Best PIM Tools in Market to Consider for Your Business

Do I Need a PIM?

By: Sagar Sharma

15 Best PIM Tools in Market to Consider for Your Business

Though the concept is similar for all eCommerce businesses, they are unique and different in many ways such as the type of product they sell, the business nature, the number of SKUs – Stock Keeping Units they deal with, and the number of channels cater to. Harness the potential of PIM tools to manage your products with all the exclusive data.

What are your ways to address all the unique and different needs of your business? Are you managing it manually? Do you use different tools to manage various activities?

If you are following the exact work approaches that I mentioned earlier, then I guess you are not aware of Product Information Management (PIM) tools. Are you?

Let’s start with the definition.

What is a PIM Tool?

PIM is a centralized repository of essential product information that enables you with a real-time, precise, and full view of our product along with other data related to it.

The Product Information Management system is popular as a Product Resource Management (PRM) System and a Product Lifecycle Management (PLM) system. It allows you to expand your product offerings, move into a new sales channel, keep all the product information up-to-date with extensive accuracy, analyze sales and marketing metrics, and boost the revenue stream.

I guess now you have better clarity about the capabilities and benefits of the PIM system and how it helps you to bring your eCommerce business to the next level.

To explore more about the hidden potential of product information management, you must visit What is PIM and Product Information Management – An Exclusive Guide.

Why Do You Need a PIM Tool?

After gaining knowledge about what a PIM tool is, it is time to be aware of why you need a PIM tool for your business’s growth.

Let’s discuss in detail the essentials of having a good PIM tool for your business.

Having a good PIM solution for your business helps you maintain the quality of your product data for your internal business processes and also for multichannel distribution. As the PIM system maintains all the consolidated product data on a single centralized platform, it acts as a single source of truth for the data.

In addition, the PIM solution helps businesses expand their sales channels and connect easily with multiple channels to share quality data instantly.

Here are some key capabilities of PIM solutions that will be helpful for your business’s growth.

  • Enhancing product data quality across the sales channels.
  • Tracking the product lifecycles.
  • Easy management and modifying the product data.
  • Creating relationships between the products.
  • Ability to collect relevant product data from external sources.
  • Collecting, cleaning, and centralizing the data scattered across various sources.
  • Setting priorities for the data.
  • Enriching the product data according to the evolving market conditions.
  • Localization of product data through effective translation.
  • Linking digital product assets with relevant products.
  • Creating custom-tailored product feeds.
  • Creating and managing the product sheets.
  • Ability to analyze and track the product’s performance.

Marketers, data managers, and data analytics professionals can improve their work efficiency with the presence of a good PIM tool.

How to Choose The Right PIM Tool for Your Business?

Well, if you are new to product information management, then it will be tough for you to choose a reliable PIM platform. There are a lot of PIM solutions offered by so many companies but you need to find the right match for your business needs.

Moreover, you need to make sure the platform you are selecting is compatible with the latest PIM trends or not. We understand it seems challenging.

In this post, we are going to unlock the top PIM tools that help you in managing your product data and gain better insights into sales and marketing efforts.

Most of the PIM solutions are expensive as they come with licensing costs and of course, you need to pay to develop custom features and functionality.

All the PIM platforms listed here have different features, functionality, and capabilities to address the same purpose and that is effective product information management. So, are you ready to take a ride and make the best suit for your business?

Benefits of Using PIM Tools

The different benefits gained by the organization by implementing the product information management tools include

Improves Personalization

The PIM system supports and works with customer-centric data models. This allows potential buyers to access all the relevant information about the products before making a purchase decision. Due to this, buyers can gain full knowledge about the products and be aware of the products they buy. This significantly reduces product returns.

Apart from that, having a customer-centric data model will encourage systems to have a recommendation mechanism. This mechanism helps businesses provide a list of products to customers based on their interests and previous purchase history. This leads to better-personalized sales for brands and improved customer satisfaction.

High level of automation

A product information management (PIM) system plays a major role in eliminating errors in product cards or out-of-date price lists for your products on sales channels. The PIM system brings a high level of automation to the business process, particularly in handling product-related information. No more daunting task of manually updating product details in spreadsheets; PIM synchronizes the data automatically across all available sales channels from its centralized data repository.

Implementation of the PIM solution ensures that all your product-related information is updated automatically and regularly on all online platforms. Overall, the presence of a PIM system eases the workload of employees handling manual product updating tasks through automation.

Improves Team Satisfaction

PIM tools are specially designed to adapt easily to the ongoing work style of the team. PIM is often considered a new ergonomic work tool that improves team collaboration. Through collaboration, teams can easily get rid of bottleneck situations on their projects by acting quickly and remedying them.

The PIM solution acts as a centralized hub for product data, which allows users to manage and create effective product templates and catalogs. Also, it helps data managers link all the relevant products that are important for today’s dynamic and competitive environment.

Complete product data management

PIM tools help in product data management by maintaining accurate and consistent product information across all channels. It enables editing, managing user rights, data validation, controlled publishing, tracking versions, etc.

It also helps in data modeling by maintaining the relationship and associations with the different data sets. It enables creating data categorization, classifying data based on hierarchies, etc.

PIM helps 2wwin enhancing data quality, enrichment, completeness, etc. It leads to efficient management of the product life cycle and tracking the modification at any given time.

Integration with other systems

Several other applications are used in the organization for the smooth working of their various functions. All these applications generate data related to their individual operations and process.

PIM tools enable easy integration with the different applications thus directly importing the data generated by these applications into PIM. The different systems with which product information management tools are compatible include CRMs, ERPs, relational databases, existing product catalogs, Mainframe legacy systems, partner data systems, tracking and logistics systems, business intelligence software, etc.

PIM has the capability of integrating with several existing or new technology thus leading to real-time and two-way interaction at any time. Effective integration with the different systems eases data import, data search, and retrieval.

Digital asset management

The digital assets include the product details in digital format like product images, videos, audio files, graphics, animations, podcasts, and many other rich media-rich content in different formats.

These digital assets help the customer in effective product visualization thus leading to a better connection with the product. This plays a major role in driving customers to make their product purchase.

The PIM system includes the digital asset management platform that incorporates these files while sharing them across different channels. The DAM enables providing the right media asset to the right target audiences vis the different channels for achieving brand consistency.

This DAM helps in enhancing the customer experience and thus building their trust in the product and the brand.

Product data syndication

PIM tools enable connecting to several external channels by providing product information and publishing on various global shopping networks like Google, Alibaba, Amazon, Facebook, Instagram, etc.

These channels allow the gathering of the audiences of enterprises for social listening, shopping, interactions, etc. PIM tool collects and standardizes the product information irrespective of the format and syndicates it effortlessly to the different channels based on their requirements.

It can also allow for auto-generating creatives and including dynamically in promos, logos, titles, etc. Product data syndication enables the distribution of the product catalog to different channels in any format irrespective of the market.

Supporting vendors and suppliers

PIM tool has the capability of supporting the entire organizational ecosystem as well as the outside teams like the vendors, suppliers, partners, etc. It allows for easy sharing of all the information with them through the portals.

This data sharing is fast, and accurate and helps in developing good relationships and understanding. PIM tool helps in consolidating the supply chain, enhancing demand forecast, improving operational efficiency, minimizing overheads, and accomplishing goals.

Customer experience

PIM enables consolidating product information as a single repository. It provides the best, most accurate, and updated product information to the customers’ thus maintaining transparency.

This helps in reducing product returns and cart abandonment. It also created attractive product campaigns like flash sales, clearance sales, bundled product offers, etc. This leads to enhancing the customer experience and building brand confidence.

Faster time-to-market

PIM helps in connecting the different teams within the organization leading to improved communication. This helps in faster collaborations resulting in enhanced workflows, better operational efficiency, improved performance, and faster time-to-market.

Best 15 PIM Tools to Consider for Effective Product Data Management

1. Pimcore


Pimcore is an open-source platform and is available at zero licensing cost.

Offering a combination of experience manager and data management, Pimcore helps your sales and marketing team in creating contextual and compelling web content by breaking up the data in silos.

It’s an ecosystem that enables you with consolidated product data and digital assets to attain optimal user experience across the website, mobile, and eCommerce store. It can manage, integrate, and consolidate any amount and any type of product data.

PIM platforms of Pimcore allow you to harmonize and centralize all your technical and marketing product information by permitting you to promote high-quality user experience across all customer touchpoints and deliver data to the output channels.


  • Data Modeling
  • Workflow Management
  • Data Management
  • Data Quality and Semantics
  • Data Integration and Data Delivery
  • Multi-Domain and Multi-Vector


  • Create a new product data model quickly with the help of a web-based data modeling engine
  • Monitor and maintain the quality of product information using data validation
  • Organize, aggregate, classified, and translate the product information through the flexible and agile product data model
  • Define editorial workflows and business processes using robust workflow management
  • Enterprise-class data governance and quality.

2. Syndigo


Syndigo is a renowned content experience hub that allows retailers, manufacturers, and distributors to optimize product content seamlessly. The tool is designed to monitor all the product content and facilitate brands with business-critical product KPIs (Key Performance Areas), actionable customer insights, improvement alerts, and more.


  • Account-Based Marketing
  • Content Marketing
  • Conversion Rate Optimization
  • Customer Data Platform (CDP)
  • Demand Generation
  • Digital Analytics
  • Email Marketing
  • Event Management


  • Create a unified experience for all channels, so you win the sale.
  • Empower customers to make great choices more easily
  • Harness data to personalize and customize offerings
  • Create a seamless system, both internally and externally

3. Semarchy


Semarchy, one of the best PIM tools on the market, provides a platform with intelligent data hubs that benefit businesses in a variety of ways. The Semarchy data hub platform handles all aspects of the information management process and streamlines the data flow by increasing the overall quality of the data.

Businesses can create highly effective, production-ready operational and analytical applications in a single environment with the aid of Semarchy’s data solution. The unique set of well-structured data filters of the Semarchy PIM tool plays a handy role in the MDM (master data management) system, ADM (application data management) system, and collaborative data governance operations of an organization.


  • Data analysis tools
  • Access controls/permissions
  • Data integration
  • Data migration
  • Data security
  • Data mapping
  • Version control
  • Metadata Management


  • Helps businesses know more about their customers.
  • Reaching out the businesses’ presence to potential customers at the right time
  • Assists business leaders to predict the future by staying ahead of the marketplace.
  • Businesses can build a data-driven culture with more data accuracy through Semarchy.

4. Infromatica


Infroamtica has a flexible and scalable PIM tool. It allows businesses to have efficient collaboration between internal and external resources.

Moreover, you can leverage the seamless management of complex product information and digital assets regardless of the format. Infromatica ensures the enrichment and standardization of product information by providing automated data quality checks.


  • Omnichannel Commerce
  • Business Process Management
  • Supplier Relationship Management
  • Information Audit Trials
  • Roles & Permissions
  • On-premises and Cloud-based Deployment
  • Digital Asset Management


  • Boosted product information quality due to automated data quality check
  • Centralized management of complex product information and digital asset
  • The embedded self-service portal allows for superior supplier collaboration

5. Akeneo


Akeneo is an open-source PIM system that is designed to address the multichannel needs of brands and retailers. Based on Symphony, the platform is highly customizable and extendable. It allows you to integrate your third-party software, import the data from excel or CSV files, and onboard your suppliers to get an exclusive view of all the imports.

It consists of an extensible import engine that streamlines data onboarding from virtual sources. You can organize and classify the product without using the tabular method. It allows you to translate your product information in multiple languages, complete the product sheet, keep track of any modifications, add media files, define data attributes, and more.


  • Data Organization & Classification
  • Data Enrichment
  • Data Import and Export
  • Rule Engine
  • Validation Workflow
  • Advanced Rights Management
  • Data Quality Review, and more…


  • Store and manage all kinds of data including videos, files, images, and product data asset manager
  • Allows checking the previous versions with “History Version Reverse”
  • Advanced security standards by defining the right of the company’s internal and external resources

6. EnterWorks


EnterWorks create differentiated customer experiences using Product Information Management and Master Data Management solutions. It’s a comprehensive solution that aggregates product data from different sources and manages them in a centralized repository. The platform offers you a 360-degree PIM platform that allows for data onboarding, synchronizing, cleansing, and publishing.


  • Dynamic Data Modeling
  • Digital Channel Accelerator
  • Geographic Localization
  • Workflow and collaboration
  • Constituent Content Exchange
  • Digital Asset Management
  • Data syndication and publishing


  • Store, manage and categorize the digital assets
  • Update and syndicate product information to different channels
  • With the help of digital channel accelerators, you can reach multiple touchpoints, social networks, and marketplaces
  • A simple drag-and-drop user interface easily manage the content and complex business processes
  • Leverage third-party software integration
  • Establish a powerful collaboration between internal, external, business, and technical users

7. Agility Multichannel

Agility Multichannel

Agility contains the Product Information Management and Master Data Management capabilities to manage the data in a centralized repository and have a consolidated view of it. It allows the brand to deliver the right content in the right content to the right customer at the right time.

Using the dynamic workflow of the Agility PIM, you can leverage smooth collaboration. The platform allows to streamline processes for content enrichment, data aggregation, and data syndication to multiple channels. Data validation allows to syndicate of accurate content to multiple channels.


  • Product Information Intelligence
  • Data Modeling and Manipulation
  • Data Quality Control
  • Business Intelligence
  • Data Quality Support
  • Data Integration
  • Agility Modular Interface and more…


  • Harmonize the process of product information sourcing, syndication, and enrichment to multiple channels
  • Allows expanding product SKUs and ranges rapidly
  • Enable you with real-time performance analytics of brand and product range
  • Help in creating contextualized content for different channels

8. PIMworks


PIMworks is an advanced product experience management platform that helps retail businesses and brands to create and deliver personalized shopping experiences. It manages all the product information in a centralized location to simplify the syndication of the data.

By offering workflow management, it also provides an effective collaboration platform for your team, vendors, and other internal as well as external resources.


  • Documentation Management
  • Digital Asset Management
  • Collaboration
  • Record Management
  • Data and Information Management


  • Establish a powerful collaboration with your internal team and vendors by creating a new workflow
  • With the help of ready-made templates, you can ensure compliance with varied channel guidelines
  • Collect the product information from different sources and manage them in a centralized repository
  • Product data onboarding allows you to expand the sales channel quickly
  • Harness the potential of data enrichment to create rich product experiences
  • Leverage data syndication to different channels

9. Salsify


Salsify helps the brand in creating and delivering digital experiences by offering Product Information Management and Digital Asset Management solutions. It allows the management of the content in a centralized location to help the companies understand the customer’s journey and provide insight into what they need to do to achieve better results.

Allowing the creation of an advanced workflow, Salsify can improve the time-to-market of the product and increase sales. The platform offers a 30-day free trial so that you can check and try the product before purchasing it.


  • Product Information Management
  • Product Content Creation and Publication
  • Content Collaboration and Syndication
  • Content Onboarding and Optimization
  • Content Readiness and Analytics
  • Digital Asset Management
  • Digital Product Catalog and more…


  • Manage all the product content in a centralized location
  • Enabling actionable analytics, the platform allows you to monitor the market changes and accordingly respond to the changing business needs
  • Import digital assets and product information from multiple sources to meet the channel requirements
  • Leverage content syndication in the right format to multiple channels

10. inRiver


inRiver offers flexible and scalable PIM software. It is a Software-as-a-Service platform that contains four core applications within the software: Plan, Supply, Release, and Enrich. inRiver supplied the data to the PIM platform from your existing third-party software such as Product Lifecycle Management and ERP.

Using the data, you can create engaging product descriptions and push it to any of your sales channels including e-catalog, print catalog, eCommerce store, and more.


  • Content Planning and Publishing
  • Multichannel Sales Management
  • Product Information Updates
  • Backend Data Source Integration
  • Catalog Production & Management
  • Product Creation Template


  • Improve time to market by connecting with your sales channels and data source in order to push the product information rapidly
  • Easy to connect the software with multiple sales channels, collect data from all customer touchpoints and get unified marketing information
  • Create compelling product stories
  • Deliver an optimized shopping experience to the customers

11. Plytix


Plytix is an easy-to-use and intuitive PIM solution that allows businesses to manage product experience across different channels. Moreover, you can create a customized and error-prone product catalog using the software.

It contains product analytics that helps marketing teams to make an informed decisions about product promotions. Moreover, it allows B2B businesses to create a product catalog and sell the product effectively.


  • E-Catalog Online Content Management Platform
  • Variation Handling
  • Product Performance Analytics
  • Build Editing Capabilities
  • Product Performance Analytics
  • Custom Data Outputs
  • User Access Permission and more…


  • The PIM solution is useful to both B2B and B2C businesses
  • Quick syndication of optimized and contextual content
  • Edit the product labels with the help of the Edit on the Fly feature
  • Multiple users can work on a single data at the same time
  • Product-level metrics gather data from all channels and analyze them to enable you with profound insights

12. Stibo Systems

Stibo System

Stibo Systems offers Product MDM that allows businesses to acquire, manage, and share product data across the organization. It allows to the management of all the product data in a single place. Moreover, Product MDM allows you to share the content with your targeted customers in real-time. To maintain operational integrity and efficiency, the PIM solution of Stibo offers data governance protocols.


  • Localized Data
  • Asset Sharing
  • Categorization
  • Products and Digital Assets Linking
  • Asset Preview
  • Streamlined Digital Assets Approval/Review


  • User roles-based configuration for data modeling, business rules, and workflows.
  • Effective and centralized management of master records such as versioning, validation, structure, hierarchy, approvals, and master data enrichment
  • Allows to configure business processes of content creation, approval, publishing, and maintenance
  • Data consolidation from multiple sources and metadata setup

13. Syndigo PIM


Syndigo enables the business with an enterprise-class PIM solution that allows brands to manage, review, and govern product information from a centralized repository. It also allows you to build an efficient and collaborative supply chain and speed up the launch of your product to the market. For faster onboarding of product content, you can use the Match & Merge features of the Syndigo PIM software.


  • Supplier Onboarding Platform
  • Robust Data Quality & Approval Engine
  • Product Information Synchronization across Third-party Software
  • Streamlined and Optimized the New Product Introduction
  • New Product Introduction and Old Product Update Workflows
  • Product Updates through Dynamic Governance and more…


  • Faster product onboarding by pairing them with the right digital assets
  • Create a product catalog using a match and merge feature
  • Integrate and synchronize the product information from multiple channels to build a collaborative and visible digital supply chain
  • Customized recommendations and personalized product content

14. Catsy


Catsy is one of the highly reliable product information management tools that come with built-in product information management and digital asset management capabilities. It is a single source of truth for all product data and asset data.


  • Metadata Tagging
  • Catalog Design & Publication
  • Digital Assets Import & Export
  • Data Validation & Completion
  • Field Consistency
  • Digital Assets Management
  • Task Management & Notifications


  • Improved time-to-market
  • Deliver consistent content across different channels
  • Simplified penetration to new market
  • Improved customer engagement
  • Automation increases agility

15. Feedonomics


The Feedonomics PIM tool is exclusively used as a structural link for companies engaged in eCommerce activities. Feedonomics can be used by business owners to automate their product listings and manage orders effectively.

Unlike the other best PIM tools on the market, the Feedonomics platform additionally assists data managers in improving the sales conversion rate and optimizing their product catalog according to SEO relevance.

It is a fully integrated software tool for managing products and data feeds that includes all crucial PIM features. However, unlike other PIM tools, Feedonomics is incredibly user-friendly and intuitive in comparison to other PIM solutions.


  • Product data syndication
  • Automatic product data catalog
  • Exceptional inventory management
  • AI-based automated product categorization


  • Offers a centralized dashboard to the business leaders for effective management of all the data management operations.
  • Easy integrate all the existing top eCommerce platforms like Shopify, Magneto, Salesforce, BigCommerce, WooCommerce, and so on.
  • Flexible, low-cost, and easy to use
  • Imports a wide range of data instantly.


Too much information. Isn’t it?

You might be confused about what to choose and what to avoid.

Well, Credneus helps startups to large-scale organizations in developing an ultimate product information management solution harnessing the potential of Pimcore. Utilizing a whole range of Pimcore development services as well as the advanced features and functionality of the platform, we helped organizations to

  • Store and manage their product data in a centralized repository
  • Collect and syndicate the data from a different platform
  • Analyze customer behavior, interests, and preferences
  • Deliver the right content in the right content to the right customer at the right time, and more…

Are you ready to rock in the eCommerce business space with Pimcore? Let’s connect to build a next-generation PIM solution for you.

Frequently Asked Questions on Product Information Management

What is PIM software used for?

The PIM software allows the management of all the product data in a single location and enables businesses with a consolidated view of the product information by collecting the data from different sources and analyzing them effectively.

What are the benefits of considering PIM Tools?

A good PIM tool offers full control over the product data by storing them in a centralized data storage location.

In addition, here are the key benefits your business can get through a PIM tool.

  • Product data syndication
  • Improving customer experience
  • Faster time-to-market
  • Improves team satisfaction
  • Brings a high level of automation
  • Improves Personalization
  • What is PIM in business?

Product Information Management (PIM) allows businesses to manage product data that help to sell and promote the products on different distribution channels. PIM solution allows for media-independent and centralized data maintenance. It also performs data collection, management, output, and refinement efficiently.

What is a PIM solution?

PIM solution allows businesses to create a product catalog, collect, manage, and enrich their product information in a single place, and distribute it across the different eCommerce and sales channels.

PIM Cost Calculator

Wondering about the investment involved in implementing a PIM solution? Get an estimate to plan your budget effectively with our PIM Cost Calculator.