A Fashion Retailer Improved Efficiency and Customer Satisfaction by Implementing Syndigo
Industry
Fashion Retail
Solution
PIM
Client Background
The client is a well-known fashion clothing and accessories brand that has been in business for over 20 years. Headquartered in New York, USA it has a significant online presence. It offers a wide range of clothing, footwear, and accessories for men, women, and children. The fashion retailer has a reputation for high-quality products and trendy designs that appeal to a diverse customer base.
Their products are sold through a variety of channels, including their own eCommerce website and third-party marketplaces.
Challenges
The brand was struggling to manage its ever-increasing product catalog, which included a wide range of clothing, accessories, and footwear. Business found it difficult to keep product information accurate and consistent across its website, catalog, and other sales channels. It was also spending too much time manually entering product information and updating it whenever there was a change.
“Managing product information was a time-consuming and error-prone process that often resulted in inaccurate data and delays in getting products to market”
– CEO
How Credencys Helped?
With the help of Credencys, we were able to centralize our product information and automate many of the manual tasks involved in managing it. This resulted in a significant improvement in efficiency and accuracy, which has had a positive impact on our sales and customer satisfaction. We highly recommend Credencys to any retailer looking to streamline their product information management processes.
– VP Marketing
Business Results
30%
Reduction in manual data entry time
20%
Decrease in product returns
15%
Increase in sales of new products within the first month of launch.
10%
Increase in positive customer reviews and ratings
25%
Increase in website traffic.
After implementing Syndigo, the fashion retailer saw significant improvements in their product information management processes. It was able to centralize all product information in one place, making it easier to manage and update product data across different sales channels.
The business was also able to ensure consistency and accuracy of product information, which led to increased customer satisfaction. It was also able to reduce their time-to-market for new products. Syndigo made it easier to launch new products by providing a centralized platform to manage product information and digital assets to stay ahead of the competition.
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