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Cox & Kings Online

Gamification meets Marketing

Work portfolio

Overview

Cox & Kings is an established brand in the travel and tourism domain with more than 250 years of history. The company runs regular campaigns with innovative packaging, pricing and marketing strategies. The need to do new prompted Cox & Kings to explore the possibility of a mobile driven campaign for which Credencys offered its consulting, design and development services. The result was a unique mobile App which kept on engaging users and provided them with attractive rewards.

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Solution

Credencys worked on the requirements laid down by Cox & Kings to create a mobile App that enhances daily customer engagement as well as strengthens the business profitability.

Prominent Features

  • App User is guided with First Time User Experience (FTUX- tutorial Screens) to “Spin the Wheel”.
  • Users can “Claim Prize” with options to “Take Away” or “Send via Courier”.
  • Social Sharing – User can also share their winning prize on social media.
  • App users can view all available offers at a single glance.
  • Store Locator: Users can also view all Cox & Kings store locations.

How the Campaign Fared for Cox & Kings

  • The App benefited campaign managers in pushing relevant offers to its customers.
  • The Company improved engagement with its existing customer base.
  • Cox & Kings received huge response on social media during this campaign.
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