Pimcore’s Product Information Management: How to manage millions of product SKUs through PIM?
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By: Sagar Sharma

Pimcore’s Product Information Management: How to manage millions of product SKUs through PIM?

With the increasing essence of online business, more and more enterprises have started considering website or eCommerce solution development. It allows them to reach out to a large target audience and boost the ROI. Pimcore’s Product Information Management (PIM) platform helps the brands to achieve these goals.

To keep pace with the new digital era, entrepreneurs have started considering varied digital platforms that help to address the challenges of data discrepancies, perform repetitive tasks manually, manage time-consuming data processes, and more. Due to these challenges, businesses have to deal with difficulties like financial losses, lower productivity, and reduced sales.

In this time of the constantly evolving digital world, there are companies that are still working with legacy systems and approaches to manage their product information. They manage the data in spreadsheets, excel sheets, PDFs, etc. These conventional ways are obsolete, inaccurate, and ineffective.

Thus, it is essential for companies to develop and implement a robust Product Information Management system by utilizing the capabilities of modern PIM platforms like Pimcore. It allows you to handle your extremely dynamic product data with greater quality to ensure the success of your business.

Do you want to explore how reliable Product Information Management (PIM) helps you manage your millions of product SKUs effortlessly?

Well, through this post, I would like to provide you better insights into Pimcore’s PIM capabilities that ensure highly effective management of product data. By managing your product data in a structured, organized, and effective way, you can definitely meet your growth plans and embrace a better future.

Let’s start with getting a profound understanding of Pimcore.

What is Pimcore?

Pimcore is an open-source data and experience management platform. It allows small businesses to large-scale organizations to collect, manage, enrich, aggregate, syndicate, consolidate, and distribute any digital product and master data across any output channel. It also ensures delivering user-centric personalized customer experiences on any device.

To enable the companies with the end-to-end management of data and experiences, it provides six frameworks. Companies can use one or many or all the frameworks together to build and implement a solution they require. Those frameworks are:

Product Information Management (PIM)

It allows brands to manage, aggregate, and distribute product data from a centralized platform. Pimcore’s PIM allows you to tell a consistent product story across multiple output channels.

Digital Asset Management (DAM)

Pimcore’s Digital Asset Management allows you to manage all your critical media assets in a single location. Allowing you to manage, consolidate, transform and share the digital media assets, DAM empowers your marketing and brand content.

Digital Experience Platform (DXP)

Improve customer engagement by creating and delivering personalized content to your target audience on digital, print, signage, and social platforms using Pimcore’s Digital Experience Platform. It also allows you to manage headless experiences on any customer touchpoints.

Master Data Management (MDM)

Manage your master data and drive tremendous engagement by using Pimcore’s Master Data Management. It enables you with harmonized, aggregated, and up-to-date versions of any corporate data.

Digital Commerce Platform

Pimcore’s Digital Commerce Platform can be used by all types of businesses regardless of B2B B2C, and B2B2C. Engage your customers by delivering channel-agnostic shopping experiences with a modular API-led microservices framework.

Customer Data Platform (CDP)

The Customer Data Platform of Pimcore enables you with a 360-degree view of your customer. It allows you to track, manage and analyze your customers’ activities to leverage personalized marketing. Being a centralized repository of customer data, CDP allows you to manage, consolidate and segment customer profile data.

What is Pimcore’s Product Information Management (PIM)?

Pimcore provides you an open source Product Information Management platform that harmonizes and centralizes all your marketing, technical, and sales product information. It collects, manages, and shares any type of digital data. It is designed in such a way that you can integrate any of your existing enterprise systems or third-party applications or software with it.

The Product Information Management of Pimcore contains basic features such as data modeling, data management, data quality management, workflow management, digital asset management, omnichannel publishing, and apps and data integration.

It also contains a few highly advanced features that consist of a product experience portal, product data syndication, marketplace integration, product feed management, enterprise translation management, Microsoft/Adobe integration, and enterprise print publishing.

Benefits of Pimcore’s Product Information Management (PIM) Platform

  • Improve product time-to-market
  • Flexibility to customize and modify the PIM platform
  • Speed and agility allows you to meet dynamic customer expectations
  • Lower total cost of ownership
  • A single point of control
  • Automation to boost productivity
  • Eliminate data silos
  • Leverage agility in multichannel marketing
  • Increase conversion rate
  • Seamless customer experience
  • Create and deliver compelling commerce experiences through Product Experience Management (PXM)
  • Export and publish central product data across every channel
  • Manage millions of product SKUs with the thousands of attributes

How does Pimcore’s Product Information Management (PIM) manage your millions of Product SKUs?

Manage product SKUs of different regions effectively

Providing multiple hierarchies, Pimcore’s PIM stores product SKU-related data in a centralized repository, in an organized manner for various languages and countries. All your product data is stored under a unique automated identifier known as Global Product Identifier (GPI).

PIM collects the information from the different sources and pushes the data to various customer touchpoints across the different countries from the centralized master data to empower your sales and marketing efforts.

Pimcore has a proven record of minimizing operational complexity by reducing 95% time in managing your wide variety of SKUs.

You can integrate Pimcore’s Product Information Management platform with its Digital Commerce Platform, to create webshops that quickly scale across different languages, countries, storefronts, and marketplaces.

PIM enables you with excellent control over your SKUs that improves your collaboration and association with partners and vendors in the new regions too.

Flexible data model

Pimcore enables you with the flexible data model that allows organizations to manage the data of any domain, relationships, and attributes. It allows you to keep the product SKUs structured and organized by defining the specific category and family to make them accessible easily for your team throughout the whole product life cycle.

Offering the intuitive data model, Pimcore’s Product Information Management platform allows the brands to manage millions of products with its billions of attributes effortlessly. It also gives you the freedom to connect any data from any software, system, or tool and make the required changes and additions to the existing data effortlessly in real-time.

It provides multiple-level product hierarchies that further allow to create and manage the product data in the product groups. Pimcore also enables you with dynamic support too.

In Pimcore’s PIM, all the SKUs receive shares through very common but effective parent and child taxonomy. The data model allows you to create various trees of hierarchy with zero data duplication. You have full flexibility to adapt Pimcore’s product data model as per your specific business needs.

Leverage automation

Organizations prefer to manage millions of their products and their catalogs manually. Their order placement process is performed through fax or phone. When there is manual intervention in the processes, it drives disorder and inefficiency and results in significant loss of productivity and time.

While managed manually, it becomes difficult to track pricing, inventory flow, and getting insights about the product life cycle. Moreover, if you enter the supplier and partner data manually, it becomes challenging to keep the data consistent and leverage data standardization.

Using Pimcore’s PIM, you can manage all your product-related data in a centralized platform irrespective of your product SKUs’ quantity. By allowing the brands to manage product descriptions, SKUs, and required corresponding assets, the PIM helps you to distribute consistent, complete, and enriched product information throughout the different output channels and systems.

Considering the advanced capacities of the Pimcore platform, you can develop and implement supplier portals that help you improve collaboration, self-service, and automation for B2B partners. It allows them to import and export the data at their convenience.

Effective management of large product catalogs

Usually, large product catalogs are considered a burden on the Warehouse Management System and Inventory Management System. It also raises the issues of responsiveness of your website or webshop, page loading time, data governance across the organization, streamlined product workflow, searching, real-time data syncing across multiple output channels, and more.

Pimcore provides you a highly flexible, scalable, responsive, and intuitive PIM platform that manages your product catalog effortlessly regardless of any size. Enabling you with the amazing features, Pimcore’s Product Information Management platform allows brands to manage product catalogs with each product attribute.

PIM provides data integrity to help product management whenever the product’s life cycle is about to end when the time to replenish arrives, and while sending notifications for stock acquisition. It also ensures real-time and automated syncing of product information across all online sales channels.

Seamless integration with any system or software

Are you one of the companies that feel connecting a webshop with your existing Enterprise Response Planning (ERP) or procurement systems is challenging?

With Pimcore’s Product Information Management, it becomes easier like never before. You can have convenient and seamless access to millions of SKUs. Apart from this, PIM allows you to make changes in specific pricing and product detail and eliminate the outdated ones from the repository. Additionally, it turns into an enormous task.

Apart from that PIM allows brands to deliver engaging offers and personalization that involves tailored pricing for each customer.
Moreover, you can integrate Pimcore’s PIM with any of your existing enterprise systems and third-party applications to manage your website or webshop through a single platform. The PIM platform allows you to process customer data, product SKUs, media files, pricing, order data, article data, etc.

Product Information Management solution allows you to perform bulk validation by carrying out multiple changes or comparisons. Integrating your ERP with Pimcore’s PIM, you can send product information on the webshops flawlessly. It enables you with real-time integration updates.

Closing lines

Any discrepancies at the SKU level can result in a ripple effect via the organization that covers into a big blunder. There are chances you mess up order placement, processing, inventory management, and supplier collaboration. It impacts negatively on your deliveries. Lack of data quality check and governance causes chaos in internal operations.

Implementing Pimcore’s PIM, you can scale your SKUs exponentially. It allows the companies to handle their millions of product SKUs seamlessly and accurately with their billions of attributes. Moreover, it ensures the relationship between products and their attributes and continues to be elegant and responsive.

Many of the Pimcore clients are already managing the 100+ million product data records in a single instance.

Are you planning to expand your product range and bring sophistication, accuracy, and efficiency in managing SKUs? Pimcore’s Product Information Management is the right platform for you. Discuss your product information management requirements in detail with our PIM experts.

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