Custom Mobile Apps
Manish Shewaramani
By: Manish Shewaramani

How these seven in app metrics can make your app scale?

Number of eyeballs your app catches does not hold much significance!

Key performance indicators –

• Getting million downloads.
• Featured in app store.
• Average session length of over minute.

Do not define the epic success of your app.

Someone exploring your app does not mean he is enjoying your app.

“Downloads only enable an app to succeed, they do not indicate actual hit,” says Brant DeBow.

Despite, having deep insights about the usage of app like- frequency & depth of visit, bounce rate, engagement and user acquisition; this analytics are less often turned by the experts into actionable decisions.

According to TapDaq, “90% of developers use in app analytics, but only 5% of them know what to do with their data”.

This is really depressing sight!

There is no use of tracking and collecting all the data.

Neglecting these measures affects the effectiveness and impact of the app and consequently, 65% of people stop using it after three months of install.

What are the key analytics that developers should keep in mind to engineer excellent solution?

Let’s shine some light over such in app metrics.

1) User experience & design

What value your application creates when user spends their precious time over it defines the customer experience. Analyzing at which page user spends most of the time and what features do they like, you can design your app accordingly.

Remove all the things that transfer the user into frustration state with upgrade or bug fixing. Design the app with great customer experience and best layout to increase life time value of the app.

2) Know about their Language

Language is the most important barrier that may take away your target audience, if not considered. Although English is widely spoken language, but there are some locations where people have feeble understanding of it.

In such scenarios, it’s better to hit your app with multilingual support and extend your app reachability.

Relying on browser to translate your website is not a good decision, as sometimes, during translation, important things may miss which is a quite a risk. Therefore, manually supporting various languages is best choice.

3) Be familiar with User’s location

Your target audience location would specify how you should communicate with them. Propagating the information in same way is the mistake that you should avoid.

Marketing the application after delving into depth about community living style, needs and preferences reduces the initial struggle that your app might face.

Also, posting on social media or e-mail sending should be done in accordance to the time-zone of user’s location, so that they can read and respond instantly.

4) Deal in user’s primary Currency

On the App stores, generally prices are not displayed in local currency that creates a difficulty for user in knowing how much they have to pay.

Making things a bit less convenient for the customers means you are losing them to your competitors.

Employ the practice of showcasing the price of apps in user’s local currency, instead of dealing in default currency.

5) Check Device usage

Presently, building cross-platform app is a trend. But, there are some locations dominated by mobile usage as opposed to the use of desktop. Developing app compatible on both mobile and desktop is unnecessarily putting a strain on development time which can be otherwise spent in improving mobile version.

Before deploying the application for multitude devices, you should identify device data to make better decisions and put efforts at right place.

Save yourself from shooting in the dark and flourish with this approach.

6) OS version compatibility

It is imperative to know what OS versions target users run. As, there are some users who use older hardware with backward compatibility, so it’s good to know in advance before spending time and money over it.

For instance, Shoptique app built at Credencys supports two versions iOS 7 & iOS 8 considering user base uses both versions.

7) What’s the Loading time?

Today, people are up to their neck in. Nobody has the time to wait for and if your app takes a little longer time to download, then you may lose your customers forever.

Remember, a few seconds delay can snatch your million dollar success. Provide frictionless loading experience and make purchase seamlessly to get hold of your prospects.

Conclusion

Seven in-app metrics would help in taking data driven decision with which you can improve overall app performance.

This practice is not reserved to launching your app on the App store, while it should be utilized continually during upgrades.

Leverage collected metrics to measure and optimize the health of your app.

Do you find anything missing here that your company pays attention to while launching a new app or upgrading the existing one? Tell us in the comments given below.

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