Product Information Management Architecture - A Brief

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By: Manish Shewaramani

Product Information Management Architecture - A Brief

Product Information Management architecture understands various business approaches that can enhance the performance of the organization by analyzing and evaluating the organization’s structure, which includes various business processes, employees working in the organization, and the technologies used.

The enterprising Product Information Management (PIM) architecture also deals with various business policies, data and information stored, and a set of tasks and applications. The system is defined to manage the products, and the technology is defined by mapping them, planning the designs, orchestrating the functions, and formalizing the business operations.

What is Pimcore? Why is it important?

Pimcore is an open-source platform that can manage various touchpoints of the business by working as a single source in business management. Pimcore can be defined in terms of data management modules and experience management modules.

Visit What is Pimcore and the Benefits of Pimcore to explore more about Pimcore and its powerful modules that help business to streamline their operations and drive better operational efficiency and productivity.

Data management modules of Pimcore

Product Information Management

Product Information Management (PIM) manages any type and any amount of information easily. It can integrate and manage data and information.

If you are excited to explore Product Information Management in detail, read What is PIM and Product Information Management – An Exclusive Guide. Get an in-depth understanding of Product Information Management capabilities and effectiveness by visiting these posts.

Master Data Management

Master Data Management (MDM) allows for the integration of product information, analysis of the data quality, and management of assets.

Are you interested in exploring more about Master Data Management and how it helps businesses drive success and growth, you must read What is Master Data Management (MDM)? Moreover, to get insights into the different aspects of MDM, read Master Data Management – An Ultimate Guide.

Digital Asset Management

Digital Asset Management (DAM) manages digital assets by optimizing the data. It simplifies the source operation.

Read What Is Digital Asset Management (DAM)? to learn about the hidden potential of a DAM implementation. Additionally, to unveil every aspect of Digital Asset Management, don’t miss visiting An Ultimate Guide to Digital Asset Management (DAM).

Customer Data Platform

Customer Data Platform (CDP) keeps track of customer data, which is simply located. It manages personalization and marketing automation.

Go through Customer Data Platform: The Ultimate Guide to explore the hidden potential of CDP. Create & deliver personalized experiences to the customers and drive better customer engagement and conversions along with increased sales and revenue with the help of CDP.

Experience management modules of Pimcore

Digital Commerce Platform

Digital Commerce Platform is mainly involved in complex computations, agile products, and their needs, complicated pricing, and product structure. It also manages multiple catalog price lists, front pages, and applications.

Do you want to empower your online presence and operations with a feature-rich eCommerce platform? Read Digital Commerce Platform – An Ultimate Guide that introduces advanced capabilities, features, and functionality of Pimcore’s digital commerce platform.

Digital Experience Platform

Digital Experience Platform (DXP) is highly scalable for all types of content management. It can manage social media channels, IoT devices, mobile apps, and kiosks. It can manage various activities from a single place easily. It can easily manage the content and the information stored by using easier editing applications. It can easily manage headless content with the help of Content-as-a-Service (CaaS).

Make sure to read Digital Experience Platform – An Ultimate Guide to have detailed insight into the DXP and its excellent capabilities of managing online content in creating superior omnichannel and multi-channel experiences effortlessly.

These models have an API-driven approach that enables the use of Pimcore technology with the help of an e-commerce framework.

These models will make the system highly flexible and allow for effective communication while dealing with customers. It does not allow you to remain dependent on a single channel, but it can offer various options and multiple channels to be used while managing the business.

It certainly offers a memorable experience while managing the business using Pimcore technology, which is part of your business operation. The use of Pimcore technology can become one of the highest priorities in business management today.

Do you want to discuss Pimcore and its modules in detail to get better clarity on how each module helps you in developing a powerful digital platform? – Talk to an expert

Overview of Pimcore Technology and Architecture

PIM architecture is a modular platform that offers higher flexibility. It offers a business system that can be customized according to your business needs by offering a stand-alone solution or a combination of services that includes six modules.

The Pimcore system is one of the useful functionalities that offer complete support to commerce, marketing, and other business services with the help of the digital experience platform.

1. Microservices

The microservices-based architecture can process your business better with its higher extensibility. It offers predictive data and building blocks for experience management. These services have a “no code” approach with higher scale agility. This service can evolve in the IT framework and can help in generating faster revenue.

2. API First

The product information management architecture is a customer-centric digital system that can be useful for current and future digital issues. It can make use of innovative techniques using modern APIs. It can be further used with low-temperature development practices.

It can extract and load the information and transform it into a remote location with the help of API endpoints. It makes use of various formats and can integrate with the existing system or third-party apps.

3. Cloud Native

It is a scalable platform that supports on-premises deployment and also provides 24×7 global access using cloud computing technology. The Pimcore system manages on-premises activities with the help of local servers that work behind the firewalls.

Offers complete security for the data. It is also possible to sync the data between private and public cloud systems as part of a hybrid scenario. The cloud edition offered by AWS can be the most useful service. Cloud hosting services can be provided by Microsoft Azure, Google Cloud, and many other providers.

4. Headless

The system allows different types of front ends, also called heads, to be involved without any issues regarding data and information. It offers complete flexibility to companies that offer complete freedom to create and collate various contents. It can offer consistent, predictable data that can be managed on multiple online and offline channels.

Pimcore is a highly flexible service having a monolithic and decoupled style, which is also called “headless.” The headless architecture keeps track of customer touchpoints while working on the front end and managing the data on the back end.

5. Open Source

The Pimcore works as a part of the enterprise edition and also as the community edition, which are parts of the development framework. These frameworks have a higher degree of customizability that meets the requirements of the developers. They make use of the most popular technology, which is up-to-date.

Pimcore’s Product Information Management makes use of PHP, Symphony, MySQL, Elasticsearch, Redis, and Varnish. It can make use of sophisticated web applications that can remain faster when offering services. Additional modules can also be a part of the system to boost the development process and can become part of GitHub, which is a global community.

6. Smart marketing campaigns

The product information management architecture offers client success services that can be exclusively useful for cloud edition and enterprise edition customers. The customized success services for cloud and enterprise editions can be available in multiple languages. It can be considered a part of a smart marketing campaign.

Effective communication with a land success manager is carried out using email services or the help desk ticket system. These systems are available on the “loud edition” plan of Pimcore services.

It also promotes various client success packages that are mainly dependent on the needs and support required by the clients. Help is also provided to the clients with regards to lowering the development cost and making the project implementation and development faster.

The project manager can work along with the clients and understand their specific needs and particular requirements, which is best for cloud-based data management.

7. High level of flexibility

The Pimcore system offers higher flexibility in data modeling, which can be most suitable for all types of data, including structured and unstructured data. It offers specific needs to upgrade the data sets as a part of business growth and management. The intersystem can be highly flexible, and it can be customized according to customer needs, business requirements, and industry trends.

The entire setup of the system can be easily added to another data source, or it can be allowed to make changes to Product Information Management interactions. PIM integration and modification can be part of a restructuring of the entire business model, which can make the business grow faster and make more profit in the market.

These are the points that make product information management architecture powerful, useful, and flexible as a part of business management. It offers several benefits to the businessman who has a small, medium, or large business. Pimcore technology has become highly prevalent in the business arena today.

Modern Product Information Management architecture for modern e-commerce

The PIM architecture can offer an advanced architecture that can be a part of digital transformation and can support e-commerce at every level.

1. Product catalog management

It is a useful system for managing product information. The use of ERP systems is not only a registered product as per record but it also keeps track of the logistics of the products. It offers detailed information about the products.

It makes use of inventory management and order-picking systems that are part of online product management. The rich media content of the product along with its photo and attributes become part of the product management model.

2. Use of a stand-alone platform

E-commerce has become part of business management, and it has been growing rapidly as online business has expanded. The Pimcore system offers open-source solutions that can become part of stand-alone platform systems.

The various systems, such as Magneto, WooCommerce, and PrestaShop, offer the best services in the online business world and have become market leaders today. Companies with a large set of products need monolithic system architecture. Without having any large investments, it is not easy for organizations to manage unexpected sales.

3. Changing commerce era

Online business has increased business remarkably. E-commerce has become not only a single channel but a whole set of marketing activities including online shopping, which includes social media online stores and stationery stores with interactive product catalogs.

A monolithic E-Commerce platform can build useful mechanisms to handle business processes but remain reliable.

But specialized teams can be created for managing E-Commerce marketing, sales, and customer care services, along with risk management and product management services. The e-commerce department can look after the entire organization’s online transactions and sales.

Pimcore offers a microservices architecture that can be used to better decompose the ecosystem of various E-Commerce tools and applications.

4. Modern open-source Product Information Management architecture

Like PIM, the Ergonode architecture consists of modular applications, which are useful for additional extensions. Ergonode PIM database application offers a high-quality PHP framework called Symphony that can work with a PostgreSQL database.

The autonomous application can be a part of the administrative panel, which is based on the Vue.js and Nuxt.js frameworks. The applications can offer useful solutions with the help of modules, which are called “micro frontends.”

The approach of the architecture allows for Product Information Management solutions, which can be useful for various business needs and scenarios.

Case 1: External suppliers and PIM

Mini companies have business structures of extensive types that are useful in multiple markets. A product catalog with different divisions can be part of a single global structure, and work for suppliers and partners of the companies by offering specific product categories in a central database.

Different administration panel interfaces are required to manage the various business requirements of these specially selected customers. The admin panels can make use of UX and UI terms as a part of external applications with the help of Ergonode’s global API.

Case 2: PIM without the admin panel

The customers make use of the Ergonode platform as a part of the automatic cycle system, which can exchange product data between the platforms. Ergonode PIM architecture makes use of data exchange algorithms as a part of organizational processes, and it can be updated regularly.

The Ergonode PIM architecture was used unusually and does not offer solutions for the administration panel. It makes use of the back end of the platform to be used while managing the ecosystem of product data exchange.

Case 3: E-commerce ecosystem and central product information hub

With the help of high-dynamic movement, product catalog management can be associated with data processing.

Ergonode can extend applications with the help of model-specific microservices. It can calculate and prepare data while displaying further processing without having to overload the main database application.

Case 4: Adding data to the external platform

In Ergonode, the modules can be built using headless applications as part of the administration panel. The data can be directly displayed from one system into the database system without overloading. It is also part of a model that can be downloaded, and Kansas would like data related to the conversion from Poplar analytical solutions.

It can make use of Google Analytics, Mouseflow, or Hotjar applications. It displays the data in real-time, which can be downloaded with the help of a dedicated tab that is a part of the Ergonode admin panel and is available on the product card.

The architecture can be decomposed at Ergonode. It allows the entire system to remain strong and to offer solutions to the customers. It also offers flexible cloud plans that can manage customized product information.

How does Pimcore’s PIM help businesses scale their digital platforms?

Product information management (PIM) offers unified product data that remains consistent, accurate, and shareable. It offers a better experience to the customers, which keeps improving every day. It also focuses more on the digital transformation of the business and can manage various new channels and touch points efficiently.

1. Translation and localization

These are the crucial processes that can help expand new markets in e-commerce. Leverage the enterprise translation management capabilities of a PIM platform for faster, accurate, and easy translation. It is a process of ensuring the product description is translated in the most correct format and can be used at the local level.

Manually translating and localizing the products is a very painful task, but the Product Information Management system can simplify the process of translation and localization. It can manage the process without consuming much time and by offering accurate results.

2. Data quality

PIM architecture can offer various advantages in managing data and one of them is product data quality management. The collected data can be analyzed carefully. Duplicate data can be reduced by eliminating waste. Product Information Management enhances data accuracy by keeping the data quality high using a data quality.

It makes the data highly accurate and consistent when used in business operations. High data quality reduces product returns and also reduces time to market.

3. Digital asset management (DAM)

The Product Information Management system offers effective and useful techniques that can simplify digital assets that can be used along with cloud technology. It also makes digital teams work across geographical regions and collaborate effectively.

It can also enhance the productivity of the organization and the individual performance of the employees; it also maps and manages assets related to the products. It can reduce manual work and simplify workflows.

4. Multi-channel publication and syndication

The PIM system offers useful marketing techniques that can help in managing the business. The use of multiple channels has become highly significant in business enterprises. The use of multiple channels offers an additional advantage in commerce activities while managing the business.

PIM is the most suitable software for e-commerce. It offers high-end, integrated, and personalized data that is of high quality. It helps in offering tailor-made information about the products that can become a part of sales and marketing techniques. It allows the data to be published on various platforms and multiple channels.

The product information management architecture can be added to the catalog, which is useful for publishing product information among the customers, and in the market, high-quality product information brings a positive change.

The marketing teams find it easy to market their products according to well-planned targets and customized campaigning. It certainly helps in increasing sales conversions and enhancing marketing performance.

Product Information Management software allows various systems to be integrated while interacting with customers and engaging in marketing activities. Multichannel marketing offers a collaborative effect in the business, and mixed-business management is highly flexible and efficient.

These are the main advantages of the product information management system that has become highly popular in the business world today.


Product information management PIM architecture has become one of the most preferred business management techniques in business and industry.

The product information management architecture has offered useful business solutions that can help manage the data, maintain the products, and offer clear and accurate information about the products that can help the business grow rapidly. The business management techniques will become highly effective by offering positive results.

Say goodbye to data chaos and embrace the power of PIM/MDM to supercharge your business growth!