eCommerce PIM Boosts Your Online Business

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By: Manish Shewaramani

Unleash the Power of eCommerce PIM to Boost Your Online Business

Nowadays, Product Information Management (PIM) has become increasingly popular among e-commerce businesses worldwide, and its significance is continuously growing. Considering eCommerce PIM, online businesses can drive immense success and growth.

According to extensive research conducted by AlliedMarketResearch, the global PIM market was valued at an impressive $9.90 billion in 2019. Furthermore, it is projected to reach a staggering $59.25 billion by 2027, exhibiting a remarkable compound annual growth rate (CAGR) of 25.2% from 2020 to 2027.

As a company expands and grows, it becomes imperative to implement more advanced solutions to ensure unparalleled user experiences.

Modern product information management software goes beyond basic functionality. It not only collects and manages product information but also enriches and distributes it seamlessly across various distribution channels. From your e-commerce storefront to social sales channels, marketplaces, and even advertising networks, a robust PIM system serves as a comprehensive hub.

By acting as a centralized source of truth for your product content management, an e-commerce pim empowers you to synchronize information effortlessly across your entire technology stack. This includes your e-commerce platform, ERP, OMS, and other vital third-party integrations, creating a harmonious and efficient workflow.

What is Product Information Management (PIM)?

Product Information Management refers to the comprehensive management and optimization of product information across various selling platforms. It oversees all aspects of product content and digital assets, such as images, videos, personalization renderings, and categorization. This intricate process is critical for businesses that want to manage their products and target customers across different channels effectively.

The primary objective of implementing a robust product information management system is to enhance selling performance across multiple touch points, including Omni channel and multichannel platforms. By leveraging PIM effectively, businesses aim to not only drive sales but also deliver a captivating and immersive shopping experience to their customers.

To explore more about Product Information Management, do not miss visiting, What is PIM. Unveil the essence of PIM by reading What is a PIM and Why Do You Need a PIM? Unlock every aspect of PIM by going through Product Information Management – An Exclusive Guide.

Constantly Increasing Essence of eCommerce PIM

Aspiring e-commerce businesses must be cautious while scaling up since it involves managing a host of potential pitfalls that arise as the business grows. Efficient management of product information becomes crucial in this journey.

As your operations grow, the risk of encountering incorrect, outdated, or scattered product information becomes more pronounced. Managing various elements such as item numbers, references, catalogs, SKUs, images, videos, translations, localizations, documentation, and custom attributes can become a daunting task over time.

When data quality suffers, rectifying the situation becomes increasingly arduous. Discrepancies emerge workarounds are implemented, and workflows begin to slow down.

This predicament is particularly perilous for mid-market and enterprise organizations that grapple with large, intricate product catalogs while rapidly adding and modifying products across multiple channels.

Furthermore, when additional factors like managing multiple price lists, geographic locations, languages, currencies, promotions, and more come into play, the following issues may arise:

Product launches or updates marred by errors and inaccuracies.

  • Higher rates of erroneous orders and returns, negatively impact the bottom line.
  • Inefficient business processes lead to increased costs.
  • Customer dissatisfaction due to incomplete, outdated, or inconsistent data across channels.
  • Inventory imbalances, resulting in stock shortages or overstocking.
  • Ineffective product branding and merchandising efforts.

Maintaining consistency and accuracy in product information across all channels is crucial for effectively conveying the value of your offerings to customers. This necessitates providing comprehensive descriptions alongside high-quality images.

As your business scales, the reliance on outdated tools like Excel spreadsheets becomes inadequate. Instead, synchronized back-office systems are necessary to effectively manage product details, execute targeted marketing campaigns, and expand into new sales channels.

Benefits of eCommerce PIM

1. Enhanced Data Organization and Quality

To install confidence in customers, e-commerce brands must provide detailed and accurate product information. Visitors seek maximum information in minimal time, and consistency across all sales channels is crucial.

Implementing a pim ecCmmerce solution is an effective way to ensure high-quality and reliable data throughout your business. Instead of having data scattered across various emails, systems, and files, a PIM centralizes all information in one place.

This eliminates errors and duplicate data, while validation, enrichment, and distribution processes are seamlessly executed from a single platform.

By utilizing a pim for eCommerce, data accuracy and consistency are significantly improved, optimizing the customer journey and enhancing their overall product experience.

2. Enhanced SEO Performance

Accurate and consistent product data also facilitates the success of your SEO efforts.

With a PIM platform, your product data is automatically updated across all sales channels, ensuring that meta fields are correctly completed. Consequently, search engines can readily access and interpret the data.

Moreover, the organizational benefits of a PIM solution streamline product data, enabling search engine algorithms to better comprehend the product information presented on your website.

This advantage not only enhances product visibility in comparison to competitors but also improves search result rankings, giving your products a competitive edge.

3. Streamlined Data Management

The utilization of a PIM solution brings about efficient data management, eliminating the need to search for the right product information. This time-saving advantage allows teams across various departments (e-commerce, product, R&D, digital, marketing, etc.) to allocate their time more effectively to their daily tasks.

Tailored workflows, optimized processes, and automation enable data contributors to reclaim valuable time. Consequently, each department can redirect its efforts towards tasks that deliver higher value.

For instance, Lalique, a luxury crystal brand, experienced a significant reduction in product referencing time, from 8 hours a day to just 2 hours per day, after implementing Quable’s PIM solution. Similarly, De Neuville gained a Full-Time Equivalent (FTE) by adopting a PIM system.

4. Accelerated Time-to-Market

A notable advantage of pim commerce is its ability to ensure swift time-to-market. In the race to outperform competitors, the ability to launch products quickly becomes a crucial asset, particularly during peak sales periods. Whether you operate in fashion, food, and beverage, or household appliances, time-to-market serves as a key success indicator.

A PIM solution is a useful tool in the world of e-commerce as it simplifies new product launches. By centralizing all product data in one place, you can easily access necessary information for any new launch. The PIM platform serves as your reference and ensures the efficient delivery of accurate data to all e-commerce channels without delays.

With the capability to swiftly and effortlessly push new products online, your teams will be empowered to gain a competitive edge in the online market, especially during high-demand periods like Christmas, Black Friday, and other seasonal sales, ultimately positively impacting your revenue.

5. Facilitation of Omnichannel Strategy Implementation

Implementing an omnichannel strategy is a popular approach to bolster online sales. However, effectively managing a wide array of distribution channels often necessitates the adoption of a product data management tool beforehand.

A PIM system seamlessly supports the implementation of a cohesive omnichannel strategy, ensuring a consistent customer experience across all channels. It grants you complete control over product information, empowering you to determine which data should be delivered to each specific sales channel, market, region, and beyond.

PIM solutions offer various features specifically designed to support omnichannel strategies. These include interactive dashboards and workflows that track the progress of each product as different team members contribute relevant data or assets. You can monitor the completion status of fields required for each channel and even automate the go-live process once the data is complete.

6. Enhanced Conversions

Accurate product information plays a pivotal role in accelerating customers’ purchase decisions. Conversely, the absence of information, contradictory details, or false information across channels can impede or even prevent conversions.

When e¬commerce brands implement a reliable PIM system, they remove conversion barriers by providing their customers with accurate and timely information. This helps customers make better purchasing decisions quickly and confidently. Ultimately, this leads to increased conversions and customer satisfaction.

Additionally, PIM e-commerce ensures a standardized and seamless online experience across all channels. This consistency guarantees that prospective buyers encounter a uniform product and customer experience, regardless of whether they are on your website, in a marketplace, or purchasing through a wholesaler.

7. Internationalization and Multi-Market Expansion

A platform equipped with PIM tools can help you expand your brand across borders and tap into new markets effortlessly.

By seamlessly integrating with e-commerce giants like Shopify, your PIM software empowers you to upload product data efficiently to multiple stores. This enables you to filter and customize the product offerings for each region with ease.

8. Increased Revenue and ROI

As we have explored, the benefits of adopting a PIM solution extend beyond enhancing customer experiences and optimizing team efficiency.

These advantages, in conjunction with key e-commerce metrics such as improved conversion rates, culminate in increased revenue and substantial return on investment across your entire business.

The strategic implementation of a PIM system can drive significant financial gains and contribute to long-term business success.

How Does eCommerce PIM Work?

The e-commerce PIM process encompasses several key stages:

Data Input

To begin utilizing an e-commerce PIM system, you must gather product details from various sources such as catalogs, lists, and supplier information. Consolidating this information into a single repository enables easy access to comprehensive product information.

Data Classification

The PIM system effectively organizes and classifies product information, streamlining search, retrieval, and management processes.

  • Categorization 

Grouping product information into logical categories, such as clothing, electronics, or toys.

  • Tagging

Assigning descriptive keywords to the product information, such as “red,” “size 10,” or “smartphone.”

  • Hierarchy

Organizing product information in a hierarchical structure with higher-level categories containing relevant sub-categories. For example, under the “clothing” category, sub-categories may include “women’s clothing,” “men’s clothing,” and “children’s clothing.”

Data Validation

The PIM system verifies the accuracy and completeness of the data, ensuring that all required information, such as product name, description, price, and image, is present. If any essential data is missing, the PIM system flags it for correction.

Data Enrichment

The product information management (PIM) system enhances the details of the products by including more relevant and comprehensive data. This augmented information not only adds to the relevance but also

  • Translations

Adding translations of the product information for international markets.

  • Product Attributes and Specifications

Including detailed attributes and specifications to provide in-depth product information.

  • Images and Videos

Incorporating high-quality images and videos to enhance the visual representation of the products.

Data Distribution 

The PIM system helps streamline the distribution of product info to multiple sales and marketing channels such as e-commerce platforms such as Shopify, Magneto, Big Commerce, and WooCommerce. With its help, creating digital catalogs for customers across different channels becomes easy-peasy.

By effectively managing the input, classification, validation, enrichment, and distribution of product data, an e-commerce PIM system streamlines operations and enhances the overall efficiency of your e-commerce business.

Advantages of Having An eCommerce PIM

A Product Information Management (PIM) system provides a range of advantages to online retailers by effectively managing and maintaining their inventory with less time and effort. Marketers, retailers, data teams, and managers can track the product’s impact on sales and update their stock continuously.

PIM systems offer exceptional capabilities in handling various types of data such as technical specifications, ingredients, descriptions, usage instructions, and product stories alongside media files like images or videos.

PIM software is a tool that efficiently handles product data and enriches product information and descriptions while establishing seamless connections to e-commerce platforms for swift and accurate information transfer. It can also integrate with ERP systems and other interconnected platforms to manage the wealth of information available.

It is important to ensure that your product data system is capable of importing data from diverse sources such as ERP systems, Digital Asset Management (DAM) systems, Box folders, and spreadsheets, and accepting file transfers through FTP protocol. Equally crucial is the compatibility of your eCommerce system with open API integrations to enable direct connections.

In practice, PIM streamlines catalog management processes by consolidating data from multiple sources. Marketers, who often deal with numerous spreadsheets containing various types of information for multiple products, benefit greatly from PIM’s ability to unite disparate data sources within a single software application.

This empowers marketers to collaborate effectively by leveraging all available databases, including ERP systems, spreadsheets, and third-party databases like CSV files.

PIM systems have the capability to effectively handle data by aiding in various processes such as import, classification, enrichment, translation, and quality control. What’s more is that these systems provide a seamless pathway for enriched data to be distributed across multiple channels including catalogs, mobile apps, and eCommerce websites.

Additionally, PIM entails effortless integration into numerous popular eCommerce platforms like Magento.

Disadvantages of Not Having An eCommerce PIM

You may already be familiar with Product Information Management (PIM) and its potential benefits. However, you might still be wondering if it’s truly worth implementing in your company. After all, couldn’t the traditional methods, though a bit laborious, achieve similar results?

Allow us to present the advantages you stand to gain by adopting Product Information Management, and you will lose all those benefits if you prefer to choose not to implement PIM for your business.

Control over data for all eCommerce products

PIM provides a centralized hub for managing and organizing product information, ensuring comprehensive control and visibility over your entire product catalog.

Consistency of information across all sales channels

With PIM, you can maintain uniform and accurate product information across multiple sales channels, guaranteeing a consistent brand experience for your customers.

Improved and accelerated information flow

PIM streamlines the flow of information within your company and facilitates seamless communication with business partners, enhancing collaboration and efficiency.

Simultaneous product launches on multiple channels

PIM enables faster and synchronized product launches across various sales channels, allowing you to expand your reach and increase market responsiveness.

Reduced customer service inquiries

By providing comprehensive and accurate product information, PIM minimizes customer inquiries and alleviates the burden on your customer service department, freeing up their time for more value-added tasks.

Decreased returns and abandoned carts

The enhanced product information and improved purchase experience facilitated by PIM contribute to lower return rates and reduced instances of abandoned shopping carts, boosting your conversion rates.

Enhanced purchase experience for customers

PIM ensures that your customers receive consistent, detailed, and accurate product information, leading to a more satisfying and informed buying experience.

Time savings for you and your team

By streamlining and automating data management processes, PIM saves valuable time for you and your team, allowing you to focus on strategic initiatives and high-priority tasks.

Reduced labor costs

‘The efficiency and automation provided by PIM translate into reduced labor costs as manual data management tasks are streamlined, reducing the need for extensive human intervention.

Elimination of errors

PIM minimizes the risk of errors and inconsistencies in product information, ensuring data accuracy and integrity across all channels.

Enhanced data security

PIM systems provide robust security measures to safeguard your valuable product information, protecting it from unauthorized access and ensuring data privacy and compliance.

Is PIM a necessity in today’s eCommerce landscape? While there is no one-size-fits-all solution for every business, implementing a Product Information Management system can be particularly advantageous for larger eCommerce companies, manufacturers, and distributors dealing with extensive product catalogs.

Such organizations can benefit from PIM’s error elimination, consistency enforcement, and workflow acceleration.

Additionally, PIM is recommended for companies focused on international expansion, where multilingual product data management is crucial, as well as for businesses handling data from various sources or managing multiple sales channels.

When Is It Time to Implement eCommerce PIM?

Here are key indicators that your business could benefit from implementing a PIM system:

1. Increasing product SKUs

As your e-commerce business expands, and your product range grows, managing and organizing information for each product becomes increasingly challenging.

A PIM system offers a solution by efficiently handling and maintaining accurate, up-to-date product information.

2. Manual data management

Relying on manual methods such as spreadsheets or shared documents for product information management can lead to inconsistencies and errors.

By automating data management processes, a PIM system ensures data accuracy and reduces the risk of mistakes.

3. Inefficient product data management processes:

When product data is scattered across multiple systems and processes, maintaining consistency and accuracy becomes difficult.

Implementing a PIM system centralizes product information, streamlines data management, and enhances efficiency, reducing the likelihood of errors.

4. Inefficient cross-border sales

Selling products in different countries involves considerations such as varying languages, currencies, and regulations.

Managing all these factors can be time-consuming and complex. However, an e-commerce PIM system simplifies the process by providing tools to handle multilingual data, manage currency conversions, and comply with regional regulations.

By recognizing these signs and adopting a PIM system, you can streamline your operations, improve data accuracy, and ensure consistent product information management, ultimately driving the success of your e-commerce business.

How to Implement eCommerce PIM in Your Online Business?

Here are the key phases to consider when deploying an e-commerce PIM system:

1. Planning

Careful planning is essential to implement the PIM system successfully. This requires setting clear goals and objectives, identifying key stakeholders, and assessing necessary resources like budget and manpower.

2. Preparation

In the preparation stage, the current product information management processes of the e-commerce business are assessed. Areas for improvement are identified, and the required data structure for the PIM system is defined.

A suitable PIM system is selected, considering factors like scalability, functionality, and integration capabilities with existing systems such as the e-commerce platform and CMS.

3. Execution

The execution phase involves the actual implementation of the PIM system. This includes migrating and populating the PIM system with accurate and complete product information.

Rigorous testing is performed to ensure the system’s functionality and compatibility with other systems. Staff members are trained on how to effectively use the PIM system, ensuring a smooth transition and adoption across the organization.

4. Evaluation

The final stage is evaluating the effectiveness and impact of the implemented PIM system. Performance metrics are monitored to assess the system’s performance and track the benefits achieved, such as improved data accuracy, increased efficiency, and streamlined processes.

Feedback from users and stakeholders is gathered to identify any areas that require further optimization or enhancement. Continuous evaluation helps in refining the PIM system and maximizing its benefits for the e-commerce business.

Essential Features of PIM eCommerce

A comprehensive PIM software is vital in today’s sophisticated corporate setting. If you’re thinking of building a customized PIM solution with the help of professionals, it’s crucial to examine the key features that would work best for your unique needs.

Here are the typical 7 characteristics to consider while choosing a PIM system for eCommerce:

1. Seamless Data Importation

Efficient data importation is a vital aspect of PIM systems, especially when dealing with multiple devices, operating systems, and data sources. Ensuring a smooth import process without technical glitches is essential.

With well-designed PIM software, you can conveniently import data from various sources into a unified location. This eliminates the need to search through multiple databases and significantly reduces wait times when providing specific information to customers.

2. Channel-Specific Data Viewing

A mobile-friendly interface that allows viewing content across different channels from a single database is invaluable. It is necessary to assess how your data appears on various channels and review channel-specific requirements for optimizing content that enhances the consumer experience.

An omniscient digital view facilitated by an integrated search engine is a critical feature that should be considered.

3. Bulk Editing Functionality

Editing data that is distributed across multiple platforms becomes a daunting task without the capability for bulk editing. Opting for a PIM software that offers bulk editing capabilities allows you to make comprehensive edits across all channels simultaneously. This feature saves significant time for both you and your marketing team.

It also helps maintain consistency in branding or thematic elements. Whether you’re implementing a rebranding initiative or simply need to align data across various channels, bulk editing is indispensable, particularly for e-commerce businesses managing extensive product catalogs.

4. Channel Readiness

Preparing data for multiple channels can be challenging, especially when stored in different databases. Fortunately, a dependable PIM system with digital asset management features simplifies this task. By enabling access and control over images, videos, user manuals, buying guides, and more within the platform.

You can quickly modify and optimize these assets to suit their intended purposes, even if it requires transforming them from their original format. Integrated editing tools enable tasks like resizing, cropping, renaming, and image rotation, saving you time and effort, especially when working with a large volume of assets.

5. Efficient Category Creation and Management

Effective data management for your e-commerce products requires a PIM solution designed with organization in mind. The ability to create and manage categories becomes paramount, ensuring that your data is stored in a structured manner for easy retrieval and editing.

By centralizing your data and categorizing it based on the channels where it will be published, you enhance the organization not just for yourself but also for your marketing team. This clarity enables seamless collaboration and streamlines content management processes.

Furthermore, organizing your products becomes crucial for an online store, as you may need to disseminate product data across multiple platforms to reach a broader customer base. Implementing PIM software simplifies this task significantly.

6. Content Analytics

Incorporating analytics into your PIM system empowers you to make data-driven decisions efficiently. Quality PIM software provides user-friendly analytics that leverages machine learning and provides real-time insights.

These analytics allow you to monitor the performance of your products online, enabling you to identify areas that require attention and take immediate corrective action.

With easy-to-understand analytics, you gain valuable visibility into the representation and performance of your products, enabling you to make informed strategic choices and optimize your offerings effectively.

7. Global Governance Management

As your company expands globally, ensuring compliance and governance becomes increasingly crucial to avoid fines and legal complications. A valuable feature to consider in your PIM software is the ability to manage global governance locally. This feature allows you to customize and adapt your data in one central location to comply with various local regulations.

Empowering your marketing teams in different countries with local control over content optimization streamlines content management processes and maintains consistency while adhering to regional legal requirements. By leveraging your PIM as a powerful governance tool, you mitigate the risk of expensive fines and potential legal disputes in the future.

Best 4 PIM Platforms that Empower the eCommerce Businesses

1. Pimcore

Pimcore Product Information Management

The Pimcore Platform™, an open-source solution, has gained immense popularity worldwide and is highly acclaimed among developers, agencies, and enterprises.

With over 110,000 companies trusting it for their digital operations, Pimcore offers a comprehensive range of cutting-edge functionalities to manage your digital assets (DAM), product information (PIM), master data (MDM), experience management (DXP/CMS), multi-channel publishing (CDP), and digital commerce needs. All critical business aspects are covered by Pimcore.

Renowned in the industry and chosen by Fortune 100 companies like Pepsi, Sony, and Audi, Pimcore stands out as an exceptional open-source platform. Its flexibility, driven by a 100% API-based architecture, allows seamless customization and integration with existing systems

The composable technology empowers businesses to build tailored solutions to suit their unique requirements. With Pimcore, companies experience rapid time-to-market, enabling them to stay ahead of the competition.

Features

  • User, Role, and Access Management
  • Import/Export
  • Organizational Interface
  • Search File Preview
  • Asset Management
  • Content Authoring
  • Rich Text Editor
  • Versioning
  • Asset Management
  • Internal Search
  • Content Repository

Advantages

  • Offers complete data management.
  • Easy to integrate with other systems.
  • Improves customer experiences.
  • Boost business ROI.
  • Faster time-to-market.

2. Syndigo

Syndigo Product Information Management

Syndigo now offers even more robust product data and content management solutions following its recent acquisition of Riversand. We are committed to delivering real-time value by ensuring seamless connectivity of information across the entire commerce ecosystem. That’s where Syndigo’s Active Content Engine comes in.

With our cutting-edge Master Data Management (MDM), Product Information Management (PIM), content creation, syndication, and analytics capabilities, we provide accurate information that enhances decision-making, mitigates risks, and drives sales growth.

As the largest two-sided network, Syndigo serves over 12,000 manufacturers, as well as 1,750 retailers and distributors worldwide across diverse industries such as grocery, food service, hardlines, and home improvement/DIY.

Features

  • Import/ExportSearch
  • Images
  • KPIs Performance
  • Data Management
  • Collection
  • Cleansing
  • Classification
  • Access Rights
  • Versioning
  • Publication
  • Digital Assets

Advantages

  • Offers end-to-end content management solutions.
  • Content analytics.
  • Seamless data reporting.
  • Offers integrated platform.
  • Brings more collaborations.

3. Semarchy xDM

Semarchy xDM

The Semarchy xDM system is a complete solution for managing and regulating various types of data such as customer, supplier, employee (HR), product, finance, asset, location, supply chain, and reference data. As part of the Intelligent Data Hub™ platform, it serves as a centralized hub.

By leveraging xDM, users regain control and ownership over their organization’s vital data. They can effortlessly define and enforce corporate policies, ensuring data governance and compliance.

Regardless of the size or industry, organizations can take advantage of the extensive feature set offered by xDM to develop operational and analytical applications within a unified environment.

Features

  • Hierarchy Management
  • Reference Data Management
  • Data Lineage
  • Metadata Management
  • Multi-Domain
  • Match & Merge
  • Relationship Mapping
  • User Interface
  • Data Governance
  • Data Masking

Advantages

  • Offers a more flexible PIM solution.
  • Straightforward UI.
  • Easy to use, access, and manage.
  • Versatile use cases.
  • Measurable ROI.

4. Informatica

Informatica Product Information Management

Empower exceptional omnichannel business experiences through effective Product Information Management (PIM). Provide your customers with compelling and consistent product information, regardless of the channel they engage with.

PIM involves managing the structured data necessary for marketing and selling products across various distribution channels.

Features

  • Flash storage vendors
  • Software of backups and recovery
  • EDR Tools
  • Firewalls
  • RPA Tools
  • Various security tools for applications
  • Service API
  • Source File Contents preview

Advantages

  • It ensures the safety and security of the organization.
  • Gives assurance to the business growth and success.
  • Offers a single view of data.
  • Eliminates data duplicity.

Final Verdict

A robust PIM system is an indispensable tool for running a successful e-commerce business.

By seamlessly integrating PIM with E-commerce, you can unlock numerous benefits that contribute to operational excellence. The convergence of PIM and Ecommerce empowers your business to operate seamlessly, paving the way for elevated performance and customer satisfaction.

These include reducing product lead times, minimizing product returns, increasing cross-selling and upselling opportunities, improving data accuracy and completeness, and optimizing the overall user experience.

PIM systems play a vital role in the efficient generation and maintenance of product data. They serve as a centralized data source accessible to all members of your organization, enabling seamless distribution across various media channels. This automation streamlines processes and eliminates manual efforts, allowing your team to focus on strategic growth initiatives.

PIM systems are akin to dynamic “urban planners” and powerful catalysts that drive sales growth. These robust systems furnish the essential infrastructure required for scaling your business and executing expansion strategies.

With their unwavering support, you gain the ability to proficiently manage and fully capitalize on your e-commerce potential, thus paving a smooth path toward sustained success.

By leveraging the capabilities of PIM systems, you empower your enterprise to thrive in the ever-evolving digital landscape.

Say goodbye to data chaos and embrace the power of PIM/MDM to supercharge your business growth!