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Custom Mobile Apps
By: Manish Shewaramani

Boost Your Business with Enterprise Mobility Solutions for Retail

Like pagers in the 80s and 90s, smartphones have become an essential part of our day to day lives. According to Statista, the usage of smartphones has been reached to 2.87 billion in 2018 which is 10% more than 2011. With the increase in smartphone usage, app downloads have also increased in both Android and iOS platforms. There is an ocean of opportunities for retailers to grow their business with the help of retail mobile solutions.

Mobile apps have changed the face of retail industry from inside out. It has changed the way retailers used to advertise, market, sell and took feedback for their products from the customers. Managing goods and products have become more comfortable. Retailers like Walmart, Amazon, Flipkart, and Starbucks have changed the way other retailers used to do business by introducing their mobile apps. They have added a new flavor to the whole shopping experience for consumers.

Benefits of a mobile app for retailers:

Mobile apps in retail business were not generating much revenue till 2012. According to Statista, global mobile app retail commerce revenue hit $98 billion in 2013 and $669 billion in 2018. A staggering 582.65% increase in total revenue in just five years! These numbers are enough to convince any retailer for mobile app development. Below mentioned are the top 5 benefits which retailers can gain through mobility solutions for retail industry.

1. Improved Shopping Experience

According to a report by The App Solutions, 54% of the customers choose a mobile app for shopping because it is more user-friendly and loads faster than a mobile site. Integrating third-party payment applications and payment gateway, allow customers to make safer and faster transaction. Apart from these, there are some small features found only in apps enhances the customer experience and makes them shop using the app.

“The goal as a company is to have customer service that is not just the best but legendary”
-Sam Walton, Founder Walmart and Sam’s Club

2. Increased Brand Awareness

Building brand awareness via mobile advertising is a smart idea to let future customers know about your brand. There are billions of people around the world watching the advertisement on their smartphones in any app. It is easier for a retailer to attract customers via mobile advertising if they have a enterprise mobility solutions for retail. Advertising your brand on a smartphone is not only more comfortable than traditional marketing techniques but also effective than them. As soon as customers start understanding the brand value, they will shop more often using the app.

3. Enhanced Customer Engagement

One of the reasons why customers prefer to download an app is because they can connect with the retailer at any time and from anywhere. It is easier to provide information about the latest offers and discounts on the app. With GPS technology, retailers can send promotional offers to the customers whenever they come near the store. Retailers can also provide exclusive discounts on app referrals which helps them get more new customers.

4. Build Customer Loyalty

Develop customer loyalty program in your retail mobile solutions. Push notifications informs customers about discounts and coupon codes and engage them with the app. Retailers can also provide points to the customers whenever they make a purchase using a credit card and later on when a significant amount of points are gathered they can shop from the app using points without spending a penny.

5. Enhanced Productivity with Analytics

Integrate latest app analytics tools in your retail mobile solutions. It will help you determine the results of your investment in different domains of the company. For example, using analytics, we can learn how a particular marketing strategy made customers explore certain sections of the app or which type of offers and discounts attracted the majority of the customers, etc. There are many options available in analytics for an app compared to a website.

Verdict

An app featuring all the above specifications can help you skyrocket your sales by means of improving customer experience and customer satisfaction. We would love to hear from you! Hire iPhone app developers who gave enterprise mobility solutions for retail businesses multiple times and get the best service in the field of enterprise mobility.

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