A Brief About MDM & How It Fuels Your Business Success

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By: Sagar Sharma

A Brief About MDM & How It Fuels Your Business Success

Various organizations provide different products and services to their customers. These organizations need to keep upgrading their products and services to retain their customers and also to attract new ones. For the growth of the business, the organization needs to keep all its business-related data safe and secured.

What is a Master Data Domain (MDM)?

Master Data Management (MDM) helps businesses to enrich their data through effective organizing, centralizing, categorizing, and synchronizing. This is done based on the rules set for the sales, operations, and marketing in the business.

MDM is a form of tool, technology, and process that helps in coordinating the master data. It ensures that the data provided is accurate, complete, and consistent across all the channels for the business partners and customers.

How MDM fuels Your Business Success?

It is essential to manage the master data efficiently. Using a central repository enables having a single commanding view of all the available information.

The different disciplines involved in building the MDM that helps in successful business includes:

Governance: MDM enables managing the polities, organizational bodies, principles, and qualities. This provides access to certified and accurate data.

Measurement: It helps the organization in understanding the quality of the data and enables them to continuously improve the data. This leads to the development of the organization and moves towards the stated goals.

Organization: The MDM program enables the organization to include the right people like the data stewards, master data owners, etc. in enhancing the business.

Policy: MDM enables the organization to adhere to the right standards and policies.

Process: It enables the organization to define the proper process for data lifecycle management.

Technology: It enables the organization to use the updated technology to keeps its business upgraded.

Master Data Management Challenges & How It Solves?

The different challenges involved in the master data management include:

Data silos: The presence of multiple versions of the data increases the data bulk and leads to the generation of duplicates, errors, and data inefficiency.

Data quality: Erroneous, incomplete, inaccurate, and inconsistent data in the business over the multiple channels complicates the business and can lead to loss.

Data errors: Errors resulting from manual entry and poor data quality can lead to product return and can hamper business growth.

Data organization: Lack of control over data organization can result in variation of data over the various channels leading to confusion.

Loss of trust: If the data provided on the channel differs from the actual data, the customers tend to lose trust in the organization.

Customer experience: Lack of inconsistent data leads to improper interaction with the customers. It is difficult to create an omnichannel experience.

Lack of data governance: Lack of a centralized system leads to inadequate data governance. It prevents the organization from meeting regulatory and safety compliance.

It is important to overcome these challenges and try to solve the issues. The different techniques to overcome these issues include:

  • Eliminate data silos and collecting reliable data from various sources
  • Create a single source for true data
  • Enhance the quality of data by reducing the errors
  • Collection, consolidation, and cleaning of disconnected data
  • Maintenance of proper data while reducing manual work and saving time and resources.
  • Improve the collaboration between the external and internal data users
  • Improving the business process and enhancing operational efficiency

5 Benefits Of Using MDM

The master data management system allows collecting all the data together and generating a 360-degree view of available information. The different benefits of using the MDM include:

Improved data quality

Improper or inadequate data can lead to issue and affect the customer relationship. It can affect and break down the supply chain. MDM enables ineffective consolidation of the data. Whenever there is a need for editing, deleting, or making additions to the data.

MDM allows making the amendment that can be reflected at all locations simultaneously. This helps in saving time and money. Maintaining a proper MDM helps in improving the quality of data at a lower cost.

Faster launch of new products

MDM allows improving the efficiency of the product and supply chain. It enables in effectively organizing, cleaning, and enriching every aspect of product information while introducing the new product across all the channels.

It allows setting up product deadlines, establishing milestones, and handling order changes efficiently. These changes are coordinated to the manufacturers, suppliers, and other relevant members with few seconds thus providing updated and accurate details.

Enhanced customer services

A well-maintained MDM system helps to gain the confidence of the existing customers and attract new ones. It also allows the organization to focus on supplying personalized products and customer-centric targeting. This leads to improving the business. MDM allows collecting customer data from different sources and understanding the needs of their customers.

Providing outstanding services

MDM enables getting their customer details from different departments. The customer support data is accessible to all departments and thus when one customer gets transferred from one department to the other, they will not require to answer the same repeated questions. This helps in providing efficient service to the customers.

Achieving regulation and compliance

MDM enables meeting the various regulations from the different regulatory authorities. It includes organizations like the European Food Safety Authority (EFSA) for food safety and also for the privacy laws like General Data Protection Regulation (GDPR). MDM enables the organization to access, edit, or delete the location details, customer data, and other information from a centralized location.

Difference between Multi-Domain and Multiple Domains MDM

To support the Master Data Management and data governance of your business, you need to evaluate many things among those ‘multidomain’ MDM is one of the vital things. A Domain plays a vital role in referring to a type of master data that you need to focus more on.

In general, a domain includes information about customers, products, suppliers, business assets, and so on. An effective way of handling the customer data domain will lead to a unique way of identifying the potential customers through various attributes.

Multidomain MDM and MDM for Multiple Domains

Many often confuse the term multidomain MDM and MDM for multiple domains. But in practical terms, both are inherent and have important differences between them. In simple words, it can be termed as a solution that manages multiple domains and a solution itself a multidomain.

The upcoming table will elaborate on the difference between multidomain MDM and MDM for multiple domains.

Multidomain MDMMDM for Multiple Domains
Multidomain MDM offers integrated, native governance functionality to all domains.Meanwhile, in MDM for multiple domains, it requires an additional set of modules or tools to provide seamless support to all domains.
It has the ability to mix the implementation styles and use cases for all domains.Lacks in the ability to manage domain implementation styles as combined.
For effective data modeling and data governance, it utilizes a configuration-based approach.To manage multiple domains, significant or complex configuration techniques requires.
The Multi-domain solution offers identical data governance functionality for all domains.MDM for multiple domains offers unique data governance for every domain it manages.
Allows governance policy to the relationship between data and domains.No such policy for the relationship between data and domains.
Offers better support for data stewardship when complementary data domain sources are provided.Requires more significant changes for data governance and data stewardship when more complementary data domain sources are provided.
Focus domains that have access rights to secondary domains get increased data quality.Reconsideration is required for the focus domain on data integration and data quality rules when they gain access rights to secondary domains.
Offers a reliable and actionable insight at the point of intersection of the data domains.Lack of data governance capabilities at the point of intersection of the data domains.
Plays a vital role in data analytics and taking data-driven decisions making.Lack of data governance creates an impact on data analytics and may lead to a typical situation where you can’t make a confident decision.

Well, the above-listed difference table points out multidomain MDM reveals more actionable insights when compared with MDM for multiple domains, especially on making a data-driven decision for business success.

Owing to that, many businesses which are involved in big data, data inferring patterns, depending on data relationships for fundamental capabilities prefer multidomain MDM solutions.

Points to Consider for Selecting Multidomain MDM or MDM for Multiple Domains

  • Test MDM solution with multi-domain and multiple domains with your business RFP for finding its flexibility.
  • Integrate MDM solutions to your business case to check the benefits they offer on data governance.
  • Use the ADM approach to check whether multi-domain MDM or MDM for multiple domains gives you more advantage for your business objective destination.

Getting Started with MDM project

Once the organization secures the MDM program, they need to follow different steps while starting the MDM project that includes:

Identify sources of master data

There are many databases having customer data, the organization needs to identify and locate these sources.

Identify the producers and consumers of the master data

This step allows the organization to understand which applications are responsible for producing the master data and which applications make use of these data.

Collect and analyze metadata for your master data

Repositories having metadata makes the collection of information easier like attribute name, data type, constraints, etc.

Appoint data stewards

The owner needs to appoint the stewards that are responsible and have the knowledge of the current data source.

Implement a data governance program and data governance council

It involves the group of people having knowledge and authority of making decisions regarding the maintenance of master data.

Develop the master data model

Includes selection of the best model based on the data available. It should allow mapping of the current data source with the master data model. This is the most important and also the difficult step involved in the setup.

Choosing a toolset

There are different categories of tools available like Customer Data Integration (CDI) tools for generating the customer data and Product Information Management (PIM) tools for the product data.

Design the infrastructure

The infrastructure should be designed based on the different applications and platforms available.

Generate and test the master data

This step includes using the selected tools and merging the source data to the master data list. This step needs manual inspection for ensuring data accuracy.

Modify the producing and consuming systems

These systems should be checked to ensure that the quality of data generated is good. The main pillars of robust data management include data orientation, data management, and consumption of data.

Implement maintenance processes

It must include the data steward that looks into the quality of the data. They review the items and update when needed. It is important to maintain the details of the changes made to the data by the MDM software.

How to Achieve Master Data Management Success?

The essential considerations important for gaining success using the master data management include:

Building business case

The growth of the organization depends on the support of its stakeholders and many other factors involved in the large-scale project. MDM guides the organization to build its business case.

Selecting the right approach

MDM helps the organization to consider and evaluate all the delivery options available for their products and services. It allows them to analyze and select the right approach.

Aligning mission

It is necessary to understand different strategies and align the plans for the growth of the business. It enables the organization to develop the roadmap for highlighting various obstacles within the path and also provide the solutions to overcome those.

Quantification of business value

It enables the organization to have a clear view of their goal, attainable metrics to measure and track the results for business growth.

Bottom Line

MDM program helps the organization to improve the operations and quality of the data that is essential for business development. This enables the organization to rely on a single source of data across multiple systems. It allows the organization in data cleaning, transforming, integrating, and enabling them in generating accurate, updated, and consistent data.

Say goodbye to data chaos and embrace the power of PIM/MDM to supercharge your business growth!