How Mobile Apps for Retail Deliver Personalized Shopping Experience?
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By: Sagar Sharma

How Mobile Apps for Retail Deliver Personalized Shopping Experience?

Gone are the days when customers purchase the products just by visiting your store. Modern buyers are not merely looking for products they are expecting a great experience too.

The paradigm shift in customers’ mindset has affected almost every industry but retail has a well-rounded omnichannel path so that it becomes a challenge for the retailers to deliver a consistent experience to the customers.

Are you determined to deliver a next-level omnichannel experience to your shoppers? Then, personalization is the key.

Personalization is all about enabling buyers with specific and tailored services or experiences that they are expecting. Well, it is easier said than done. Especially, when the relationship between shoppers and retailers are becoming complex day by day due to multiple touchpoints to make a purchase.

Smartphones are the highly preferred shopping platform that provides extreme personalization to buyers. This post will help you to figure out why mobile apps for retail could be a successful strategy for you to deliver personalized experiences to the customers.

Mobile Apps for Retail Industry Allow Retailers to Increase Conversions by

Understanding Customer Behavior

Retailers need to understand the buying context of shoppers to deliver highly customized and relevant experiences. Enable them with personalized recommendations, offers, deals, and notifications to provide the relevant experience.

Learning Buyers Expectations

Mobility plays a vital role in transforming customer expectations. Mobile apps for retail allow buyers to access the required information instantly and explore more options from different shopping platforms on the go. Moreover, retailers can get clarity on how they can stay relevant to the customers’ tailored requirements.

Simplifying the Path of Purchase

Whenever customers search for a service or product, they are derived by buying intent. Through the personalization, you can convert that intent into action. Retailers should encourage buyers to make a purchase using their preferred payment method, time, and medium. To deliver a true omnichannel experience, it is important retailers simplify the buying process for customers regardless of in-store, mobile, and online.

How Mobile Apps for Retail Create Personalized Experiences?

Personalizations is all about racking, recording, and analyzing customers needs, preferences, and buying patterns, and recommend them the relevant products accordingly. Retailers can build mobile apps with advanced tools & technologies.

Artificial Intelligence (AI) & Machine Learning (ML)

AI is the futuristic technology that allows retailers to automate the workflow and make better decisions. Integrate AI components in your mobile app to track the buying behavior of customers, understand the preferences of buyers, automate repetitive tasks, and improve the productivity of staff.

ML and Natural Language Processing (NLP) provide a massive amount of data that helps retailers to understand the customers better and provide them the tailored products, services, recommendations, and end-to-end shopping experience.

Chatbot

Using conversational chatbot in mobile apps for the retail industry, merchants can address the queries of their customers in real-time and at scale. Leverage flexibility to respond to the thousands of customer queries at a time

Beacons

Install the beacons in the stores that interact with customers’ devices and engage them by offering highly contextual and personalize content. it sends real-time updates about the ongoing discounts and deals while customers are in the store.

Beacons technology market value worldwide

In 2016, the beacons technology market was valued at 519.6 million U.S. dollars. It was estimated to increase at a CAGR of 59.8% to reach about 56.6 billion U.S. dollars in size in 2026. – Statista

Big Data

Personalized experiences are derived by contextual clues such as buying patterns, past purchases, buying behavior, location, etc. Retailers need to collect this data from varied sources such as website, mobile app, social, in-store behavior, locational, email, and analyze this data.

Integration of advanced analytics tools in the website and/or mobile app, it becomes easy for retailers to collect, manage and analyze the data. It enables retailers with actionable insights that help them in creating a powerful marketing and sales strategy.

Predictive Analytics

Predictive analytics is about making the actionable insights contextualized and build predictive models that discover the patterns and relationship between the historical data and outcomes. It helps retailers to understand the future behavior of the shoppers when they are going to make the next purchase.

Predictive analytics models analyze the data of website interactions, marketing campaigns, historical sales, and customer support. Using predictive analytics, retailers can refine and improve varied aspects like customers services to pricing and revenue to inventory control.

Geo-Location Technology

If you own a brick and mortar business, then geolocation technology helps you to engage potential clients. Global retailers like Tesco, Walmart, etc are using the technology that allows buyers to find the nearest stores in their area along with the time and facilities.

Several APIs are available for iOS and Android platforms that perform different functions. the APIs determine the position of the object and display the identified object on a map.

You can use Google Maps for Android app development that enables you with advanced features such as geolocation identification, map creation process, plumbing a route, or drawing objects.

Using iOS location services for iPhone app development, you can implement different features like programmatically pan, pitch the mobile map, zoom in/out features, and standard, street, and 3D views.

Takeaway

Personalization is the key to today’s digital era where customers prefer online shopping. Retail is the highly competitive industry as a lot of retailers are using mobile apps for their retail business to make bucks.

Integration of advanced tools and technologies in the mobile app enable them to understand customer behavior and preferences so that they can promote very specific and desired product or service to buyers.

Credencys has a decade long industry experience in delivering end-to-end mobile app development services. Our experienced professionals understand your pain points accordingly provide design an app strategy and road map for your mobile application development. Let’s connect to discuss how we can help you to make your business a brand and stay competitive using a mobile app for your retail business.

Frequently Asked Questions for Mobile Apps for Retail

How can I create a retail app?

To build a mobile app for your retail business, you need to create a strategy, choose the Right Features, make a choice between Native app or Cross-Platform app, define your target audience, and develop a mobile app using the latest technologies.

What is a retail mobile app?

Retailers develop mobile apps to empower their purchasing process, shape customers’ in-store experiences, interact with the customer through dynamic and interesting ways.

What do retail customers want?

Retail customers want a personalized experience, omnichannel experience, instant access to product information and options, loyalty rewards, and a lot of deals, offers & discounts. Developing a mobile app for retail, businesses can achieve it.

What makes a good retail experience?

Customer experience and engagement are powerful elements to drive their loyalty. This experience involves personalized online and offline experiences, best product quality, provide customers a feeling that they are special by offering them deals.



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