Control and Manage your Product Data and the Process
As Consumer-Packaged Goods (CPG) business leaders, you understand managing product data comes with its share of challenges such as large volume of data and inconsistent details. We understand – you deal with localization and rules, especially in your supply chain, managing recipes, and labeling products.
Product Information Management (PIM) offers a systematic approach to centralize, enrich, and distribute product data across all channels. Credencys has worked with some of the largest and most successful CPG companies in the world empowering them to take control of their product information by offering:
- A single source of truth for product information, reducing data silos and inconsistencies
- Syndicate product information to various downstream channels by exporting data in various formats.
- Efficient workflow management to share reliable data even outside the organization via automatic product data syndication.
Struggling with Product Data Management in your business?
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Business Outcomes and Impacts
Empower your CPG business with PIM
Single Source of
Centralizing Product Data
Scattered product data sources often lead to inconsistencies and inaccuracies in product information. This challenge can result in confusion among employees, suppliers, and customers.
PIM offers a single repository for product-related data, ensuring up-to-date and accurate information access:
- Ingest data into PIM from various sources such as ERP, Digital Assets, PLM, Labeling, and more.
- Create a unified view of product information and ensure its consistency across all channels.
- Comprehensive data quality metrics that provide data quality at a single product level.
Driving Consistency and Engagement in CPG Brands
Many consumer-packaged goods (CPG) companies rely heavily on robust product information and an array of digital assets, including images, videos, and various other digital media. These elements play a pivotal role in achieving uniform and effective brand management.
To maintain a consistent brand image CPG organization must implement PIM to:
- Ensure information and digital assets maintain consistency across multiple channels.
- Create an engaging and personalized customer experience.
- Maximize brand image through uniform product content, thereby improving customer retention.
Omnichannel Category Management
Omnichannel involves providing a seamless shopping experience across various channels.
PIM allows you to enable omnichannel experience for your consumers. You can easily manage channel-specific categories and product information for your brand.
- Diversify your channel, including wholesale and third-party marketplaces like eBay, Amazon, Walmart, and other local channels, alongside direct-to-consumer models.
- Seamless data to flow between PIM and marketplace in a bi-directional manner.
- Syndicate product information to various downstream channels like wholesalers, retailers, and their own D2C websites. Also, syndicate product information to trading partners in their format.
Seamless collaboration across different departments
In CPG businesses with cross-functional teams, maintaining well-organized product information is paramount for fostering seamless collaboration among different departments. Additionally, data enrichment processes are manual and done through emails and/or file transfers.
A PIM system addresses this challenge by efficient workflow management for sharing reliable data even outside the organization via accurate product data syndication.
- Automate updates and custom checks for your product information.
- Configure workflow modules that run on role-based access can automate internal workflow processes
- Create rich metadata with organized product data using integrated AI such as ChatGPT.
Ensuring End-to-end Transparency
The consumer goods industry must step up in responding to purpose-driven shopping and addressing community and climate concerns, as outlined in the UN’s Sustainable Development Goals.
To meet sustainability demands, a new set of key data points needs management, including certificates, packaging details, raw material information, sourcing data, and details about disposal or recyclability. Implementing a PIM solution can aid consumer goods companies in ensuring that all necessary data is collected, enriched, and accessible to stakeholders.
- Creating logical data models.
- Defining organizational roles for data stewardship and ownership.
- Establishing workflows, routines, and business rules for modifying, enriching, managing, validating, and approving data.
A Renowned CPG Brand’s Journey with Advanced Product Data Management
Our client, a prominent CPG brand of natural foods, supplements, and vitamins, prioritizes comprehensive and high-quality product information to cater to health-conscious consumers. Faced with limitations in their existing data management solution, they sought to enhance their product data management capabilities to support their ambitious growth plans.
Previously relying on an inadequate data management system, our client struggled to efficiently manage their extensive product catalog and deliver customized product content to various retail partners and e-commerce platforms. The manual processes involved in data management and delivery were time-consuming and hindered their ability to adapt to the evolving e-commerce landscape.
Partnering with Credencys, they embraced a transformative approach to product data management. A custom and robust data management platform enabled our client to seamlessly transfer six years of product content to a user-friendly system. This transition allowed them to effortlessly customize product content for different retail partners and adapt their messaging for the digital environment.
of product content migrated to a new
user-friendly data management system.
manual data management tasks, saving
hundreds of hours per year.
of truth for all of the company’s digital
The Credencys Advantage
Obsessed with Data
Across industries like Retail & Consumer Goods, we are passionate about unlocking the power of data to empower your business.
We pride ourselves on being nimble and flexible: from delivering quick wins to seamless integrations that help you stay one step ahead of your competition.
Our consultative and partnership approach means we're invested in your success. From implementation to company-wide adoption, we're with you every step of the way, shaping our solutions to fit your journey.
Years of expertise
Mastering Product Data in the Fashion Industry
The whitepaper includes:
- Challenges in Managing Product Data
- Addressing Common Data Information Problems
- Importance of Effective PIM Strategies
- PIM Implementation in the Fashion Industry
Frequently Asked Questions
Yes, PIM for CPG solutions are designed with scalability in mind. It can easily adapt to the growing needs of your business. As your product data and digital assets expand, the solution can handle large volumes of data and users efficiently. Whether you’re a small business looking to expand or an enterprise with complex requirements, our custom PIM solutions’ architecture and features are built to scale alongside your growth.
PIM solutions include features such as centralized product data management, digital asset organization, data integration, custom data structures, multi-language and multi-channel support, workflow management, versioning, search capabilities, and extensibility via APIs. Credencys can further customize solutions as per your business need.
PIM for CPG solution offers robust data integration capabilities through APIs and connectors. It can seamlessly integrate with your existing systems, such as ERP (Enterprise Resource Planning), CRM (Customer Relationship Management), and e-commerce platforms. This integration ensures that product data remains consistent across all your systems. The solution supports various data exchange formats like XML, CSV, and JSON, making it adaptable to different integration requirements. Additionally, PIM for consumer good’s data mapping and transformation features enable smooth data synchronization between systems, enhancing efficiency and data accuracy.
Credencys is trusted by CPG leaders across the world for customizing and successfully implementing PIM solutions. Explore our Case Studies to see how Credencys has transformed businesses, just like yours. Click here to dive into the details of our client partnerships and uncover the strategies that led to remarkable outcomes.
PIM is beneficial for individuals who manage more than 100 products and/or sell through multiple channels. Credencys Solutions specializes in providing data management solutions tailored to the specific requirements of retail and consumer goods brands, as well as manufacturing businesses.
Implementing PIM software is crucial for achieving success in ecommerce today. Because each sales channel requires differently formatted product details, you require a centralized platform for editing and storing this information. When you rely on your ecommerce store or spreadsheets for this purpose, it becomes all too easy to make costly errors. PIM software assists you in maintaining error-free data and ensuring it is formatted according to your specific needs.
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Credencys Solutions is a data management solutions provider tailored to the unique needs of retail & consumer goods brands and manufacturing businesses. Widely regarded as a trusted advisor and strategic partner, the company has 15+ years of proven success in implementing cutting-edge PIM & MDM solutions that empower businesses to harness the full power of their data.