Problem Statement

Tractmotor faced significant challenges due to the scattered nature of its product information and media assets, which were managed across Excel sheets, mobile devices, and local computers. This disorganization led to inefficiencies in updating product catalogs, poor collaboration with suppliers, and inaccuracies in customer communication. The client required a centralized digital solution to streamline product information management, improve asset organization, and optimize sales operations.

Key Challenges

• Scattered Data

  Product information and media files were spread across multiple platforms, resulting in data inconsistency.

• Disconnected Systems

  Lack of integration between the accounting and inventory management systems caused communication gaps, impacting sales.

• Manual Catalog Updates

  Updating product catalogs manually was time-consuming and often inaccurate, reducing productivity.

• Limited Supplier Collaboration

  Ineffective collaboration with suppliers hindered information flow and strategic planning.

• Customer Engagement Issues

  Sales teams approached customers with outdated information, leading to missed revenue opportunities.

• Inadequate Customer Insights

  Absence of customer purchasing data restricted the ability to make data-driven decisions.

• Complex Price Management

  Managing different pricing structures for various customers was labor-intensive without a centralized system.

• Knowledge Transfer Challenges

  Without a centralized data repository, internal knowledge transfer across the organization was inefficient.

Solution Implemented

Credencys implemented a web-based digital platform for Tractmotor using Pimcore technology, harnessing the Product Information Management (PIM), Digital Asset Management (DAM), and Digital Commerce capabilities to address each of Tractmotor’s challenges.

• Product Information Management (PIM): Established a central hub to securely manage all product data, providing sales teams with up-to-date product information anytime.

• Digital Asset Management (DAM): Enabled centralized management of media assets (images, videos, documents), allowing efficient mapping of media files to product data.

• Digital Commerce Platform: Simplified the management of complex price structures and empowered the client to generate quotes and offers for customers through the digital platform.

Key features included:

• Product Data Modeling: Implemented a flexible data modeling engine, allowing the client to represent products with precise specifications, categories, and taxonomies.

• Product Data Management: Created a centralized repository for all product information, enabling seamless data additions, edits, and deletions.

• Role-Based Access Control: Configured user-specific access rights, ensuring secure editing and viewing of critical product attributes.

• Product Attribute Management: Provided tools to define and enrich product attributes, ensuring complete and accurate product information.

• Automated Catalog Updates: Eliminated manual catalog updates, automating data synchronization for real-time access to updated product information.

• Integrated Systems: Connected Tractmotor’s existing accounting and inventory systems with the new platform, ensuring consistent, bi-directional data flow.

• Price Structure Management: Simplified complex pricing for different customer groups with the digital commerce framework.

Business Impact

The implementation of the Pimcore-powered digital platform brought substantial improvements to Tractmotor’s business processes, delivering significant results:

• 50% Faster Time-to-Market

  Streamlined product information management allowed quicker product launches, improving overall speed to market.

• 40% Reduction in Catalog Creation Time

  Centralized data access enabled faster catalog updates and distribution, increasing sales team productivity.

• 35% Increase in Customer Engagement

  Accurate, updated product information enhanced customer interactions, improving trust and sales opportunities.

• 25% Improvement in Operational Efficiency

  Automated processes and centralized data repositories reduced manual workload, enabling teams to focus on strategic activities.