iBeacon & iOS8 – The Changing Face of Retail

iBeacons are revolutionizing the retail space like never before. By delivering a more personalized shopping experience to customers, Beacon Technology, is redefining how we buy products.

Big Brands are already joining the Beacon bandwagon to woo their customers. It’s time for your brand to embrace the big change!

Did you know?

– iBeacon Hardware Market will grow to 60 million units by 2019
– ABI Research predicts that beacons will be installed in 30,000 indoor locations by end of this year
– 254 Apple Retail Stores already have Beacons installed to help with store events
– 200 Million iBeacons already existing in the form of iPhones in our pockets

What you ought to know

– 77% Consumers are willing to share location information provided they get value in return
– 80% Smartphone owners want mobile-optimized product information while they are shopping in store
– 41% Consumers feel the mobile shopping alerts they receive are not relevant to interest or location

How iBeacon notifications are helping brands

– 20 times increased user interaction with in-app advertised products
– 16.5 times greater app usage for users who received notifications v/s who did not
– 6.4 times more likely users will keep an app on their phone

Infograph - iBeacons and iOS8

Augmented Reality Based Real-Estate Marketing: A CooI Idea

The Real-Estate business is booming.

With it, the competition, too, seems to be brewing up considerably. Real Estate Agents are finding it increasingly difficult to hook new customers and sell properties.

Those stepping into the business for the first time don’t know where to start from.

Which prospects to target, what messages to deliver, when is the right time to deliver those messages and a plethora of other question seem to bog down real-estate marketers today.

Prospects, now, have technological tools on their hands to search properties.

As a result, the MLS (Multiple Listing Service) business models, which involves sellers and buyers making transactions via agents, is becoming less popular. With sites like Trulia and Zillow coming to the aid of buyers, real estate brokers and agents now face stiff competition.

How can Real-Estate Agents deal with such a situation?

Well, the times now demand that agents and brokers coming up with something innovative that actually address their prospects needs and concerns.

As a property buyer, one is very much interested in how an under-construction property would actually look like upon completion. True, there are ways to answer this. Brokers use little 3D models to display properties and give customers an idea about their dream house. However, this does not provide customers with the complete picture.

Another area of concern for customers is while hunting out for properties they have to keep looking out for addresses, keep calling up the agent to know where exactly the house is located. It just takes up too much of their precious time. Most importantly, it makes Mr. CUSTOMER frustrated.

As an agent, this would definitely be the last item on your list.

Luckily, technology knows how to address these issues.

Augmented Reality is turning out to be an excellent marketing solution for real-estate business owners, agents and brokers too

This technology allows superimposing digital assets on top of real-world objects to offer a better perspective of the surroundings we stay in.

For instance, as a real-estate agent, you can have an AR-enabled application that brings to life the property displayed in your marketing materials such as a print advertisement or brochure.

Take a look here.

Augmented Reality helps Super-Charge your Marketing Efforts

Property-Discovery

Imagine your prospects passing by an area, pointing their smartphone device towards a specific direction and getting crystal-clear information and address of vacant properties nearby to that location. Home Spotter is an excellent example of this. Take a peek here.

Realistic View of Exteriors

Augmented Reality Real – Estate Applications can take your prospects on a virtual journey that delivers a more multi-sensory experience. Hologram technology is also being used by real-estate companies to highly differentiate themselves from competition.

3D Visualization for Floor Plans

When customers know and see how their actual future living space would like, it makes them more inclined towards making the right decision. Augmented Reality can help Realtors showcase how floor plans, living rooms etc. look like keeping in mind the depth and scale which are difficult in case of traditional 3D models.

Real-World Examples

Zoopla, one of the well-known names in the British Property Market, was amongst the first to use augmented reality for its mobile application.

IndiaProperty.com, a Chennai-based real estate portal, has also started utilizing the power of augmented reality to help real-estate owners add an extra interactive dimension to banners, advertisements etc.

Lanterra Developments, a Canada-based Real Estate Construction Company, used augmented reality to market 11 Wellesley. Brokers used tablets to showcase how condos looked in an interactive 3D format.

In recent past, Tata Value Homes and Housing.com has partnered and launched an AR based app for home booking.

Conclusion

AR is the future of Property Marketing as we have clearly seen it here. When you arm your brokers and agents with AR-enabled applications with smartphones and tablets, your prospects are sure to get reeled in. It’s time to become one of the early adopters of this technology to market your business and see the amazing benefits it brings along.

Google Glass: The Wearable Solution That Shapes Your Travel!

Does travelling to new places pumps up your adrenaline?
While, preparations before travelling makes you weary and absence of expert guide puts off the ultimate fun and excitement of the trip?
If yes, then breathtaking wearable technology with its world class solutions irons out them seamlessly.

Google glass is the handy solution that revolutionizing the tourism in every possible way and help the trippers right from the directions for the backpacking to the flight booking to the travelling new places. The wearable device do all things that a smartphone can do, keeps the user hands-free and works on voice commands as well.

Let’s see what exactly is a Google glass?

Google glass is one of the wearable digital glasses that accept touch, swipe and voice-command like smartphones. This digital glass wear over eyes resemble a pair of eyeglasses and displays all the information within a small translucent square in the top right corner of the wearer’s field.

The wearable that fits your lifestyle is connected with internet through Wifi or Bluetooth. Video chats, weather reports, language translation, flight itineraries, hotel booking, instant reservations and currency conversion could be known & viewed effortlessly on a glass which makes travelling experience phenomenal.

Now, take a peek inside, how Google glass eases the annoying aspects of traveling!

Wear your destination

During traveling, it’s really difficult to know about nearby locations, shops, hotels, restaurants in foreign land. Many times, the places remain unvisited even when they are in your immediate vicinity.

Wearable solution take away the need to look down into your phone and right before your eyes show the places near around and history, architecture, and hidden gems related to the landmark or destination.

On Android & iOS, the location-based alerts appear on smartphone screen while on glass, card appear as a notification when you are near point of interest.

See the world in your language

Planning for a world tour? It’s awesome, but what about when you won’t be able to speak the language of the country you are traveling in. You would not be able to enjoy at fullest. Of course this language barrier brings hurdles in your travel.

Google Glass app translates foreign language on billboards, menus instantly and user can read them when look through the glass in real-time. Even, this magical application accepts voice-command and keep the background color and font same.

Manage flight itineraries hassle-free

After reaching the airport, generally, people rush towards the gate with luggage in tow and coffee in hand. If instantly a gate-change notification or flight status update come on their mobile phone, it is not possible for them to check the phone meanwhile and they may reach the wrong gate, right?

Instead, it becomes exciting when you receive all this information in front of your eyes. Isn’t it?

Google Glass app TripIt bring this information at eye level and show the travelers their flight details upon the arrival at the airport. With a single tap, user can view flight status, departure time and gate simultaneously.

View the directions with eyes on the road

Well, it is not advisable to text, view or search anything while driving on the road. It distracts driver’s mind and increases the chances of accident as well. Then, how can you check while driving in a foreign city that you are headed in a right direction or not?

Wearable solution provides the user spoken directions or directions in front of their eyes, and this way driving remains focused and user gets assisted as well. Using GPS location, glass gives turn by turn direction and even, when user turn their head, glass knows which direction user is facing according to the map.

Wrap-up

Wearable solutions are a lot more useful for travel. Glassware apps make the travel most amazing and offers extremely stripped-down experience. Eyewear takes away the need for looking down into the phone for anything. Embrace these emerging solutions that complete your travel package and blow you away with their significant impact!

How Mobility Solutions Shaping FMCG Industry With Ultimate Growth?

FMCG (Fast-moving consumer growth) industry is the biggest segment, which is growing at fast pace. To sustain the competitive edge in the market, FMCG companies are leaving no stone unturned to bring profound transformation and increasing their penetration in the market with the optimum use of information technology.

Why go mobile?

The major concern for the FMCG business in retail space is to let the customers relate themselves to the brand image, enhance waning customer loyalty and importantly offer rich experience to them. However, the continuous proliferation of the digital devices is the panacea for all retail space ills.

Some of the frontrunners in FMCG segment like- Tesco, Marks & Spencer, Procter & Gamble and Unilever have already understood and begun gaining the benefits of investing in mobile applications deploying world class technology.

Going mobile, not only boost sales while help the brands to connect with their customers in a better way and render highly personalized experience.

Let’s take a look, how mobility solutions yield top-notch services and creates a long-lasting impact on the buyers.

1) End the battle to find the desired product

Very frequently, shoppers move to the market without knowing the actual place where the product would be available. At such time, they are completely relied on in-house salesperson that tells them about the product.

When buyer walking down the street, browse the stores to find the product, nearby stores immediately push the message if the product is available at their store. It boosts number of purchases without missing a single opportunity.

Mobility solutions are the magic bullets that tell the customers exactly where the desired product can be found in their close vicinity. FMCG companies had started using the potential mobile technology to yield outstanding experience by providing real-time information.

2) Suggest the buyer at right time

After stepping into the store, 79% of buyer search about the product on their mobile phones before making any purchase decision. The endless number of options makes the selection difficult.

When buyers after coming in the close proximity of the store gets real-time alerts for a similar product or new version, or suggestions about any new product in real-time, it helps them in making decision easily and simultaneously makes the shopping handy.

This approach makes the consumer to relate themselves with the brand value and also provides enriched custom experience that makes them stick with the brand as well.

3) Empowering Customer Loyalty

When buyer download the particular brand app, the location based services using their location triggers a message of incentive, if the app subscriber comes in the close vicinity of the store. The way allures the consumer space and motivates them to buy the product on the go.

Shopkick is a mobile app that ascends in-store footfall and customer interaction by rewarding shoppers for visiting stores and scanning product bar codes.

Even, the apps running on multitude of devices stimulate the existing shoppers to buy that product again by incorporating value added benefit to them. FMCG companies send alert notification to the app subscribers to purchase the product and get free points as rewards that can be redeemed in the form of discount or free products.

Takeaway

Skyrocketing mobile technology has perplexed the enterprises and consumers with its great impact. The prolific FMCG mobility solutions fuelled the user engagement with improved interactivity and providing excellent shopping experience. Move ahead and employ these mobility solutions to delight the customers with better understanding of their preferences.

The Role of Augmented Reality in a Restaurant’s Prosperity

Start-up capital arranged!

Location Done!

Offerings Done!

Staff Done!

Food Safety Done!

Restaurant Marketing..???????

Well, this is the scenario of majority of the restaurant owners today. They don’t realize that only managing or focusing on the operational functions is not enough to stand out from the crowd. For this reason, they always find themselves facing severe challenges in turning their restaurants into a successful business.

Today, excitement of being in restaurant business lies heavily in the constant state of activity. Those who are early adopters of new marketing technologies seem to gain several distinct benefits.

9 out of 10 restaurants fail in their first year. is it really a matter of pure luck??

While there may not be an immediate return on investments, those who take initiatives to test, learn and experiment new technologies usually end up with a long-term advantage.

Among all the modern trends in restaurant marketing, the one which is rapidly growing in popularity is Augmented Reality.

With over 30% of mobile users using this technology, the total revenue expected to be generated from Augmented Reality in 2015-16 is $600 million.

Even with such impressive facts and numbers, have you ever made efforts to know what Augmented Reality is and how it can benefit your restaurant?

So, Why not explore this world and unlock the doors to Success!!!

Augmented Reality is the integration of digital information with the live video and user environment. By recognizing a visual picture, this technology blends new information and display the virtual result in real time, thereby producing extraordinary experiences.

Using a mobile application, a mobile phone’s camera identifies a marker (which is often a black and white barcode image). By analyzing the marker, the software creates a virtual image on the phone’s screen. However, due to the number of calculations, only smartphones are capable of supporting augmented reality with success.

How does it bring fruitful results for the business?

Having an Augmented Reality App for the restaurant helps you engage more customers, add more value and bring more revenue by transforming conventional traditional paper based menu system.

Diners coming to the restaurants can have an interactive dining experience with the help of AR app. They could be able to select from different available seats and customize their tables.

Besides, a multi-media menu allows them to see ingredients and nutritional information for any menu item in the form of 3D images.

This, in turn, helps you develop and implement unique marketing executions and elevate your business to reach new possibilities.

Now, let’s have a quick look at those who have already incorporated this technology into their restaurant business

Boston’s All-Stars Mobile App

In order to incorporate families into its marketing strategy, Boston’s Restaurant Bar launched a 3D augmented reality game for the kids. The app keeps the kids entertained whilst allow the parents to enjoy a nice meal every time they visit the restaurant.

Additionally, training activities are also available on the app to continue the relationship brand when the customers are not dining.

Discover Atlantis

Vida e caffee, a chain of high-end espresso and coffee franchises, has partnered with Atlantis, The Palm in Dubai and Dubai Tourism with an aim to lure customers from their customers and form mutually beneficial partnerships.

By using an interactive coffee cup sleeve augmented by Digital Narrative, a Layar Certified Partner, they provide customers a chance to win an all-expense-paid trip to Dubai.

Customers buying a cup of coffee with the sleeve can scan it after downloading the free augmented reality app. After scanning, they are exposed to a video about Atlantis and Dubai and given a chance to share the promotion on their social media profiles.

Starbucks Cup Magic app

In order to promote its holiday beverage lineup and Holiday Starbucks Petites dessert line at its coffeehouses in the United States and Canada, Starbucks has developed a Starbucks Cup Magic app. By scanning an AR code on one of Starbucks’ red cups, coffee packages or other signage, customers can come across through several animated holiday scenes. The characters included in the app are carolers singing, an ice skater, and a boy and his dog sled riding.

Conclusion

No doubt, aroma, taste, and cuisine are the main “ingredients” of a restaurant, but at the same time, these aspects cannot alone guarantee the success of a restaurant business. However with the implementation of ingenious techniques like augmented reality, one could predict to succeed by increasing the customer base of the business.

CRM App: A Resourceful Approach for Company and Client Relationship

In a world, where the risk of losing ground to competitors is high, it becomes critical for any business to respond to the continuous demands of the customers consistently.

Besides a business also needs to anticipate future trends and develop that product or service that allows them to meet such demands rapidly and effectively.

Though many strategies have kept on developing to keep the clients engaged in campaigns and create lasting relationships, one of the strongest and most efficient approaches has been the Customer Relationship Management or the CRM.

Custom Relationship Management

Custom Relationship Management (CRM) is basically a holistic system for managing an organization’s interactions and relationships with current and prospective customers. It includes a comprehensive technological framework that helps to manage crucial functions like sales, marketing, and customer services efficiently.

Types of CRM Systems

Based on the functionality, CRM software could have various types. They could be chosen as per the host used for managing data files into the business. You could choose either locally hosted CRM software or remotely hosted CRM service depending on the size of your business. However maximum considerations should be kept to choose CRM software, which accomplishes the requirements of the business.

Further, CRM software comes in variable ranges. But an entrepreneur should look out for some of the features for an effective CRM process such as-

  • Support contact
  • Reporting
  • Analysis
  • Compatibility with the network

How is CRM Beneficial?

Customer Relationship Management has been designed to boost sales growth of the businesses in the market. It provides arrays of benefits to campaigns including-

  • Expansion of customer base
  • Easy introduction of new products
  • Increase in customer partnering
  • Creating loyal customers
  • Minimizing expenses associated with advertisements and sales promotion

Other than that CRM software also profits the customers through enhanced value of money, improved service quality, customer enablement and bespoke care.

The Diversified Option

The effective technology has provided better core alternatives to CRM. Rather than just being software, this methodology could now also be implemented as an app to provide quick reach to the customers, thereby providing superior services.

This handy procedure turns out as a valuable factor when it comes to the enriched customer business relationship. Such a method provides more scope for campaigns instantaneously cumulating their potential clients’ list.

Apart from these, CRM apps are also crucial for project management by providing immediate follow-ups on the most recent processes and delivering notifications after completion of a process. As a result, various organizations are opting for this route.

The Difference

CRM app certainly emerges as a lucrative option than its earlier version. The objective is to offer proper synchronization of the enterprise services by understanding the specific needs of existing and future clients.

As per the configured entities, this app could provide various favorable facets to fraternities, which include-

  • Maximizing the effectiveness of the customer interactions.
  • Providing easy access to the vital information even while offline.
  • Ensuring consistent revenues by filling sales pipelines with qualified leads.
  • Identifying potential threats, providing new opportunities and analyzing business metrics.
  • Tailoring your services as per the need of the business.

Thus, you could expect for better repercussions, once CRM application is into your business processes.

Features of CRM Mobile App

In general, the key features of CRM app consist of the import, export and data integrity. These indeed prove its usability. But at the same time, there are various other encapsulated features, which should be possessed by every real CRM app.

This includes the following features-

  • Assisting customers to understand the development and working process of the on-going projects.
  • Providing real-time reporting about the projects to clients.
  • Should be compatible with operating systems.
  • It should be user-friendly for convenient operation.
  • Helping the entrepreneurs to categorize project histories and correspondence through organizations.
  • Auditing of all operations.
  • Customer partitioning and account profile info.
  • Product list, catalog, registrations and product development history.

With these features on board, CRM apps could be predicted to help in the robust growth of the niches.

Conclusion

The marketing world is on its intense prosperity. Evidently, clients look out for the companies, which could provide acute solutions and framework to their valued projects. With the implementation of CRM apps, entrepreneurs could certainly tend to establish an ideal interaction between their campaigns and clients through the structured processes and instant working phenomena of the applications.

Blood Donation Camp: A Noble Deed by Credencys to Serve Humanity

Blood, a river of life that flows into the body.  It includes many components that help to treat different illness and injuries.

In fact, world statistics show that blood is the most sought-after body part in the world.

  • One of out of 10 people admitted to the hospital needs blood
  • More than 38000 blood donations are required each day
  • Every two seconds someone in the world needs blood today
  • A single accident victim may require as many as 100 units of blood
  • More than 1 million new people are diagnosed with cancer every year, who need blood daily during their chemotherapy treatment

This is why donating the blood makes its importance. While there are many other donations like money or clothing, nothing is equivalent to the donation of human blood.

Despite the significant achievements of medical science today, there is no factory established that can manufacture blood. It is only in human beings where blood is made and circulated.

So with a motive to contribute, Credencys Solution Pvt Ltd put forth its step and took up its responsibility towards this noble cause.

The firm organized a blood donation camp in its premises on 29th Nov 2014 in collaboration with HDFC Bank, which has been conducting this social cause program since 2006 along with Red Cross Society. Moreover, banners with motivational contents were also used throughout the campus with a purpose to encourage the employees for their active contribution.

The efforts turned out to be productive when more than 50 employees were reported to donate their blood. After completing a donor registration form, all the participated employees received a mini physical check up including the level of hemoglobin, to make it a safe donation.

Credencys is highly excited after experiencing a great success of the event and also planning to keep on involving in such life supporting activities.

Bank Run: The Adventurous Game That Takes Your Excitement to A New Level

Does adventurous mobile game make you go frenzy?

In childhood, dashing quickly and dodging the police in police-thief chase game has excited you!

And now, the fun of outrun and outmaneuver the police makes the game play more addictive!

If it holds true, then Bank run, an endless running game would be the one that would become your favorite game play.

Thrilling 3D game let the player act as a thief and player has to escape the police nipping at their heels in order to achieve an epic win. Such steep-winding game delights the gamers to the core and provides an exceptional experience. Fun-filled chase game has much more to offer!

Bank Run– Let’s take a peek inside!

Bank Run is a 3D running game where player loots any of the banks in the chosen city and flee away in a car with money. When thief drives to dodge police, deadly barriers come in the way. The car is equipped with power-ups like- Power boosters, Megnets, Super Tires, Nitrogen Cylinder, Score Boaster X3 and keys to save the player from obstacles.

The player amasses the coins scattered on the road to buy different exotic car models and increase the time limit of power-ups. The majestic game becomes more interesting with a lot of dynamic traffic and obstacles on the way.

And, after achieving a certain score, a new city will automatically get unlock. The endless game will not end unless the player is caught by the police. The integration of Facebook API allows the player to play with Facebook friends and post their score as well.

The unprecedented game is available for free on App Store for iPhone that fits the bill.

To Download the app click on the link below:

bank run

(Note: Android version will be available soon.)

Why are we second to none?

Here, at Credencys, we take pride in delivering world-class apps across various platforms by deploying latest tools and technologies like Unity 3D. Our highly proficient programmers walk in the footstep of recent trend and build best ever app with a great synergy between client’s requirement and final solution.

A number of running games like Subway Surfers, Bunny runs, Rail Rush is buzzing around the app stores. Instead, the gripping game is the one that has adventure, twists, and dynamism that keeps player’s brain alerts throughout the play. Bank Run is a game that will keep the players coming back and unable to pull away for too long time.

It is an audacious police pursuit car game where the player will rob the bank and run away in a car. The car is equipped with ammunitions that protect the player from the police and enable to cross them distinct roadblocks coming in the way. Player has to collect coins scattered on the road and should not be caught by the police to win the game.

Takeaway

The gaming apps designed with beautiful graphics, intuitive UI, animation and best sound effects are outstanding. Bank Run is an exemplary result of such engineering process that Credencys follows. Bank Run guarantees immense pleasure and thrill to the players, so get ready to join the most daring endless chase of the world!

4 Unconquered Facets of Apple Sim

The ever developing technology has emerged as a boon to the societies. It has come up with acute innovation every time which has proven highly useful for the masses.

One of the amazing inventions which took place recently is the Apple SIM, which has highly revolutionized the current mobile and communication systems.

It was a complete buzz in mobile and communication world when Apple announced about this project. Months later the campaign came out with its newly created iPad Air 2 with 4G version integrated with innovatively designed Apple SIM.

Apart from the captivating features of the gadget like ultra skinny architecture, amazing A8X CPU, the much enhanced 8 megapixel camera and touch ID sensor, the obvious curiosity for the world was about the SIM.

The Preface

Apple SIM in general, is a standard SIM manufactured and provided by Apple which comes pre-installed in iPad Air 2. It is a multi-carrier SIM card which has been specifically configured to various signal carriers.

To be more precise, a user while using an Apple SIM could conveniently switch from the current carrier to another as per the requirements. Additionally, the board of carriers would be available on the device.

Hence, if you aspire to be an iPad Air 2 user you won’t be able to use the SIM card of your choice. But you would have choices to operate on various signal carriers.

The Network Compatibility

Apart from the dynamic versions of the tablet, the unique feature of Wi-Fi +cellular modeling allows you to choose short-term plans from range of carriers in the U.S and U.K through your device. This has certainly added to the popularity of this product among the people. Meanwhile, Apple has collaborated with some of the network carriers to provide hassle free services to the users. These signals include:

  • AT&T
  • T-Mobile
  • Sprint
  • EE

Apple also looks forward to collaborate with more network carriers thus allowing users to operate their tablets in various network services through single SIM. After the introduction of LTE bands, the lists of the network carriers providing services to the Apple SIM are likely to be increased.

The Apple SIM Features

So why should one opt for an Apple SIM when there’s so much to operate in other SIM cards too? Well, Apple has encapsulated its SIM with assorted features that truly prove advantageous to you as a user. Take a look at some of such inevitable features of using Apple SIM which include-

Free To Roam

This is one of the required features which is expected by every network user. With Apple SIM you would have the freedom to roam amongst the network providers, thereby choosing the best short term plan as per your suitability. This further also keeps you free from the hassles of purchasing a local SIM while being abroad and paying high charges to your network provider.

Slimmer Gadgets

With no installation of SIM card, the devices such as phones and tablets would be designed quite sleeker and thinner when compared with their earlier versions. You could relate it with the recent releases of Apple’s iPhone 6 and iPhone 6 plus which are not too thick in their size. The thing to consider over here is that a minor change in the size of SIM card has helped to reduce the thickness of the device. Other than that, it would also result in the minimal use of batteries.

Desirable Network

As mentioned, while using Apple SIM, the users would be able to switch to any of the network providers, by changing the settings. Evidently, you won’t have to follow the procedures of removing the case covers and batteries of the cabinet just to access the network. With the Apple SIM being the source, you could conveniently change the network through device clicks without any more hassles.

No SIM Removal

You won’t have to replace the SIM in order to select the network or to choose another carrier. The integrated Apple SIM would opt for the carrier as per your preference. Thus you could expect for an uninterrupted network right through the property of Apple SIM.

What about SIM Cards?

That’s pretty uncertain. Meanwhile, it cannot be said about the existence of SIM card in future communication system. However, if considering the coming years, it could be expected that the future generation mobile devices most specifically that of Apple won’t include a SIM slot as the device would come with a built in SIM card. Furthermore, it would come with network selection phenomenon which means there would be no requirements of other SIM cards.

Besides, when talking about advantages and disadvantages, it could be observed that this concept, for now, has shown more advantageous features which would also increase the success rate of Apple SIM among the users in future. As far as disadvantages are concerned, they are nearly negligible.

Conclusion

Apple is all set with its iPad Air 2 included with Apple SIM along with network carriers in the US and UK, but the concept is yet to come in process. However, once started, this principle is likely to bring a vast change in the traditional mobile and networking systems and the future modes of communication would operate on entirely transformed methods.

iBeacons: A High-Tech Approach in Retail Marketing

Technology has surpassed thresholds with its ever developing phenomenon. It has managed to make its reach to higher and diversified formats thereby providing better convenience to the masses. One of its insights has been in the field of marketing.

There have been lots of developments in the marketing world during the recent years. With the commercial sector getting more aggressive, every enterprise now wants to market its products directly to the people.

No doubt, there have been various strategies for such a purpose, but this is now even more possible through the use of incredible technique which has been termed as beacon. This method after its evolution has resulted in the revolutionary transformation among the fraternities.

What are Beacons?

These are small sections of hardware which are utilized to transmit messages and directions directly to smart phones within a specific range through the use of Bluetooth technology.

Beacons have emerged as a better alternative when the specific niches like retailers, enterprises, institutions and other organizations want to converse virtually with the people.

Let’s consider an instance. A consumer is in a mall for shopping and while he passes across your store; his smart phone instantly receives a discount offer! This is what one of aspects of beacons.

Apart from this, beacons have also been implemented for other arrays of other purposes. They could be very well used for offline contactless payment system especially in the retail stores in order to expedite the checkout process.

And if we consider past retail marketing, then beacons have also turned out useful in the sectors such as airports along with ground transit hub for the proper management of check-in process and to provide updates on passenger’s smart phone regarding departures and delays of flights.

Likewise concert venues, theme parks, museums and many more sectors could be integrated with beacons technology. Conversely some of the brands like PayPal, Qualcomm, Estimote, Swirl and GEShopper have adopted the beacon management platform.

The various incorporated feature of beacons go truly advantageous to you as an entrepreneur. Further, Apple has taken a step by introducing this technique to receive beacon signals into its smart phones through the application known as iBeacons.

What is an iBeacon?

This is a promising technique which could be used for various ecommerce applications. It is a standard technology acquired by Apple which permits mobile apps to receive messages from beacons implementing the effective technique of Bluetooth Low Energy or BLE.

Additionally, BLE is based upon wireless networking that could send data over short distances. Well, this technology is beneficial when compared to traditional Bluetooth version in some of the following terms-

  • Applications
  • Power consumption
  • Minimal cost

Keeping up with iBeacon, this technique has been specifically designed for mobile apps to determine the exact position of application enabled gadgets thus delivering small data packets or information based upon the location.

Any iBeacon installed smartphone when comes in the range of beacon equipped area then it responds to the received signals.

The App Enabled Devices

iBeacons could work conveniently upon iPhones and iOS devices. The technology entirely supports to some of the following Apple devices which include-

  • iPhone with version 4s or higher
  • iPad with third generation or higher
  • iPad mini
  • iPad touch with fifth generation or later

Other than that, Android 4.3 and higher versions are also well supported with BLE technology.

A Resourceful Solution

No doubt, major ratio of people use smartphones today. Hence the gadgets appended with iBeacons prove out a beneficial aspect for the entrepreneurs. You could easily convey or advertise your product to the people available in range of your beacon enabled retail stores.

This enables the people to know about the associated services, products, offers and other information. Thus, this technology provides you the opportunity to cover as much people within the range of your store to convert them into prospective consumers.

To consider real world references, many stores like that of Lord & Taylor stores in United States and Hudson’s Bay stores in Canada have acquired this exclusive in-store marketing through smartphones.

iBeacon because of its assorted features is gradually getting into the mainstream of marketing. It’s progressively getting well accredited by the people. As an entrepreneur, you could instantly send notifications, alerts, greetings and schemes.

This is a sort of location based marketing method of its own kind. Besides getting alerts, iBeacons also result in creation of maps and locations. One of the surprising features of this application is that it could display 3D view of the object regarding its appearance in actual.

The technology could be stated as a big leap towards new methods of marketing techniques. Furthermore, with the effect of this technology, you could expect for a probable rise in the growth of your store’s sales.

Wrap Up

Meanwhile iBeacons is in its testing stage but still it has shown favorable results specifically for the entrepreneurs. Apparently, once this technology comes to the trend, it would establish better interaction medium between the retailers and shoppers. The marketing experts too consider it as one of the acute options for future marketing trends.