Client Overview
A Europe-based wood manufacturer with nearly 80 years of experience in processing and refining timber. The company produces a diverse range of products, from durable construction timber to elegant, surface-treated cladding, and is known for its focus on digital innovation and sustainability.
Problem Statement
As the company expanded operations and product lines, its existing open-source PIM system became a bottleneck. Managing complex product data, ensuring content consistency, and maintaining website updates manually were slowing growth and digital transformation efforts.
Key Challenges
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Outdated PIM platform
lacked flexibility and was difficult to update.
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Product data was fragmented
across multiple systems, reducing collaboration efficiency.
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The website wasn’t integrated
with the PIM, leading to time-consuming manual updates.
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Inconsistent product content
impacted on customer experience and brand perception.
Solution Implemented
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Integrated the PIM with the client’s: website through APIs for real-time synchronization.
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Enabled seamless data : exchange with third-party industry databases.
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Automated workflows for faster : updates and reduced manual intervention.
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Centralized product and environmental data: to ensure compliance and transparency.
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Enhanced team collaboration: through user-friendly dashboards and governance workflows.
Business Impact
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60% faster product data updates
with automated sync between PIM and website.
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40% reduction in manual
effort, improving team productivity.
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Improved customer experience
with accurate, contextualized product data.
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Better search visibility through
consistent and enriched product content.
Highlights
- 60% faster product updates
- 40% reduction in manual effort
- 100% data transparency for sustainability reporting
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