What is Pimcore and the Benefits of Pimcore
insight
Blog
By: Sagar Sharma

What is Pimcore and the Benefits of Pimcore

Nowadays, a lot of enterprise companies and international brands are experiencing the challenge of “Digital Disappointment”.

Digital Disappointment is a feeling that you experience when you want your business systems and tools to be more compatible, sophisticated, and user-friendly.

For instance, let’s say you run a Smartphone eCommerce Store and there is a model X that the manufacturer has discontinued, but it’s still showing on your marketing website.

Also, the new model Y is live on your eCommerce store but it is listed with the wrong information or with the product data of the previous model. There is also a new ad copy for Australia country waiting for approval from the legal department, and at the same time, all updates related to new model Y need to be rolled out to the eCommerce store in all languages.

To tackle all these pending tasks, you need to juggle between 3-6 different systems and applications to update the data of the new product.

Now, if you can relate to this scenario, then we’re sure that you also must be wishing for a better workflow to manage everything in your business.

After all, we’re living in a digital era, aren’t we?!

So, there must be a solution to such a problem, right?

Well, there is!

It’s simple. – Your business needs digital transformation.

What is Digital Transformation?

Digital transformation is about integrating digital technologies in every area of a business to completely change how you operate and provide value to your customers.

It’s a culture change that businesses need to adapt to and continually challenge, experiment, get comfortable with failing fast, and quickly learn lessons to improve.

Now, as far as integrating digital technologies is concerned, Pimcore is the best open-source, digital transformation-enabling technology in the market.

And in this post, we’re going to share everything, from what is Pimcore to its key benefits, and show you how it has helped businesses to boost their growth with 3 case studies.

That being said, let’s dive right in!

What is Pimcore?

Pimcore is an open-source digital platform that helps businesses to centralize all their data in one, user-friendly system.

In layman’s terms, Pimcore is a multi-tool swiss-knife that enables businesses for digital transformation through its data management and experience management modules.

This combination of data management and experience management modules can enable organizations to increase operational efficiency, boosting their business performance as a result, and have unlimited connectivity to external software.

Below, we’ve listed and briefly explained each of these data management and experience management modules below.

Data Management Frameworks of Pimcore

Data Management has the following 4 modules:

  • PIM – Product Information Management
  • DAM – Digital Asset Management
  • MDM – Master Data Management
  • CDP – Customer Data Platform

Let’s quickly overview each data management module in brief.

1. PIM – Product Information Management

If you are managing the product data offline manually or in different digital files, then you might not be aware of what is PIM.

With Product Information Management (PIM), businesses can easily integrate, manage, and consolidate any kind and volume of product-specific data across the organization. PIM stores different types of product information and works as a single source of truth for all product data.

Create amazing product experiences by leveraging the advanced features of product information management. The robust features of PIM are:

Harnessing the potential of all the above features of Pimcore’s PIM brands can build avant-garde PIM solutions that meet their specific business needs and achieve the organizational goals effectively. Hire PIM developers who have proven experience in developing tailored PIM systems for versatile industry domains such as retail, manufacturing, eCommerce, distribution, automotive, wine and spirit, and more.

Ensure the effective product information management implementation that helps you streamline product-driven business processes, increase productivity, improve customer experience, boost sales, and more.

To gain the maximum benefits out of the PIM platform, don’t miss reading an exclusive guide on product information management that unveils very technical and business aspects of the PIM.

2. Digital Asset Management

The Digital Asset Management module of Pimcore helps you put your customers at the heart of your business. You might be exploring what is digital asset management. Let’s have an overview of it.

Manage any type and size of media assets in the digital asset management system. Manage different media files such as pictures, videos, animations, graphics, illustrations, graphics, infographics, and more in a centralized repository.

Businesses can also leverage Pimcore’s DAM to improve their brand consistency, eliminate unnecessary efforts, govern media files, save time, and more. An enterprise-grade digital asset management platform consists of a wide variety of features such as

  • File management
  • Metadata management
  • Image and video conversion
  • Support 200+ files
  • Workflow management
  • Digital asset delivery
  • Asset experience portal
  • Microsoft & Adobe integration
  • Pimcore direct edit
  • Enterprise print publishing
  • Enterprise metadata

Brands can build varied digital solutions such as websites, B2C solutions, B2B portals, marketplaces, eCommerce platforms, social media, catalog management solutions, and more by leveraging effective digital asset management implementation.

Following the right digital asset management practices, companies can create a unified brand experience across all the output channels. Selecting the right digital asset management system is quite challenging as multiple digital asset management platforms are available in the market. Consider Pimcore’s digital asset management to streamline and automate varied processes related to media file management.

To explore more about the platform, one should go through a knowledge-driven digital asset management guide.

3. MDM – Master Data Management

You might have come across the term master data management. If not, then you should visit what is master data management to explore MDM and its benefits in detail.

Master Data Management of Pimcore helps in managing all business-critical data including products, vendors, and customers data to name just a few by offering robust features that involve:

  • Data modeling
  • Data management
  • Quality management
  • Workflow management
  • Digital asset management
  • Omnichannel publishing
  • Apps and data integration
  • Product experience portal
  • Product data syndication
  • Marketplace integration
  • Product feed management
  • Enterprise translation management
  • Microsoft and Adobe integration
  • Enterprise print publishing

Build advanced digital platforms using the advanced features of master data management. Drive efficiency in your business operations by managing all the organizational data in a centralized repository and sharing complete, accurate, and updated data with internal and external stakeholders.

Executing the right Master Data Management strategies and following effective Master Data Management implementation practices build a solution that enables the brands with the benefits of reduced time-to-market, cost saving, and digital acceleration.

Apart from this, you can also expand to new data domains at minimum, recurring costs.

Using MDM, businesses can also dump their data silos and easily manage and control various versions of their data efficiently. To get exclusive insights into the MDM and its hidden potential, don’t miss referring to a guide on master data management.

Lastly, you can connect MDM with most enterprise systems like BI, ERP, CRM, etc.

Get started with master data management by taking a few simple steps and boosting your bottom line by making a well-informed decision based on access to accurate data.

4. CDP – Customer Data Platform

The CDP module of Pimcore helps businesses to collect all their customer data in one place.

Customer Data Platform basically, allows businesses to collect, store, and manage every single record of customers. To ensure the effective management of customer data, CDP offers a set of powerful features that consist of

  • Customer data integration
  • Profile unification
  • Customer data modeling
  • Real-time personalization
  • Automation

And once you’ve every data of each customer in one place, you can then easily do data personalization, data segmentation, and marketing automation. To discover the essential aspects of CDP, you must go through a guide on customer data platforms.

eCommerce companies can take maximum benefits of a customer data platform that helps them to skyrocket their business by delivering personalized experiences, offering engaging customer experiences, increasing sales, and boosting revenue. Moreover, CDP transforms businesses by automating varied processes for customer data management.

Experience Management Frameworks of Pimcore

Experience Management has the following 2 modules:

  • DXP – Digital Experience Portal
  • Digital Commerce Platform

1. DXP – Digital Experience Portal

The Digital Experience Platform of Pimcore is the best in the industry because it is scalable for any type of business or content.

For instance, DXP can power multiple information platforms, complex solutions, collaboration platforms, large-scale content hubs, and customer portals easily by offering advanced features and functionality such as below.

  • Web content management
  • Headless content management
  • Multi-channel delivery
  • Personalization & Analytics
  • Print Publishing
  • Product Information Management (PIM) integration

With its simple-to-use drag-and-drop feature, DXP allows businesses to create, modify, and maintain information efficiently through its content editors.

Many digital experience platforms are available in the market. However, select of the right digital experience platform becomes challenging for the brands. Pimcore offers CaaS-based DXP that drives enormous success and growth for your business.

Apart from this, DXP also provides bricks using which all landing pages of your website can be easily personalized for any type of promotion, events, and more. If you are interested in getting exclusive insights into DXP and its potential, refer to a guide on digital experience platform.

2. Digital Commerce Platform

If you run an eCommerce business, then integrating the Digital Commerce Platform of Pimcore could help you a lot in growing your conversions and taking your business to the next level.

Using the eCommerce framework of Pimcore, eCommerce businesses can easily aggregate and maintain hundreds of products with their corresponding categories. Harnessing the capabilities of Pimcore’s digital commerce platform, companies build avant-garde B2B and B2C solutions.

In eCommerce solutions, we utilized the features that make online buying and selling smoother and quicker by integrating features like

  • Customized storefronts
  • Filters & Sorting
  • Product Pages
  • Price Management
  • Shopping Cart
  • Checkout
  • Payment
  • Order Management
  • Support Order Management
  • Direct to Customer (D2C)
  • Complex pricing rules
  • Order workflow
  • B2B Punchout
  • Individual checkouts

Not only that but with Pimcore, you can also easily develop every component of your eCommerce business at a significantly lower time-to-market while growing your ROI.

So, now that you know about all modules of Pimcore, let’s quickly move forward and see how Pimcore is better than its competitors. The Digital Commerce Development guide helps you understand how to choose the perfect eCommerce platform that ensures your online business.

Top 5 benefits of Pimcore

Many digital platforms like Pimcore are out there in the market. However, Pimcore stands out from the other platforms by empowering the digital transformation process of businesses. The platform supports automation, smart technologies, and business intelligence and helps brands to skyrocket their business.

Pimcore helps multiple industries including retail, manufacturing, distribution, eCommerce, and more by enhancing their collaboration, carrying out the operational processes smoothly, creating an astonishing customer experience, and eventually increasing the revenue stream. Thus, experience several lucrative benefits of Pimcore by implementing a digital solution based on the technology.

Let’s have a detailed discussion over the benefits of Pimcore technology that businesses can avail of Pimcore development.

1. End-to-end product data management

Pimcore facilitates the brands with enhanced PIM systems that allows the brands to access consistent and accurate data through easy editing, data validation, controlling versioning and publishing, managing user rights, custom views, and so on.

Offering data modeling, Pimcore’s PIM allows companies to establish a correct relationship amongst the different product data. Create intelligent connections between varied product families and lines by connecting different data sets and creating data hierarchy, categorization, and classification. Pimcore provides scalable and flexible data models for different ranges of product data.

Improve product data quality by using complete, quality-driven, and enriched product data. Perform product data audit from Pimcore’s PIM to maintain data quality standards.

Manage the product life cycle effectively and make the required modifications in the data easily at any point in time through complete product information management platforms.

2. Seamless integration with other systems

One of the most crucial benefits of Pimcore is companies can integrate it with any of the existing enterprise systems and third-party applications and software regardless of the homegrown or legacy one.

Integrate PIM with your ERP, CRM, relational database, logistic and tracking systems, existing product catalogs, partner data system, business intelligence (BI) software, transactional data apps, application server technologies, mainframe legacy system, and electric data interface.

Pimcore’s PIM can easily be integrated with new and existing technologies and provides real-time two-way integration across different systems. Through effective integration, Pimcore helps brands to have easy data import and makes data retrieval and search quicker.

3. Open-source platform

Being an open-source platform, Pimcore allows for accessing the source code of the solution for free. Start using the community edition of Pimcore and gradually start building a custom solution with the advanced features as your online business grows.

Get access to all the advanced features of Pimcore such as connectors, and localization, from different editions. It reduces the total cost of ownership for the digital solution as access to the source code is available at zero cost.

4. Customer experiences

This is the most essential benefit amongst all that every size of business wants to experience. With the effective Pimcore implementation, companies can have a single repository to collect, manage, enrich, and distribute complete, accurate, and updated data with greater consistency across different internal systems, partner portals, and output channels effectively.

Pimcore’s core competence is to create stunning customer experiences and enable the brands to attain better ROI. Design customer-centric product experiences with Pimcore technology.

Companies can import cluttered and unstructured data into the Pimcore-based digital platform and turn the data into accurate, well-structured, consistent, and streamlined data that can be easily shared across different internal and external platforms.

It drives ample opportunities to sales and marketing departments through the data, launches new products quickly, creates astonishing customer experiences, runs attractive campaigns, and makes amendments to ongoing promotions on the fly. Pimcore offers fulfilling customer experiences that create an exceptionally positive effect that leads brands to earn higher ROI.

5. Faster time-to-market

Pimcore solutions make data delivery accurate and quicker. Companies can create data structures and hierarchy in the solutions as well as track and validate varied versions in less time.

It allows for faster enrichment of data that facilitates companies with the benefits of establishing transparent collaboration across versatile organizational functions, improved operational efficiency, and enhanced workflow. By offering these benefits, companies make life easier for different teams.

Brands can gain a competitive edge by launching new products faster in the market through websites, eCommerce stores, marketplaces, and more. Leverage the feature of multichannel product delivery and distribution that allows companies to reach the target audience through their preferred channels in no time.

Leveraging all the benefits of Pimcore by developing advanced solutions.

How Pimcore is Better Than its competitors?

First of all, Pimcore is the only digital platform that allows you to fully customize it according to your business’s unique processes, attributes, and relationships.

But, that’s not the only reason why Pimcore is better than its competition. Pimcore is better because, unlike other DXP platforms, Pimcore also helps businesses to create brand consistency.

Using Pimcore, it is extremely easy to integrate all data, information, and media assets in a webpage, email, print catalog, or any other output channel.

Apart from this, Pimcore also lets businesses deliver a more streamlined experience, create dynamic templates, and do customer personalization. It is, in fact, very easy to export all your business data from Pimcore as easy as it is to enter it, meaning you can opt-in or opt out of Pimcore without having to be worried about being locked down in the Pimcore platform.

This is not all, by the way! There are many more reasons why Pimcore is better than its competition.

For example, Pimcore is very focused on helping businesses improve their internal workflows.

It uses GitHub to monitor and track down all bugs and they also closely monitor all contributions made by its community and make sure that each contribution is vetted carefully to maintain its platform’s quality and performance.

Credencys would like to help you make the right decision by offering a comprehensive comparison of Pimcore and its competitors. Amplify your business potential with improved productivity, increased ROI, and boosted revenue.

How Pimcore Has Helped Boost Business Growth?

Case-Study 1 – IKEA

IKEA, as you might already know, is the biggest furniture and home accessories retailer in the world.

IKEA recently adopted Pimcore as IKEA was looking for a solution to help them in informing their customers about new products and special offers with the ultimate goal of increasing their sales.

The strategy was to offer free WiFi to all customers that visited IKEA stores and as soon as these customers connect with IKEA’s WiFi, they would automatically see a landing page with special offers about their products.

But, to easily display and change this content, IKEA needed to deploy a CMS using which the marketing team easily edit or upload new content.

Also, the CMS needed to be easy to learn and use as it would mostly be used by non-technical marketing people.

So, IKEA ended up choosing Pimcore to display its in-store landing page and asked customers to leave their personal information.

As a result, IKEA’s marketing team was able to collect useful information to perform market research and identify products that the majority of customers were interested in.

Using this strategy and deploying the Pimcore solution, IKEA was able to increase its sales by reaching out to customers better.

Case-Study 2 – Burger King

We’ve closely witnessed Burger King gain many benefits from Pimcore as Burger King is one of our clients.

Burger King decided to adopt Pimcore because it was looking for a modern solution to help the brand with managing its website content and have a better way to update its official website with new products, promotions, and images.

One of the goals of Burger King was to increase user engagement, and they also wanted to build a custom mobile application that automatically sends out push notifications to inform their millions of users about special offers and discounts.

Now, since Burger King is an international food chain, the brand needed a website that could send out separate discounts and offers for every region.

After careful consideration, Burger King decided to go with Pimcore to efficiently manage and update the content of their website and regularly update relevant discount offers and product updates for each region.

With the mobile app, Burger King wanted to send out push notifications to inform their app users about current and upcoming offers and coupons.

Now, Pimcore was the perfect solution for Burger King because Pimcore allowed Burger King to manage both in one place.

Apart from this, Pimcore also comes with well-organized sections and easy navigation which nearly eliminated the need for help from developers.

And as a result, Burger King’s team was able to easily update existing content and upload new content with minimal effort and they were also able to show every upcoming discount and coupons appropriately.

This ultimately helped Burger King to boost its sales in all regions and increase its total revenue.

Case-Study 3 – T-Mobile

T-Mobile was looking for a solution that would allow them to quickly manage their projects with minimum work and help from developers.

T-Mobile also needed a platform that can be easily integrated with other platforms like Youtube and SoundCloud on their website so that they can easily display news from social media platforms in a couple of seconds.

Considering all these requirements, T-Mobile deployed Pimcore mainly due to its well-thought navigation.

After the deployment of Pimcore, T-Mobile instantly realized how easy and convenient it is to change the content on its website, and within a short period, traffic to its website shot up, reaching nearly 340,000 unique visitors.

Final Thoughts…

Pimcore has changed the way businesses operate by enabling brands to manage their multiple operations from a single platform.

Credencys helps brands manage their thousands of products, content, customer data, digital assets, and end-to-end eCommerce operations seamlessly by offering Pimcore development services.

Developing Pimcore-based business solutions, we help brands save a lot of IT infrastructure costs for managing multiple systems and integrating them to generate effective output. Harnessing the potential of Pimcore technology, we allow companies to boost productivity by developing a consolidated platform.

 

FAQs related to What is Pimcore?

Q:1 – How Product Information Management Module helps in my business?

Ans: If you own a website or an e-commerce store to promote your wide range of products, you can use the PIM module Pimcore. It allows you to manage all the product information including images, product description, price, different product attributes, and more.

Q:2 – Can I integrate my existing business systems with Pimcore?

Ans: Yes. Pimcore allows you to integrate any number of business systems you have in your IT infrastructure such as BI, ERP, CRM, and more. It can also interact with your systems to process synchronize and process any data.

Q:3 – Does Pimcore software contain any licensing costs?

Ans: No. Pimcore is an open-source platform, so it is free to use at zero licensing cost. All you need to pay is for custom solution development costs that you want to build using the Pimcore platform.

Q:4 – How does Pimcore help me in delivering a personalized experience to the customers?

Ans: Pimcore allows brands with customer profiling, behavioral targeting, and data collection, with the help of inbuilt analytics and business intelligence. The technology gives you profound insights into the customers’ interests and preferences about the products. It helps companies to promote relevant products to their respective customers

Stay updated with the latest tech-trends and evolving practices in software development with Insights by Credencys

icon-logo

AGILE APPROACH.
EFFICIENT TEAM.
DELIVERING WOW.