PIM For Distribution | Product Information Managment For Distribution

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Leverage omnichannel selling by implementing PIM for distribution

Industrial distributors need to deal with B2B customers more. They need to manage millions of product SKUs along with their attributes accurately. Condensing product information management for distribution business, distributors manage the data centrally and update it on the fly.

Distributors are connected with B2B buyers and manufacturers. As Credencys has delivered advanced PIM solutions to many distribution companies, we understand the needs and challenges of the domain.

Incomplete and inaccurate product information is the key pain point of distributors. They face business loss due to obsolete product data. By implementing a product information management distribution platform, we help distribution companies update and enrich the product data seamlessly and share the latest information.

Credencys helps distributors eliminate the usage of spreadsheets and manual processes. Deploying avant-garde PIM, we allow distributors to improve and normalize product information for publishing across the different sales, marketing, and eCommerce channels as well as marketplaces.

Let's discuss more about your project.


Our expertise in PIM for distribution

Credencys develops innovative digital solutions for B2B and B2C distribution companies by considering their tailored business requirements. Get access to our wide variety of capabilities for building distribution solutions that contribute to your business’s success and growth.

Manage supplier data

Eliminate the manual process for collecting and onboarding the product data from suppliers using PIM for distribution business. The platform enables the distributors with better resource utilization, improved product data completeness and quality through automation, better planning for promotions, improved time-to-market, and more business benefits.

Multichannel publishing

PIM allows collecting data from different sources and distributing product information across different output channels. The solution supports channel-specific attributes, relevant product assortment, and personalized messaging. Enabling customers with personalized experiences across different touchpoints, PIM helps distributors to improve customer engagement and conversion rate.


Advanced PIM systems are easy to connect with your existing enterprise systems such as supplier portal, vendors portal, ERP, CRM, etc. Data import and export from different business systems become easier and eliminate the possibility of error-prone entry of product data. By integrating PIM with other systems, you can keep all systems updated automatically with the latest data.

Data quality

Data quality is a cornerstone of digitization. PIM ensures the product data quality for distributors by saving time and cost for their team. Providing a consistent flow of product data across the different systems, PIM improves the speed to market for the products. Quality product data delivers a better customer experience by providing reliable product information and allowing buyers to make the right business decisions.

Content distribution

For any online business, data is the heart of every commercial translation. Distributors can harness the potential of product information management distribution to sell the product on different output channels forever by automatically syndicating the product data. PIM offers a product information mapping feature to the distributors to meet the varied needs of the marketplace, eCommerce, social media, website, and more.

Product data management

PIM allows distributors to manage the products data in a centralized repository. Suppliers and vendors can also manage their respective product data into the PIM solution. Managing all the different products in a single place, it becomes easy for all the stakeholders to have transparent collaboration, real-time insights about available product quantity, and more.

Data governance

Managing and governing the product data is a challenging job. PIM helps B2B and B2C distributors to enrich the product data as per the specific requirements and rules of each channel. It helps manage the regional compliance standards. PIM offers data governance that simplifies product data management.

Product catalog management

Considering PIM for distribution organization, distributors can manage product catalogs seamlessly. Leverage the flexibility to update and enrich the product data on the fly. Make sure your sales team shares the updated product catalog with the prospects that enable them to make well-informed buying decisions.

Siloed data sources

Integrating web analytics into product information management, we enable distributors with up-to-date inventory data, recommend purchase data, last month's margin and sales numbers, and more. Analytics allows aggregating all your product information into a single data cube for mining. It helps maximize the merchandising efforts & improve sales.

Who can use PIM in the distribution business?

eCommerce team

The eCommerce team needs to expand the product range on a consistent basis. PIM allows them not only to increase the number of products but also manage the SKU count without performing the same process every time. They can streamline the activities for adding new product lines and entering into new channels, countries, and marketplaces.

Marketing manager

Marketing managers of a distribution company can customize and modify the content for any specific channel, geography, and language. Advanced PIM allows the marketing managers to preview the product information exactly as the targeted customers will view it.

IT team

Life of the IT department becomes easier with the PIM as they can syndicate the product data on an incremental or a batch basis. PIM simplifies the approval process thus the introduction of new products and update of product data becomes faster than ever before.

Distribution solutions developed using PIM

Supply chain portal

Considering PIM for distribution, brands develop supplier portals where distributors allow suppliers to manage the product data and get real-time visibility about their product availability. It drives transparency and improves collaboration between distributors and suppliers and makes the supply chain smoother.

Master data management

Developing a master data management solution, distributors manage a wide range of data related to different stakeholders such as suppliers, vendors, and more in a single platform. It provides a signal view of product information with real-time visibility of product prices, quantity, & promotions across point-of-sale and supply chain.

Product content aggregator

Distributors need to manage thousands of products along with their hundreds of attributes. PIM for distribution allows users to pull the data from different sources such as suppliers, wholesalers, affiliated distributors, manufacturers, company catalogs, and more. It enables distributors with a single view of all product data by aggregating the product information.

If you want to build such types of solutions, we would love to listen to your requirements and build and deploy robust solutions that
improve your revenue, streamline your business and reduce the overhead cost. Feel free to share your unique requirements with
our PIM experts.

Industry recognition

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What we are really proud of is building these great products for world-class brands

Get a 30 minutes free consultation to share your product data management-related challenges and get the right solutions to meet all your business objectives.

Why should distributors consider PIM for the distribution business?

Higher productivity

PIM for distribution enables B2B & B2C distributors with automated workflow that improves accountability and collaboration. It optimizes supply chain efforts.

Boost sales

Implementing PIM, distributors deliver omnichannel experience, leverage faster time-to-market, and drive agility in marketing operations that result in increased sales.

Reduced total cost of ownership

PIM helps brands to reduce the total cost of ownership by reducing the operational costs and ownership of IP.

Improved customer satisfaction

By streamlining PIM processes, distributors ensure the customers get accurate data & make the right buying decision that improves their satisfaction level.

Our process to build product information management for distribution


Requirement Gathering & Analysis

  • Understanding your business
  • Comprehending requirements
  • Drafting proposal document


Wireframes & Design

  • Screenflow strategy
  • Creating wireframes
  • Designing the UI



  • Deciding project phases
  • Coding the project
  • Client’s feedback


Quality Assurance

  • Testing the PIM solution
  • Sharing test report
  • Get final approval from client


Deployment & Launch

  • Deploying a PIM solution on the client’s server
  • Launching the PIM solution
  • Post-launch support

Hire PIM developers to develop product information management for distribution

We have a team of experienced PIM experts who have hands-on experience delivering the different types of digital solutions for different sizes of distribution companies. We help brands accelerate their business growth.

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Fixed cost

It is the right choice for the projects that have specific development requirements and scopes.

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Time & material

The engagement model allows to pay only for the resources and time you use for the project.

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Offshore development center

We set up an offshore development center and IT infrastructure for the ongoing project.

Tools & Technologies

We have a pool of talented PIM experts who build tailored PIM platforms for distribution companies using the modern technology stack. We ensure the brands run their business seamlessly and effectively in the ever-changing technology environment.

Clients who believed in us!

FAQs: product information management for distribution

PIM allows distributors to collect product information from varied sources. It empowers the marketing, eCommerce, branding, sales, and other data experts teams to enrich, classify, and localize the product information using the PIM solution.

Product information management distribution solution enables the distributors with a single place to collect, manage and enrich product data in order to create product datalog and distribute the product information across multiple sales, marketing, and eCommerce channels. PIM helps B2B and B2C distributors to create extraordinary product experiences for their target audience.

The cost of product information management solution development varies from project to project as per the specific requirements of the distribution companies. Considering an advanced platform like Pimcore, distributors can build a solution with zero licensing cost. They need to pay only for the required customization and implementation.

Product information management distribution platform development time depends on the complexity of the project. If you need to build a solution with high-tech technology and integration, it will take more time. The number of features and functionality also play a vital role in defining the timeline of product completion. More complex features take time to get built and integrated. You can launch the PIM solution quickly with limited features and functionality.


Do you want to develop a PIM for distribution to improve transparency and collaboration with B2B and B2C customers? Fill up the form and get 30 minutes of free consultation.


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    Credencys Solutions is a data management solutions provider tailored to the unique needs of retail & consumer goods brands and manufacturing businesses. Widely regarded as a trusted advisor and strategic partner, the company has 15+ years of proven success in implementing cutting-edge PIM & MDM solutions that empower businesses to harness the full power of their data.