What is PIM | What is Product Information Management | Credencys

Why do you need a PIM?

PIM solution helps brands streamline the product information management operations and make them more productive, efficient, and quicker. Make interdepartmental collaboration smoother by enabling your different teams with the updated product data.  

Design and deliver engaging product experiences using PIM that enables your customers with relevant, rich, and reliable product information across different channels. By deploying Product Information Management, brands help buyers to make an informed and right purchase decision.  

What does a Product Information Management system do?

  • Manage different product data management processes from a single platform.
  • Improve time to market of your product information that drives more customer engagement and conversion
  • Create coherent and frictionless product and customer experiences across different distribution channels
  • Publish accurate, enriched, and relevant product data across different sales and marketing platforms
  • Effective management of complex product data, related metadata, and more

How does PIM work?

Product Information Management handles the product related data effectively by ensuring the quality of the product information for multichannel distribution and internal use.

Data collection

Collect product data from different enterprise systems, external portals, websites, eCommerce platforms, social media, etc.  

Data import

Import product data of any size from the XLSX and CSV files to the PIM system in bulk in a well-defined format and structure. 

Product onboarding

Allow suppliers/vendors to upload the product data directly in the PIM in your defined format for faster product onboarding.  

Integration

Integrate any number of internal portals and third-party software with PIM to simplify the product data management process.

Classify

Simplify the product classification in relevant families, categories, channels, and more attributes.  

Measure

Keep improving the product data quality by measuring, controlling, and tracking product information effectively. 

Governance

Perform data governance defining user roles, permissions, and processes based on the product data validation workflow. 

Manage

Manage different product data versions, catalog completeness, and control publishing. 

Enrich

Leverage product data enrichment on an ongoing basis. Enrich product description along with technical information and usage data.  

Integrate

Integrate relevant images, videos, documents, and other media files to enrich the product information.  

Automation

Implementation of a rule engine automates the enrichment of standardized product attributes during the data enrichment process. 

Localization

Utilize the localization and translation of product information for different regions, countries, states, and markets.  

Catalogs 

Product Information Management manages catalogs for every sales channel in a single platform.   

Multichannel & omnichannel

Manage channel-specific attributes for each output channel in PIM to create the most relevant experience. 

Online & offline

Distribute your product information to all online and print channels using API-based connectors. 

Catalog syndication

Syndicate your product catalog to third-party shopping channels and marketplaces to promote and sell your product. 

What kind of product data brands can
store in the PIM?

Product data

Product names, titles, descriptions, SKUs (Stock Keeping Units), UPCs (Universal Product Code), etc.

Technical specifications

Product ingredients, measurements, warranties, materials, sizing, etc.

Taxonomy

Product variations, categories, labels, tags, relationships, etc.

Digital assets

Product-related images, videos, documents, illustrations, animations, marketing and sales documents, logos, etc.

Marketing information

SEO meta description, title, keywords, personas, etc.

Sales information

Client testimonials, user reviews, prices, etc.

Manufacturers & suppliers data

Certifications, spreadsheets, etc.

Channel specific information

Amazon titles, Google categories, mobile descriptions, etc.

Design specifications

Designer notes, style sheets, assembly instructions, etc.

Localization data

Translations, multilingual copy, multi-currency, etc.

Are you interested in exploring PIM?

Our PIM experts answer all your queries by providing a tour of a Product Information Management platform for free. Explore technical capabilities of PIM that ensure your business’s success.

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What type of company needs a
PIM solution?

Retail

To boost customer engagement and conversion, retailers need to deliver rich and consistent product and customer experiences to the buyers across different customer touchpoints. Product Information Management helps retail companies to deliver omnichannel and multichannel experiences by sharing better product stories that increase sales and revenue.

Distribution

Distribution is an essential part of the supply chain. Distributors are connected with either manufacturers or suppliers and retailers. They need to manage hundreds of product data from different suppliers for varied retailers and vice versa. PIM allows distribution companies to expand their product range and share product information consistently across different stakeholders.

Suppliers/Vendors

Suppliers are the mediators between manufacturers and retailers. They are connected with multiple manufacturers and retailers so they need to manage massive product data. To perform their operations effectively, they require to implement the Product Information Management system. It allows suppliers to manage product data centrally with greater accuracy.

Manufacturing

Manufacturers are the one who produces the products and generates the original set of product data. They have to manage the product information accurately to meet the specific requirements of their corporate customers and consumers. Using PIM, manufacturers can take full ownership of their product data, push the product information to new sales channels and expand the business.

eCommerce

eCommerce brands need to manage thousands of products with hundreds of attributes. They require to promote and sell their products on their eCommerce store and marketplaces. PIM helps eCommerce companies to deliver an engaging customer experience by communicating accurate product information to help buyers to make informed buying decisions.

How does PIM help your entire team?

C-suite

C-level executives of the organization need to access the essential product information on the fly to make the right strategic business decisions. PIM solution helps companies to grow their business and expands the market reach by distributing the updated product catalogs in different markets. Leverage increased sales, reduced returns, cost-efficiency, and improved productivity with PIM.

Product management team

The product management team generates and provides high-quality product data. They are the key point of contact for product information for other departments. Implementation of PIM simplifies their lives by offering fast access to accurate product data. Product managers streamline the product onboarding process and accelerate the New Product Launch (NPL) process across all the channels.

Sales team

The sales team interacts with the clients regularly. They need to access the updated sales and marketing material that contains the latest product information and share them with the prospects. PIM enables sales executives with quick access to update product data so they can share the correct information with buyers. Also, PIM helps the sales team meet the changing market demands and assortments.

Marketing team

For marketers, PIM is an amazing tool that helps them with many creative and analytical jobs. It helps marketers to access the latest product information and create exciting campaigns. PIM allows content creators, SEO experts, marketing managers to run their online and offline marketing operations with correct product information and create compelling product and customer experiences.

eCommerce team

eCommerce team needs to manage a wide variety of products along with hundreds of product attributes to launch the products on their eCommerce storefront and leading marketplaces. Using PIM, eCommerce managers can perform all the product information management processes from a single platform rather than collecting and aggregating the product data from different files and systems.

Information Management (IT) team

Product data had to be consistent and accurate across the entire company to make sure the operations run smoothly. PIM allows the IT team to integrate their existing enterprise systems and third-party applications to reduce the hectic job of maintaining the product data across disparate systems. IT professionals can manage systems with minimal disruption and more security.

When should companies consider PIM?

Promote & sell the products

PIM enables the brands with a single platform to manage product information effectively and market and sell products effortlessly.

Penetrate in several market

Offering localization and personalization, PIM helps companies to penetrate into different markets and drive immense business growth.

Communicate in multiple languages

Supporting multiple languages, PIM allows brands to improve customer engagement by sharing the product information in the buyer’s native

Manage complex product information

Companies manage thousands of products with hundreds of attributes by maintaining relations, versioning, etc. seamlessly from PIM.

Empower marketing activities

PIM helps companies to run marketing campaigns and manage the product-related marketing data centrally.

Product data enrichment

Providing data enrichment, PIM helps brands keep updating the product data and sharing the latest product information across different channels.

What benefits organizations
can leverage using PIM?

Shorter time-to-market

Improve the time-to-market of your products by managing the product information in a single repository. PIM helps brands streamline product onboarding and product launch processes effortlessly.

Reduced data errors

Eliminate the chaos of managing the product data into different digital files and software by implementing PIM to manage product data in a single location. PIM ensures all the product data is correctly updated across all the channels.

Improved data quality

PIM helps brands to manage the product information with all the essential media files centrally. With the data cleansing capability of PIM, organizations eliminate duplicate data and improve product data quality.

Enhanced productivity

Save a lot of time and effort for your different departments by enabling them with quick access to the updated product data. It helps varied teams to make quick decisions and improves operational productivity and efficiency.

Increased conversions

Create compelling shopping experiences by distributing accurate product information along with rich media files that help customers to make informed buying decisions and increase conversion rates.

Are you ready to implement a robust Product Information Management system?

Talk to our PIM experts to get personalized consultation to discuss the product data specific requirements and challenges of your business and get a free demo of our PIM platform.

Get a Free Demo