Problem Statement

The agency’s rapid growth led to exponential data expansion, making it difficult to manage product attributes, images, and content efficiently. Manual processes using spreadsheets and shared drives caused data inconsistencies, slower turnaround times, and mounting operational pressure on teams.

Key Challenges

• Product information scattered

  across multiple files and folders with no central source of truth.

• Manual data uploads

  and updates causing high turnaround time and errors.

• Lack of automation leading

  to inefficiencies and low employee satisfaction.

• Absence of structured data

  governance and attribute management framework.

• Difficulty in scaling data operations

  to meet client and retailer demands.

Solution Implemented

• Unified all product information, attributes,: and digital assets into a single, cloud-based platform.

• Integrated AI-driven validation : and enrichment for faster, cleaner data uploads.

• Automated product onboarding : and updates to improve speed-to-market.

• Established a structured data governance strategy: for consistent and compliant data management.

• Enhanced visibility : with AI-powered dashboards and data quality insights.

Business Impact

• 70% faster product data turnaround

  due to AI-based automation and real-time updates.

• 40% increase in employee productivity

  by reducing manual work and repetitive tasks.
  

• Improved data accuracy and consistency,

  enhancing collaboration across merchandising and operations teams.

• Centralized governance framework

  ensured organized, compliant, and easily accessible product information.

• Higher employee satisfaction and lower turnover,

  as automation freed teams to focus on strategic work.