Significance of Data Quality Management for Every Industry (Defined)!

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By: Sagar Sharma

Significance of Data Quality Management for Every Industry (Defined)!

Data quality management has become crucial for all industries to keep up with the ever-increasing competition and to leverage the benefits of numerous opportunities. Data quality measures the information pumping through the company.

It is not low, high, good, or bad data; it is a range that offers advantages for businesses. To meet regulatory requirements, high levels of data quality are needed.

What is Data Quality Management & Why It is Important for Businesses?

Data quality management is a crucial process needed to make sense of all the gathered data that eventually aids the business. It offers a context-specific essential process that improves data fitness used for analysis and/or decision making.

The goal of data quality management is to have valuable insights into the data using numerous technologies, tools, and processes on huge amounts of complex data sets. It builds a great foundation for all sorts of businesses.

As outdated or unreliable data leads to missteps, oversights, or major mistakes, a data quality management process uses a framework for all departments in the company that enforces data quality rules.

In addition, quality, reliability, and accurate and up-to-date data offer great insights related to the organization’s day-to-day operations. This provides a sense of confidence in all the processes, upstream and downstream applications that use data. It helps the organization to cut down on all unnecessary expenditures.

Visit All You Need to Know about Data Quality Management to get a profound understanding of Product Data Quality Management.

How Low-Quality Product Data Impacts Businesses?

Low-quality data that is redundant, inappropriate, or inaccurate doesn’t provide the simplest information and poses a risk of damaging your company’s relationship with the customer. Low-quality data revolves around bad record management, if your business fails to update the information regularly or if nobody accounts for any type of errors.

Customer data management is challenging and bad quality data can harm the business. Low-quality data has a tremendous impact on the businesses, it affects:


For any business, securing customer loyalty takes tons of effort and time. However, data handling and information management have a huge impact on the customers, as their loyalty depends on trust. Hence, businesses have to reassure their customers with great service. Errors due to bad data quality give off a poor impression.


For any business, it costs to resolve queries from customers, makeup from data loss, privacy breach management and legal expenditures due to poor data, etc. Also, failure to convince the customers about their data results in revenue loss. In the case of small businesses, these expenditures are devastating.

Breakdown Connections and Goodwill

Goodwill and connections help to generate new leads in the businesses. Poor handling of data impacts heavily on the success of your business.

Low Morale

Low-quality data management not only costs the loyalty of customers but also affects your employees. Your team has to clean up poor data and it costs a lot of time. Poor data quality or insufficient data is difficult to navigate and adds to the frustration of the employees. This may give rise to a conflict between staff and customers.

Loss of Customers

Low-quality data impacts the loyalty and confidence of the customers and the brands can lose plenty of customers.

Poor Lead Generation

Lead generation is directly impacted by low-quality data management. With poor data, your company cannot reach the right people who don’t convert into customers.

To explore the impact of poor product data quality on your business with exclusive detail, you must read Impact of Having Poor Data Quality & Importance of Data Quality Management System (DQM).

Capabilities & Key Features of Data Quality Management (DQM)

Here are some of the capabilities and key features to look for in data quality management include:


For a successful business, the team members need to collaborate. They are required to share data element definitions and data domain specifications. Also, team members may need to agree on numerous semantic meanings.

Management of data lineage

Data quality management tools help the company to map the different phases of the data flow. It also enables documenting the transformation applied to the data along with the flow.

Metadata management tool

It offers a repository to document both business and structural metadata. It includes data element types, names, data domains, contextual data definitions, shared reference data, etc.

These tools scope the semantics of data value and concepts of the data element. This tool allows multiple data professionals to submit their valuable input related to definitions to accelerate harmonious utilization across the company.

Data profiling for assessment

The capabilities of data profiling can perform accurate statistical analysis of data values. This helps to analyze the frequency and distribution of complete data. It enables the conformance of data to define rules for data quality. Thus, data profiling tools can be used to assess the quality of the data.

Data profiling for monitoring

The tools for data profiling help the users to define the strict validity rules against which the gathered data is tested. These tools also help enable the users to ensure the flexibility of the data profiling facility.

This ensures the integration of proactive data quality validation which is used to monitor compliance with predefined expectations.

Data control implementation

Data controls are operational objects. They can be easily integrated directly into the data production flow. Data controls are used to monitor and report compliance of data or the violation of defined rules.

Many tools can be used to automate the generation of data quality controls for the integration of the application.

Dashboarding data quality

Data stewards are used to monitoring data quality, take timely action to determine the cause of flagged problems, and recommend remediation actions.

With the help of a good data quality dashboard, you can accumulate the status of data quality rules, which are monitored continuously. Also, it helps in the generation of alerts to notify data stewards in case of an issue.

Data source connectivity

With time, the volume, variety, and breadth of the data sources increase. This means, the requirement to assess, analyze or validate the data sets originating from within and without the company becomes acute.

Hence, it becomes crucial to have a data quality management process that can connect a plethora of data sources, and types from a system.

Mapping of data lineage

Data lineage mapping makes mapping the data production flow after scanning the application environment. It documents data flow transformation.

Identity resolution

It is a process of joining different records and is the main system for record deduplication. This can help with certain aspects of data cleansing.

Standardization and cleansing

The need for traditional aspects of data quality cannot be ignored. Hence, there is always a need for processes like addressing standardization, the correction of not valid values, etc.

Reasons Why You Should Use Data Quality Management for Your Business

In the modern digital age, the data crisis is a real challenge. The poor-quality data and volumes in the data crisis pose a serious threat to the businesses by making it difficult to use.

The DQM process enables the users to use the data by organizing the data, finding errors that need to be resolved, and accessing the system for the data which is accurate to be used for the intended purpose.

Here are the reasons why one should use DQM for any business:

1. Better functioning of the company

When the data is managed properly, all the operations in an organization are managed efficiently and at a faster rate. With high-quality data, businesses can make informed decisions at all levels of management and operations.

2. Efficient resource use

Poor data quality in any business means that all the resources are not used efficiently. However, with DQM, the tools and processes help to save the cost and prevent the wastage of valuable resources. This further leads to the success of the organization by offering better results.

3. Competitive edge

In business, reputation is everything. An organization with a good reputation wins a competitive edge over other businesses. With high-quality data, organizations can easily maintain their good reputation. Low-quality data can lead to dissatisfaction with services or products and distrust from the customers.

4. Better business leads

It makes no sense to create a good marketing campaign from huge amounts of data without targeting the customers who do not exist. Leads from low-quality data don’t turn and there remains no point in targeting them with great campaigns.

Using accurate, high data quality creates better conversions from a better reach for which high-quality data management initiatives must be used.

Processes Involved in Data Quality Management

Data quality management helps to achieve and maintain high data quality. The processes and stages involved in DQM are:

1. Define data quality thresholds and rules

Businesses understand that it is not possible to have perfect data that is compliant with all data quality attributes as it is immensely expensive and effort-intensive. Hence, organizations focus on data that is critical for the business and choose those data quality attributes which are perfectly applicable to the data.

Even if the data isn’t 100% perfect, companies choose important high-quality data or set numerous thresholds for various fields.

2. Assess the quality of data

After setting the rules and thresholds, it is important to check whether or not the data meets the defined rules.

So, data profiling starts to get crucial statistical information regarding the data. If all the records comply with the defined rules, then it simply means the gathered data is 100% perfect and complete. To measure the accuracy of the data, data profiling helps for each rule.

3. Resolve data quality issues

Here, the business finds out the issues and problems and tries to solve the issue from its root cause. For instance, if the threshold is of the customer’s full name field, then it can be solved by enforcing clear standards for entries manually.

Also, data quality-related important performance indicators can be used for the staff that is responsible for entering data into the system.

4. Monitor and control data

Management of data quality processes is a continuous process and hence, one needs to regularly review the data rules and policies to continuously improve them. Monitoring and controlling data have become the need of the day because the business environment is demanding and changing constantly.

If one data an organization opts for enriching the data related to their customers by purchasing and integrating data externally which has demographic data. At this point, the company has to lay down new data quality rules, as an external data set may have information that the staff has never dealt with yet.

If you are eager to discover more about Data Quality Management processes that empower your business growth and success, don’t miss to read Importance of Data Quality Management Process For Businesses.

Best Practices of Data Quality Management

Low-quality data impacts businesses greatly. Hence, it is important to know the remedies to deal with them. Here are some of the best practices of DQM that can aid in improving data quality.

1. Prioritize data quality

To enjoy data quality improvement, it is important to make data quality a high priority. It is crucial to ensure that every staff member of the company understands the results of good quality and problems that arise due to low data quality. Incorporate data quality management processes into a business, demands various steps like:

  • Designing a company-wide data strategy
  • Creation of clear roles for users with accountability and rights
  • Set up a data quality management process
  • Using a dashboard to monitor the status quo

2. Automating data entry

Manual entry of data is a root cause of low data quality. Hence, organizations must think about automating various tedious data entry processes to minimize human error. Automating data entry is worth the implantation.

3. Prevention of duplicates

It is possible to treat duplicates; however, it is best to just clean them regularly. With high-quality data management processes, it is possible to create rules which can detect duplicates. If the tool identifies a similar entry in the database, it can forbid the user from creating another one or can suggest merging such entries.

4. Protecting master and metadata

Master and Metadata are very important. Hence, it is crucial to nursing them properly. For instance, metadata cannot reveal valuable information without timestamps, and thus, the organization won’t be able to control any versions of data. This could lead to the extraction of obsolete values for the reports, instead of real-time or updated ones.

Are you interested in exploring the best data quality management practices of Data Quality Management? Don’t forget to visit A Brief On Data Quality Management Services & Best Practices To Follow.

Bottom Line

Data quality management protects businesses from low-quality unreliable data that can discredit all the data analytics efforts. Hence, it is important to keep various aspects of data quality management in mind while choosing the right metrics to use for data quality.

Selecting the right tools, defining data quality rules, describing thresholds, etc. are some crucial steps toward high-quality data management.

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