Holiday Season Coming Soon… How Retailers Boost Sales through PIM?

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By: Sagar Sharma

Holiday Season Coming Soon… How Retailers Boost Sales through PIM?

What ensures the success of an online business?

The answer is seamless customer experience. Today, customers are not just focusing on product quality and price. They give equal importance to experiences they receive from the brands during the buying journey.

Integration of tailored Product Information Management solutions helps create excellent customer experiences. Beyond that, it helps to create amazing omnichannel and multichannel experiences by distributing the product content with consistency across different channels.

I guess we should move ahead step by step.

So let’s get started.

Transformation of Retail Domain Impacts the Holiday Season

The retail industry has witnessed some rapid and significant changes in the last few years, especially the last two years. People have started preferring online shopping rather than visiting the physical store. Almost all the retail sectors have experienced this change and the increase in online sales.

As per the prediction made by eMarketer, “Total US holiday retail sales in 2021 will rise 2.7% to $1.093 trillion, while the season’s eCommerce sales will rise 11.3% to $206.88 billion. Ecommerce will account for a record 18.9% of total holiday season retail sales.”

US Retail eCommerce Holiday Season

Image Credit: eMarketer

Though it’s more than one and half years since the pandemic approached, it is still hampering human life. We can experience this in every area of business as well. The continuously growing online sale proves that people are not ready to go out shopping yet.

There are more interesting facts too. In a survey, it is mentioned that 43% of the consumers are willing to continue online shopping instead of returning to the pre-pandemic shopping behaviors.

If retail brands need to stay ahead in competition during the holiday season, it is crucial to stay updated about the recent shopping trends and define their strategy accordingly.

Do you want to understand how you can be a part of the digital transformation that the retail domain is passing through these days? – Let’s connect

Challenges faced by retailers during the holiday season

Challenges faced by retailers during the holiday season

Promotion management

Retailers create a variety of campaigns, promotions, and messages to attract a different set of target audiences. But that’s not enough, they have to roll out these campaigns across all the potential output channels at the same time to establish coherence.

Most of the retailers manage the promotions manually from the different sales and marketing tools. This requires a lot of time, effort, and money to run a campaign effectively across all the customer touchpoints. With the right digital solution, you can address these challenges and push out the promotions at the exact time.

Product stock management

In the holiday season, it is obvious that the sales increase significantly. When the sales boost, online retailers have to increase their stock. The increase in stock will increase the product volume you already have. It also helps in branching out into new product lines.

Eventually, you have to manage more products and promotions during the buying season. Moreover, tracking product data will be challenging for the retail business when the sale is at a peak.

Product promotion specificity

When you have a wide range of products to sell, you need to have a great strategy in place. Moreover, for the success of your seasonal campaign, it is very important to define the set of products that you want to promote. Of course, you cannot and do not want to promote all the products as it will be a quite expensive initiative for you.

Especially, on Black Friday, when the sale is on the hype, you need to choose your products for promotions carefully and set discounts that you are willing to give to the shoppers. To maximize sales effectiveness, you need to define and manage the promotions of potential products.

Holiday eCommerce shopping trends

Holiday eCommerce shopping trends

Online commerce continuously grows

Many pieces of research have clearly depicted that even if the world returned to normal, the essence of eCommerce will continue to thrive.

Here are some facts that support the above statement.

As per McKinsey, “As economies reopen, 73 percent of consumers are still hesitant to resume regular activities outside the home.”

Mobile eCommerce is also rising. According to a prediction of Mordor Intelligence, the growth rate of mobile eCommerce will reach nearly 27% from 2021 to 2025. Such increase in the usage and popularity of mCommerce is thanks to the leading brands that have allowed consumers to pay through mobile payments such as Amazon Pay, Apple Pay, PayPal, and more.

Social commerce is also a growing trend these days. Technavio recently reported that the social commerce market is poised to grow by $2,051 billion during 2020-2024, progressing at a compound annual growth rate of almost 31 percent.

Buyers will compare prices

Whether it’s offline shopping or online, finding good deals is always in customers’ interest. So, of course, this trend will continue in 2021.

Almost all the shoppers prefer to compare prices across the different retail platforms such as eCommerce stores, marketplaces, and so forth. They make a buying decision after analyzing the price and customer reviews.

A few surveys were conducted in 2020 to understand the shopping trends. One of the surveys reported that 41% of respondents replied they prefer to use holiday discounts. Another survey that is specifically conducted for Back Friday reveals that 44% of respondents look for special deals on Black Friday.

One more survey also showed that 74% of customers actually do not want to buy products through a tablet or mobile. But, they would like to buy through mobile devices just to redeem a discount.

All these data provide clear insights that while preparing for the Holiday season, it is important for the brands to consider the holiday discount.

Looking for the most convenient options for shopping

With each passing day, we are getting closer to the holiday season. Consumers still prefer to avoid crowded shopping places.

A recent survey reported that 49% of respondents prefer to shop holiday gifts from different online platforms to avoid traffic, crowded areas, and cramped parking lots.

The same survey also communicated the fact about online shopping where they mentioned 75% of the respondents purchased at least half of their holiday purchase through an online platform and 26% of the respondents bought all the gifts through digital platforms.

One of the prime reasons for considering online platforms is convenience. According to another survey, 77% of the buyers accepted that convenience is the prime reason for online shopping. Also, online shopping enables the buyers with easy payment options including BIPOD, buy now and pay later, and subscription services.

How retailers can gel with holiday shopping trends?

Understand the existing shopping trends and customers’ buying behavior to create the right strategy for the upcoming holiday season.

How retailers can gel with holiday shopping trends
Build customer trust

As we have discussed earlier, the growth of the eCommerce sector increases immensely. This has also raised the level of competition. Even though there is tough competition, there are more opportunities for businesses to embrace.

A survey reported that 86% of the customers are ready to spend more with a brand they trust.

Create comprehensive product pages

Before buying any product, consumers study the information available on the product pages. It helps them a lot in making the final buying decisions. Spend some time creating the content for your products.

While distributing product-related information across the different digital platforms, make sure there is consistency in the message. Also, consider presenting reviews and provide answers preemptively to the buyers’ queries.

Focus on products’ quality

High-quality product information, ingredients, craftsmanship, materials, and other rich content help retailers build trust across the customers.

Spread awareness about your products across your shoppers. Show them how the products are made, what they are made of, and your business practices by harnessing the potential of different digital platforms.

Provide enriched product content to the target audience

Enable the consumers with enriched content such as 360-degree image views, stunning product images, videos, comparison charts, and so forth. Offering detailed information about the product, you help buyers to know what they are purchasing.

Enhanced content helps improve your customer conversation. As per a survey, the enriched content improves customer conversion from 10% to 30% across different product categories.

Boost online shopping experience

Convenience is essential to impress and engage the customers during the highly competitive time of holiday shopping. It is difficult to try new experiences every time but with the right digital platform, you can deal with this requirement up to some extent. Here’re some ways that help you create memorable shopping experiences for your target audience.

Personalized shopping experiences

To create everlasting experiences, you need to enable the buyers with personalization. Provide relevant product information to the shoppers that they are looking for. Share the relevant product content, images, videos, reviews, etc.

With a robust digital solution, you can create and deliver highly personalized experiences to your buyers that help you boost brand engagement and increase conversion rates.

Create comprehensive descriptions for products and images

Provide detailed product descriptions and high-resolution products images to the buyers. It helps in earning customers’ trust. If you want to gain more customer attention with fewer efforts, then you should focus on product content.

Create an amazing omnichannel experience

During the holiday season, every retailer invests all their efforts and money into eCommerce initiatives to increase online sales. Along with digital stores, brick-and-mortar stores can also create an amazing buying journey for the customers by introducing omnichannel experiences.

Define unique ideas to interact with the target audience

Buyers interact with your brand either through the online store or mobile app or social media or physical store. By implementing cross-promotional customer experiences across the different output channels, you can improve customer engagement with your brand.

Let’s understand this through an example.

In our brick-and-mortar store, create a holiday-themed area where the buyers can click pictures and share them across different social media platforms with their preferred hashtags.

Design reward program

Create a customer loyalty program that encourages your target audience to engage with your brand through different touchpoints. Consider linking a member’s reward number that is accessible through your website, mobile app, and physical store.

Create seamless shopping experiences

As we discussed earlier, customers love conveniences regardless of how and where they want to shop. To enable them the best buying experiences, ensure you provide them online shopping, same-day shipping, BIPOS, and other options that are accessible across the different customer touchpoints.

What is Product Information Management (PIM)?

As the name itself suggests, Product Information Management (PIM) is a platform that allows you to manage all types of product data in a centralized location. It allows you to collect, manage, enrich, syndicate, aggregate, and distribute product information across different sales and marketing channels in a consistent way.

Along with that, PIM allows companies to create product catalogs and distribute them across different output channels. The platform manages all the product-related data that you need to sell and promote the products.

To learn about product information management in detail, visit What is PIM? – An Ultimate Guide for Product Information Management.

How to define a holiday eCommerce strategy with a Product Information Management platform?

How to Define a Holiday eCommerce Strategy with a Product Information Management (PIM) platform

Digital shopping is gaining tremendous popularity with each passing day. Especially in the holiday season, people go crazy to shop online on special days like Black Friday, Christmas, Kwanzaa, Cyber Monday, New Year’s, etc.

If you want to capture the opportunity to drive tremendous customer engagement and win over the competition with your competitors, you should start working on your holiday eCommerce strategy right now. Said that you also start defining the required tools and technologies that help you attain immense growth and success.

One of the surest ways to gain success is to consider the latest eCommerce holiday trends that we have covered in this post previously. Retailers need to analyze the trends and learn from them which one is more effective for the business in their defined budget. These trends help you understand the behavior, requirements, and challenges of digital customers through the way they interact with your brand.

If you want to stay ahead in the competition, stand out from the industry crowd and gain customers’ attention, you have to work on defining powerful, emotional, and unique ways to connect with your target audience by creating engaging product content.

Leveraging the right product information management platform, you can easily optimize your product content. Here are the essential steps to optimize your product content.

Step 1: Embrace the power of user-generated content (UGC)

As we have already discussed, digital trends are changing with the passing of time. Nowadays, user-generated content has gained immense popularity across digital marketers. The incremental demand of UGC is the primary reason that the apps like Instagram, Snapchat, TikTok, etc. are constantly working to cater more and more innovative and creative features to the creators.

It is proven that before buying any product, the shoppers go through the creators’ content. They find it useful while making the purchase decision. As creators’ content influences most buyers’ decisions, it is essential for businesses to define a strategy accordingly.

Utilize the creator content in your product pages and D2C (direct-to-consumer) website across the digital shelf.

How to transform your user-generated content into product content?

Video testimonials: While creating product pages, consider the video testimonials along with other product descriptions. Video testimonials add more value to your brand’s credibility.

Brand advocates: Take help from brand advocates to curate a collection of your products and share it on your site.

Unique hashtags: Create and share unique hashtags on your site. Your customers can use these hashtags to generate excitement about your products.

Authentic visuals: Collect the authentic visuals of your products from the social media influencers’ accounts and include those visuals on your website.

Social media challenges: People share a lot about their experiences in social media these days. You can analyze their challenges and include their issues in your product content. This encourages brand and product engagement.

Step 2: Do not miss to present customer reviews for your products

We all know that today’s tech-savvy customers prefer to buy a product after performing detailed research. In this research journey, they give prime importance to the rating and reviews shared by other customers who have already bought and used the products. These reviews give them a more realistic view of the product from the buyers like them.

If your product reviews tell a powerful and consistent product story, then there is a maximum chance that your shoppers make a purchase decision.

Various researches are conducted around the essence of customer reviews. It is proven that buyers trust the customers more than the brand voices. All the eCommerce websites typically present high-resolution product images in the well-presented form. They create product copies like take our word for that. Many times, it happens shoppers purchase the product based on this information but they do not get the product they ordered.

As reviews are playing a vital role in making buying decisions. It is important for the brands to invest some time and energy in capturing more and more customer reviews. Present the product reviews and ratings on the product description page on your website when customers are exploring the products and are ready to buy.

Reviews on your product detail page work as 3rd party endorsement and add incentives to persuade customers to buy.

Step 3: Create amazing experiences with enriched product content

Converting your prospects into a buyer through purchasing funnel is all about enabling them with the outstanding user and customer experience. You can mimic your in-store experience by creating a digital platform that helps you achieve similar types of shopping experiences as a part of your customer experience strategy.

While creating the digital platform for your products make sure to provide the same product detail and customer experience that they get from your physical store. It gives the same feeling of physically walking into the store and picking the products up off the shelf.

To create the ultimate product experience, it is essential to create visual details with enriched content that involves engaging graphics, comparison charts, image galleries, videos, and more. With the enhanced content, you can increase the conversion rate of almost all your categories and deliver compelling customer experiences.

As you prepare your digital shelf for the coming holidays, you need to consider different types of product content and add them to your product pages. Create better customer experiences by telling your brand story and presenting the product use and functions through visual content. It helps stand out from the other retailers during this holiday season.

Cover below listed points and enrich your product content for the product description page

  • Image galleries
  • Professional product images
  • Engaging and helpful brand videos
  • Images of varied fabric, colors, etc.
  • Close-up and product shots
  • Detailed information about the product and its use
  • Zoom-in and zoom-out functionality
  • Rotating image to show how the product looks on different models
  • How-to videos
  • Downloadable manuals and other content
  • 360-degree image spin

Step 4: Bring the feeling of holidays on your product page

A picture is worth a thousand words. This is a true saying. But do not mistake it by considering the power of words less than image.

Similarly, by presenting visually rich product images, you can definitely engage the buyers but that’s not enough. Buyers won’t make a purchase decision on the basis of images. They also need product information to understand every aspect of the product. So, provide every detail to the consumers. Enable them with your unifying product description across all your commerce platforms.

If your eCommerce platform is not converting the visitors to buyers, then one of the possibilities is that there are some issues with product content.

To encourage customers to make a buying decision in this holiday season, you need to organize, optimize, and prioritize the different product content including manuals, copy, etc. across the digital shelf. It helps you gain a competitive edge that other brands don’t.

Do you want to improve product content copy? Here are a few tips to consider.

Important tips for creating a product description

Consider all the relevant product information

While exploring your product page, the customers wanted to know every information about the product. So make sure your product description page covers the information like product name, title, and brand name.

It should also cover product-specific information such as colors, sizes, dimensions, sustainability practices, product categories, ingredients, and more.

Write that consumers demand

It is essential to cover all the product information on the product description page. But, the most important part is to focus and include the content that is most valuable for your target audience. Enable the buyer with the information that they want to know. Later on, preemptively answer the questions raised by the prospects on your product pages.

Centralized management of your product copy

All the leading brands manage their product content copy in a centralized repository in order to create a consistent and complete product story across the different output channels.

Creating the detailed product copy for each product and managing the product-related information into Product Information Management (PIM) is a highly effective strategy. The tailored PIM solution allows you to manage and distribute product content across different sales and marketing channels from a single platform.

Another most important thing is once you create the product content copy, keep updating it regularly. The holiday season is about to come. Start creating amazing product copy, rewrite your copy and make it SEO-friendly by including holiday-focused keywords.

Step 5: Include the holiday-specific keywords in product pages

Search Engine Optimization (SEO) plays a vital role to make your product searchable. Using holiday-specific keywords, you help the consumer to find the products during the holiday season. These days, when buyers want to buy anything they do the online research first and then make a purchase decision.

As shoppers prefer to perform online research before buying a product, brands have to optimize their product description page to make their products searchable on different search engines. By making your product information search engine friendly, you can earn more sales and profit.

You can also hyper-targeting your product description pages for the holiday season. It helps you beat your competitors and gain the attention of your targeted customers.

How to optimize your product description pages for the holiday season?

Incorporate the voice of your customers

Keywords: For successful SEO, it is very essential to consider the keywords that are highly searched by the customers during the holiday season. So, select the right keywords and optimize our product description page accordingly.

Interviews: You can conduct interviews with customers to understand their experiences with the product.

Customer reviews: You should include the customer reviews on the product description page. It influences the buying decision of the customers.

Keep updating product content on the product description pages where you present what your customers are talking about your product. This will be the most influential strategy during the holiday season.

Identify and use seasonal keyword research

Collect your product data and analyze the product name, titles, and description you have mentioned. Make sure you have added all the trending keywords in your product description such as gifts for women, gifts for dad, great stock stuffers, and more.

Consider the more search engine results pages (SERP)

Have you added schema markup on your product description pages?

If not, then do it right now.

This is one of the most underrated SEO strategies. Schema markup helps you implement structured data on your product pages. This helps search engines like Google to understand your product details in a better way. You can add structured data that involves product price, availability, style, and more.

In this information, Google adds more value. When you integrate SERP on your product page, it provides a more detailed, more exclusive, and more compelling Google product listing.

How Product Information Management (PIM) helps you boost your revenue during the holiday season?

How Product Information Management (PIM) helps you boost your revenue during the holiday season

Launch new season-specific products

In the festive seasons, people feel totally different vibes around. They meet and greet relatives, have fun, do parties, go out on a vacation, and whatnot. To make these moments memorable, they spend more on different products. This is why shopping is increased immensely in the festive season. Especially on Christmas.

During the holiday season, to be different from others, customers look for new products, seasonal discounts, and have fun out of the shopping. Many pieces of research proved that most of the shoppers buy gifts for their relatives as well as near and dear ones only in a week before Christmas.

Retailers can grab this opportunity for product innovation and partnerships that are available in the market.
Implementation of a product information management platform empowers you by allowing you to launch the products faster. Not just that, PIM helps retailers to understand buyers’ behavior and streamline their purchase preferences based on shopping history, existing stock, and topography.

With this data, it becomes easier for retailers to plan their product launches smartly by establishing guidelines and timelines for collecting and delivering the content elements. Moreover, with an advanced PIM, you can gather and manage the detailed product attributes that work as a significant differentiating factor for your product.

Create a holiday collection easily

While creating the product catalogs, keep your customers in mind and design your catalog accordingly. The way your catalog is organized and provides all the small details to the customers makes a huge difference when it comes to making a buying decision.

In the holiday season, you can beat your competitors by having an important product line that helps you to grab customer attention significantly like pre-Christmas flash sales.

PIM helps you in creating a compelling product catalog by presenting your products in a collection list. To manage your new collection catalog strategically, you need a powerful system in place that comes with no restrictions in terms of the expansion in size and rate.

Implementing the ultra-modern PIM, you can streamline various business operations such as updating stock numbers, handling product catalogs based on in-stock availability, managing a catalog, and adding new versions.

Deliver omnichannel experience

The millennials interact with your brand from various platforms. By focusing on a single output channel, you won’t ensure growth and success for the business. Furthermore, modern customers are looking for omnichannel experiences so enable them with a solution that helps you to engage them.

By creating and delivering omnichannel experiences, you can set up the backbone for the success of your retail business.

In today’s words, buyers are moving between offline and online channels interchangeably. Thus, make sure the product information they receive at different customer touchpoints is timely and consistent.

Retailers have started understanding the impotence of this process. They have realized that buyers purchase the products from different output channels. Once this is clear, they can think beyond product sales and focus on creating product experiences and presentations.

PIM allows retailers to enable the users with a smooth cross-channel experience. By providing accurate and consistent product information. It ensures that business persona is an integral part of customers’ decision-making journey along with their purchase.

Standardize content

It’s very important to provide product information to the buyers effectively and efficiently regardless of any specific season or festival, including the holiday season. Retailers have to run a variety of offers simultaneously across different channels. Additionally, they have to keep introducing new products and product ranges with content consistency.

One of the researches conducted for holiday-specific shopping has revealed that most of the shoppers prefer product-related advice from family and friends. There is a user base who prefer to take advice from retailers where they may discuss which product they should buy.

Through these researches, it is proven that word of mouth strongly influences buyers’ behavior. But, content consistency is the paramount need to convert your customers into your influencers. They share their positive experiences with your brand in the market and impact the buying decisions of other users.

Achieve seamless synchronization with zero duplication

Product Information Management handles all the product data in a centralized repository. It enables your teams with a single interface to access all the product data. This helps to avoid the situation of data duplication that occurs with multiple entries of the same product data.

Implementation of PIM ensures that all the product information is latest and updated. They can share these details across their online and offline channels.

Improved customer experiences

Considering an avant-garde PIM platform, you can create customer-centric product categories and structures independently without following the ERP system. This helps you create the site navigation more intuitive and user-friendly.

Moreover, when customers search for a product by defining different parameters such as technical specification, category, size, color, etc., the platform provides a list of all the relevant products.

Enables the buyers with a short search process, helps them find their preferred products quickly, and allows them to purchase their selected products faster. Integrating PIM, you can leverage easy navigation, effective search results, and relevant product information that helps you boost your brand confidence and buyers’ shopping experience.

Simplified product catalog management

During the festive season, retailers try hard to attract buyers. One of the most effective ways to get customer attention is by creating exclusive product catalogs. Before making a purchase decision, the buyers pay considerable attention to read and interpret the product information described in the product catalog.

PIM allows retailers to identify and filter important product attributes. This process simplifies the complex and confusing product catalogs and eliminates the possibilities of product data duplication. Create a categorized product catalog with the help of PIM and allow the buyers to make intelligent buying decisions.

Effective management of product pages

During the holiday season, retailers launch varied offers and discounts for the customers. These offers are available for a limited span. Buyers tend to make instant buying decisions and take advantage of these offers.

To make quick buying decisions, they want retailers to present the product information in such a way that can view and analyze the essential info swiftly and make the buying decisions. While buying a product, the most important aspects of a product that shoppers need to know are product price, description, technical specification, customer reviews, quality, usefulness, return conditions, shipping information, etc.

Include all the above-listed details on your product description page and convert your product page into a conversion-driven product page.

Reduce product return

Product return is one of the biggest challenges in the eCommerce domain compared to brick-and-mortar stores.

Most of the returned products are non-liquidated inventory that could be a reason for loss for the retailers. It costs retailers 20% to 30% of the sales price of the product.

The most common reasons for product return are products not matching descriptions, incorrect sizing information, and general unfamiliarity of the customers with the products. Inaccurate and incomplete product information is the root of these issues.

With PIM, you can standardize the product content and present all the details on the product description page that helps in reducing the product returns. Include customer ratings and reviews as well as how-to videos on the product page that helps buyers to make a well-informed purchase decision.

Faster product launches

The holiday season is the prime time for retailers to launch new products and roll out exclusive offers for shoppers. It is essential for them to spread the news about newly launched products quicker in the market. PIM allows them to distribute new product-related content across the different sales and marketing channels.

PIM platform streamlines the product data management and distribution process. You also need to make sure that when the product information gets updated in the system, it gets distributed across all the output channels.

Improve your sales by harnessing the multichannel marketing capabilities of PIM that allows you to run your bundled offers and seasonal campaigns seamlessly.

Open your sales period on time

It is a common scenario that retailers pressurize their sales and marketing teams to keep their product information and product catalog updated while launching new products. Implementation of PIM allows your departments to work with unpublished data. Not only that, you have the freedom to make the necessary edits and revisions in the product information before making it live across different platforms.

Define a workflow for your different teams and team members in the PIM as per their roles and responsibility. You can provide access to the users you want. It allows to define and organize the editing rules as well as supervise all the changes before the product content goes live.

Additionally, you can schedule the time and date when to go live with new or different product pages. Thus, during every holiday season or festive period, the sales begin at the exact time you want and distribute the product data across different channels at the same moment.

Program-specific products and sales on marketplaces

To save time and effort, most organizations prefer to have a single eCommerce strategy and implement it for different output channels. Well, honestly, it won’t work. You cannot satisfy the requirements of different sales and marketing channels through a single eCommerce strategy.

Brands also sell the products on the leading marketplaces such as Amazon, eBay, Flipkart, Rakuten, etc. You can launch your products on a very niche platform like Newegg. Implementation of PIM allows you to differentiate easily how you want to sell the product catalog on the marketplaces and in your own channels like eCommerce store or website or mobile apps.

Selling the products on marketplaces at the same prices and adding your products to your marketplace page adds value to your business. It allows you to launch your new collection and sell your best seller products on the marketplace.

You need to tailor the products as per the specific taste and preferences of the marketplaces’ target audiences and product niche by considering the traffic volume of the specific platform.

One of the drawbacks of considering marketplaces is the profit that you earn from marketplaces will be lower than your own channels if you are a big brand. But, for small and medium scale businesses, it’s easier to reach a larger customer base through marketplaces.

Implementation of the PIM platform allows you to select and explore the required product information in just a couple of clicks to sell the products on marketplaces. To upload the product data easily, PIM allows for the integration of any specific connectors and plugins for the largest and the most reputed marketplaces.

Personalized recommendations

In a conventional method, sales representatives need to pass the information to the owners about the previously purchased items and the products that are sold immensely in the last Holiday season.

They also analyze the discounts offered on the high-performing products and propose the relevant discounts for the same product lines. They provide an overview of top-selling products that complement their existing product lines. Moreover, analysis of the past year helps retailers to produce the future trends of the coming year.

Retailers can earn customers’ trust by offering personalized recommendations by considering their demographics and preferences. To attain this, you need to equip your sales reps with the right tools and technologies.

With the right PIM solution, you can get insights into recent product purchases, personalized product recommendations, and more. Personalization is the most essential feature these days that ensures the success of your business during the holiday season.

Closing Lines

Happy Holidays to all the readers in advance!

I really wish that the small to large-scale retailers have a blast in the holiday season. Considering the right PM solution you cannot only increase the revenue but also boost the customer experiences that help you stay ahead in the competition.

Many product information management platforms are available in the market, you need to make the right choice as per your specific business needs. If you are in a dilemma of which one is right for you, feel free to connect with our PIM experts to get exclusive guidance on PIM.

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