How PIM Helps Retailers On Managing Product Data?

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By: Sagar Sharma

How PIM Helps Retailers On Managing Product Data?

Well-experienced retailers worldwide will prefer to use Product Information Management (PIM) tools to be smart and successful in their way of managing product data. As a beginner or an experienced retailer, you must understand and remember the importance of properly managing your product data.

You can choose the PIM tool with important features like user-friendliness, integration with existing systems, ease of customization, flexibility of integration with product data plugins, eCommerce platforms, and marketing platforms, and the ability to assist cross-functional operations for managing the product data.

The following details explain how outstanding PIM tools help retailers like you manage product data.

Why Do Retailers Need PIM Solution?

The latest online shopping facilities have changed the way every consumer makes informed decisions and interacts with brands. The main elements that contribute to the success of digital business platforms are partners, affiliates, concessions, and franchises.

1. Maintain high-quality and consistent product data

A product information management platform is designed to categorize products for channel-specific completeness standards or minimal quality standards. You can provide your customers with a consistent and exclusive experience when you enrich your content. Include image galleries, extensive descriptions, and distinctive attributes to increase sales. You must use your customer’s tools they require for informed decisions.

2. Get products to the market in the smart and fast ways

Customer behavior changes regularly. You must make certain that you are one stop ahead and successful in your way to accommodate customers when it matters. You can use the PIM tool and update your products in real-time and respond to the competitive market faster than ever. You can include new categories, tap into the latest products, and do more in one central location.

3. Cover the complete categories and needs

Every user of the PIM tools can personalize their content as per the needs of customers. Every customer selects to spend their money with the brand they feel confident in each purchase. You can enhance your customer experience by covering all categories and understanding the needs of your customers.

You can use the PIM tool to categorize with taxonomy. Each product within the appropriate groups can be split into brands, types, featured collections, and other things. This approach helps a lot for the retailer to control and every customer to navigate.

4. Find effortless chances to upsell products

An effective PIM lets users make contextual offerings and adds relationships to the products. You can group your categories and enhance the convenience of your customers to buy an overall experience. It is worthwhile to use this tool and structure your content so that it provides enough suggestions for products your customers view and access.

5. Dip into other markets with language translations

It is a challenging thing to quickly and easily expand the business to the international market. Though global sales have increased on average in recent years, competition to enter into international waters is also high.

You can choose and use the first-class PIM tool to localize your products by properly creating and managing foreign language transactions of all items. You will get different benefits from complete access to clean workflows to assist such content.

5 Must-Have PIM Features For An ECommerce Retailer

A product information management tool helps a lot to restructure the product data and distribute the product content across different platforms.

The main features to look for in a PIM tool are as follows.

1. Integration and connection

You can buy a scalable PIM solution with high potency to deal with the maximum volumes regardless of time and location. This solution has to let you integrate with the internal enterprise resource planning systems and assist a lot in coordinating the business’s external and internal teams. It must be robust and derive details from several respiratory systems. It has to distribute data across so many platforms.

2. Intuitive user interface and beyond

Different domains’ resources have to use the PIM tool. The user-friendly PIM tool with all essential features is vital to get remarkable benefits. This tool lets its users make use of the best features it includes and have a concise view of the status of the whole product catalog.

3. Omni-channel publishing

Product information has to be published on different channels. A PIM tool must automate the process and also empower its users to maximize productivity. It has to help its users to meet the complete guidelines on various platforms with details like descriptions, images, titles, and features of products.

4. Better authority on data

A well-structured PIM tool acts as a centralized respiratory and supports a lot of publishing different data at the same time on several websites. Users of this tool are happy as data mapping and categorization modules come in handy. They reap benefits from a fully automated data enrichment module.

5. Data quality checks

The quality of product data can break or make a sale. These data face quality issues like inadequate and inappropriate information. The product information improvement attribute of the PIM tool must fix such a problem.

How To Find a Perfect PIM Tool For Retailers?

As a beginner to the PIM tools online, you may get confused about different choices and think about how to find an appropriate PIM tool.

You can focus on the following details and get answers to your questions.

1 . Who will use the PIM tool?

A PIM tool is an important component of the omnichannel retail world. It is designed to assist people who own and administrate the retail business and shoppers who need product research, the overall buying journey, and informed shopping decisions.

A PIM tool is a central source of truth that individuals can tap into and make it easy for others to control the quantity and quality of data. Retailers use the PIM tool to manage and store data in one place without complexity in any aspect. They scale their operations and provide a customer-centric brand for all customers.

2. What data management functionalities do you need?

Digital asset management systems in particular PIM tools are known for their modern data management functionalities. PIM tools in our time are better than digital asset management tools, especially for eCommerce marketplaces and retailers.

The main data management functions are aggregating and collating product details and the ability to customize the product details. A PIM tool has to include timely data synchronization, customized data backups, multi-lingual support, and ease of customization.

3. What are your data distribution challenges?

Providing and updating eCommerce platforms with flexible, accurate, and consistent product listings are challenging things. Regular updates of product data across various channels on time are very important. The PIM tool supports its users to deal with cross-department, incoming, and outgoing product information.

4. How does the PIM solution handle maintenance?

The PIM solution handles maintenance by generating enriched, standardized, and clean product data from semi-structured and unstructured data enrichment. The enriched data is malleable to PIM solutions with nuanced needs.

List of 10 Best PIM For Retailers 2021

PIM tools are designed for providing one centralized hub for the overall important details about the products. These tools store and manage product information across several channels from a unified dashboard.

Moreover, PIM tools let users upload, customize, and distribute data across their eCommerce channels. Here are the top 10 PIM software which retailers can make use of in 2021.

1. Pimcore

Pimcore is an open-source PIM tool that streamlines the marketing and product management processes. It focuses on more than data management by integrating different marketing and sales tools. It includes the best data quality control and workflow management tools together with different models for successfully managing complex data.

Pimcore has the ability to connect with 3rd party platforms via built-in application programming interfaces. The main benefits for users of this tool are data model facilitating information organization, data validation features monitor product details, and powerful workflow management tools.

Credencys has proven expertise in developing robust digital solutions by offering end-to-end Pimcore development services. We have a team of Pimcore-certified developers who are trained by the Pimcore team. We have successfully implemented advanced and tailored digital solutions for different domains by harnessing the potential of Pimcore technology.

2. PIM works

Pimworks is an outstanding PIM tool and is known for its cross-channel integrations and customizability. Attractive things about this tool are a 30-day free trial, a centralized product information management hub, and impressive cross-channel integrations.

Every user of this platform can make and distribute product content across several channels. They save resources and time as expected. They are happy about the ability of this tool to take product information from different platforms and unify such content into one central hub.

3. Akeneo

Akeneo is a popular PIM tool designed to assist everyone in the retail business with a large number of products. It supports its users to store hundreds of thousands of products together with relevant descriptions, images, and other significant details.

Akeneo has different types of useful tools to streamline the process to keep track of product data. Some of these elements are impressive collaboration, a bulk editor, raw data importation, and an asset manager.

4. Agility PIM

Agility PIM lets a high level of customization. The foremost attractions of this PIM tool are API monitoring support, powerful business analytics, inventory-tracking tools, and a customizable user interface. This versatile PIM tool satisfies all users mainly because of its high-level customization.

Every user of this tool can customize the retail business platform as per their needs. They get instant access to suitable data management and analytics tools and stay up-to-date with the inventory and other details via the product management interface.

5. Salsify

Salsify is a popular PIM tool designed to help store management efficiently. The most important reasons to buy this tool are real-time collaboration across the team, a comprehensive free trial on offer, and an option to be integrated with other marketplaces, and a versatile platform.

Salsify tool focuses on online and digital sales. This tool is designed to support store managers who seek their product data from anywhere at any time. You can use this tool to maintain first-class data devoid of compromising versatility and ease of use.

6. Syndigo

The data management tools of Syndigo are suitable for all types of retail businesses. This PIM software manages workflows ranging from the starting product creation via marketing to the final sale. Important features of this tool are automated workflows and business processes, support for e-catalogs and print media, and multi-region coverage which supports multiple languages. It is designed with enterprise-level brands in mind.

7. InRiver PIM

This successful PIM application lets users push product details virtually to any channel like in-store PoS systems, mobile devices, catalogs, and eCommerce sites. The main reasons to choose this tool are planner apps for future campaigns, product launches, and promotions, extensions for Magento-based stores, and improved search capabilities and query building. This tool is designed for both B2C and B2B retailers.

8. Plytix

Plytix is recognized mainly because of an all-in-one product information management system for Omnichannel marketing. It provides the best product data syndication, digital asset management, product sheets, brand portals, and product analytics. Exceptional benefits for users of this tool are unlimited custom attributes, product feed creation, import and export functions, and direct and bulk editing of product data.

9. Catsy

The PIM system of Catsy lets brands centralize product content in one location. It streamlines the content-sharing process with retailers, sales representatives, print documents, marketplaces, and eCommerce platforms. This tool has the best ability to link product information and digital assets.

10. Agility Multichannel

Agility Multichannel PIM tool offers streamlined processes, dynamic workflows, and enriched content. This tool is renowned and recommended mainly because of its built-in integration tools. This tool easily integrates with existing eCommerce platforms. Also, it ensures contextual views let its users personalize and adapt data to every particular channel.

Bottom Line

Every user of the first-class PIM tool can get a good improvement in their retail business. This is because they get the absolute guidance to manage product data and make informed decisions about how to keep their retail business platform online up-to-date with accurate content.

Choosing the right PIM tool is very important to get the desired benefits without difficulty. You need to research different aspects of the PIM tools before making a purchase decision. You will get remarkable benefits by using the first-class PIM tool.

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