Salesforce Commerce Cloud Integration - Key Capabilities & Benefits Defined!

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By: Manish Shewaramani

Salesforce Commerce Cloud Integration - Key Capabilities & Benefits Defined!

With the advancement in technology, it is now easy yet necessary for retailers across the globe to extend their sales and distribution to leverage the benefits of a competitive edge. Hence, it has become crucial to find the right digital platform that helps through multiple channels and influences processes, agility, scalability, and customer experience greatly.

To combat all the sales and distribution challenges, the Salesforce Commerce Cloud is in great demand as an ideal solution. It is one of the top-eCommerce platforms loved by retailers around the world.

What is Salesforce Commerce Cloud?

Salesforce commerce cloud is a top-notch platform and has emerged as a leading cloud solution for retailers. Since 2005, it has successfully offered the companies its users the ability to deliver a great shopping experience and 99.99% uptime to a plethora of companies based on its time-to-time expansions with numerous cloud services.

Salesforce is an in-demand enterprise cloud platform that is a dedicated e-commerce platform specifically designed to aid digital businesses. It helps them to develop their brand, convert more customers and effectively discover various hidden opportunities.

Salesforce is perfect for those organizations that are seeking to use B2C and B2B e-commerce tools to offer intelligent and seamless shopping customer experiences through multiple channels.

Salesforce Commerce Cloud Platform Key Capabilities

  • Detailed online commerce across various channels like social, mobile, web, and store
  • Dynamic order management enables one to buy, fulfill and service from any place
  • Predictive commerce offers tailored shopping experiences
  • Humongous partner ecosystem with above 200 certified powered integration

Salesforce Commerce Cloud has two mainstream categories. The first Salesforce B2C Commerce category is involved in transforming end-user shopping experiences across multiple digital channels.

It delivers an out-of-the-box mobile-first unique framework. The second category involves Salesforce B2B Commerce. It aids in generating quick revenue and provides B2B customers with a streamlined, perfect B2C-inspired user experience.

Benefits of Salesforce Commerce Cloud Integration

In the world of retail, things change in no time. Hence, integrating Salesforce with e-commerce has become the need of the day to offer the customers a great experience with an ability to interact with the company on multiple channels.

1. Retail Operation Standards

As digital stores have become the primary touchpoints with brands for modern shoppers, it has become a necessity for online businesses to showcase their new products on various online channels regularly.

Modern customers crave fresh product offerings and hence, using automation for inventory updates has become important.

With an intelligent e-commerce platform, brands can increase their average customer visit frequency and sway their product launches for meeting the pace of their high-value customers.

Integrating Salesforce with Ecommerce offers various tools like support, real-time messaging, etc. for engaging customers and solving their problems. This reduces the problems of shopping cart abandonment, shopper dissatisfaction, etc.

2. Omni Channel Marketing

Modern shoppers are most comfortable with receiving relevant yet bespoke advertising messages on email, web, and social media from online channels. By integrating Salesforce with eCommerce, businesses can improve the shopping experience for such customers with the help of digital marketing.

This Omnichannel marketing experience keeps the customers connected to the eCommerce businesses and hence is considered a crucial tool across all channels. However, businesses must take care to integrate shopping links to tailored emails, social content, web ads, etc which are used in digital marketing campaigns.

With the help of micro-targeted Omnichannel marketing and integration with Salesforce, brands can choose the highest value customers who are most likely to click the content and convert.

3. Driving Sales

As the e-commerce cloud is an innovative technology, it helps to connect customers and businesses online. This is immensely scalable and can be transformed to suit the needs of B2B and B2C sellers of any place, shape, scope and size.

With Einstein Artificial Intelligence, brands can inspire and convert e-commerce customers by using personalized journeys while seamlessly connecting multiple channels.

The Commerce cloud can be used for mobile e-commerce success. Businesses can design a responsive mobile application with optimized micropayment options, and one-touch payments on a platform.

4. Artificial Intelligence

Integrating Salesforce with the eCommerce cloud enables customers to enjoy personalized recommendations to enhance their shopping experience. This is achieved through the Einstein product recommendations which use innovative technology that offers tailored product suggestions with all clicks.

This Einstein Commerce insight is an AI-powered shopping basket analysis dashboard. By optimizing product bundles, deals, and sets along with the information from the customer’s internet purchasing behavior, businesses can drive their revenue.

Businesses can use this customer data to power bespoke experiences for the customers across any channels including mobile applications powered with Einstein Recommendations API.

This Einstein Predictive Sort automatically tailors’ category search results, products, and pages to each shopper. The Salesforce Commerce Cloud integration improves searches with type-ahead guidance and tailors to every shopper in real-time.

5. Agile Customer Experiences

With Salesforce integration with e-commerce, it has become possible to create unified customer experiences across all channels that connect the commerce cloud with service, sales, marketing, etc. It aids in building and extending personalized shopping experiences using Open Commerce APIs.

With such innovative techniques, businesses can unlock new revenue channels with scalable APIs. The integration allows businesses to mix and match various capabilities for meeting the company’s needs. Numerous operations can be easily and quickly launched while reducing the total cost of ownership. It helps to deliver agile customer experiences.

6. Scalability

The Salesforce Commerce Cloud integration offers a great deal of scalability. Businesses can now go global in no time while reducing the cost, risk, and technical complexity of entering the international markets. It allows businesses to enjoy the borderless infrastructure and safe interactions.

With Salesforce, businesses can quickly customize their websites for cultures, accounting, languages, and currencies. It helps in the easy execution of content strategies used globally.

Also, it aids in building digital commerce experiences with relevant products, targeted content, offers, etc. which are organized by region, city, language, or country. Businesses can manage all these B2C strategies from a single unified framework.

7. Customer Experience

The Salesforce integration allows easy optimization of the conversion funnel. It helps to minimize abandoned carts and offers best practices including payment accelerators, saves carts, and optimized checkout flows. Businesses can go mobile with the help of Master mobile commerce.

The Salesforce Commerce cloud creates loyal customers with its seamless interaction with the customer and better shopping experience. It helps businesses to leverage social extensions by increasing their reach and merges digital commerce with social and online channels. It completes the order lifecycle while offering the best service experiences.

Integration of Various Business Systems with Salesforce Commerce Cloud

Salesforce Commerce Cloud offers various advanced features like valuable integrations that enrich the platform with more functionality. Such types of integrations include numerous categories like:

1. Payment Processing Integrations

Salesforce Commerce Cloud can easily integrate with various payment processing solutions. For example, Salesforce Commerce Cloud PayPal integration allows a variety of eCommerce businesses to maximize their sales and minimize their operating costs by using PayPal payments. Such integration allows merchants to use various options like PayPal Express Checkout from the shopping cart, PayPal Credit, IPN, PayPal One Touch, etc.

Another classic example of Salesforce Commerce Cloud integration is Amazon Pay. It allows simplification of payments for existing customers of Amazon. The integration enables customers to log in to their Amazon account and use their payment and shipping information for their orders without leaving the website.

With such intelligent integration, it enables the customers to decrease the need to fill various fields needed for shipping and payment. It also helps to make customers feel confident about buying from the website.

2. Analytics Integrations

Salesforce Commerce Cloud analytics integrations enable businesses to step away from basic Google Analytics tracking. It allows online businesses to take benefit from advanced analytics solutions.

In the case of Blue Triangle which is an analytics solution, it offers companies a unified view of their web performance as well as marketing efforts. By using Blue Triangle, retailers can gain important insights related to various aspects of their website, customer experience, etc. that might have a great impact on revenue.

With such important data, merchants can use this information to optimize their customer experience and website to create more revenue through the Salesforce Commerce Cloud integration

3. CMS Integrations

Platform content management is a challenging and daunting task. However, it becomes a breeze with Salesforce Commerce Cloud integrations with content management systems.

For instance, Shogun, a drag-and-drop page builder enables Salesforce Commerce Cloud retailers to build easy custom pages on their websites. It offers a user-friendly visual content editor and doesn’t need users to write difficult codes.

With Salesforce Commerce Cloud integration and Shogun’s support team, anyone can set up their website quite easily. Users just have to create an account and acquire the appropriate API keys to access the important tool and techniques from within the business manager.

4. Marketing Integrations

Salesforce Commerce Cloud has a variety of marketing integrations that allows e-commerce businesses to improve and automate their customization efforts and marketing. Integrations or platforms like Curalate allow businesses and brands to turn their image and video content into quirky shoppable experiences.

Various businesses can use Curalate effectively to monetize their audiences. Today, many big brands like Sephora, Urban Outfitters, etc are using this platform to connect each piece of their content to their products. This turns every social post into a shoppable experience.

Likewise, platforms like 8select use personalized recommendations for online businesses by helping retailers effectively cross-sell their products or services. It improves average order value with the aid of powerful product sets.

The 8select integration for Salesforce Commerce Cloud offers its users various features like a product set manager, an integrated dashboard, a widget manager, etc.

5. Localization Integrations

To reach new international markets, it is crucial to localize the eCommerce offerings. For this, Salesforce Commerce Cloud’s localization integrations are useful, easy, and effective.

Companies like Datawords work with the brands to roll out their offerings into the new international markets. This platform works with a huge variety of brands, and industries including beauty, fashion, etc.

It takes a holistic approach to localization. It combines different graphical, technical, and linguistic criteria for the purpose. The integration enables a seamless connection of its Semantic Portal to the Salesforce Commerce Cloud’s dashboard.

Another great platform is Lionbridge. It enables various businesses to improve their market share. It helps them to launch in international markets by using a Crowd-in-the-Cloud delivery model.

This model is great and ensures brand consistency. The team of Lionbridge includes more than 100,000 professionals who are specialized in translation and localization. Its integration with Salesforce Commerce Cloud has further enabled the merchants to easily and quickly localize their products, contents, etc. by sending them to the team for translation.

6. Order Management Integrations

For multi-store retailers, order management can be a nightmare. It gets complicated easily and hence Salesforce Commerce Cloud is in demand to support a plethora of order management integrations. This makes the entire process of management easier.

For inventory and order management, solutions like Deck Commerce are like Godsent. This flexible solution helps merchants to grow their revenue through streamlining the order management process, optimization of distribution networks, and delivering Omnichannel shopping experiences.

The Salesforce Commerce Cloud integration offers merchants omnichannel order management capabilities. This aids the merchants in optimizing inventory visibility and takes advantage of advanced fulfillment features like ship-to-store, store pick-up, and return-to-store.

Fluent Commerce platform is effective in distributed order management. This specialized platform offers automated omnichannel order and returns management. It further helps companies to take advantage of fulfillment options like ship-from-store, etc.

It offers a unified view of the inventory to the retailers and gives faster, superior shipping options with the help of Salesforce Commerce Cloud integration.

7. PIM Integrations

A Product Information Management (PIM) system aids various eCommerce businesses in centralizing their product data. PIM for Salesforce Commerce Cloud keeps up-to-date information across all the storefronts. Salesforce Commerce Cloud offers PIM integrations like Agility Multichannel.

A sophisticated PIM solution effectively focuses on integrating product management, experience management, and eCommerce. Its integration with Salesforce Commerce Cloud offers a useful starter kit that easily and quickly connects PIM to Salesforce Commerce Cloud. Also, it allows businesses to manage their content, product catalogs, etc. from one central location.

Bottom Line

With the help of Salesforce Commerce Cloud integration, businesses can simplify their e-commerce journey and increase revenue. It is more about aligning the effective business model with the correct commerce model in which Salesforce Commerce cloud technology is an expert. It offers innovative, scalable, and intelligent commerce solutions.

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