Why Should Manufacturers Need Product Information Management

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By: Sagar Sharma

Why Should Manufacturers Need Product Information Management?

Modern-day manufacturers, product managers, and retailers would surely be aware of what is a PIM system and eager to implement it. PIM software becomes inevitable for businesses these days. A PIM collects, manages, and refines the data or information gathered through various channels.

Here this article elaborates on the importance of PIM software and why the manufacturer should seriously think of implementing Product Information Management.

What is Product Information Management (PIM)?

Manufacturers who manufacture products for people across the globe may find it difficult to adjust the product information according to the specific people from specific locations and to tackle the different marketing needs of the product.

In such a case, having a Product Information Management (PIM) becomes so handy.

A PIM can be defined as an eCommerce solution that acts as a single source for managing, distributing, and enriching the business or product data/information. Also, A PIM system acts as a single storage unit that delivers data to the needed channels by converting the data to desired formats easily and quickly.

Visit What is PIM to learn about the Product Information Management platform inside out. If you are new to PIM technology and interested to get exclusive insights into PIM, then don’t miss reading Product Information Management – An Exclusive Guide.

8 Most Common Challenges that Indicate Manufactures Need Product Data Management

Manufacturers often face several challenges such as rising competition, constantly changing customer demands, supply chain disruptions, and more. However, one of the most critical challenges is product data management. Here is where an effective pim for manufacturers system can help.

1. Handling Avalanche of Spreadsheets

One of the biggest challenges manufacturers faces is managing a large volume of product data stored in spreadsheets, which can become cumbersome and prone to errors. A PIM system can help to centralize and organize all the product information in one location, making it easier to manage and maintain.

For manufacturing companies with large quantities of SKUs that need to be updated and shared, spreadsheets can create a high risk for errors.

Additionally, sharing and collaborating on spreadsheets can be challenging and may not allow for real-time collaboration between multiple users. Therefore, it may be worthwhile for such companies to explore alternative solutions that offer more robust features and greater security.

2. Dealing with Outdated Material

Manufacturers often struggle with keeping product information up-to-date, especially with frequent product updates and changes.

An effective PIM system can help manufacturers track and manage product information in real time, making it easier to keep information current and accurate. This can help reduce errors, improve customer experience, and enhance the overall brand value.

In such instances, key data is sourced from various places, with no single source of truth. Consequently, the marketing and sales teams may be using disparate sets of records, which can be problematic when trying to establish a brand that values consistency as a crucial factor for success.

Therefore, investing in a PIM system ensure manufacturers that all product information is up-to-date and consistent across all channels.

3. Fully Relying on Employees

While employees play a critical role in the success of any manufacturing company, relying solely on them to manage and update product information can be risky. Even the most conscientious employees are prone to making mistakes and can be limited by their knowledge or experience.

Investing in a PIM system can help alleviate these risks by providing a central location for product information and updating, creating standards for data input and management, and reducing the risk of errors or inconsistencies.

By implementing a PIM system, manufacturers can empower their employees to work more efficiently and effectively while maintaining a high level of accuracy and consistency in their product information.

4. Forecasting Market Demands

Forecasting market demands is crucial for manufacturers to remain competitive and meet customer needs. However, accurately forecasting demand can be a complex and time-consuming process, especially without the right tools and data.

Investing in a PIM system can provide manufacturers with the necessary data to analyze historical trends and make more accurate forecasts. This can help manufacturers optimize inventory management, allocate resources effectively, and respond quickly to market changes, ultimately enhancing their bottom line.

Additionally, manufacturers need Product Information Management solutions to understand customer preferences and make informed decisions about product development and marketing strategies. Overall, investing in a PIM system can help manufacturers stay ahead of the curve and improve their performance in a competitive market.

5. Managing Inventory Effectively

Effective inventory management is essential for manufacturers to minimize losses from overstocking or stockouts. A PIM system can help manufacturers manage their inventory more efficiently by providing real-time visibility into stock levels across multiple locations and channels.

With this information, manufacturers can make informed decisions about allocation and replenishment, reduce lead times, and optimize shipping and distribution. Moreover, a PIM system can help manufacturers track and manage their inventory costs, identify slow-moving or obsolete products, and streamline the entire supply chain process.

By investing in a PIM system, manufacturers can improve their inventory management and increase profitability by reducing waste and improving customer satisfaction.

6. Improving Manufacturing Plant Efficiency

To stay competitive in today’s manufacturing industry, manufacturers must maximize operational efficiency.

A PIM system can help manufacturers identify bottlenecks and inefficiencies in their processes, providing actionable insights to optimize production and reduce costs. Real-time data can be used to monitor and improve equipment performance, identify maintenance needs before they become critical, and reduce downtime.

Additionally, manufacturers need product information management to identify opportunities for automation, which can further streamline processes and boost productivity. By investing in a PIM system, manufacturers can improve their overall plant efficiency and achieve a competitive advantage in the market.

7. Keeping Track of Sales Leads

Businesses rely heavily on generating and managing sales leads to maintain their revenue stream. A PIM system can assist manufacturers in tracking and analyzing their sales leads more effectively.

By centralizing customer data across various channels, manufacturers can gain insight into which marketing tactics are most effective and identify potential sales leads faster.

With real-time data from a PIM system, manufacturers can also tailor their marketing efforts to specific customer needs and behavior, improving overall engagement and conversions.

By investing in a PIM system, manufacturers can effectively manage their sales leads and boost revenue.

8. Improving ROI

Every manufacturer strives to maximize their return on investment (ROI). By implementing a PIM system, manufacturers can improve their ROI in numerous ways. With streamlined processes and optimized production, manufacturers can reduce costs and increase profitability.

A PIM system can help manufacturers identify and eliminate inefficiencies in their supply chain, reducing the need for excess inventory and minimizing waste.

Additionally, real-time insights from a PIM system can help manufacturers make informed decisions about pricing and promotions, leading to increased sales and revenue.

By investing in a PIM system, manufacturers can improve their ROI and achieve long-term success in their industry.

To explore more changes, you should read Most Common Product Information Management Challenges. It gives you more situation that indicates your organization is going through a product information management crisis.

Why do Manufacturers Need Product Information Management (PIM) to Address the Challenges Efficiently?

Manufacturers today face a range of challenges, from managing complex supply chains to meeting rising customer expectations. In such a demanding business landscape, a PIM system can offer significant advantages. Here are four major ways in which a product information management system can help manufacturers succeed:

1. Agility and Adaptability

With a PIM system in place, manufacturers can quickly adapt to changes in the market and customer demands. The system allows for real-time updates to product information and pricing, enabling manufacturers to respond faster to changing conditions.

This agility and adaptability can help manufacturers stay ahead of the competition and meet their customers’ evolving needs.

2. Scalability and Accuracy

A PIM system can help manufacturers scale their operations while ensuring accuracy and consistency in product information. With the ability to manage large volumes of data and efficiently update product information across multiple channels, manufacturers can expand their product lines and reach new markets while maintaining quality and accuracy.

3. Aggregate & Share Real-Time Information

A PIM system makes it easy for manufacturers to aggregate and share real-time information throughout their organization. This promotes collaboration and improves visibility into product data and supply chain operations.

By having access to accurate and up-to-date data, manufacturers can make informed decisions and improve their overall efficiency and productivity.

4. ROI and Time to Market

Implementing a PIM system can lead to significant returns on investment by reducing product information errors, improving time to market, and increasing sales efficiency.

By consolidating product information into a centralized system, manufacturers can streamline their product management processes and reduce the time it takes to launch new products. This not only saves time but also reduces costs associated with errors and delays.

Additionally, a PIM system can help manufacturers optimize their product listings and improve their search engine rankings, leading to increased online visibility and higher conversion rates.

In today’s competitive business environment, a PIM system is a key tool for manufacturers looking to stay ahead of the curve and meet the ever-changing demands of their customers.

By implementing a PIM for manufacturing, manufacturers can improve their ROI and succeed in today’s dynamic business landscape. The system’s agility, adaptability, scalability, accuracy, cost savings, efficiency, and enhanced customer experience are just some of the benefits that can help manufacturers achieve long-term success.

PIM for Manufacturing Industry – A Brief

In the age of the digital era, manufacturers are facing hard times to gain a competitive edge in today’s market. So they try to be innovative in all aspects of the manufacturing process, especially in boosting the product time-to-market.

To succeed in this time management, implementing digital techniques becomes mandatory. Digitalization along with smart data management will reshape and evoke the manufacturing industry to the next level.

Using Product Information Management (PIM) in the manufacturing industry will help owners to consolidate the scattered data and improve the product experience significantly. Owing to that, business owners can achieve operational excellence along with fast delivery and smarter results.

How Does A PIM Drive Difference to A Manufacturing Business?

Introducing digitalization on products, services, and also in the manufacturing process will provide a dynamic shape to the manufacturing industry. On considering the changing market conditions and rising customer expectation, implementing digitization becomes inevitable. To be successful in digitalization manufacturers need to be cautious about organizing, harmonizing, and usage of data across multiple applications and channels.

Here we have discussed how PIM solutions offer seamless digital experience and automated operational excellence to manufacturing industries.

1. Digital Enablement with PIM Solution

Data Management

PIM solution regularizes your business strategies and business values through the effective handling of business data. This includes data import, data delivery, data consolidation, and so.

Digital Platform

It helps to build seamless B2B and B2C Omni-channel experiences with the help of built-in DAM and web content management solutions.

Single-Source Publishing

A PIM solution offers a centralized data storage system by which data can be easily and quickly accessed through multiple channels.

2. Operational Excellence with PIM Solution


PIM solution defines manufacturing process and operation flow by integrating the product content, product data/information along with business digital assets and transforming it into desired formats before sending it and publishing it via multiple channels.


A PIM solution automates the business process like web-to-print activity for creating B2B or B2C product catalogs and other personalized marketing documents. Also, it provides connectivity between the business applications with loT data.


The PIM system simply speeds the time-to-market of the manufactured products by improving product assortments and introducing SKU, multi-channel selling/marketing. By doing so, it increases brand loyalty and revenue.

3. Better Customer Experience With PIM


PIM solution delivers up-to-date accurate information regarding product data. And to provide greater efficiencies in delivering digital assets and other business-related content to engage with customers for enhancing the digital experience.

Omnichannel Ready

A PIM solution significantly improves the customer conversion rate by providing effective communication with customers via multiple channels. Also, it offers a variety of options for customers for finding the right products which they are searching for through an omnichannel experience.

Extends Customer Value

Data plays a major role in providing a better customer experience and extends the customer value with the brands for a longer period. A PIM solution leverages data along with next-gen technologies to make better business decisions and create new opportunities for better engagement with customers.

Apart from just speeding up the product manufacturing process, an effective product information management tool can reduce the product information creation cost for the manufacturers significantly. Owing to this, the final price of the end product would be lower.

What are the Core Capabilities of PIM for Manufacturers?

The core capabilities of a PIM system for manufacturers include centralized data management, seamless integration with other systems, flexibility in managing data, ability to handle multiple data types, collaboration and visibility across departments, and significant returns on investment through improved time to market, sales efficiency, and accuracy in the product information.

These capabilities enable manufacturers to streamline their operations, reduce costs, and make informed decisions based on accurate data. Overall, a PIM system is a crucial tool for manufacturers looking to stay competitive and meet the evolving demands of their customers.

1. Easier Product Catalog Management

One of the core capabilities of a PIM system is centralized data management, which makes product catalog management significantly easier for manufacturers.

With a PIM system, manufacturers can manage all their product information from a single source, including descriptions, images, specifications, and pricing, and ensure that all data is accurate and consistent across all channels.

This streamlines the product catalog management process, reduces the risk of errors, and significantly improves the time to market for new products.

2. Collaborative Workflow Management

Another key capability of a PIM system for manufacturers is collaborative workflow management. This functionality allows different departments within a manufacturing organization to work together seamlessly on product data management, including data acquisition, validation, and approval.

This improves collaboration and visibility across departments, reduces the risk of errors, and enhances efficiency throughout the product data management process.

3. Automate and Make Your Business Digital

In addition to easier product catalog management and collaborative workflow management, a PIM system also offers automation and digitization capabilities that can transform the way manufacturers do business.

With a PIM system, manufacturers can automate data entry, validation, and publishing processes, reducing the need for manual labor and improving accuracy.

4. Better Vendor Profile Management

A PIM system can also help manufacturers manage their vendor profiles more effectively. With a PIM system, manufacturers can easily store and manage vendor information, such as contact details, pricing, and product information.

This enables manufacturers to quickly identify and select the best vendors for their needs, improving the overall quality and efficiency of their processes.

In addition, a PIM system can also help manufacturers monitor vendor performance and improve relationships with vendors over time. By streamlining vendor profile management, a PIM system can help manufacturers optimize their supply chain and reduce costs.

To visit more features of Product Information Management, you should go through Must Have Features of Product Information Management System. It provides you with a list of PIM features that are necessary to enhance your product data-driven operations.

Benefits of PIM Implementation for manufacturing business

A PIM tool is a piece of programming that tracks all of the data regulated by your association systematically and passes on that across the various channels of your association. PIM structures be a part of, synchronize, and fuse all factor info, in and of itself does the chance of one supply of Truth.

Continue to pursue gain proficiency with the advantages of having excellent item data in board programming.

Here are the key merits of an excellent PIM for a manufacturing company

1. Enhanced Product Data Management

Product Data management (PDM) programming oversees item information, for example, CAD models and assembling directions. PDM is for the most portions utilized by uniting organizations to control item information from plan to creation.

As the business develops, there’ll be numerous new items coming in. All things perhaps; it can become hard to monitor all that item data. This prompts complication, which, thus, influences the client’s experience.

This kind of programming is helpful for architects making the underlying details of another item and creation chiefs adhering to assembling vectors.

2. Optimizing the Service Quality

It’s nothing startling why customer experience is up-to-date. As client experience becomes one of the fundamental differentiators for each business, subsidiaries contend to foster the best way to pay close attention to marketing them.

Customer experience is the current business benchmark that is transforming into the new norm for brands. It’s never been more crucial to put your customers first.

Customers can examine what they need and head to the checkout section to get it. Rather than having a specialist encourage individuals to purchase, they have more noteworthy self-sufficiency over their buys.

3. Improved time management skills

To start with, you need to venture back and contemplate what precisely you need your group to be chipping away at. Characterize key objectives and think about your group’s ability to execute them.

We all know that “time is money”. With PIM programming, you might save time on obligations and accentuation of substantial work.

While it requires some investment to gain genuine headway, There are things you can do right now. Skill enhancement has to be enhanced. And, thus, show your organization that you’re a significant piece of the group.

4. Ease of Implementation

In comparison to corporate project management systems, PIM setups are easier to manage. An ERP, for instance, requires more customization than individual data and the executive’s framework (PIM).

PIM’s versatility allows it to be slightly changed to accommodate all of your information measurements. Administrative costs will be lowered, as well as the cost of showing out new products.

A further developed client experience gives you exceptional opportunities that straightforwardly sway your top-line execution. Having the proper CX technique set up improves the client experience, yet in addition, makes your affiliation customer-driven and beneficial over the long haul.

5. Fast and easy creation of product sheets

With a PIM system, manufacturers can speed up the process of creating product sheets. The system enables the centralized storage of product data, making it easier to access and manage information.

This means that manufacturers can create product sheets more efficiently, without the need for manual input or data verification. The result is greater accuracy and faster turnaround times for product sheets, which in turn leads to improved productivity and reduced costs.

6. Product data centralization and consistency

Another benefit of a PIM system for manufacturers is the centralization of product data. By storing all product information in one place, manufacturers can easily access and manage data across different channels, ensuring consistency in product descriptions, pricing, and other critical information.

This not only improves accuracy but also saves time and effort spent on manual data entry and verification.

7. A quicker time to market

By streamlining product information management, a PIM system can help manufacturers get products to market faster.

With accurate and consistent product data readily available, manufacturers can launch new products more quickly and efficiently, reducing time to market and increasing revenue potential. This also enables manufacturers to be nimbler and more responsive to changing market demands, staying ahead of the competition.

8. Build a 360° view of all your products

In addition to simplifying product data management and accelerating time to market, a PIM system can also help manufacturers build a complete and comprehensive view of all their products.

This 360-degree view enables them to gain insights into product performance, identify trends and opportunities, and make data-driven decisions to optimize products and improve sales.

With a PIM system, manufacturers can easily track product data across various channels, quickly identify gaps or discrepancies, and take corrective actions, resulting in enhanced customer experiences and increased revenue.

9. Track your entire product lifecycle

With a PIM system, manufacturers can track the entire product lifecycle, from the initial stages of development to end-of-life disposition. This provides them with a holistic view of their products and enables them to make informed decisions about product development, pricing, and marketing.

By monitoring and analyzing product data throughout its lifecycle, manufacturers can identify areas for improvement and make data-driven decisions to optimize their products and improve sales.

This not only helps them stay ahead of the competition but also provides customers with better experiences and ensures long-term success for the business.

10. Leverage unique data to set your business apart

A PIM system can help manufacturers leverage unique data to set their business apart from the competition. With the ability to store and manage a vast array of product data, manufacturers can identify unique features and value propositions and use them to differentiate their products in the market.

By analyzing customer needs, pain points, and behaviors, manufacturers can provide targeted solutions that meet specific customer needs and generate higher revenue. With a PIM system, manufacturers can build a competitive advantage by leveraging unique data and offering tailored solutions to their customers.

If you are interested in exploring more Product Information Management benefits for businesses, don’t miss reading out Top Benefits of Product Information Management (PIM) for Your Business.

How to Choose the Right PIM System For a Manufacturing Company?

It is nearly impossible to find a PIM system that suits well for all kinds of business. Picking the right PIM solution for the manufacturing industry is a painful process and it requires a lot of determination and dedication.

Here are a few factors that need to be focused on for finding the right PIM solution for manufacturing industries.


Before picking a PIM tool make sure it is ideal for your business. Ensure the chosen PIM delivers seamless connectivity to ERP, online catalogs, applications on various platforms, etc.


Make sure the handpicking PIM system delivers a fully automated manufacturing process along with automated data validation. With such proper automated validation, manufacturers can enrich their product data and provide better content for the marketing team.


Before finalizing a PIM system make sure it has the desired adaptability function. A good PIM system should adapt to the different markets and a variety of sales channels running on multiple channels from various countries. So that you can attract more target audiences across the globe.


It is the most important aspect to look out for before buying a PIM tool for your manufacturing business. Make sure the interface of the PIM system can be easily accessible by non-technical skilled employees. So that they can access it without any guidance and spend less time on PIM and focus more on their work.

Bottom Line

There is no doubt that referring to Product Information Management tools is effective for developing an eCommerce business. However, the above-given information exposes the benefits offered by a PIM system to the manufacturing industry. Have a look at the PIM trends; define your business requirement and start picking the right PIM tool before implementing it on your business to avail better results.

Say goodbye to data chaos and embrace the power of PIM/MDM to supercharge your business growth!