Pimcore Digital Asset Management - How It Controls All Your Assets

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By: Sagar Sharma

Pimcore Digital Asset Management - Learn How It Helps to Control All Your Assets

Digitalization has taken the lead in all types of businesses and digital media content is growing tremendously. It is becoming difficult to handle all the lapses in this content dissemination, repurposing, archiving, etc. to maintain data consistency for a product-based industry, digital assets are very crucial. The organization has to handle the digital details of the product in various formats. The organization can implement Pimcore Digital Asset Management (DAM) to control the asset lifecycle efficiently.

What is a Digital Asset?

The digital asset includes any digital material in the form of text, graphics, images, video, audio, animations, etc. for any product or service owned by the enterprise. It includes all the product details in the form of images, documents, spreadsheets, presentations, etc.

The definition of these digital assets is ever emerging and changing with the development of new digital formats. These digital assets help to add value to the enterprise. The three key elements that make any file a digital asset include:

  • It is the file owned by the company or the individual
  • It provides any value to the individual/company
  • It is searchable and discoverable through metadata

What Files are stored in Digital Asset?

Digital assets are files that are stored in different formats. The most commonly used digital asset types include Photos, audio files, videos, graphics, presentations, documents, PDFs, spreadsheets, Design files, 3D files, etc.

Difference Between Digital Assets & Other files?

As the name suggests any digital format or data that has intrinsic or acquired value is termed a digital asset. If the file adds value to the company, then that file is considered a digital asset for that company.

For example, the high-quality image taken during the photo shoot that is used on the social media campaign for raising awareness of any upcoming event and leads to registration then that image is considered to be a digital asset.

In contrast, if the screenshot is shared with the potential client, then the image does not have long-term value and is not considered a digital asset.

The important factors considered for evaluating the value of the digital asset include the time spent in producing the digital asset and the ability for recreating it. The high-value assets are those files that take a considerable amount of time and effort it generates.

It involves the resources, people, planning, etc. to create the digital asset. The value of the asset increases tremendously if it is impossible to recreate. These assets are generated from one-time or never-to-happen events.

All the time and effort will not be able to recreate the asset. For example, the photograph of the game-winning goal is extremely valuable as it cannot be recreated if missed.

Why are digital assets important to modern businesses?

Digital assets are gaining importance as they help in the growth of the business. They can influence the behavior of the buyers. These digital assets help the customers in connecting emotionally with the product thus prompting them to make their purchase.

These digital assets help in the virtual representation of the product, services, and cultures thus in better understanding of the brand. The digital asset provides an opportunity to connect and interact with customers in a better and improved way.

Managing digital assets with a Digital Asset Management

In recent times, implementing Digital Asset Management (DAM) tools has become essential for brand loyalty. The Pimcore Digital Asset Management tools help the organization in managing, organizing, storing, and sharing digital assets with internal and external users for improving productivity and increasing their ROIs.

What is Digital Asset Management (DAM)?

While answering the question What is Digital Asset Management (DAM)? I would like to explain Digital Asset Management (DAM) software is an application that helps in organizing, centrally storing, and managing all its digital content. This Digital Asset Management system is easy to set up and handle. A centralized Digital Asset Management system provides controlled access to the internal and external stakeholders for accessing the details.

These digital assets include images, audio files, videos, presentation decks, creative files, documents spreadsheets, etc. The Digital Asset Management system enables increasing campaign productivity and ensures brand consistency.

The Digital Asset Management system has features that help the organization in automating their workflows, setting up the expiration dates for asset licensing, setting up user-based access for the files, assessing the performance, etc.

If you are excited to learn more about the Digital Asset Management platform along with its outstanding capabilities, don’t miss visiting Digital Asset Management In 2022 – All You Need To Know.

What does a Digital Asset Management system do?

Implementing the Digital Asset Management system helps in enhancing the seven main aspects essential for the brand’s operational efficiencies. These aspects include:


The Digital Asset Management team allows integration with certain creative tools like native video editors, Adobe Creative Suite, and other applications for project management like smart sheets for creating new assets without toggling between the different platforms.


The number of digital data created is increasing exponentially and it is important to keep track of all these ever-increasing digital details. The Digital Asset Management software helps by acting as a centralized source for storing all the digital content and organizing and tracking it efficiently.

It allows different filters, tags, and advanced search capabilities for searching and image recognition. This helps in the quick retrieval of the files from the asset libraries.

The Digital Asset Management platform also allows for using the metadata tags for file types, tracking of version history, setting expiration dates, assigning aces permissions and levels, detecting data duplication, etc.


The Digital Asset Management system allows sharing of the contents with the internal and external stakeholders thus allowing the users to comment, make edits, pin annotations, etc. based on the permissions and access grants.

This helps the organization in streamlining its process, efficient review of the process, and approval process. The Digital Asset Management system allows the organization to access and update the details from any location. The different teams can collaborate with different people without any location barrier.


The Digital Asset Management system allows for publishing the details from the cloud-based location. For the distribution of the assets, Digital Asset Management uses public or private links.

The organization can opt for setting up the expiration date for these links for improved security. It allows for embedding the assets directly on the website thus enabling the visitors to directly access the assets.


The Digital Asset Management system enables the organization to store unlimited files of any size, format, etc. at a single secured cloud-based location. This includes storage of high-resolution videos, images, and audio files.

It also includes the features like file backups, right management, custom user permissions, etc. for improving the security of the assets. Setting up expiration dates can help in reducing the virtual clutter.

Performance and measurement

The Digital Asset Management solution helps by providing detailed analytics and insights regarding asset views, engagement, and placements. It allows for tracking the activity over time and the information accessed.

Easy integration

The Digital Asset Management system is easily integrated with the other applications and tools used like the content management system, project management system, image editing software, etc.

Read Why Do You Need a Digital Asset Management Platform? to explore the importance, benefits, and challenges attached to media file management.

Who Uses the Digital Asset Management system?

The DAM users include internal and external users. The internal users include the different teams like creative, sales and marketing, IT, and legal. The external users include the different agencies, clients, contractors, partners, etc.

Many Digital Asset Management platforms are available in the market for brands to choose the most suitable one for their business. More options, more confusion. To make the right selection, you must go through A Brief About Digital Asset Management & Tips To Choose The Right One. Also, explore the questions you need to ask before picking a digital asset management platform for your business.

How Pimcore Digital Asset Management solution is better than others?

Pimcore platform provides the solution for Product Information Management (PIM) and Digital Asset Management (DAM) together. These combined features of Pimcore Digital Asset Management enable unlocking several added features for efficient management of digital assets. The key areas where Product Information Management and Digital Asset Management together in the Pimcore Digital Asset Management add more value include:

Build next-level product experience

Pimcore Digital Asset Management enables enhancing the product experience as it provides real-time, true, and accurate product details to the customers allowing them to better connect with the product. Pimcore also helps in aggregating, centralizing, managing, and sharing rich product information and digital assets across different channels.

Target diverse audiences and create Micro opportunities

Pimcore enables taking the business to the global level through various channels. It helps in generating revenue but seamless product synchronization across the different channels for business, marketing, and buying.

Pimcore Digital Asset Management platform had features for data integration, content tailoring, standardization, product data customization, etc. that help in reaching the target population.

Quick integration with new marketplaces

The Pimcore platform helps in integration with the marketplace and allows for direct API connections for the local and global marketplaces. It includes the inbuilt templates for the market catalogs that help to expand to the newer markets and also roll out newer products.

It helps in focusing on customer support and enhanced customer communication leading to business growth.

Master the art of true omnichannel publishing

The customers connect to the product through several digital touchpoints like mobile applications, websites, conversational applications, virtual reality, augmented reality, wearables, etc.

Seamless interactions and support help in easing the digital user journey. Pimcore rich function for omnichannel publishing helps in automating updating the product information across several output channels.

Visit Why You Should Consider Pimcore Digital Asset Management for Your Business? to get exclusive insight into the capability of Pimcore’s Digital Asset Management and how it helps your organization to leverage consistent growth.

Benefits of Implementing Pimcore Digital Asset Management

The several benefits of implementing the Pimcore Digital Asset Management system in the organization include:

The single version of accurate details and management of digital assets

The Digital Asset Management system assures that a single version of the true details of all the digital assets is used by all the teams involved in the product life cycle development. It helps in easy data management thus saving time while organizing the data into folders, collections, etc. thereby speeding up the process of time-to-market.

Version control, localization, and asset searching ability

The robust Digital Asset Management system allows for tracking eh changes made in the assets thus allowing all the teams internally and externally to access the updated and accurate details. It allows automated control of the versions and maintains the history of assets.

It also keeps track of the details like who accessed the details, what information was added recently to the library, changes made, etc. The members having permissions can access the details from any place globally at any time thus making it easy to organize the workflow.

Marketing support, managing metadata, and taxonomy

The digital assets are used by the different teams that involve the sales and marketing, stores, colleagues, subsidiaries, collaborators, etc. Thus, the data should be error-free, accurate, and updated.

The Digital Asset Management system has features that enable the marketing teams to access the data and make it ready for publishing on the web shops, campaigns, etc. It also includes advanced search options that facilitate the automated retrieval of technical information and enhanced search by using artificial intelligence for tagging new assets.

Workflow management

Pimcore Digital Asset Management allows integration with the workflow solution and leads to tracking the association between images, how these are published, their maintenance, etc. It has a single integrated workflow solution that uses minimal time on the long-drawn-out tasks thus easing the management of the digital assets.

Security of Digital assets

Pimcore Digital Asset Management helps in the protection of sensitive and confidential details. With the development of technology, the cases of security breaches, hacking and online theft are increasing.

Implementing the Pimcore Digital Asset Management solution helps in keeping a proper check on the data. It provides access to the individuals or teams with permission to access the details thus preventing data leakage. It also allows for the secure sharing of digital assets with all the team members internally and externally without affecting its security.

Other advantages of implementing Pimcore Digital Asset Management include preventing data duplication, lowering costs in data handling, ensuring data remains unused, and accessing crucial assets with anyone, anywhere, anytime, and on any device.

Bottom Line

Maintaining brand consistency is very important in this growing business competition as the media is scattered on several channels. It is important to integrate digital assets with software like Digital Asset Management (DAM) that enables syncing the data with the brand identity.

Pimcore Digital Asset Management software enables sharing of digital assets through the centralized location while having full control over the branding.

The Digital Asset Management solution of Pimcore provides synchronized communication with all the channels for a better customer experience. It enables building a strong association with business values and brand elements.

Say goodbye to data chaos and embrace the power of PIM/MDM to supercharge your business growth!