iBeacon & iOS8 - The Changing Face of Retail
iBeacons are revolutionizing the retail space like never before. By delivering a more personalized shopping experience to customers, Beacon Technology, is redefining how we buy products.
Big Brands are already joining the Beacon bandwagon to woo their customers. It’s time for your brand to embrace the big change!
Did you know?
– iBeacon Hardware Market will grow to 60 million units by 2019
– ABI Research predicts that beacons will be installed in 30,000 indoor locations by end of this year
– 254 Apple Retail Stores already have Beacons installed to help with store events
– 200 Million iBeacons already existing in the form of iPhones in our pockets
What you ought to know
– 77% Consumers are willing to share location information provided they get value in return
– 80% Smartphone owners want mobile-optimized product information while they are shopping in store
– 41% Consumers feel the mobile shopping alerts they receive are not relevant to interest or location
How iBeacon notifications are helping brands
– 20 times increased user interaction with in-app advertised products
– 16.5 times greater app usage for users who received notifications v/s who did not
– 6.4 times more likely users will keep an app on their phone