Using Oculus Rift – Experience the Virtual World Like Never Before

Virtual reality has the immense potential and makes the people believe what they are seeing virtually.

It’s the reality of virtual reality not a hyperbole!

With these amazing headset applications, you can go nowhere, but transported anywhere.

Virtual reality technology has wide scope across various verticals like- health, real estate, gaming, tourism, real-time cinema and a lot more. Different enterprises are stepping ahead and embracing the technology of tomorrow to offer breathtaking experience to the user and revamp their businesses.

 Let’s take a closer look at Oculus Virtual Reality set to triumph anew.

Oculus VR is the virtual reality technology that provides an immersive experience to the user when they wear the headset (Rift). The custom tracking technology provides ultra low-latency 360 degree head tracking and creates stereoscopic 3D view with great depth.

It is achieved by presenting parallel images for each eye which allow the viewer to seamlessly look around intuitively and offers the unique experience as if they are in the real world. After wearing the headsets, one is completely stepped into a new world where the senses are completely invested rather than engaged.

 Now, scratch the surface of remarkable technology and view how distinct sectors can reap its rewards!

Health and Fitness Regime

Without a pricey trainer, doing exercise or workout at gym or home is very difficult. Although mobility solutions are great approach that will become the trainer, tracker, provide the feedback and assess fitness level, but at times they are distracting as well.

Oculus VR technology brings the solution of this problem and promising to strengthen your exercise with a virtual trainer that might seem a bit awkward. However, Runtastic made it possible by letting the one hands free and following what the virtual trainer is doing.

Even, a hovering stats display the user how well they are doing in the mid-lunge. It’s really a next big thing in health industry and providing a low-cost way to workout at home.

Real Estate Industry

Well, it becomes easy to visualize the future buildings pre-construction using wearable or mobility solutions. Instead, they don’t give such one-of-a-kind experience which is now possible with Oculus VR. Oculus VR apps can revolutionize the resident sales market.

The technology is especially useful when people are looking for the international property and could have virtual site visits along with latest construction updates. Customers can virtually walk through their dream home, sit on the furniture, look out the windows, check the closets and more, in an engaging way.

Even, emergent technology show build schedules, temperature, time and upcoming events going to happen around real world location that thrills them.

Gaming Space

When different businesses are coming ahead to embrace the incredible technology, then how gaming space can stay back. Overwhelming experience of Oculus games is simply amazing that blows away the gamers completely.

The technology could benefit almost every game genre with ultimate graphics and outstanding sound. One-time experience of virtual reality game would make gamers want such game. Crowd pleaser tech knock the socks off and take the gaming experience to a whole new level.

Takeaway

Oculus VR is powered to fool the mind and body of the wearer, and let them think what they are actually in a virtual world. Different organizations have started adopting this solution to offer an experience like never before!

At Credencys, team of industry veterans is ready to tackle and develop the Oculus VR app projects. Our team would use robust Oculus SDK to integrate the rift with new applications. Also, we have expertise on working out-of-box engine like- Unity 3D. So, don’t wait anymore and get started right away!

Why Workforce Management Needs Mobility Solution?

From the past few years, the mobile revolution has led to a hurricane of transformational projects, be it in lifestyle or work style.

Enterprises all over the world have discovered the value of mobile workforce management solutions as it enables them to exceed benchmarks in productivity, increases operational efficiency and enhances management effectiveness.

Did you know?

  • 95% reported that there is a significant reduction in the job productivity without wireless access within the workplace.
  • Businesses that deploy a high-performance mobile workforce management solution experience 74% level of work utilization and increase in sales revenue.
  • 81.9% enterprise across the globe believe that BYOD is an appropriate strategy for their business
  • The global enterprise mobility market size is expected to be $140 billion by the year 2020, growing at a CAGR (Compound Annual Growth Rate) of 15%.

So, why mobile has been the best practice for the business to follow?

Regardless of the industry, your workers are responsible for the sole most important aspect and that is to maintain a daily interaction with your customers. Whether it is sales, inspection or asset tracking, the efficiency of your workers can have a tremendous impact on the growth of your business.

If the workers within the organization lack access to the voice and data networks, it leads them to utilize paper forms to collect information to accomplish the variety of transactions. This leads to reducing service levels, employee productivity, cash flow and overall profitability.

Mobile workforce management is an integrated solution that has enabled utilities of all sizes to achieve operational efficiency and outstanding customer satisfaction by providing a real-time voice and data connection.

Let’s see how

Seamless Task Automation

Scheduling tasks manually demand a lot of time, efforts, and information. By using a robust mobile workforce management solution in place, the organization not only cut down the manual process but also ensures the allocation of appropriately skilled worker to a particular task.

Real-time Visibility

By leveraging wireless access, a business can enable their managers to acquire real-time visibility into their workforce and facilitates better customer service by ensuring proper labor distribution to meet production demands.

Enhanced Productivity

With the help of precise scheduling, tracking and order management, a mobile workforce management solution enables managers and supervisors to complete reports and process approvals on-the-go. This result in improved field worker efficiency, thereby reduce job around times and maintenance costs.

Alignment with the Business Objectives

Whenever inevitable changes occur in an organization, a mobile workforce management solution helps to adjust the schedule to reach the business goals. This not only reduces the efforts to produce an accurate schedule, but also ensures adherence to the defined schedules policies.

Improved Customer Service

A customer only remains loyal and provides repeat business, when receiving a complete and positive experience. By incorporating mobile computing, employees can perform with greater efficiency and feel more satisfied in their roles, which lead to increased customer satisfaction and loyalty.

Provide Competitive Edge

In this dog-eat-dog marketplace, organizations need to strive consistently to cut costs and increase customer satisfaction to grow revenues. Mobile workforce serves businesses with all the tools that they need to respond to competitive pressures and to gain advantage in the industry.

Closing thoughts

In conclusion, no matter how hard you strive, there will always be an unforeseen occurrence that causes chaos, lack of current information or mismanagement. Incorporating manual methods can’t help a growing business to maintain communications and reach business objectives. Deploying a mobile workforce management solution is the ultimate way to address the growing needs of the business and ensuring success in the future.

Wordmaster: The Tactical Word Game That Shapes Play Based Learning

In this era, achieving miraculous overnight success and scaling to new heights is not a run-of-the-mill job. Technology advancements and innovations have spurred up competition and ascended user expectations. Now, the games are not meant for entertainment only. These are also meant to educate, improve skills and enhance the gamer experience as well.

So, do you find yourself adroit at guessing words and love to play the word games? Do you want to exhibit your vocabulary prowess to your friends? If, yes, then revolutionary Wordmaster game would be apt for you in which new & innovative playing features are introduced that surpass every other word game.

Gone are the days when gamers used to get delighted with ordinary games because back the the app stores were not flooded with millions of apps. The stores have now the one million mark. To stand out in the crowd, the game should have exclusive design, graphics, content, feel, outlook and many more to enrich the user experience.

 What the Wordmaster is?

Wordmaster is a word game which is loaded with all those features that challenge your vocabulary and strategy skills. One of the rare games enabled in both online and offline mode where players have to play the battle of words by creating the word and scoring for every word.

Also, Wordbusting (not sure about this word) would make the game more interesting as other players can steal your word and reduce your score by altering your word with one or more tiles. Chat feature, no pop-up of advertisement and timed player turns is like icing on the cake.

With Wordmaster, play based learning develop imagination and creative skills in the students. This Engaging game adds exciting dimension that can be played anywhere, anytime in Multiplayer or pass & play mode.

Download wordmaster game today and experience it.

google play store

 

 

What we excel in?

 Here, at Credencys, our team of experts figures out the actual need and provide holistic gaming solutions for gamers. We race against the clock from the roadmap to the marketing of the applications.

The Wordmaster, a sensational game to exhibit your word power with a lot of fun and entertainment is crafted impeccably at Credencys. We are ahead of the curve in mesmerizing the user using profound technologies.

 Wrap-up

The robust mobile word game tests your wit and sharpens your skill. It lets you chat, connect with other players, improve your vocabulary, and track your performance easily. All these features suggest it is worthy to experience the enthralling game, so try it right now!

Thermal Touch – The Future of Wearables Unveiled!

Wearables like Google Glass have turned out to be sensational pieces of modern technology that clearly show how our future is going to be like.

The projected market for wearables is expected to be somewhere about $53 billion by 2019. There were 27 million wearables shipped this year and this is going to reach 116 million by 2017.

Tech giants are leaving no stone unturned when it comes to Research & Development relating to how does one utilize devices like smartglasses in a better way.

Though there has been a huge influx of head-mounted displays in the market since last two years, there, however, are certain concerns yet to be solved.

How does one actually get the most of out the functionality offered by these high-tech devices? How do these devices reach their potential?

Therefore, to transform your world into a big touchscreen, Metaio has come up with something very interesting known as Thermal Touch Interface.

The Idea Behind

Mobile augmented reality applications, certainly, are taking user interactions and experience to a whole new level. However, for AR, interactions usually take place by precisely selecting or defining 3D points on real surfaces, says Daniel Kurz, Metaio’s advanced technologies group head.

Through Thermal Touch, Metaio, wants to bring in True Touch Interface for Mobile AR Apps. This is being done by implementing infrared thermography.

When we touch a cold surface of an object, there is a residual heat arising out of our warm fingertip. This approach helps determine whether one has actually touched an object or just hovered a finger over it because hovering would involve less heat transfer as there’s no physical contact.

Now, as the touch gets detected in the thermal image, the equivalent 3D position of that specific object can be determined on the basis of visual object tracking with the help of a visible light camera. Subsequently, that 3D position can be utilized for delivering a natural means to interact with the real-world objects around us.

What is Thermal Touch all about?


The Munich-based Company’s, yet to be patented-technology, Thermal Touch utilizes the power of augmented reality and thermal imaging to make interactions with objects a different ball-game.

This technology involves the use of both standard and thermal cameras for detecting heat signatures that people leave behind when they have touched any object/surface. This paves way for transforming anything around you into an interactive touch-screen.

MIT Technology Review very precisely explains, “The technology combines two kinds of cameras. A thermal camera detects the residual heat from a touch (as opposed to what happens when a finger just approaches an object). Simultaneously, a camera that registers visible light determines the location of the object being touched, so that Metaio’s software can map that touch on the object in three dimensions. Both cameras are combined in a device called the Optris PI 200 that is strapped to a computer or a tablet to test the technology.”

How does it make our world better?

We are already seeing advanced applications of Augmented Reality across sectors ranging from healthcare to retail & ecommerce. Manufacturing as a sector, too, is heavily gearing itself towards using AR to make their workforce more efficient and productive.

Technologies like Thermal Touch can benefit manufacturing companies as many workers have to do certain tasks in a hands-free way. Given the nature of their boisterous work environment, voice-commands become difficult too. Thermal Touch, as a natural input mechanism, can turn out to be a real problem-solver.

People, while shopping in malls, could touch products/items and see reviews in real-time. Thermal Touch would also enable buyers to design 3D objects and experience how those would look like in their living space. Or, you could also draw a virtual remote control on a hand, and press virtual buttons to change channels.

Car manuals can be made more interactive which would help drivers know each car component in detail with just one-touch.

And, the list could go on and on…..

The Road Ahead

Thermal Touch, undoubtedly, offers us a peek inside the future world. However, it could take upto 5 years for this technology to become mainstream because of certain issues that need to be perfected with time. Metaio, currently, is working hard towards resolving latency issues in Thermal Touch. Their present prototype detects touch after it has occurred. The whole experience has to be seamless and flawless. Also, currently it detects only flat surfaces and 3D objects.

Despite these challenges, it is crystal clear, that technologies like Thermal Touch are getting fine-tuned to make our future more interactive and interesting. Companies like Flir have already introduced thermal imaging camera module to be embedded in smartphones.

So, our high-tech future does not seem to be too distant a dream!

What are your thoughts and view on such technologies?

Share your insights in the comments below.

iBeacon & iOS8 – The Changing Face of Retail

iBeacons are revolutionizing the retail space like never before. By delivering a more personalized shopping experience to customers, Beacon Technology, is redefining how we buy products.

Big Brands are already joining the Beacon bandwagon to woo their customers. It’s time for your brand to embrace the big change!

Did you know?

– iBeacon Hardware Market will grow to 60 million units by 2019
– ABI Research predicts that beacons will be installed in 30,000 indoor locations by end of this year
– 254 Apple Retail Stores already have Beacons installed to help with store events
– 200 Million iBeacons already existing in the form of iPhones in our pockets

What you ought to know

– 77% Consumers are willing to share location information provided they get value in return
– 80% Smartphone owners want mobile-optimized product information while they are shopping in store
– 41% Consumers feel the mobile shopping alerts they receive are not relevant to interest or location

How iBeacon notifications are helping brands

– 20 times increased user interaction with in-app advertised products
– 16.5 times greater app usage for users who received notifications v/s who did not
– 6.4 times more likely users will keep an app on their phone

Infograph - iBeacons and iOS8

Augmented Reality Based Real-Estate Marketing: A CooI Idea

The Real-Estate business is booming.

With it, the competition, too, seems to be brewing up considerably. Real Estate Agents are finding it increasingly difficult to hook new customers and sell properties.

Those stepping into the business for the first time don’t know where to start from.

Which prospects to target, what messages to deliver, when is the right time to deliver those messages and a plethora of other question seem to bog down real-estate marketers today.

Prospects, now, have technological tools on their hands to search properties.

As a result, the MLS (Multiple Listing Service) business models, which involves sellers and buyers making transactions via agents, is becoming less popular. With sites like Trulia and Zillow coming to the aid of buyers, real estate brokers and agents now face stiff competition.

How can Real-Estate Agents deal with such a situation?

Well, the times now demand that agents and brokers coming up with something innovative that actually address their prospects needs and concerns.

As a property buyer, one is very much interested in how an under-construction property would actually look like upon completion. True, there are ways to answer this. Brokers use little 3D models to display properties and give customers an idea about their dream house. However, this does not provide customers with the complete picture.

Another area of concern for customers is while hunting out for properties they have to keep looking out for addresses, keep calling up the agent to know where exactly the house is located. It just takes up too much of their precious time. Most importantly, it makes Mr. CUSTOMER frustrated.

As an agent, this would definitely be the last item on your list.

Luckily, technology knows how to address these issues.

Augmented Reality is turning out to be an excellent marketing solution for real-estate business owners, agents and brokers too

This technology allows superimposing digital assets on top of real-world objects to offer a better perspective of the surroundings we stay in.

For instance, as a real-estate agent, you can have an AR-enabled application that brings to life the property displayed in your marketing materials such as a print advertisement or brochure.

Take a look here.

Augmented Reality helps Super-Charge your Marketing Efforts

Property-Discovery

Imagine your prospects passing by an area, pointing their smartphone device towards a specific direction and getting crystal-clear information and address of vacant properties nearby to that location. Home Spotter is an excellent example of this. Take a peek here.

Realistic View of Exteriors

Augmented Reality Real – Estate Applications can take your prospects on a virtual journey that delivers a more multi-sensory experience. Hologram technology is also being used by real-estate companies to highly differentiate themselves from competition.

3D Visualization for Floor Plans

When customers know and see how their actual future living space would like, it makes them more inclined towards making the right decision. Augmented Reality can help Realtors showcase how floor plans, living rooms etc. look like keeping in mind the depth and scale which are difficult in case of traditional 3D models.

Real-World Examples

Zoopla, one of the well-known names in the British Property Market, was amongst the first to use augmented reality for its mobile application.

IndiaProperty.com, a Chennai-based real estate portal, has also started utilizing the power of augmented reality to help real-estate owners add an extra interactive dimension to banners, advertisements etc.

Lanterra Developments, a Canada-based Real Estate Construction Company, used augmented reality to market 11 Wellesley. Brokers used tablets to showcase how condos looked in an interactive 3D format.

In recent past, Tata Value Homes and Housing.com has partnered and launched an AR based app for home booking.

Conclusion

AR is the future of Property Marketing as we have clearly seen it here. When you arm your brokers and agents with AR-enabled applications with smartphones and tablets, your prospects are sure to get reeled in. It’s time to become one of the early adopters of this technology to market your business and see the amazing benefits it brings along.

Google Glass: The Wearable Solution That Shapes Your Travel!

Does travelling to new places pumps up your adrenaline?
While, preparations before travelling makes you weary and absence of expert guide puts off the ultimate fun and excitement of the trip?
If yes, then breathtaking wearable technology with its world class solutions irons out them seamlessly.

Google glass is the handy solution that revolutionizing the tourism in every possible way and help the trippers right from the directions for the backpacking to the flight booking to the travelling new places. The wearable device do all things that a smartphone can do, keeps the user hands-free and works on voice commands as well.

Let’s see what exactly is a Google glass?

Google glass is one of the wearable digital glasses that accept touch, swipe and voice-command like smartphones. This digital glass wear over eyes resemble a pair of eyeglasses and displays all the information within a small translucent square in the top right corner of the wearer’s field.

The wearable that fits your lifestyle is connected with internet through Wifi or Bluetooth. Video chats, weather reports, language translation, flight itineraries, hotel booking, instant reservations and currency conversion could be known & viewed effortlessly on a glass which makes travelling experience phenomenal.

Now, take a peek inside, how Google glass eases the annoying aspects of traveling!

Wear your destination

During traveling, it’s really difficult to know about nearby locations, shops, hotels, restaurants in foreign land. Many times, the places remain unvisited even when they are in your immediate vicinity.

Wearable solution take away the need to look down into your phone and right before your eyes show the places near around and history, architecture, and hidden gems related to the landmark or destination.

On Android & iOS, the location-based alerts appear on smartphone screen while on glass, card appear as a notification when you are near point of interest.

See the world in your language

Planning for a world tour? It’s awesome, but what about when you won’t be able to speak the language of the country you are traveling in. You would not be able to enjoy at fullest. Of course this language barrier brings hurdles in your travel.

Google Glass app translates foreign language on billboards, menus instantly and user can read them when look through the glass in real-time. Even, this magical application accepts voice-command and keep the background color and font same.

Manage flight itineraries hassle-free

After reaching the airport, generally, people rush towards the gate with luggage in tow and coffee in hand. If instantly a gate-change notification or flight status update come on their mobile phone, it is not possible for them to check the phone meanwhile and they may reach the wrong gate, right?

Instead, it becomes exciting when you receive all this information in front of your eyes. Isn’t it?

Google Glass app TripIt bring this information at eye level and show the travelers their flight details upon the arrival at the airport. With a single tap, user can view flight status, departure time and gate simultaneously.

View the directions with eyes on the road

Well, it is not advisable to text, view or search anything while driving on the road. It distracts driver’s mind and increases the chances of accident as well. Then, how can you check while driving in a foreign city that you are headed in a right direction or not?

Wearable solution provides the user spoken directions or directions in front of their eyes, and this way driving remains focused and user gets assisted as well. Using GPS location, glass gives turn by turn direction and even, when user turn their head, glass knows which direction user is facing according to the map.

Wrap-up

Wearable solutions are a lot more useful for travel. Glassware apps make the travel most amazing and offers extremely stripped-down experience. Eyewear takes away the need for looking down into the phone for anything. Embrace these emerging solutions that complete your travel package and blow you away with their significant impact!

How Mobility Solutions Shaping FMCG Industry With Ultimate Growth?

FMCG (Fast-moving consumer growth) industry is the biggest segment, which is growing at fast pace. To sustain the competitive edge in the market, FMCG companies are leaving no stone unturned to bring profound transformation and increasing their penetration in the market with the optimum use of information technology.

Why go mobile?

The major concern for the FMCG business in retail space is to let the customers relate themselves to the brand image, enhance waning customer loyalty and importantly offer rich experience to them. However, the continuous proliferation of the digital devices is the panacea for all retail space ills.

Some of the frontrunners in FMCG segment like- Tesco, Marks & Spencer, Procter & Gamble and Unilever have already understood and begun gaining the benefits of investing in mobile applications deploying world class technology.

Going mobile, not only boost sales while help the brands to connect with their customers in a better way and render highly personalized experience.

Let’s take a look, how mobility solutions yield top-notch services and creates a long-lasting impact on the buyers.

1) End the battle to find the desired product

Very frequently, shoppers move to the market without knowing the actual place where the product would be available. At such time, they are completely relied on in-house salesperson that tells them about the product.

When buyer walking down the street, browse the stores to find the product, nearby stores immediately push the message if the product is available at their store. It boosts number of purchases without missing a single opportunity.

Mobility solutions are the magic bullets that tell the customers exactly where the desired product can be found in their close vicinity. FMCG companies had started using the potential mobile technology to yield outstanding experience by providing real-time information.

2) Suggest the buyer at right time

After stepping into the store, 79% of buyer search about the product on their mobile phones before making any purchase decision. The endless number of options makes the selection difficult.

When buyers after coming in the close proximity of the store gets real-time alerts for a similar product or new version, or suggestions about any new product in real-time, it helps them in making decision easily and simultaneously makes the shopping handy.

This approach makes the consumer to relate themselves with the brand value and also provides enriched custom experience that makes them stick with the brand as well.

3) Empowering Customer Loyalty

When buyer download the particular brand app, the location based services using their location triggers a message of incentive, if the app subscriber comes in the close vicinity of the store. The way allures the consumer space and motivates them to buy the product on the go.

Shopkick is a mobile app that ascends in-store footfall and customer interaction by rewarding shoppers for visiting stores and scanning product bar codes.

Even, the apps running on multitude of devices stimulate the existing shoppers to buy that product again by incorporating value added benefit to them. FMCG companies send alert notification to the app subscribers to purchase the product and get free points as rewards that can be redeemed in the form of discount or free products.

Takeaway

Skyrocketing mobile technology has perplexed the enterprises and consumers with its great impact. The prolific FMCG mobility solutions fuelled the user engagement with improved interactivity and providing excellent shopping experience. Move ahead and employ these mobility solutions to delight the customers with better understanding of their preferences.

The Role of Augmented Reality in a Restaurant’s Prosperity

Start-up capital arranged!

Location Done!

Offerings Done!

Staff Done!

Food Safety Done!

Restaurant Marketing..???????

Well, this is the scenario of majority of the restaurant owners today. They don’t realize that only managing or focusing on the operational functions is not enough to stand out from the crowd. For this reason, they always find themselves facing severe challenges in turning their restaurants into a successful business.

Today, excitement of being in restaurant business lies heavily in the constant state of activity. Those who are early adopters of new marketing technologies seem to gain several distinct benefits.

9 out of 10 restaurants fail in their first year. is it really a matter of pure luck??

While there may not be an immediate return on investments, those who take initiatives to test, learn and experiment new technologies usually end up with a long-term advantage.

Among all the modern trends in restaurant marketing, the one which is rapidly growing in popularity is Augmented Reality.

With over 30% of mobile users using this technology, the total revenue expected to be generated from Augmented Reality in 2015-16 is $600 million.

Even with such impressive facts and numbers, have you ever made efforts to know what Augmented Reality is and how it can benefit your restaurant?

So, Why not explore this world and unlock the doors to Success!!!

Augmented Reality is the integration of digital information with the live video and user environment. By recognizing a visual picture, this technology blends new information and display the virtual result in real time, thereby producing extraordinary experiences.

Using a mobile application, a mobile phone’s camera identifies a marker (which is often a black and white barcode image). By analyzing the marker, the software creates a virtual image on the phone’s screen. However, due to the number of calculations, only smartphones are capable of supporting augmented reality with success.

How does it bring fruitful results for the business?

Having an Augmented Reality App for the restaurant helps you engage more customers, add more value and bring more revenue by transforming conventional traditional paper based menu system.

Diners coming to the restaurants can have an interactive dining experience with the help of AR app. They could be able to select from different available seats and customize their tables.

Besides, a multi-media menu allows them to see ingredients and nutritional information for any menu item in the form of 3D images.

This, in turn, helps you develop and implement unique marketing executions and elevate your business to reach new possibilities.

Now, let’s have a quick look at those who have already incorporated this technology into their restaurant business

Boston’s All-Stars Mobile App

In order to incorporate families into its marketing strategy, Boston’s Restaurant Bar launched a 3D augmented reality game for the kids. The app keeps the kids entertained whilst allow the parents to enjoy a nice meal every time they visit the restaurant.

Additionally, training activities are also available on the app to continue the relationship brand when the customers are not dining.

Discover Atlantis

Vida e caffee, a chain of high-end espresso and coffee franchises, has partnered with Atlantis, The Palm in Dubai and Dubai Tourism with an aim to lure customers from their customers and form mutually beneficial partnerships.

By using an interactive coffee cup sleeve augmented by Digital Narrative, a Layar Certified Partner, they provide customers a chance to win an all-expense-paid trip to Dubai.

Customers buying a cup of coffee with the sleeve can scan it after downloading the free augmented reality app. After scanning, they are exposed to a video about Atlantis and Dubai and given a chance to share the promotion on their social media profiles.

Starbucks Cup Magic app

In order to promote its holiday beverage lineup and Holiday Starbucks Petites dessert line at its coffeehouses in the United States and Canada, Starbucks has developed a Starbucks Cup Magic app. By scanning an AR code on one of Starbucks’ red cups, coffee packages or other signage, customers can come across through several animated holiday scenes. The characters included in the app are carolers singing, an ice skater, and a boy and his dog sled riding.

Conclusion

No doubt, aroma, taste, and cuisine are the main “ingredients” of a restaurant, but at the same time, these aspects cannot alone guarantee the success of a restaurant business. However with the implementation of ingenious techniques like augmented reality, one could predict to succeed by increasing the customer base of the business.

CRM App: A Resourceful Approach for Company and Client Relationship

In a world, where the risk of losing ground to competitors is high, it becomes critical for any business to respond to the continuous demands of the customers consistently.

Besides a business also needs to anticipate future trends and develop that product or service that allows them to meet such demands rapidly and effectively.

Though many strategies have kept on developing to keep the clients engaged in campaigns and create lasting relationships, one of the strongest and most efficient approaches has been the Customer Relationship Management or the CRM.

Custom Relationship Management

Custom Relationship Management (CRM) is basically a holistic system for managing an organization’s interactions and relationships with current and prospective customers. It includes a comprehensive technological framework that helps to manage crucial functions like sales, marketing, and customer services efficiently.

Types of CRM Systems

Based on the functionality, CRM software could have various types. They could be chosen as per the host used for managing data files into the business. You could choose either locally hosted CRM software or remotely hosted CRM service depending on the size of your business. However maximum considerations should be kept to choose CRM software, which accomplishes the requirements of the business.

Further, CRM software comes in variable ranges. But an entrepreneur should look out for some of the features for an effective CRM process such as-

  • Support contact
  • Reporting
  • Analysis
  • Compatibility with the network

How is CRM Beneficial?

Customer Relationship Management has been designed to boost sales growth of the businesses in the market. It provides arrays of benefits to campaigns including-

  • Expansion of customer base
  • Easy introduction of new products
  • Increase in customer partnering
  • Creating loyal customers
  • Minimizing expenses associated with advertisements and sales promotion

Other than that CRM software also profits the customers through enhanced value of money, improved service quality, customer enablement and bespoke care.

The Diversified Option

The effective technology has provided better core alternatives to CRM. Rather than just being software, this methodology could now also be implemented as an app to provide quick reach to the customers, thereby providing superior services.

This handy procedure turns out as a valuable factor when it comes to the enriched customer business relationship. Such a method provides more scope for campaigns instantaneously cumulating their potential clients’ list.

Apart from these, CRM apps are also crucial for project management by providing immediate follow-ups on the most recent processes and delivering notifications after completion of a process. As a result, various organizations are opting for this route.

The Difference

CRM app certainly emerges as a lucrative option than its earlier version. The objective is to offer proper synchronization of the enterprise services by understanding the specific needs of existing and future clients.

As per the configured entities, this app could provide various favorable facets to fraternities, which include-

  • Maximizing the effectiveness of the customer interactions.
  • Providing easy access to the vital information even while offline.
  • Ensuring consistent revenues by filling sales pipelines with qualified leads.
  • Identifying potential threats, providing new opportunities and analyzing business metrics.
  • Tailoring your services as per the need of the business.

Thus, you could expect for better repercussions, once CRM application is into your business processes.

Features of CRM Mobile App

In general, the key features of CRM app consist of the import, export and data integrity. These indeed prove its usability. But at the same time, there are various other encapsulated features, which should be possessed by every real CRM app.

This includes the following features-

  • Assisting customers to understand the development and working process of the on-going projects.
  • Providing real-time reporting about the projects to clients.
  • Should be compatible with operating systems.
  • It should be user-friendly for convenient operation.
  • Helping the entrepreneurs to categorize project histories and correspondence through organizations.
  • Auditing of all operations.
  • Customer partitioning and account profile info.
  • Product list, catalog, registrations and product development history.

With these features on board, CRM apps could be predicted to help in the robust growth of the niches.

Conclusion

The marketing world is on its intense prosperity. Evidently, clients look out for the companies, which could provide acute solutions and framework to their valued projects. With the implementation of CRM apps, entrepreneurs could certainly tend to establish an ideal interaction between their campaigns and clients through the structured processes and instant working phenomena of the applications.