Have you ever observed a mobile app closely? When you look at any mobile application, the first thing that draws your attention is its look and feel. Then, the color scheme and the fonts play a further role in catching the eyeballs of users.
One of the most important things is how your application looks visually. While developing your mobile application, you need to consider its UI and UX as they will be the first things to strike the eyes of users.
Ui and UX are as important as the technology that you use to build your mobile application. That is one of the main reasons why some mobile apps instantly hit in the market. 85% of mobile app users confirmed that they will not go back to the mobile-app if the UI and UX is not appealing to them.
If the UI and UX of your mobile application are user-friendly, then it will attract more customers and also will impact your conversion rates. The main goal of an extraordinary UI and UX is to keep users engaged with the app.
Let us take a look at the best mobile app design practices to follow to build a robust mobile app and increase conversion rates.
Best Mobile App Design Practices to follow in 2020 & beyond
Planning is an integral part of the mobile app design process. Therefore, you should plan everything in detail, so that you do not make mistakes while designing the app. Further, you have to work on the estimate of the time required for creating distinctive design features.
It will help designers to work tightly according to the requirement analysis. Additionally, they also need to understand customers’ requirements and implement these things when they start designing.
When you are in the designing phase, you need to do detailed web research to find appropriate methods and options. Every mobile application is different and every project is unique. Therefore, designers should be well aware of innovations in the world of tablets and smartphones. It will help you come up with a robust mobile application that will ensure engagement of new users.
Designers will start designing the application according to the specifications you provided them. It includes technologies and tools that UI/UX designers will use. Also, the specification will contain how designers will implement these tools, and this specification will be further, handed over to mobile app developers in the end.
4. Create Wireframes
After you give the specification to designers, the phase of wireframes arrives. A wireframe includes the rough sketch of all the screens of the application. It lets you navigate through different screens and click the clickable objects.
It gives the exact clarity of how your app will look and how users will be able to use different objects and what the screens will offer. The only aspects it lacks are typographic style, color, and graphics since it focuses on functionality, behavior, and priority of the content. You need to build the wireframe to know everything about your business app before it gets developed.
5. Develop a Prototype
After you are done with the wireframe, you are required to create a prototype. It is the exact copy of a live design of the future app, and it represents the interaction between the user and the application.
A prototype is used to evaluate the design and enhance the precision by system analysts and users. It also serves to provide specifications for a real working system.
6. User-Interface Design
User-interface design consists of style guides, rendered designs, and rendered click-through designs.
They act as the building blocks of your app’s design. A sound style guide will help tremendously with your app’s usability. It also helps you set your call-to-action button at the right place with the perfect color scheme.
Building a style guide requires you to consider a lot of things. You need to know who you are and who your customers will be. Will your app be used at night? Then, a dark theme will best suit, which will be comfortable for your users. Will the app be used by only employees? Make sure you keep the clutter to a minimum and come across to the main point.
It involves replacing the wireframes with the grayscale elements from your style guide. While doing so, make sure there is a rendered screen for each wireframe screen. Besides, if you want to change the style, you can do so or amend your style guide. The only thing you need to consider is that the design is consistent when this stage is over.
Rendered Click-through Designs
Once you have rendered all your screens, it is the time to return to the click-through model application and test your app again. Even when you have put all your efforts in the app by this time, changes can cost you more. Still, you can review everything and make feasible changes before things become concrete.
7. Project Handover to Developers
After the design part is ready, the time comes to handover the project to developers where they will start the mobile app development. On the basis of the design, they will build the necessary functionality for the app. They need to consider clients and back-end part while integrating features and functionality into the application.
3 Key Mobile App Design Tips to Consider
1. Mobile App Navigation
Navigation holds the utmost significance in a mobile application. Therefore, while navigating through the screens, the user should not face any bugs or barriers. Navigation should be simple and intuitive. A user-friendly and well-thought navigation will attract more users, and they will be able to make the most out of the app.
2. Typography in Mobile App
Similar to other things, users will also notice at the text when they will start using the application. The text has to be readable and clear, and therefore, make sure you monitor what font is used that can increase the convenience of users.
If your app consists of different visual objects, then make sure the text is clearly visible, along with appropriate spaces between lines and words. Above that, you can add an opportunity for users to change the font according to their choice.
3. Color Schemes in Mobile App
You cannot ignore colors when it comes to mobile app designing or creating your mobile app. When it comes to designing, you can play with colors and try different combinations.
While testing different color schemes, take a look at how your application looks from different angles. Make sure the colors should appropriately represent your business and your identity. The right color scheme will ensure how your users will perceive your application.
The Last Words
There is Art in graphic designing, but when it comes to mobile app designing, there is structure and series to it. This structure keeps changing according to the requirements of the application you intend to build. You can incorporate motion design into your app to make it live.
You can successfully design your mobile app with the help of steps we discussed above. At Credencys, we develop promising apps for our clients and help them achieve their desired business goals. We hold an efficient team of Android app and iPhone app developers who are dedicated to offering unconditional support to clients.