PIM vs DAM: What’s the Difference? 

Try PIM Cost Calculator

By: Manish Shewaramani

PIM vs DAM: What’s the Difference? 

Digital asset management (DAM) and product information management (PIM) are the most common systems that are used in organizations for handling and managing large volumes of digital assets. The most typical PIM DAM definition includes both systems’ provision of centralized content management and their facilitation of users’ easy access to their material.

The act of arranging and keeping all the data needed to market and sell items through distribution channels is known as product information management (PIM). An internal team produced this data to support a multichannel marketing plan. Additionally, PIM plays a vital influence in lowering the abandonment rate by providing better product information.

Digital asset management (DAM) is the process of organizing, managing, and disseminating all of your digital data, including text, photographs, and other types of material. Additionally, a good DAM system will safeguard your files.

What is PIM (Product Information management)?

PIM solutions are process-driven applications for working together on product content that is powered by master data. A single hub of product data may be used to disseminate information to sales channels including online shops, printed catalogs, online stores like Amazon and Google Shopping, social media sites like Instagram, and trade partners that receive electronic data feeds.

Business-to-business and business-to-consumer companies that sell goods through a variety of sales channels in several sectors may benefit the most from Product Information Management solutions.

PIM handles the maintenance and update of product information within a central product library, as well as customer-facing product data needed to serve numerous geographic locations.

PIM can serve as a center for keeping track of product information from all channels. PIM helps businesses improve their conversion rate optimization by fostering consistent branding and reducing abandonment rates. Additionally, it makes it possible for the bulk of product creation processes to be automated.

To explore more about Product Information Management, don’t miss reading What is PIM? Also, to get exclusive insights into all the aspects related to PIM, you should visit Product Information Management – An Exclusive Guide.

What is Digital Asset Management (DAM)?

Digital Asset Management (DAM) is a computer software that is required to make sure the owner of the digital asset, and maybe their deputies, can perform operations on the data files.

The group of digital assets that are commonly referred to as media that are handled via digital asset management includes audio recordings, pictures, and videos. You may better organize your information for quicker, safer searches by grouping related content into projects, groups, or categories using a digital asset management system. Metadata and other tags can be added to content to enhance it and further refine search results.

Smaller DAM systems are employed, for example, in video production systems, in a specific operational setting.

The types of input encoders used to produce digital copies of assets to bring them under management and the output decoders used to make them useful as papers and/or online resources are the main differences between them.

Visit What is Digital Asset Management? to discover all the essential elements of DAM solutions. Moreover, read An Ultimate Guide to Digital Asset Management (DAM) to unveil the full potential of Digital Asset Management and its essence in your business.

PIM vs DAM: Key Differences Between PIM and DAM

When it comes to spotting the key differences between dam pim, you need to be aware of the primary goals of both systems. Without those details, it will be hard to select the right system for your business.

The primary goal of a PIM system is to integrate product-related information in a centralized place, optimize it according to the evolving market condition and share them across the organization.

On the other hand, the primary goal of the DAM system is to organize and optimize the digital assets of an organization in a single location and drive more value to the business by allowing all departments to access digital media assets easily and quickly.

DAM may have some internal product information or data managed by a PIM, but it is impossible to deal with external product-related information.

Despite certain similarities, PIM and DAM systems are used as different platforms with different functions. DAM systems are made to manage digital assets like product images and logos, whereas PIM systems are made to handle product information on them.

1. Purpose

PIM systems compile all product data onto one location. It links channels for production and commerce to address difficult issues in controlling and preserving the integrity of product data.

The purpose of PIM for a company can be decided depending on various factors. It can be their large volume of product items or a complicated set of regularly changing product attributes. The typical impact of a company’s often evolving product features on PIM use for

  • A growing number of sales channels,
  • Non-uniform IT infrastructure,
  • Online business and electronic ordering,
  • Diverse locations
  • Localization needs
  • Support SEO strategies of the business

Access and user authorizations for all database information, ordering procedures connected to inventory management systems, and the methods for modular expansions are all controlled by PIM solutions via a web-based administrative interface.

A DAM system’s primary purpose is to provide users with quick access to assets through the provision of a searchable index that enables retrieval of assets based on their content. Typically, the cataloging procedure is included in the intake of new materials.

These software applications are intended to provide entire organizations with the information they need to manage all of the related operations. Ensuring that all digital files and data have been adequately backed up is another crucial aspect of a digital asset management strategy.

2. Content

In today’s marketing, producing content is a key component. DAM will save time by enabling you to more readily reuse the material if you establish a system that makes it simple to locate the content you have previously developed and can utilize.

Additionally, you may add PowerPoint decks, templates, branded materials, and any other stuff that you commonly utilize to the files. When you implement the best DAM procedures and systems, everything will be correctly organized and simpler to discover.

The following content types are managed by using the DAM system.

  • Podcasts
  • Client testimonials
  • Product pictures
  • Promotional videos
  • Branding templates
  • Logos for brands

PIM systems are used to manage structured data given through a variety of distribution channels, including print catalogs, online stores, and electronic catalogs.

You can store a variety of content types in Product Information Management (PIM), including product identifiers, technical specifications, media asset management, languages, marketing messaging, sales and marketing materials, stock availability, product descriptions, and sale information and listings.

3. Integrations

Integrating the PIM DAM system enables ambitious companies to operate more quickly and effectively by making handling vast amounts of product data and digital assets simpler.

By automating workflows and removing bottlenecks in the content supply chain, it delivers material swiftly, precisely, and reliably across a variety of channels. As a result, there is a shorter time to market, reduced expenses, and ultimately a competitive edge.

So, the integration of PIM DAM solutions enables speedy data transfer across systems, enhancing productivity and the accuracy of the product content.

PIM vs DAM: A Tabular Comparison

Key AspectsProduct Information Management (PIM)Digital Asset Management (DAM)

Data Focus

PIM manages and enrich product-related data like attributes, variants, and SKUs.

DAM centralizes and organize digital media assets like images, videos, documents.

Core Functionality

PIM prioritizes product data accuracy, consistency, and syndication across channels.

DAM prioritizes media storage, search, retrieval, and distribution.

Data Types

PIM handles structured data like product attributes, specifications, and pricing.

DAM manages unstructured digital files, including images, videos, documents.

Data Enrichment

PIM enriches product data with comprehensive attributes, descriptions, and metadata.

DAM catalogs media assets with metadata for easy retrieval and usage.

Workflow Automation

PIM streamlines product data enrichment, validation, and syndication workflows.

DAM automates media asset tagging, approval, and distribution processes.

Data Governance

PIM ensures consistent, accurate, and compliant product data across channels.

DAM enforces proper rights management, version control, and usage policies.


PIM enables teams to collaborate on product information, ensuring data accuracy.

DAM facilitates collaboration on media assets, improving creative workflows.

Asset Storage

PIM stores product-related assets like images but with less focus on media management.

DAM focuses on secure storage, organization, and accessibility of media assets.

Media Management

PIM handles media as part of product information for e-commerce presentation.

DAM focuses on media asset management, search, metadata, and distribution.

Metadata & Search

PIM provides attributes for products and support basic search functionalities.

DAM excels in metadata tagging, advanced search, and content discovery.

Integration with E-commerce Platforms

PIM integrates with e-commerce systems to deliver accurate product data.

DAM integrates with content creation tools, CMS, and marketing platforms.

ROI & Impact

PIM improves product data quality, leading to higher sales and customer satisfaction.

DAM enhances creative workflows, reducing asset search time, and improving brand consistency.

Industry-specific Fit

PIM systems are crucial for industries with complex product attributes like fashion, electronics.

DAM systems are essential for marketing-heavy industries, media, agencies, and creative sectors.

Focus on Digital Media

PIM treats media as part of a product, supporting e-commerce presentation.

DAM focuses solely on managing digital media, ensuring efficient usage and storage.

Content Creation

PIM manages attributes for product specifications, not media asset creation.

DAM supports content creation workflows with versioning and collaboration features.

Targeted Audience

PIM caters to product managers, marketers, e-commerce teams, and sales.

DAM serves creative teams, designers, marketers, and media content producers.

PIM vs DAM: Benefits of PIM and DAM

Take a look over the key benefits offered by both systems PIM and DAM for a better understanding of the differences between those.

A. Benefits of Product Information Management

1. Shorten time-to-market

A unified platform that integrates all product data and related information can significantly enhance a business’s flexibility in responding to market changes.

With such a platform in place, introducing new products to a market or updating an existing product portfolio becomes a much smoother process.

The product catalogs and portfolios can be quickly extended, making it easier to keep up with the rapidly changing market dynamics.

Additionally, changes made to products across different channels can be reflected almost instantly, ensuring real-time synchronization of product information. By leveraging a unified platform for product data management, businesses can remain agile, responsive, and competitive in the market.

2. Operation excellence

Businesses can boost their efficiency and accuracy by centralizing product information in one place. They achieve this through a PIM system working alongside an ERP system, which combines internal and external data to ensure consistency and transparency in product-related processes.

This integration streamlines operations while minimizing errors, ultimately improving overall productivity.

3. Improve the customer journey

Reducing the time to market for new products can significantly enhance the customer experience by providing them with the latest products at a much faster pace.

Furthermore, businesses can offer high-quality and timely product information that ensures a consistent brand experience across all touchpoints, including online and offline channels.

Factors like stock availability and delivery time are crucial considerations for customers when making purchasing decisions, and providing accurate and up-to-date information on these factors can go a long way in influencing their choices.

By prioritizing reduced time-to-market, businesses can stay ahead of their competitors and provide an exceptional customer experience that fosters loyalty and trust.

If you are interested in exploring more benefits of PIM, check out the Top 15 Benefits of Product Information Management (PIM) for Your Business. It helps you to get clarity on how PIM impacts your business growth and success.

B. Benefits of Digital Asset Management

1. Build an ecosystem for your assets

Implementing a Digital Asset Management (DAM) solution brings diverse advantages to businesses seeking to optimize their digital asset management processes.

The solution offers seamless integration with other systems, resulting in a dynamic ecosystem for your digital assets. You can effortlessly retrieve data from various programs, thanks to DAM’s advanced metadata capabilities.

Consequently, the value of your digital assets increases significantly as managing them becomes more efficient and streamlined.

With a DAM solution in place, you can enjoy easy data retrieval, simplified asset handling, and enhanced asset value – making it an astute investment for progressive organizations.

2. Brand consistency & protection

In addition to the above-mentioned benefits, a Digital Asset Management (DAM) system can help businesses maintain brand cohesiveness and ensure that all assets are up-to-date, regardless of where they are used.

This is made possible by restricting access to brand assets to a limited number of authorized users, enabling businesses to safeguard sensitive assets and copyrighted material effectively.

Even when sharing access with external parties like partners, suppliers, or distributors, businesses need not worry about illegitimate use of their assets.

By leveraging a DAM system’s robust security features, businesses can ensure that their brand assets are always under their control, regardless of how they are being used, thus providing peace of mind and enhanced brand integrity.

3. Streamlined marketing efforts

Another significant advantage of a Digital Asset Management (DAM) system is its ability to enhance efficiency and speed-to-market through advanced workflow capabilities and automation.

These systems are designed to integrate seamlessly with relevant applications like production systems or CMS(s), which can significantly increase the speed at which visuals are published.

By streamlining the workflow process and automating repetitive tasks, businesses can expedite the delivery of their products and services, enabling them to stay ahead of the competition.

With a DAM system in place, businesses can focus on innovation and creativity rather than wasting time and resources on manual processes, thus allowing them to achieve their business objectives quickly and efficiently.

Read Why Do You Need a Digital Asset Management Platform? to explore more benefits of Digital Asset Management and understand how DAM fuels your business by managing digital assets centrally.

PIM vs DAM: How Do You Know If Your Business Needs A PIM or DAM?

Digital Asset Management (DAM) and Product Information Management (PIM) are two essential components of an organization’s digital infrastructure. However, the key difference between the two lies in their scope of operation. While DAM systems deal with all of an organization’s digital assets, PIM systems focus primarily on a product’s lifespan. To elaborate further:

Pim dam integration systems hold the key to an orderly, interconnected digital universe, one where images, movies, presentations, papers, marketing materials, and more coexist seamlessly. They simplify retrieval, search, and collaboration on a large scale while boosting asset value.

This holds true, especially for businesses that handle loads of digital assets that need efficient distribution in-house or externally. Streamlining DAM processes also increases productivity and facilitates close collaboration among team members.

PIM systems are the superhero of product management. They can handle everything from birth to death, so to speak! With the power to combine all product data and information into one centralized system, they help businesses maximize their sales for various channels.

The primary aim of PIM is to effectively manage and organize your product-related data – that’s all you need to kickstart a successful marketing and sales strategy. By utilizing a PIM system, especially for large SKUs or dynamic product ranges with frequent changes – any business can track and manage its products with ease!

With a PIM system in place, businesses can streamline their product management processes, reduce errors, and ensure data accuracy, ultimately leading to increased efficiency, productivity, and profitability.

PIM vs DAM: Which Information You Can Manage in PIM and DAM

Before finalizing between the two systems PIM and DAM, you should be aware of what kind of information both systems handle. This section elaborates on the kind of information stored and managed by PIM DAM systems in detail.

1. PIM Manages Product Information

Product information management systems are specifically designed for the effective management of product data, it helps team members to collect, organize, enrich, and store product-related information in a central location.

From that centralized repository, teams can easily share those optimized data across the organization.

Let us take a deeper look at the variety of product-related information stored and managed in the PIM system.

  • Crucial product data (product names, product titles, product descriptions, product SKUs, and so)
  • Product taxonomy and relationships (product category, product label, product variation/version, and so)
  • Product technical information (product material, product ingredients, product warranty, and so)
  • Product marketing information (buyer’s journey, product keywords, personalization and so)
  • Product sales details (Product cost, customer reviews on the product, and so)
  • Information related to product design (product dimension, product size, product assembly info, and so)
  • Product localization (copy of multilingual product content)

To explore the data that PIM stores effectively and in a standardized way, must visit Types of Data that You Can Store in Product Information Management (PIM) Solution.

2. DAM Manages Digital Assets

The digital asset management system is specifically designed for the effective management of digital assets.

It helps team members to organize the scattered digital assets in a single location and make them easier to access by all the teams/departments of an organization.

Let us take a deeper look at the variety of digital assets organized and managed in the DAM system.

  • Media files of a business website (Logo, web images, text elements, videos and so)
  • Business files (files related to business operations, employee details, and so)
  • Business vendor relationship (essential information vendors required during the product production)
  • Setting user roles and permission on accessing media assets (essential employees details, defining permissions to access media files)

PIM vs DAM: Which One Businesses Should Choose?

Trying to choose between a PIM and DAM integration system can be quite a challenge. To help you make an informed decision, it’s essential to clearly define your objectives and identify which system will best suit your needs.

Fortunately, the following checklists can assist you in selecting the right solution:

1. When Do I Need a DAM System?

If your company can relate to most of the following points, a DAM solution may be the best fit:

  • Your organization has a significant number of digital assets, especially visual assets.
  • You require an official, centralized repository for your digital files.
  • Searching for and utilizing digital assets is a critical aspect of your daily operations.
  • Sharing digital files both internally and externally is a common occurrence.
  • Many employees, both internal and external, are involved in different content-related processes.
  • Your brand communication is spread across several channels.
  • You frequently employ your assets in other applications like Adobe InDesign and PowerPoint.

Go through Signs That Proves Your Business Needs a Digital Asset Management (DAM) Solution to understand the needs of DAM in your business to automate the varied processes related to digital assets.

2. When Do I Need a PIM System?

Implementing a PIM system would be advantageous in the following circumstances:

  • You have an extensive range of products with numerous article numbers.
  • Your product portfolio is intricate and frequently updated.
  • A significant proportion of the product data is from diverse sources.
  • You operate through multiple sales and marketing channels.
  • Quick turnaround times are critical for your organization.
  • You provide customers with an extensive amount of product information, particularly online.
  • Consistent and up-to-date product data is required throughout the company.

To explore more visit, When Your Business Requires a PIM Software? you will get clarity on whether your business needs a PIM solution or not.

3. Using Both PIM and DAM Software

It’s common for companies offering products and services to need both pim dam functionalities. They usually require DAM features because they have digital assets that are not directly related to specific products.

Choosing between the two, however, is not mandatory since a combination of systems can be used to meet their needs in a more personalized way.

When utilizing both DAM and PIM software together, it’s highly recommended to obtain pim and dam solutions systems from the same vendor and ensure that they are built on the same platform.

Tight integration between the two components guarantees a seamless workflow without any disruptions or redundancies. Opting for identical systems ensures an efficient collaboration between both platforms.

PIM vs DAM: Who Benefits from PIM or DAM in Your Organization?

Both PIM and DAM solutions offer significant benefits to almost all the teams of an organization. This section highlights those teams that leverage more from the respective systems.

A. Who Uses PIM?

1. E-commerce Team

Embrace a new era of efficient product onboarding with automated workflows, and say goodbye to time-consuming spreadsheet management.

By automating up to 80% of manual product data management processes, you can significantly increase your SKU counts while improving your omnichannel strategy.

Streamline the setup of new sales channels and customize your product data and digital assets to meet specific requirements. You can even set up validation rules to ensure that all product content is complete and accurate.

When information is missing, relevant team members are immediately notified to ensure compliance with SEO standards and criteria.

2. Product and Category Managers / Product Merchandisers

Achieve complete transparency over your products as they progress through the development lifecycle, allowing you to track which teams are responsible for their management. Segment product data, enabling you to view only the items that are pertinent to your role or marketing campaign.

Automate your campaign workflows by establishing rules that govern when excess stock should be cleared through discount channels. Apply discounts automatically when stock levels reach a predetermined threshold.

Respond quickly to potential stock shortages by temporarily disabling other sales channels when inventory levels are low.

4. Sales & Marketing Team

Make sure your team is armed with accurate and updated product intel that’ll help them spruce up sales. By automating campaign planning and execution, you can even give discounts on the best price.

Create captivating product descriptions that cater to both search engines and your target audience. Ensure maximum visibility for your entire product range, and guaranteed unparalleled customer experiences.

5. IT Teams

Enable your business to streamline workflows and increase productivity with no-code automation engines that allow business functions to automate their processes. You’ll have more time to focus on high-value tasks that help your business grow instead of wasting it on low-value administrative duties.

With an open API architecture, the software can integrate with your entire tech stack, and employees can securely access everything they need from anywhere with an internet connection.

Eliminate the risks associated with managing mission-critical data and processes on spreadsheets by implementing PIM software. With data backups, you can rest assured that your information is secure.

You can also set permissions and user access levels at the field and attribute levels to ensure data is only accessible by authorized personnel. PIM solutions offer a complete audit trail of any changes made, giving you full visibility into the modification history of your product data.

B. Who Uses DAM?

1. Creative Teams Leverage DAM for Workflow Efficiency

Copywriters, photographers, and designers usually create the majority of assets. Designers, specifically, consistently strive to enhance brand experience by offering more value in less time.

They use their creative minds to conceive innovative ideas and generate captivating artwork such as images, videos, presentations, or ads to form a coherent message through visual media that appeals to the audience.

2. Marketers Easily Access Content From The Centralized Location

Marketers are responsible for developing various promotional materials that utilize assets to maintain brand consistency and promote the company. Sharing creative files with agencies, internal stakeholders, or media contacts for news coverage is a crucial aspect of marketing.

Product, e-commerce, and brand-experience teams need to access assets for different projects, which requires them to locate, track, and modify pre-approved files with ease.

3. Developers Streamlines Asset and Optimizes Delivery Processes

Developers, like their marketing counterparts, need a centralized asset source. They must build and deliver visuals online, regardless of the asset’s stage.

However, developers often face tedious responsibilities that take away from innovation and advancing knowledge surrounding new technologies.

4. Legal Team Ensures Data Compliance According To Guidelines 

Legal approval is often required for new assets or designs requested by marketing, creative, and development teams. The legal department plays a crucial role in ensuring that images and videos comply with company and brand guidelines before approving them for use.

5. Sales Teams Locate Final Assets From DAM

Sales representatives have to frequently search and assemble documents and presentations to showcase to potential customers. As deals move through various stages of the sales pipeline, sales reps must efficiently find and use final and approved assets for internal and external use.

To aid this process, DAMs offer strong, guided search features via metadata, which results in quick and accurate locating of content.


Finally, many PIM programs inherited the DAM features. The PIM vs DAM systems are a trustworthy source of information about online platforms or organizations.

The DAM system is the only reliable source for digital assets like product photos, owner manuals, and quick-start guides. The DAM system distributes these items to the PIM system by connecting the two.

Both DAM PIM systems play a crucial role in keeping businesses on a successful track of their product data and digital assets. With these two systems, any business can improve its work efficiency and productivity without spending a lot of money.

It is better to pick a reliable system offering both functionalities and meets your business requirements.

PIM Cost Calculator

Wondering about the investment involved in implementing a PIM solution? Get an estimate to plan your budget effectively with our PIM Cost Calculator.