What is Master Data Management (MDM)?

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By: Sagar Sharma

What is Master Data Management (MDM)?

Thousands of businesses today, especially medium and large, generally use dozens of separate systems and applications like CMS, ERP, and CRM from where the data is collected. Through What is Master Data Management post, we help brands to manage all the data in a single platform instead of varied applications.

The organizational data often becomes fragmented, outdated, and even duplicated as there is no proper data management system in place. And as a result, finding answers to the most basic questions like “Which products have the best margins” or “How many employees do we have” sometimes becomes hard to answer.

According to a report by Experian Research, 89 percent of professionals admit that inaccurate data is largely affecting their ability to provide a satisfying customer experience.

In other words, as the sources and volume of data rise, managing the data accurately has become extremely challenging for the majority of businesses.

In fact, such high-volume and mismanaged data can also hinder the process of decision-making, which ultimately affects the growth of your business.

So now, the important question is, how businesses can overcome this data management challenge?

Answer: Master Data Management!

In what is master data management blog, you’ll learn

What is Master Data?

Master Data is basically the uniform and consistent set of extended attributes and identifiers that describe all the core entities of an organization, which usually includes citizens, prospects, customers, suppliers, sites, and a chart of accounts.

For instance, let’s say that there is a business with an ERP system. This ERP system will usually have at least an Account Master, Item Master, and Customer Master data list. And, as you know, these master data lists are key assets for a business.

So, now that you know what Master Data is, let’s move forward and see why you need to manage your Master Data efficiently.

What are the Different Types of Master Data?

What are the Different Types of Master Data

Unstructured Data

Data that has not been predefined and organized is referred to as unstructured data. Open-ended survey replies, together with any accompanying photos, audio, and video content, are frequently text-heavy. Websites, customer reviews, emails, social media, corporate documents, photos, audio, and video are a few examples of unstructured data.

Transactional Data

Data that is recorded, for instance, during the sale or purchase of a product is considered transactional data and refers to the transactions of the organization. In many transactions, the term master data is used, and examples include data on customers, products, or suppliers.


Metadata must be gathered and organized, and there are typically three types- logical, conceptual, and physical. Customer, material, employee, product, and other business-critical data are all included in the master data. It gives information about the data without really delivering any data.

Hierarchical Data

Information that describes how several pieces of information relate to one another and is kept individually or as part of an accounting system. Hierarchical data is generally considered the super master data management types domain to grasp and occasionally identify the linkages between master data.

Master Data

Master Data is widely used as a criterion in statistics and data analyses. It is distinguished from transaction data in particular by some crucial characteristics. Master data is necessary for all business activities and it is used by almost all the departments of an organization.

Reference Data

Reference Data is a unique class of master data that is used to classify other data or to connect data to information that is located beyond the walls of the company. This data category’s full name is Master Reference Data.

The change to the reference data values may require a corresponding change in business processes to support the change but a change to the master data will always be managed as part of the current business processes.

Why Should You Manage Your Master Data Properly?

Nowadays, businesses spend a lot of money on collecting data and gaining valuable insights.

But if the collected data is erroneous, then all the money, efforts, and resources spent will go to waste.

For instance, let’s say you’re a credit card provider company and one of your credit card customers changes her address from 2021 North 7th Street to 1005 North 9th Street.

The customer has also already requested to change the billing address immediately but she did not receive any upcoming bills. And after a few days past the due date, the customer receives a threatening call from the credit card bill collection department asking why the bill is not paid on time.

The customer then verifies that she changed the billing address but she has not received her latest credit card bill. She then also asks to share a copy of the bill so that she could settle the account.

In this case, the Customer Master data was accurate, but the Customer address data was flawed. And due to this, your credit card company might lose a customer for life.

The point is, it is extremely crucial to manage the master data effectively and effectively.

So, now that you know the importance of managing your Master data, let’s move forward and see how integrating a master data management solution could help to avoid such incidents in your business.

But first…

What is Master Data Management?

Master Data Management is basically a combination of tools, technology, and processes that coordinate all your Master data accurately across your business.

In other words, it provides you with a unified version of all master data so that you can obtain accurate, real-time, complete, and consistent master data across your business.

If you’re planning to integrate a master data management solution, then the first thing you need to know is that it must have a multi-domain characteristic.

This will help to gain valuable intelligent insights, which will effectively improve the decision-making in your business.

Master Data Management (MDM) is a system that is specifically designed to carry out a set of processes to manage, organize, and enrich the master data. In addition, the system can store the master data in a centralized location based on its category and synchronize it with all related information as per the rules according to the business strategies.

The below table briefs you about the 4 general master data domains covered by the MDM solution.

Data DomainsDefinitionHow It Is Used?
Customer DataCustomer data is often considered the most critical data type, which includes all the customer details like name, contact details, purchase history, and so on.
  • Customer Data Management
  • Segmentation of Customers
  • Personalized Marketing Campaigns
  • Monitoring Customer Satisfaction
Product DataAs the name suggests, it includes all the details related to the product, like name, specification, price, SKU, and so on.
  • Product Catalog Development
  • Managing product prices and categories
  • Inventory control
Sales DataIt covers all the information about each sale. Sales data provides the details like sale date & time, sale amount, person who sells, and so on.
  • Setting goals and tracking sales progress
  • Adjusting sales strategy according to market trends
  • Aids in deciding when to launch a new product
Financial DataThe financial data covers all the details related to the company’s revenue, expenses, profits, and so on.
  • Keeping track of revenue and expenses
  • Investment Strategy
  • Making decisions based on profit margins

To get exclusive insights into the advanced aspects related to MDM, don’t miss visiting Master Data Management – An Ultimate Guide.

What is Master Data Management Software?

Master data management (MDM) software is a solution for managing sensitive data inside a company. Because it automates the master data management process, it must handle data carefully.

The primary goals of master data management software are to preserve data integrity, eliminate duplicate data, and deal with data anomalies. When creating, processing, and storing data, MDM software scans master data elements for resources as part of the IT infrastructure.

The software of Master Data Management features is useful for organizing unstructured or imperfect data. It enables adjustments and improvisation to dissimilar data from several sources to get the desired result. Such a result can offer valuable insights into the behavior and impact of data, which in turn can shed light on the related business processes.

Why is Master Data Management Important?

If you are wondering why master data management is important?

Master Data Management Systems are important for developing reliable consumer personas. As a result of MDM, businesses can foresee client demands and market products and services that are most likely to satisfy those needs.

  • MDM gives businesses the ability to thoroughly review data and classify it into useful categories that clearly show ways to improve compliance and efficiency, cut costs associated with procurement, and uncover value addition.
  • MDM is crucial for identifying different processes and simplification of sub-processes that reuse similar data since it enables firms to assemble business process systems.
  • MDM is important for a business to detect suppliers that can pose a risk to operations and to obtain insights from dealer data from all stages of the supply chain.

What is an Enterprise Master Data Management System?

Enterprise Master Data Management is a term used to describe a company’s capacity to precisely define, easily induce, and effectively acquire data for both internal usage and engagement with its external subjects.

EDM focuses on producing exact, consistent, and understandable data matters as a business goal. It emphasizes data precision, granularity, and intent. In addition to that, it is also concerned with how the data management processes are incorporated into business operations and passed from one business process to another.

EMDM was developed to solve the issues that emerge when individuals across organizations search for, manage, and store data sources on their own. Gaining trust and confidence in data attributes is one of EDM’s key goals. Among the many components of effective EDM are strategy, governance, and program execution.

EDM, or enterprise data management, is crucial in any kind of company environment. Effective communication and the use of acquired data could be completely useless without it. Many processes must be coordinated within the organization and facilitated to implement EDM programs while maintaining business operations.

What is an Open-Source Master Data Management?

Open Source MDM platform that enables management of all master record properties, such as hierarchy, structure, validation, versioning, and enrichment with attributes, descriptions, translations, documentation, and other pertinent data. With its boundless flexibility and quick time-to-value, it reduces the difficulty and cost of installation while comfortably guiding you toward your company’s master data management plan and objectives.

Compared to other MDM technologies, open-source master data management is quite affordable. The open-source MDM software supplier doesn’t charge organizations anything for deployment, modification, or system maintenance, which lowers the overall cost of ownership of open-source MDM software.

Flexibility, the ability to innovate, and grow operations are all part of open-source MDM.

Utilizing open-source MDM allows for interoperability between systems and applications and the freedom to seek help from active, open-source communities that receive contributions from the world’s top developers and MDM specialists. Comparatively speaking, open-source MDM is far more democratized than commercial product master data management.

What is a Master Data Management Program?

A master data management definition program compiles information from several systems into a single golden record of master data management, giving it a single viewpoint. Through this initiative, all client data is standardized into a unique set of master data assets that can be accessed by all connected systems which, for the benefit of everyone, not only helps organizations get rid of duplicate data but also eliminates redundant data and inconsistencies.

Master data management focuses on resolving business issues and enhancing data quality by effectively integrating data and information with business operations. MDM program is to be able to set up a technological solution that is integrated with business processes and a strong data governance program. Any form of data, including customer, product, and other data, may be employed with an MDM program.

Master data management initiatives must include a variety of people, processes, data, and technology to be beneficial to the organization. A business-driven strategy may pave the way for future corporate expansion while ensuring the MDM program’s long-term success.

What are the Most Common Master Data Management Domains?

In general, master data is referred to as the single source for common data. However, many distinct master data types exist, which may cause duplication across business models. To avoid that, you should have a clear view of the types of master data.

What are the Most Common Master Data Management Domains

This section elaborates on the different types of master data along with their basic definition.

Product Data

It contains rich and accurate product data that assists customers in spotting the right products to buy.

Customer Data

It provides comprehensive information about customers, enabling business leaders to take strategic initiatives and streamline business processes.

Supplier Data

It contains all the data related to the suppliers in a single location, which allows business administrators to have complete control.

Location Data

It provides all the essential details regarding the location information of stores, offices, warehouses, and so on. It enables business stakeholders to gain better insight into the data supply chain.

Party Data enables business leaders to establish relationships with individual records. With this, business owners can identify potential customers and provide better service.

Reference Data

It provides all the critical data for making vital business decisions like business performance, region, currency, financial details, regulatory compliance details, and so on.

Asset Data

It provides complete and accurate details of a product’s digital assets like media, pdf, videos, gifs, PPT, and so on in a centralized repository.

Employee Data

It offers complete details about the employees in a centralized location, which allows business administrators to connect with the other domains to gain business insights.

Ledger Data

It acts as the single source of truth for consolidated product data along with the supplier and vendor details. By using it, businesses can enhance their operational efficiency.

Vendor Data

It offers a detailed view of vendor details along with the end-customer demands to provide better and more secure billing and to achieve regulatory compliance. Also, vendor master data helps business leaders spot new potential vendors quickly.

To manage your multi-domain in a single repository, you must visit Pimcore Master Data Management: Manage Your Multi-Domain Data Easily. It introduces an advanced data management platform Pimcore to you along with its master data management capabilities for multi-domain data management.

What Are Some Common Challenges that Master Data Management Overcomes?

Are you going to implement master data management after knowing what master data management along with its importance is? Well, you should know the common challenges you may face while implementing an MDM solution for your business.

Here are all those common challenges an organization may face. Take a look.

Model Agility

The master data model that you are going to select for your business will have a significant impact on your business operation. So, the chosen MDM software must be agile and should adapt to complex system changes. Remember, choosing an ambiguous and inactive master data model will only increase your existing business problems.

Data Standards

During the MDM implementation, setting standards is one of the most common challenges many business faces. The data standard you are going to set must support and adapt to all the data types your business uses. Otherwise, it would become a cumbersome process.

Data Governance

Having strong data policies and very strict business rules will create more trouble while implementing MDM by creating more complexity in master data. To avoid this, building a thumb rule for your MDM strategy is essential. For the effective governance of master data, don’t miss visiting Master Data Management: Best Practices for Effective Master Data Governance.

Data Integration

Integrating data from other applications with MDM will be a laborious task and it might cause errors. Furthermore, it will be time-consuming as well. To avoid that, you should have a well-defined data integration policy and perfect management for monitoring the integration process with internal, external, and cloud-based systems.


In new digital settings, security must always come first and be the top concern. A key component of data security is limiting master data access to approved and unanticipated parties. It increases the risk of malicious threats breaking into the system to steal vital data by controlling master data and keeping everything together.

If the benefits of master data management come from keeping a single, reliable information source from which an organization may operate, then incoming risks and threats aimed at that source can instantly halt operations. MDM systems don’t highlight security, which makes them vulnerable to cyberattacks, viruses, and even extortion attempts.


The biggest challenge in master data management is finding the right combination of expertise to learn quickly. Exorbitant integration and maintenance costs, an abundance of data, errors, and redundancies, the effort to provide all the required information per master data, poor analytics, and inaccurate findings are just a few of the challenges that can only be addressed by training and development instead of outsourcing.

To understand how master data management helps your organization to manage all the data centrally by addressing varied challenges related to unstructured data, you must read Defining Challenges of Unstructured Data Management through Master Data Management.

6 Disciplines of Master Data Management Program

Disciplines of Master Data Management Program


Master Data management plan and data governance are interdependent fields of study. This is how a cross-functional team determines the different components of the MDM program. Without putting equal effort into the other program, businesses cannot successfully implement one.


Master Data Measurement includes both the set of metrics and key performance indicators for continuous improvement objectives and data quality measurements.


Organizations can generate standard sets of data about customers, goods, suppliers, and other business organizations by using master data management.


An MDM policy typically specifies how end users should use and administer any mobile devices utilized by the company.


The master data management process makes ensuring that master data is coordinated across the organization. The rules, regulations, and guidelines that the MDM program must follow.


Business and IT work together in the field of master data management, which technology makes possible to ensure uniformity, accuracy, and stewardship.

Why Do You Need a Master Data Management Solution?

MDM solutions offer a wide range of data cleaning, transformation, and integration techniques. As new data sources are introduced to the system, MDM starts procedures to find, gather, transform, and fix data. Without master data management software, master data alignment with organizational business goals and strategy cannot be united.

1. Reduce your company’s workload

Master data management establishes a different governance approach since each item of master data is only ever gathered once. It reduces the burden on your business’s divisions since master data maintenance independently requires minimal or no effort.

2. Increased Efficiency of Business Processes

Master Data Management solutions are the strategies, techniques, and tools that help identify, categorize, and manage the numerous types of significant or master data of such an organization with the express aim of boosting performance by presenting a reference.

One of the most efficient methods to help tackle these issues include networks, data marts, data analysis, and virtualization, which is now used as a metadata server for automated master data management.

3. Improves Data Quality

Master Data Management serves as a single source of truth for all pertinent master data, which directly contributes to the advantage of superior data quality. Data quality in this sense refers to both the most accurate and recent data.

To eliminate errors in data management- Every organization uses the same data in several activities and various versions. MDM makes it simple to fix this. A record linkage can be used to combine data when the same customer’s records are inputted more than once.

With the use of supplier master data management  software, you can enable all data to be held in one hub for simultaneous management to avoid confusion or mix-ups, flaws in the quality, categorization, and identification mistakes may be rectified in situations where vast volumes of data need to be managed.

Benefits of Master Data Management for Your Business

As your business will grow, you’ll soon start struggling to have a unified version of data. This mainly happens due to having multiple systems and applications, a lack of an integrated approach, and manual data management.

A Master Data Management solution, on the other hand, can help you create a single master source where all business-critical information can be stored and retrieved as and when needed.

And as a result, it leads to less data redundancy and fewer errors.

Benefits of Master Data Management for Your Business

That being said, let’s take a look at the key benefits of Master Data Management in detail.

Benefit #1 – Provides a Unified Master View

Master Data Management solutions are capable of helping you create unified and reliable views for all your data to drive business operations effectively and efficiently.

In simple words, MDM can help you create an integrated view of products, materials, suppliers, customers, and other business-related data sets, which mostly reside in silos across different departments in your organization right now.

Benefit #2 – Helps to Better Understand the Customers

With enterprise Master Data Management, you can create a Master Customer Data to maintain a single view of all your customers’ data. Apart from this, you can even synchronize customer information across all channels, systems, applications, and the entire information supply chain to avoid errors.

Benefit #3 – Provides Seamless Information Across All Channels

Showing the same and accurate product data across all digital channels is extremely critical to provide a seamless and personalized shopping experience.

With Product Information Management (PIM), you can easily manage all your products’ data in one place and efficiently distribute it across all sales channels.

PIM can create a master catalog of your product data that your sales professionals can easily obtain from multiple sources and market them effectively.

Benefit #4 – Connects Anything & Everything

Medium and large-scale businesses often have their data stored in multiple systems and in multiple formats.

This basically increases the efforts it takes to obtain a particular piece of information, as you’ll have to go through multiple systems to verify the correct information.

But with the enterprise Master Data Management solution, you can simply combine the data of multiple systems with its data integration tool, which will create and deliver a unified view of all your business data and you’ll be able to retrieve any piece of information without having to verify it again and again.

Benefit #5 – Increases Trust & Accountability of Your Business Data

Bad data is bad for the business. It can have negative impacts on the critical decision-making process, future forecasting, and customer relationships.

But with a proper MDM solution, you can easily govern your enterprise data for accountability and accuracy using its master data governance feature.

In other words, the data governance feature of a master data management solution basically gives you an effective mechanism to author, store, and manage data.

Benefit #6 – Optimizes your supply chain

Getting a Master Data Management in Supply Chain Management is something that supply chain managers pay greater attention to. For organizations engaged in supply chain operations, data quality, and consistency have emerged as the most crucial factors. You might be able to improve your supply chain with accurate data on inventories, refunds, and out-of-stock items.

Benefit #7 – Increases revenue growth

Master data management solutions are used by businesses all over the world to reduce staff turnover, boost revenue growth, and increase employee productivity. Organizations can implement MDM to better understand their target audience as well as their preferred connection channels since it compiles accurate and reliable data from consumers in one location.

By leveraging such information, companies may tailor sell-up or cross-sell offers to the appropriate customer at the right time, increasing revenue growth.

Top 9 Master Data Management Capabilities

Master Data Management Capabilities

Well, the above-mentioned details will give you a clear picture of the question, what is the master data management solution? This section will elaborate on the core capabilities of master data management in detail.

1. Matching & Linking Master Data

With this capability, MDM eliminates the presence of duplicated data, sorts down the multiple entries into singles, and feeds only the accurate information to the system by using a special algorithm.

2. Implementing Master Data Business Rules

The MDM solution allows you to introduce conditions or actions for modifying the data according to the pre-defined business rules. Business rules play a key role in narrating data strategy, data governance, and maintaining data quality.

3. Managing Data Localization

The MDM solution allows you to standardize the data locations that are related to your business by integrating them with various data quality tools. This could be very useful for business leaders to refine their business operations.

4. Support for Data Privacy & Data Security

The MDM solution enables business leaders or administrators to encrypt data attributes. This ensures no vulnerabilities for other external parties to exploit your business data.

5. Data Enrichment

MDM comes with pre-defined tools and processes to improve the data quality for any number of data inputs from various systems. After all those cleansing and data enrichment processes, MDM streamlines accurate data that can refine your business records.

6. Consent Management

With an MDM solution, you can easily consolidate your customer data into a centralized location and collaborate with business and technical aspects. This enables various business departments to improve work efficiency.

7. A customizable, business-friendly user interface

You may create unique user interfaces using straightforward drag-and-drop actions in the zero-coding visual design time environment. The role-based user interface for the solution of customer master data management can be made to be clearer, easier, and more adaptable.

8. Real-time, secure data

With real-time data, users may more effectively respond to the data and take quicker actions based on the learned insights. You can publish and subscribe to data as needed, giving systems access to reliable master data when and how you need it without sacrificing security.

9. Multi-style MDM

Multi-style master data management solutions are supported by the platform in several ways in master data management.

Data from source systems is consolidated into golden records through master data management.

Data may be developed across different systems, including master data management, through coexistence, a combination of centralized authorship and consolidation.

A master data management system is used to produce information in the centralized authoring approach, and downstream applications and other systems can subscribe to the system to obtain the master data.

The registry would link or align all unique IDs from all systems into join tables rather than combining entries.

Organizations may manage and control important master data entities that are dispersed across several applications and databases due to master data management capabilities

It is becoming more and more crucial to ensure high-quality data if you want to set your organization apart. Companies that successfully derive commercial value from data do better than comparable firms.

Read Essential Features of a Robust Master Data Management (MDM) Solution to explore more capabilities of MDM that amplify your data management capabilities.

4 Different Master Data Management Architecture Style

MDM (Master Data Management) strategy cannot be a one-size-fits-all solution as businesses have different requirements. However, MDM provides a flexible and customizable approach to managing and governing master data, which is an advantage. The initial MDM designs usually fall into four general architectures that cater to different needs.

Different Master Data Management Architecture Style

1. Registry Style MDM

The MDM approach involves using abbreviated records, known as “stubs,” which provide information regarding the data’s source, current location, and other relevant details.

This approach utilizes a registry-style architecture, which is the quickest and most cost-effective option to implement. This is because it limits the amount of data that needs to pass through master data management software tools by consolidating stubs into a functional repository.

Registry style has some drawbacks that should be taken into consideration. One of these is that it often has higher latency, which means that it takes longer to collect and compare master records with remote device information.

It’s also important to note that the registry is a one-way collection, meaning that changes made at the master level do not automatically update remote sources like CRM, ERP, and other systems. This can result in inconsistencies between the data in the master source and the data in the remote sources.

2. Consolidated Style MDM

Consolidated architecture is an approach similar to registry architecture but with the additional feature of transferring data from sources to the master repository. This method is commonly used in scenarios where latency is anticipated. Consolidation usually happens during scheduled batch process windows.

It is important to note that data stored in the master repository does not get synchronized automatically with downstream sources, similar to how it works in registry architecture.

3. Coexistent Style MDM

This architectural strategy goes beyond a consolidated master data management system by including an essential step of synchronizing master data back to the sources. This process creates a master record that exists in both the prime repository and at the individual system level, which ensures consistency and accuracy of data across all systems.

Implementing this process involves a more intricate workflow that can result in increased latency. This is due to the need to collect and disseminate data through separate batch processes.

4. Transactional Style MDM

One of the most comprehensive architectural approaches to Master Data Management (MDM) is the transactional style. However, it is important to note that this approach is also associated with higher costs in terms of overhead.

The transactional style involves the migration of master data from various sources to the master repository, where it undergoes processing, cleaning, and standardization according to business rules. Once completed, the data is then returned to the sources.

This particular style of data integration offers the benefit of reducing latency by allowing for direct coordination between the master and the source. It also enforces data governance rules across the entire enterprise.

However, implementing this style requires a significant level of expertise and the use of appropriate tools for custom coding. The proper flow must be ensured to prevent flawed data from spreading throughout the environment.

What is the Master Data Management Lifecycle?

An MDM implementation requires more than just the development and operation of necessary applications. After the deployment of applications, the MDM Suite continues to cleanse and deduplicate data while simultaneously making updated information accessible to external sources.

What is the Master Data Management Lifecycle

The MDM Suite divides the master data management lifecycle into three stages: Creation, Synchronization, and Syndication.

1. Creation

This stage involves examining the structure of the reference data and constructing the master index application accordingly. After configuring the master index application, data quality tools can be generated to profile, clean, match, and load legacy data from external systems that form part of the MDM system. This stage is a process of refinement.

The results of the profiling and match analysis steps provide essential information to fine-tune the query, blocking, standardization, and match logic for the application. Additionally, this stage involves developing components to facilitate the flow of data between the MDM applications and external systems.

2. Synchronization

The MDM application can transfer any updates made to reference data to external systems that are set up to receive such information. There are several ways to provide this information to external systems, including web services, Java clients, JMS Topics, business processes, and more.

Implementation of MDM services can be either passive or active, and once they’re in place, the project can be configured to deliver MDM services to external systems. Data synchronization is a continuous process that ensures all systems have up-to-date information.

3. Syndication

The MDM application provides the ability to create and manage virtual views on reference data. This allows for customization of who in your organization can access specific information and how it is presented.

Master data management features various views for accessing information as services, simplifying the process of obtaining data from different sources. For instance, the accounting and sales departments may require different sets of data. Syndication enables a single point of access, eliminating the need for multiple sources and reducing complexity.

In addition to the primary 3 stages, most of the MDM Suite incorporates three more operational layers – Governance, Federation, and Analytics – to manage and oversee each of the three phases in the MDM lifecycle, as mentioned previously.

These layers help to control and monitor the entire MDM process more efficiently.

1. Governance

The layer we are discussing here is responsible for enforcing policies, generating reports, and ensuring compliance throughout all phases of the Master Data Management (MDM) lifecycle. Standardization and matching are key components of a compliance strategy that ensure that reference data is thoroughly verified.

During runtime the MDM application monitors, controls, and audits notifications and repairs for incomplete information, identifying the source of any issues. Additionally, the MDM application governs access to master data and allows you to manage the use of MDM services at a business level, rather than just technical services.

2. Federation

The layer in question plays a crucial role in the MDM lifecycle as it offers provisioning, authentication, and authorization to all phases of the process. This layer enables the user to allow trusted business partners to access specific sections of reference data using secure standards. It is important to note that this process is carried out while adhering to industry regulations and federal compliance standards, ensuring the security and privacy of all involved parties.

3. Analytics

The MDM Suite provides a range of useful reporting, alerting, and analysis tools throughout all three phases of its operation. These tools are designed to provide valuable information about business data, such as the sources of quality issues, histories of reduplication, audit logs, searches, and statistics about the number and types of master data errors encountered.

This information is especially crucial during the Creation phase, where identifying problems early can help ensure that quality issues are promptly addressed.

How to Design a Perfect Master Data Management Strategy

To develop a successful master data strategy, it is recommended to start by envisioning your ideal MDM solution. This approach involves working in a reversed order, where you begin with your dream MDM scenario and then work your way back to the present situation.

By doing so, you can identify the gaps between your current state and the desired state and develop a roadmap to achieve your goals. This approach helps you to focus on the end goal and develop an actionable plan to reach it.

Key pointers you must follow:

  • Before beginning any work on an MDM solution, it is essential to develop and formalize a clear vision of how the solution will support your enterprise. This step is crucial as it sets the foundation for the entire project and ensures that everyone involved has a shared understanding of the project’s goals and objectives. Taking the time to establish a clear vision will help to ensure the success of the MDM solution and its ability to meet the needs of your organization.
  • To achieve sustainable benefits, your Master Data Management (MDM) project must be closely aligned with your business objectives.
  • To ensure a successful MDM initiative, it is important to closely examine your IT project plan and identify which projects and programs will impact master data. This will allow you to align these projects with your MDM goals and ensure that all data is consistent and up-to-date.

The core of your strategy

To achieve maximum benefits and be useful for decision-makers such as CIOs, CDOs, and other data and analytics leaders, it is essential to establish a standard definition of mission-critical master data that is tied to business outcomes.

This would involve determining a set of common attributes for products, customers, suppliers, services, assets, employees, and locations. While technology is important, the primary challenge for many companies is obtaining buy-in from top management and stakeholders.

Operational MDM

This solution is designed to effectively manage transactional data utilized by operational applications. It heavily relies on integration technologies and provides significant benefits to the organization. However, it cannot influence analytics and reporting processes.

Analytical MDM

The main objective is to provide comprehensive analysis and reports on the effective management of master data by utilizing business intelligence (BI) technologies and data warehouses. Although they do not impact the operational aspect of the system, they offer significant benefits to businesses.

Enterprise Master Data Management

Enterprise Master Data Management (MDM) comprises both operational and analytical master data. The operational data component enhances operational efficiencies, while the analytical component provides comprehensive insights into the business’s performance.

To ensure that you make the best decision for your current requirements, it is essential to carefully consider your options. One such solution is the Master Data Management (MDM) process, which involves several critical steps, including data modeling, metadata management, mapping, and semantic reconciliation. Through this process, any discrepancies or contradictions between data sources are resolved, and an authoritative data source is established.

It is important to handle implementation with caution. You have the option to adopt a single-subject areas approach, such as using master data management services for product data to support supply chain management or global data synchronization. Alternatively, you may choose to implement an MDM-led customer data application to support your customer-related goals.

Visit How to Build a Successful Master Data Management Strategy? to build effective master data management strategies for your MDM solution.

5 Best Master Data Management Practices

Best Master Data Management Practices

1. Sustainable Initiatives Depend Upon Unstructured Data Management

In the realm of green IT, discussions have primarily revolved around adopting sustainable technology and design for data centers. However, IT departments are now seeking cloud providers that demonstrate a commitment to environmental sustainability.

Furthermore, it is crucial to reduce data footprints as they are often an unnoticed contributor to carbon footprints. It is no longer feasible to retain all data for the entire lifespan of a business. Many organizations possess hundreds of terabytes of data that can delete but are often concealed and not well-managed.

Organizations are becoming more focused on understanding their data holistically, including what data is stored and where, to optimize storage costs and also support critical sustainability initiatives.

A strategy to reduce the impact of data storage on carbon footprints is the intelligent extraction of data at the edge from streaming devices/sensors. Companies that fail to meet sustainability goals may experience negative impacts on their business from customers who value sustainability.

2. Multi-Cloud Strategies Will Fail Without Data Insights & Flexible Mobility

Many organizations are opting for multi-cloud infrastructure to avoid vendor lock-in and to diversify for cost and performance reasons, as well as for disaster recovery tactics. Despite the complexity it adds to staff and management, this trend is likely to continue.

However, managing multiple clouds requires full visibility across all data assets, metrics to make informed decisions, and the ability to move data between platforms and environments without incurring excessive costs or security risks. Organizations must be prepared to address these challenges to realize the benefits of multi-cloud infrastructure.

To ensure the effective security of data stored in the cloud, it is necessary to conduct extensive analytics on the data. Storage-agnostic data management solutions should also be put in place, along with monitoring for anomalies in data access. Additionally, there should be closer collaboration and integration between storage/infrastructure and security teams and tools.

3. Automated Workflow Solutions Help Speed Time-to-Value from Big Data Analytics

To meet the dynamic data service requirements of the organization, the IT department will establish collaborative procedures with stakeholders from various departments including finance, marketing, legal, research, and HR. Data workflow automation will cater to a range of applications including governance and compliance, cost savings, and big data analytics.

Authorized users and departments will be equipped with tools that facilitate the creation of repeatable workflows driven by policies. The IT department will manage and execute these workflows, which will run automatically, saving time and effort involved in locating and transferring data to its appropriate destination.

4. Unstructured Data Management Best Practices Extend to LOB Teams

In line with the latest self-service IT trends, departments and end-users will have access to new tools that enable them to take on a more active role in managing their data. By gaining an understanding of their data, including its volume, age, file types, creators, and frequency of access, teams can work collaboratively with IT to develop the most effective data management strategies that meet their specific departmental needs.

5. Storage Professionals Focus on Data Governance Requirements

According to the Komprise 2022 State of Unstructured Data Management survey, a significant number of customers (nearly 40%) expressed their desire to receive more alerts from their unstructured data management solutions. These alerts would help them stay informed about critical information such as storage capacity thresholds, unusual activity, anomalies, and potential threats.

As data volumes continue to expand annually, and hybrid cloud environments create data silos, monitoring and observability of data and storage assets have become essential to IT strategy. Additionally, storage and security teams are aligning more closely, utilizing new governance features in data management technologies such as automated policies and alerts. This trend will continue as the need for efficient data management becomes increasingly critical in modern business operations.

To explore more about master data management, visit Master Data Management Best Practices to Follow for MDM Success. It helps companies to empower their business.

5 Most Common Master Data Management Solutions

Most Common Master Data Management Solutions

1. Customer Master Data Management (CDM)

The customer master data management connects, cleans, and enhances the gathered customer data from various systems. The output of a customer master data management system lays a strong foundation for businesses to deliver a more personalized experience to shoppers.

Also, the system provides data transparency, supports data governance, and enables businesses to comply with regulatory rules.

2. Product Master Data Management

It is also referred to as Product Information Management (PIM). Product Master Data Management system empowers businesses by creating a single source of truth for product data. A PIM system enables businesses to share accurate and quality data among business ecosystems and with customers through multiple touchpoints.

With the aid of a PIM system, businesses can easily match up with the growing demand for product information among modern-day customers.

3.  Supplier Master Data Management

Supplier Master Data Management enables businesses to accelerate the supplier’s product data and supports supply chain resilience by providing a single trustworthy view of the supplier’s information.

With the aid of supplier master data management, it will be easy for businesses to store and govern all information related to a supplier’s product data in a centralized location.

This supplier master data management system helps businesses in many ways, saving costs on data management and improving customer confidence in the product information.

4.  Location Master Data Management

As the name suggests, this location master data management offers a single trustworthy view of location information. With location master data management, businesses can leverage all its capabilities like built-in data quality, data transparency, data governance, and so on.

Moreover, this system helps businesses to manage, update, and share accurate location details seamlessly across channels. This allows businesses to generate more customer experience by providing a trusted view of geographic and inventory details.

5. Asset Master Data management

An asset master data management solution is a comprehensive software system designed to centralize and streamline the management of an organization’s asset-related data. It enables businesses to effectively organize, track, and maintain accurate information about their assets throughout their lifecycle.

The solution offers functionalities such as data integration, data cleansing, data governance, and data enrichment, ensuring data quality and consistency.

With an asset master data management solution, businesses can gain better visibility into their assets, optimize maintenance processes, reduce operational costs, and make informed decisions based on reliable and up-to-date asset data. It serves as a valuable tool for enhancing asset management practices and driving overall operational efficiency.

Top 5 Master Data Management Tools

1. Pimcore

Pimcore Master Data management

Developers, agencies, and enterprises all love the Pimcore Platform— an open-source platform that’s trusted by over 110,000 global companies. Why? Because it offers unparalleled digital asset management solutions, as well as cutting-edge options for handling product information, master data, digital experiences, publishing to multiple channels at once, and e-commerce.

Leading industry analysts recognize Pimcore, and companies such as Pepsi, Sony, and Audi rely on it for its unmatched flexibility and 100% API-driven architecture. It’s a composable technology that enables a fast time-to-market while being supported by an extensive network of 130+ global solution providers. To discover more about this exceptional open-source option, check out pimcore.com.


  • Data Modeling
  • Enterprise Translation Management
  • Apps & Data Integration
  • Product Data Syndication
  • Marketplace Integration

Advantages of Using Pimcore

  • Increases product time-to-market
  • Accelerate the digital transformation process by eliminating data silos
  • Helps businesses to expand new data domains without huge costs

2. Syndigo


Syndigo now offers more advanced product data and content management solutions following its acquisition of Riversand. There is to provide real-time value by ensuring that information is integrated throughout the commerce ecosystem.

This requires a comprehensive, integrated engine to enable the continuous flow of data and content. Syndigo’s Active Content Engine fulfills this need.


  • Product Experiences
  • Content Services
  • Customer Intelligence
  • Data Quality

Advantages of Using Syndigo

  • Offers personalized customer experience with a connected buyer’s journey
  • Easy to build and manage entire supply chain operations
  • Boost your business growth with infinite app extendibility

3. Semarchy


Semarchy xDM is a comprehensive platform that allows users to manage and govern various types of data such as customer, supplier, employee (HR), product, financial, asset, location, supply chain, and reference data.

It is an Intelligent Data Hub™ that offers a complete set of features to organizations of all sizes and industries. This platform provides a single environment to build production-ready operational and analytical applications.


  • Powerful Automation
  • Zero Code Development
  • Agnostic Architecture
  • Seamless Integrations
  • Pragmatic Governance

Advantages of Using Semarchy

  • Fuels data-driven collaborations
  • Offers a unified data platform that enables viewers to easy-to-read business rules
  • Promotes building future-proof data strategy with cutting-edge modern technologies

4. Informatica


Informatica PowerCenter is an ETL (Extract, Transform, and Load) tool that has proven to be effective in the past. With the aid of Informatica Data Management Cloud, users can create efficient cloud-native data pipelines for Machine Learning, AI, and other analytics.

This technology enables data management to be much more efficient, especially with data now being available on the cloud. Informatica is a dependable tool, and with its cloud data management capabilities, it can meet the needs firms have on the cloud. It is an excellent integration and data management solution for cloud-based operations.


  • Contextual 36-degree view
  • Speedy deployment
  • Cloud-native MDM solution
  • AI-Powered solution

Advantages of Using Informatica

  • Provides a 360-degree view of business relationships with customers, products, and suppliers and so
  • Ensures and accelerates business growth and success
  • Provides a single view of the data
  • Easy to install and operate

5. Stibo Systems

Stibo Systems

Stibo Systems is a leading provider of Master Data Management (MDM) solutions, empowering organizations to manage and leverage their critical data assets effectively. With a strong focus on data governance and data quality, Stibo Systems enables businesses to gain a comprehensive view of their data, driving better decision-making and operational efficiency.


  • Data Integration
  • Data Quality Management
  • Data Governance
  • Data Enrichment

Advantages of using Stibo Systems

  • Improved Data Accuracy
  • Enhanced Efficiency
  • Better Decision-Making
  • Scalability and Flexibility
  • Regulatory Compliance

Master Data Management: How to Get Started!

Master Data Management has certainly become a necessity for medium and large-scale business organizations to fully realize their potential business.

However, the majority of businesses still don’t know how to or where to get started with Master Data Management.

Well, there are many platforms and solutions available in the market today, but just like mobile app development, it’s best to go with the custom development approach by availing of reliable master data management development and implementation services.

With that being said, we hope that this post has helped you to learn and understand what is master data management and how it can benefit your business.

If you have any questions, doubts, or queries, feel free to ask in the comment section below.

FAQs about Master Data Management

Q:1 – What is master data management?

Ans: Master data management is basically the process used for organizing, categorizing, localizing, centralizing, managing, and synchronizing master data in accordance with the business rules of operational, sales, and marketing strategies of an enterprise.

Q:2 – Why master data management?

Ans: Master data management practice actually arose out of necessity for medium and large businesses to improve the quality and consistency of their key data assets, which generally include customer data, product data, employee data, asset data, etc.

Q:3 – What are the advantages of master data management?

Ans: The key advantages of master data management are the following:

  • Eliminates poor-quality data
  • Effective prioritizing
  • Improved efficiency
  • Improved decision-making

Q:4 – What are MDM solutions?

Ans: A Master Data Management solution is basically a software product that binds all systems, applications, and information together. It helps with the global identification and synchronization of master data from various data sources through semantic identification.

Say goodbye to data chaos and embrace the power of PIM/MDM to supercharge your business growth!