance of users and employees. If they fail to adapt to the new addition, then yields benefits from the Digital Asset Management system become miserable. As a reminder, here are the lists of important benefits offered by DAM solution
- Optimized business operation
- Improved productivity
- Easy to find digital assets
- Easy to roll back assets to its previous versions
First, brands need to train their employees and make them feel more comfortable with DAM software. As the DAM systems control the entire lifecycle of the brand content, employees need to be well-trained and prepared to adapt to the DAM system.
Tips To Choose the Right DAM System For Your Business
If you start worrying about maintaining multiple systems for managing your content and marketing materials, then it’s the right time for you to consider a Digital Asset Management system for your organization. Brands or organizations need to predict the early signs that prove your business needs a DAM system to avoid more damage. Here are a few lists of signs that brands can keep an eye on.
- Having multiple versions or duplicates of your assets will create a daunting task for management to get rid of those asset duplicates from the repository. A good DAM system will eliminate the asset versions and duplicate easily.
- Getting too many requests for the same asset from various departments clearly indicates departments are in need of the same assets in different formats. DAM solution offers assets in multiple types and formats according to the requirements.
- Facing hard times to have full control over assets indicates the failure of a brand or an enterprise to provide assets according to the needs of a consumer. DAM is an essential tool that offers full control over the product content and digital assets.
- If your brand requires to share large with other departments for better business operation, then you definitely need a digital asset management system for easy sharing and to create collaboration between teams for improving productivity.
To select the right DAM, read A Brief About Digital Asset Management & Tips To Choose The Right One. It explains different aspects in detail that you need to consider while making a choice for a DAM platform.
Once you were determined to predict the necessity of a DAM solution for your brand, start looking for a reliable partner for availing DAM support or hire a DAM developer to develop a customized DAM solution for your brand.
If you plan to look for a reliable partner, then the upcoming tips will be helpful.
- Make use of the existing review sites and narrow down your search for digital asset management support providers. You can find good and negative reviews about their service from experienced users.
- Once, you sorted the reliable partner, ask for the demo and check whether the software manages to satisfy your brand’s requirements.
- Always go for the partner, instead of vendors. Because a partner will be helpful with the functional requirements of the software according to your future goals as time progresses with consistent support.
Choosing and implementing the right digital asset management system is a crucial task for all brands. Having a DAM system will be an investment for your brand’s growth, there should be more planning and hard work to get more benefits from the system in return.