Every organization has the assets that they need to protect and manage to safeguard their business data. The digital asset of an organization includes all the digital data that includes the crucial information regarding the organization in the form of digital documents, motion pictures, graphics, audible content, and any other relevant data that can be stored or circulated.
The organization needs to protect and secure the digital assets of their products stored in various devices. They make use of the digital asset management (DAM) platform for making this task easier.
What Is A Digital Asset? Why Should You Manage Your Digital Assets?
The digital asset management (DAM) platform has the capability of storing, sharing, and organizing all the digital contents of the organization at a centralized location in a secured manner. For a product-based company, the different product details like the product specification files, technical details, graphic images, videos, music, audio files, and other media are very important.
DAM can effectively compile, store, share, manage, publish, and optimize these assets in real-time. This makes sharing this data easier within and outside the organization.
The different benefits of using the digital asset management (DAM) software include:
- Simplified organization of digital data
- Streamlines the workflow
- Quicker file searching
- Brand unification
- Brand preservation
- Enhanced asset security
To get profound insights about the Digital Asset Management platform, don’t miss to visit An Ultimate Guide to Digital Asset Management (DAM).
What are the Capabilities of Digital Asset Management for Your Marketing Team?
File accessing and sharing
The DAM allows sharing of the files in a secured manner internally as well as with external teams. It does not require sending the attachments by relying on email, FTP, CDs, or even shared servers. The organization can set and configure the permission levels for allowing members to access the details.
Simplified asset organization
The DAM software stores all the assets in a centralized library. These details are stored in the library and organized in different files, folders, subfolders, collections, etc. based on the preset access-controlled rules.
Adequate options for file searching
Enhanced search through retrieval and categorization allows the faster location of the required files. It also allows AI-based tagging of the files for easy searching.
Rich media asset management
For a product-based company, there are different types of media-related details essential for the product. DAM allows in uploading, storing, tagging, and generation of analytics for audio, video, and images. These include the different files in various formats like GIF, FLIF, WebP, JPEG, HLS, PDF, FLV, PSD, documents, etc.
DAM enables the organization for creating corporate brand guidelines and click-on agreements for enforcing compliance. DAM makes all the necessary documents available at a glance on the web portals that can be accessed by users and stakeholders.
DAM keeps a check for verification of the version of the asset currently in use. It allows in keeping the retention and tracking history.
Digital publishing and distribution
DAM allows publication of the digital assets of various channels like social media, marketing automation solutions, content management systems, third-party distribution services, etc.
If you want to explore the DAM significance in detail, visit Why Do You Need a Digital Asset Management Platform?
Common Challenges of Digital Asset Management for Your Marketing Team and Easy Solutions
Working with DAM can sometimes be tiresome and trouble-causing for the different departments within the organization. The different challenges or problems faced by the DAM and the different solutions to tackle these issues include:
1. Usage of brand assets is freely available to all
The DAM allows the creative team to manage and control the asset once it is distributed. For being quick and prompt while controlling the asset, the teams need to have good internet speed. The teams accessing the data should have the freedom to access the details.
For this, the company needs to have a very well-organized and established workflow to provide access to the different teams to control the assets. Providing extended access to the teams helps in lowering the workload and making the tasks easier.
2. Monitoring assets
If the organization’s assets are out in the market, it becomes difficult in tracking down who all is accessing these details. DAM allows analytics for tracking and monitoring these brand assets. The different teams in the organization can use the tracking details to understand and get insights about their most valuable. Tracking these details helps the organization for building a stronger brand.
3. Brand inconsistency
It is a difficult task for the marketing team to create brand consistency across the different channels. Using the wrong assets leads to inhibition of brand growth. This might lead to loss of business or losing customer confidence in the business. The organization needs to keep its assets updated and communicate the change details to all the team members to ensure that the old files are not floating and used.
DAM enables having a single repository of all the assets. It allows replacing the old obsolete data with the newer or the recent ones that can be circulated to all the channels to provide the true details.
4. Locating assets is time-consuming
The marketing or the sales team of any big brand or start-up has to check through all the available older files to get the relevant details. Searching the assets can be time-consuming and leads to loss of time and interrupts teamwork and inhibits efficient working of the workflow.
DAM software allows the organization in finding, managing and sharing the assets adequately. Storing all the details in one place allows for optimizing the details and faster searching. DAM allows categorizing all the assets into various groups for easy locating.
5. Recreating assets
Replacing a single asset is a costly affair and losing the asset can be expensive for the company. Using DAM software enables the company to improve the leaky budget. It allows in securing and organizing the brand assets thus reducing money wastage and recreating the lost assets. It also allows in repurposing assets or reviewing old campaigns.
DAM is very important for the marketing strategy of the organization. It helps the different teams to collaborate in a better way that leads to building a stronger brand.
Using the DAM software has proved to be beneficial for the organization. The different applications for which this DAM is gaining importance include management of all the files and important digital documents, boosting the product marketing management, allowing the organization to have creative workflow management, enterprise brand management, etc.
Why Consider Digital Asset Management for Your Marketing Team?
The digital asset management platform (DAM) is the perfect solution for managing & organizing your product’s digital asset library. A DAM solution acts as a ‘Single source of truth’ by which marketers can efficiently make use of the relevant digital assets of a product. In addition, they can also be able to find every relevant version of the product’s digital assets in any format.
According to the recent study report, 6 out of 10 companies plan to implement or already implement DAM software to maximize the usage of their product’s digital assets in a creative way.
There are many digital asset management platforms available in the market. You need to explore the competency of each platform and take a demo to understand its capabilities, advantages, disadvantages, challenges, and risks.
Digital Asset Management software single-handedly helps the marketing team to build a beautiful and emerging brand with a consistent customer experience across all available channels.
Apart from that, here are lists of a few more aspects that trigger organizations to introduce DAM software to their marketing team.
How Digital Asset Management Addresses the Needs of Your Marketing Team?
In today’s complex and evolving market, organizations are facing new challenges every day. To beat and survive the heavy competition prevailing in today’s market, organizations are looking for high-end DAM software.
In the digital economy, without a DAM solution, an organization can’t achieve continuous success by boosting its product sales ratio. With the help of DAM software, marketers can make an efficient and important data-driven content decision for increasing product sales.
Here are the lists of additional benefits marketers can get through the digital asset management platform
1. Seamless & Secure Collaboration
An organization that does business across multiple marketplaces would need a tool for collaborating with multiple systems for increasing productivity. DAM software could be the right tool that delivers needed efficiency on promoting seamless collaborations along by reducing all possible errors.
With easy system collaborations of DAM software, organizations can easily access and share files between clients, agencies, and other entities. This will speed up the business process especially in streamlining the approval process.
2. Easy to Find & Distribute Correct File
It is not easy for an organization to maintain the assets of their products in hard copy, also even in the digital age, it’s not easy to find the digital assets promptly if they are not stored and managed properly.
DAM software allows an organization to store digital assets of their product in an organized manner; this enables organizations easy access and shares those assets among their entities.
3. Ensure Consistency & Increase Productivity
Modern consumers expect more from the brands like enhanced product information along with brand consistency. So, developing brand loyalty among new-age consumers becomes mandatory for brands.
DAM software is one of the successful ways to create brand loyalty among consumers through brand consistency. In addition, the DAM tool allows users to access the latest marketing materials across the globe and make changes in the product’s digital assets accordingly. This will increase sales by attracting more consumers.
4. Maximize Business Process In Minimum Possible Time
Gaining a competitive edge and winning the competition with the competitors in today’s market requires a lot of determination, nimbleness, and speedy action along with the ability to achieve maximum business operation in a minimum possible time. Integrating all business operations and maximizing them in the shortest time period is the biggest pain point for almost every organization.
DAM software provides all those latest technologies to marketers and users to maintain their digital assets in a single location and allows them to do real-time content personalization. In addition, it enables an organization to share personalized content among business entities quickly and accurately. Streamlined content distribution and automated task repetitive features of DAM software allow organizations to speed up their business process.
5. Optimizing Marketing Workflow
For organizations or brands managing assets of products in different versions is so difficult, because assets details may be in various formats. In such a scenario, having a digital asset management platform like DAM software stores files or assets using metadata and by using a search function users are able to find the product file/assets within seconds.
This functionality of DAM software enables marketers to reuse the product files/assets and avoids creating asset duplications. Having a DAM system will support the marketing team by streamlining their workflow.
6. Consistency in Brand Communications
Inconsistent brand communication is the biggest pain point that the marketing team suffers in modern days. Because of that, the brand image gets spoiled by distributing improper/irrelevant messages and conveying messages with delay. Miscommunication may lead business entities to adopt wrong guidelines that can cause serious issues on brand identity, particularly on interacting with consumers while selling products.
Having DAM software will avoid such situations; it improves brand communication between entities through collaborations and easy integrations. With consistent brand communication, consumer experience will improve and it eventually leads to better sales.
7. Integration Using Advanced Technologies
DAM software comes with superior APIs using which marketers can perform easy integration. Once, marketing team manages to integrate with new-age applications successfully, the marketer’s job will become so easy.
As the digital asset gains its domination in almost every possible channel especially in social media applications and various consumer touchpoints proper management becomes essential for marketers to beat the market competition.
To learn about the advanced capabilities of digital asset management, visit Digital Asset Management In 2021 – All You Need To Know.
DAM allows the organization to provide a clear and consistent business overview using various marketing content. It allows the organization to stay ahead in this competitive business and connect positively with its customers.
Modern-day challenges require creative and innovative solutions, to tackle the demands and to exceed the expectation of modern-day consumers utilizing a variety of digital content with variation would be the best option. Digital Asset Management platform brings you the needed variation on your digital content along with the discipline and streamlining of your business workflow.
If you really want to beat and gain upper hand in today’s marketplace through marketing initiatives, then using DAM software to improve the performance of your digital assets would give you an absolute win.