Product Feed Management System & How To Choose The Right One?

Do I Need a PIM?

By: Sagar Sharma

A Brief About Product Feed Management System & How To Choose The Right One?

In the last few years, the competition has tremendously increased within the product-based company. Many different companies are coming up with a variety of products that compete with each other.

The customers prefer shopping online by comparing the available product details like description, specification, costing, etc. The company needs to provide the best and most accurate product details to the potential customers that will drive them to purchase the product.

What is Product Feed Management?

The product details collected and shared with the potential customers across the different sales channels are termed as the product feed. This product feed contains all the product-related information that covers the different attributes like the product ids, product description, product title, images, videos, video clips, prices, stocks, etc. in different formats like TXT, CSV, JSON, XML, etc.

The data feed management or the product feed management allows for distribution and optimization of the product data feed. It allows the organization to get the product feed in good quality and upload it on the different channels and marketplace for its sale like on Amazon, Bing, Facebook, Google shopping, etc.

The product feed management system allows in organizing the quality product data as per the requirements based on buyer search as it should appear against their search queries.

Why is a Product Feed Management System Important?

To run a successful eCommerce business, you should showcase your products on multiple channels and should follow potential buyers to provide a personalized shopping experience. However, gathering buyers’ data would be the marketer’s responsibility.

As far as the marketer’s perspective, tracking buyers with such diversified channels is a tedious and daunting task. Here comes the product feed management tool assisting marketers in various forms. Take a look at why the product feed management tool is important for marketers and business stakeholders.

To Full Control Over The Data

To promote your products successfully in various channels, you need to know exactly what buyers are looking for. Data stored in the product feed plays a key role in creating compelling ads to attract potential buyers.

The product feed management system eliminates the issues of data inaccuracies and high risks of human errors through the automation process. This enables business stakeholders to have full control over data accuracy and data management.

To Provide Relevant & Truthful Product Information To Buyers

Converting viewers into buyers is a tricky process. To do so, you need to make sure to provide relevant and truthful product details on your shopping ads. The product feed management tool enables you to provide and share accurate product information management on your ads.

Reduces Time To Launch New Product Campaign

Time is always considered a scarce resource for eCommerce businesses. Based on the time, business stakeholders need to prioritize their business goals. If your products take a much longer time to reach the market, they might lose interest among the buyers.

So, while launching a new product campaign makes sure your product reaches the market as quickly as possible. A feed management system helps all departments of an eCommerce business to speed up the product launching event.

Key Features of Product Feed Management System

Ease of feed creation and modification

The product data is available from various sources and in different formats. Compiling the data from different places and filling in manually in different data fields can be tiresome, high risk of human errors, and time-consuming.

Implementing the product feed management system will ensure automated filling of the product details based on the different attributes. This will ensure the elimination of errors and improves the data quality.

Automated feed optimization

Creating the feed is one of the major tasks but the more challenging one is listing the product on various shopping engines as well as different marketplaces.

Every sales channel has its requirements and the product feed management system allows in organizing the available data as per these requirements thus making it easier for listing on the different search engines.

Real-time feed updates

The data feed management system ensures product details are updated and shared with customers via different channels. This software enables setting up the schedules for the frequency of feed updates to ensure that the customers are provided the real-time product updates.

In-depth performance analytics

This feed management system allows in performing the in-depth analysis that provides the insights for the details regarding the best performing product, worst-performing product, listings, cost calculations, etc. This data helps improve the product having the worst performance by improving its weak points.

Multiple shopping channel support

The merchants for increasing their reach towards the potential customers expose their products to various versatile marketplaces through the different search engines and networks. Implementing the feed management system will help the merchants to take their product ahead in the locals as well as in the international markets.

How is the Product Feed Management System Helpful for Your Business?

Implementing a good product feed management system will help the organization in overcoming the issues that might affect the product quality details. This system will boost the eCommerce operations and open up newer horizons for maximizing the product exposure for boosting business.

Product data quality

The management tool helps in enhancing the quality of the product feed. It does not allow the incorporation of any error and if any error is detected, it removes it immediately thus enhancing the quality. The data quality reaching the end-users stays healthy thus having a positive impact on the business.

Marketing and data agility

Having the best quality and accurate data allows the organization to stay ahead in the competitive market and also to adapt easily to the growing competitive needs and changes. It keeps the product feed updated based on the real-time data thus making it ready for future requirements.

Overall control over the feed

The management tool allows the organization to have a clear view of all the product data available to them. This overview helps in identifying any weak points which can be addressed and improved. It also allows monitoring the product performance and optimization.

Dynamic campaign strategy

The feed management tool allows an effective launching of the product. It ensures that accurate and true product details are provided to their potential customers across the various channels to gain their confidence and increase product sales.

The tools allow in organizing the product data based on various attributes, this makes it easy for the customers to compare the product with the other competitive products in the market and gives a higher edge.

Improve campaign performance

A robust product feed management tool will strive hard to build the new features that will allow in improving the performance of the product.

Enhance customer experience

In the current shopping trend, customers prefer checking out the product details before making their purchase. Implementing the product feed management tool allows the enterprise to keep their product details true and accurate thus allowing the customers to trust the product and brand.

This accurate product feed enhances sales and also reduces product returns. This helps in building customer confidence and also improves the customer experience.

Tips to Choose Right Product Feed Management Software For Your Business

In today’s market, you can find numerous feed management systems, and they emerge constantly with the aid of new technology. As a business stakeholder, you need to understand not all fee management systems are the same.

Choosing the right feed management system having all essential tools will be handy for creating an effective product management strategy. This section covers the vital things to look out on the feed management system before choosing it.

1. Time Efficiency

The main reason for eCommerce stores and online retailers looking for feed management tools is to gain a time advantage. So, while looking for feed management software make sure how long it takes to provide solutions and how much time it can save you.

Here are the lists of questionnaires you need to find the answer with the feed management system to predict its time efficiency.

  • Will this system improve your business efficiency?
  • How quickly can you launch a new product to market with this system?
  • Can this system automate manual processes?

2. Usability

While picking the feed management system, it is highly intuitive and user-friendly. So that it can simplify your business operation. Not all feed management systems do provide the same usability, so comparing them with each other will give you a clear view on picking the right one for your business.

Here are the lists of questionnaires you need to find the answer with the feed management system to predict its usability.

  • Is it easy to navigate & easy to validate data in the software?
  • Does the user require any coding knowledge to access the tool?
  • Whether this tool is the latest version?

3. Scalability

It is essential to pick the software and tools that will support you even when your business witnesses growth in the next few years. On accounting for your business needs and requirements in the future make sure the system can sustain & provide seamless support and pick the right product feed management system.

Here are the lists of questionnaires you need to find the answer with the feed management system to predict its scalability.

  • How many numbers of products is this software capable of handling?
  • The number of channels does this software support?
  • Will this software provide seamless support even after business growth?

4. Import & Export

If your business has multiple data sources, it is essential to find the feed management software with the capability of API integrations for importing data from various systems. Similarly, when it comes to exporting the data make sure the system has omnichannel potential for sharing data to multiple channels.

Here are the lists of questionnaires you need to find the answer with the feed management system to predict its data importing & exporting ability.

  • Does this software have essential API integrations to integrate multiple data sources?
  • Does this software provide a robust crawler?
  • Does this channel support B2B channels for data export?

5. Data Security

Data privacy has become one of the most important things to be concerned about in this digital era. Every business is keen to protect their data and the privacy of their product information to beat the competition. So, while selecting a feed management system, make sure the solution vendor provides sufficient security to the data stored in the system.

Here are the lists of questionnaires you need to find the answer to with the feed management system for predicting its data security.

  • Whether this system can block all potential threats to the product data?
  • Does this software support data feeding into multiple databases to avoid crossover?

6. Credibility & Customer Support

Before finalizing the feed management system, make sure the vendor provides true information and can be trusted, by cross-checking the external proof. In addition, check the current customer base and the number of happy customers of the vendor. This illustrates the credibility of the feed management system vendor. Also, make sure the vendor has sufficient human and technical resources to provide seamless support services.

Here are the lists of questionnaires you need to find the answer with the feed management system to predict the vendor’s credibility & customer support.

  • Does the vendor certified and possesses any industry awards?
  • How long has the vendor been in this field?
  • Do they have up-to-date material and provide round-the-clock support service?

Bottom Line

Maintaining the quality of the product data is very important as it impacts the customer’s trust for the product as well as the brand. The organization should implement the use of the product feed management system for improving the quality of the product data and presenting it to potential customers in an efficient manner.

Providing the best and most accurate product feed to the sales channels ensures growth in the business by attracting new customers while retaining the older ones. This also helps the company to stay compliant and ahead in this competitive business.

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