Businesses use Product Information Management (PIM) solutions not only to manage the crucial product information in a consolidated way but also to deliver groundbreaking customer experiences.
Robust PIM systems allow organizations to manage product information easily and effectively as well as deliver accurate, multichannel, rich and complete product content to the customers anytime, anywhere.
It simplifies your life by allowing sorting the important product data in one platform. You can also have detailed insights into other sensitive data that goes along with product information.
Enabling companies with a centralized view of extensive product information, PIM helps them to gain value out of amplifying the volume of suppliers, assents and material and part data is crucial.
Well, to manage the product content and deliver the improved experiences to the customers, PIM consists of many advanced features.
This blog post unveils the essential features that you have to consider while choosing a ready to use the Product Information Management solution or developing a custom PIM system for your business.
Top 8 Important Features to Consider in Product Information Management Solution
1. Bulk Editing
Editing the product information that is available on multiple distribution channels is a very vital task. If you follow manual or traditional ways for product data editing, then you need to invest a lot of time and effort into information editing across all the distribution platforms, one after another.
PIM system allows businesses to edit the product data cumulatively. It helps launch the product information on different channels and platforms, with better consistency.
The solution saves a lot of time that your team spends on manual data editing so that your team can focus on more creative, productive and complex tasks.
2. Catalog Management
Product Information Management system allows you to create new catalogs, define promotions, offers, and discounts, and determine the catalog specific pricing parameters with just a few clicks.
The multi-tenant enterprises can create and share the catalog across subsites, commerce teams, and multiple vendors. Leverage the streamlined catalog management and merchandising using a robust PIM solution for your online business.
3. Product Content Localization
The best PIM solution allows you to present your product content across the globe with a high level of localization. It helps you publish your product information in the preferred language, currency, and dialect of your target audience.
To enable you with the location facility, the PIM system contains globalization tools that apply localization depending on the region of the viewer. If you want to expand your business across the globe, then do not underestimate the location feature.
4. Product Data Modeling
With the help of this feature, you can create a custom product data model quickly and easily.
A product data model is related to the product information, its characteristics and attributes, and how it relates to other data. While designing a custom product data model for your organization, you need to understand how it addresses the frequently changing market demand.
Go for a PIM system that enables you with highly flexible data modeling that can be scalable as your business grows. The important aspects of product data modeling are multilingual data management, Object relation, classification standards, digital asset management, and data inheritance.
5. Data Distribution & Syndication
Product Information Management system allows you to share your product data consistently and seamlessly across all offline and digital sales channels, consumer-facing apps, and business systems.
It syndicates your product information automatically, regardless of language, location, currency and format using advanced connectors. Thus, you do not need to integrate and use unnecessary data distribution tools.
6. Digital Asset Management
Integrate powerful Digital Asset Management (DAM) software in your PIM solution to manage all your digital media such as images, videos, graphics, documents, and other media content in a centralized location.
With DAM software you can create a better digital experience for your customers by integrating, consolidating, and managing any amount and any type of digital assets.
When you associate digital content with the product page, it increases your conversion rate. Moreover, implementation of DAM allows to establish an additional relationship with the digital assets using location, brand ad supplier information.
7. Collaborative Workflow
Embracing the integrated workflow management, you can orchestrate, collaborate and automate your business process based on actions, decisions, and notifications.
To speed up the product time-to-market, the PIM solution allows multiple users to create and edit the product information parallel. Integration of a graphical workflow editor, users can access relevant tasks and content depending on the rule and role-based configurations.
8. User and Right based Management
PIM platform enables businesses with advanced rights management. You can create a fine-tuned and customized interface for each use case and individual users.
You can control who has access to which asset or content and who has the right to edit, delete or download product data. The users can have a personalized and actionable dashboard based on the rules and responsibilities at the module level.
Users are allowed to manage access privileges at the attribute and record level. The PIM system allows to create, delegate, approve and complete the tasks as per user’s privileges and roles.
Credencys Builds Powerful Product Information Management Solution using Pimcore
Credencys uses Pimcore, an open-source platform, to build a custom Product Information Management solution as per the specific business needs of the client. We consider all the above-mentioned features while developing a PIM system.
Offering a complete range of Pimcore development services, our skilled developers build PIM software by integrating required third-party tools, software, and APIs.
We make sure the system does not only allow you to manage your product data seamlessly but also helps you in delivering better customer experience. While developing a PIM solution, we ensure you can publish your product information on a wide variety of platforms such as eCommerce, in-store signage, and print catalog.
Are you ready to invest in a robust PIM solution that contains all these features to enable you with lucrative benefits?
Frequently Asked Questions about Product Data Management
What is a PIM platform?
PIM is a set of tools and processes that manage product information in a centralized repository for your eCommerce business. It ensures you have an accurate and consolidated view of product information. Product Information Management system provides a centralized platform to manage your eCommerce products and services data in a cost-effective way.
What is product content?
Product content is a simple text, images, and other information that a retailer or brand presents to the customer to describe its products ad services. It consists of a product name, description, prices, dimensions, and all the attributes that help consumers to get a better understanding of the item they are viewing.
What is the product information management system?
Product Information Management (PIM) system manages the massive product data that are required to promote and sell the items via distribution channels. The advanced PIM solution supports multilingual data, multiple geographical locations, as well as modification and maintenance of product data within a centralized product catalog.
What does a PIM do?
Product Information Management (PIM) allows businesses to handle all product elated data, content and other material in a centralized repository. It is very essential to market and sell products effectively. PIM also makes sure to create high-quality data that you use for internal purpose or multichannel distribution.