Scaling Product Data Management for a Leading Wood Manufacturer
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Client Overview

A Europe-based wood manufacturer with nearly 80 years of experience in processing and refining timber. The company produces a diverse range of products, from durable construction timber to elegant, surface-treated cladding, and is known for its focus on digital innovation and sustainability.

Problem Statement

As the company expanded operations and product lines, its existing open-source PIM system became a bottleneck. Managing complex product data, ensuring content consistency, and maintaining website updates manually were slowing growth and digital transformation efforts.

Key Challenges

  • Outdated PIM platform

    lacked flexibility and was difficult to update.

  • Product data was fragmented

    across multiple systems, reducing collaboration efficiency.

  • The website wasn’t integrated

    with the PIM, leading to time-consuming manual updates.

  • Inconsistent product content

    impacted on customer experience and brand perception.

Solution Implemented

  • Integrated the PIM with the client’s: website through APIs for real-time synchronization.

  • Enabled seamless data : exchange with third-party industry databases.

  • Automated workflows for faster : updates and reduced manual intervention.

  • Centralized product and environmental data: to ensure compliance and transparency.

  • Enhanced team collaboration: through user-friendly dashboards and governance workflows.

Business Impact

  • 60% faster product data updates

    with automated sync between PIM and website.

  • 40% reduction in manual

    effort, improving team productivity.

  • Improved customer experience

    with accurate, contextualized product data.

  • Better search visibility through

    consistent and enriched product content.

Highlights

  • 60% faster product updates
  • 40% reduction in manual effort
  • 100% data transparency for sustainability reporting

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