Why eCommerce Marketplace Integration is Essential?

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By: Manish Shewaramani

Why eCommerce Marketplace Integration is Essential for Your Online Business?

The product-based enterprise needs to reach out to several potential customers. For this, the company needs to make use of different channels to spread their business through online marketing, social sites, websites, marketplaces, etc.

Organizations should make the use of eCommerce marketplace for staying ahead in this competitive market while selling the products online. Implementing the eCommerce marketplace integration allows the organization to gain speed and scalability in their business.

A Brief About eCommerce Marketplace Integration

The marketplace integrator is also called the marketplace synchronizer or marketplace connector. This integrator is an eCommerce tool that is based on the incorporation of API techniques. It helps the organization by serving as a 2-way link between a single selling platform and the multiple online marketplaces for the sale of the product.

The eCommerce marketplace integration tool combines the different eCommerce processes available for the unification of the data from the different and numerous platforms and sources at a single centralized place for adequate operations.

The eCommerce marketplace integrator tool allows the retailers for syndicating their product listing and the product catalog with the different online marketplaces like eBay, Amazon, Walmart, etc.

This integration tool allows the organization to handle all the different major activities that are involved in the product supply chain for selling of the product on marketplaces like uploading the newer products, keeping the inventory of the stocks, tracking and managing the orders, etc.

How Does eCommerce Marketplace Integration Work?

There are different steps involved in the integration of eCommerce and the marketplace. These steps include:

API connection

The API is the most important component that is responsible for connecting the marketplace and the store. It is a vital component required for eCommerce workplace integration. This API connection tool interacts with the API of the store depending on the platform used by the store and then connects it to the marketplaces with which they need to establish the connection.

Connection with inventory

For the organization to be able to sell their products on more than one platform, they need to have a secure connection between the store and the inventory. Implementing the eCommerce marketplace integration helps the organization in getting the live figures of the stocks and provides the details to the connected marketplace.

Data transfer

The data transfer is the most important step involved and this step helps in differentiating this tool from the other connectors.

On establishing the link between the APIs, the transfer of the data takes place through the eCommerce marketplace integration. This allows transferring the data like the product’s details, pricing, images, description, quantity, etc. from the stores to the marketplace. This process is completely automated and helps in saving time and effort.

Real-time synchronization between the platforms

Listing of the product details on the store and marketplace is not enough; it requires real-time updates of the statistics and figures. Implementing the eCommerce marketplace integration ensures the bi-directional flow of real-time data between the platforms.

Acceptance and fulfillment of orders

This is the final step involved in the eCommerce workplace integration work that involves creating the centralized platform for managing all the activities. This includes creating a centralized dashboard that enables managing all the activities that are involved during the product sale. It allows importing all the orders from the connected marketplaces and then shipping from a single platform.

Necessity of eCommerce Marketplace Integration for Your Online Business

There are various reasons why an organization should opt for implementing the integration between the eCommerce businesses with the marketplace. These reasons include:

Increased accuracy

Implementing the integration allows in eliminating the manual intervention and thus automatically improves the data quality. This helps in gaining a better customer experience.

Improved inventory management

The eCommerce marketplace integration allows in getting automated updates across the systems. The inventory teams and the customers also get the updates on the fly. These updates help the teams on the multiple sales channels to track the inventory with real-time updates and also allow in predicting the sales levels and seasonal orders.

Optimized operations

This eCommerce marketplace integration provides access to the product catalog to the multiple departments within the organization. It provides the updated operating data that helps in triggering the order alters to maintain the timely process and eliminate the delays.

Content updates

The centralized system allows keeping the contents updated. Making changes in one of the systems automatically reflects the changes in all the different systems. This eliminates the manual task of updating the details and provides the updated contents to the customers simultaneously.

Elimination of duplicates

The integration allows the different teams to update the data and there might be multiple updates. The automated updates ensure that the teams do not duplicate the data and save effort and time.

Improved marketing efforts

The integration allows the marketing teams to access the information related to the customers, sales, and other details in different formats. This provides helpful and accurate intelligence for future campaigns. This data is useful for improving the product design and enhancing the customer experience.

Accelerated time-to-market

The eCommerce marketplace integration allows for seamless data transformation and updating the data across the different systems. This automated process helps in saving time and effort.

It also reduces the duplication of work thus fastening the process of making the product available to the customers. This also improves the customer experience and also provides the leading edge to the enterprise in this competitive market.

Improved revenue and enhanced customer experience

All the above-mentioned factors together play a crucial role in improving the customer experience. The customers can get the updated details about the product, their order tracking, shipping details, etc.

These timely and reliable data help in improving the product journey as well as the customers overall buying journey. All these events together with help in improving the sales and lead to growth in the business.

Improve performance of search engines

Implementing the eCommerce marketplace integration improves the searchability of the product across the different search engines thus providing more exposure towards the potential customers. The customers can search for their desired product over the different search engines.

Features of eCommerce Marketplace Integration

There are different latest and necessary features that are an essential part of the eCommerce marketplace integration that is essential for all the sellers for selling their products on third-party marketplaces. These essential features of the eCommerce marketplace integration include:

1. Centralized dashboard with figures and reports

The presence of the centralized dashboard allows for having a single unified view of the overall data. This provides the details regarding the inventory, newly received orders, shipment of the orders, tracking details, etc. It also allows for making changes in the products. All these can be monitored through the common dashboard provided by this integration.

This dashboard allows the merchants to judge the performance of the selling campaigns in the marketplace. It allows tracking the records for top-selling products, provides account-wise order summary, monthly sales records, lifetime sales details, etc.

2. Real-time updates for inventory, product details, and orders

The integration helps in establishing perfect real-time communication between the different connected platforms. It makes sure that all the shared figures and statistics including the orders and product details are updated and real-time. This eliminates the possibilities of underselling and overselling.

Due to this reason, there might be customer dissatisfaction but having the marketplace integration allows in synchronization that prevents the mishappening and thus keeping their customers updated with real-time details.

3. Automated crons

Implementing the eCommerce marketplace integration eliminated the inclusion of manual errors. The crons include the commands and instructions that help the servers execute the predefined process on time.

This feature eliminates the task of repeated functions and saves the time of sellers. This time can be used by the sellers for other important tasks. The integration also allows in fastening the process of data exchange across multiple platforms.

4. Management and upload of products in bulk

This feature of the eCommerce marketplace integration allows in uploading and managing the products in bulk between the marketplace and the stores. This allows the sellers to upload several products to the marketplaces in one click. This integration allows the seller to upload these details for several products on the different marketplaces at the same time thus saving time and effort.

The bulk upload option available in this integration provides the ability in creating, editing, deleting the products in bulk. This enables overall automated product management.

5. Centralized order management

This feature is helpful for the management of orders across multiple marketplaces. Managing orders across multiple platforms can be tedious and tricky. The sellers might end up losing their potential customers if they fail to fulfill their customers’ orders.

Marketplace integration makes it convenient for all the sellers to perform different tasks like accepting, rejecting, modifying, shipping, or deleting the orders through the centralized location. As all the marketplaces are operated through a single platform, the seller can manage the orders more efficiently.

6. Automated shipment and tracking

The integration of eCommerce and marketplace provides the feature of automated shipment for timely delivery of the product to their customer’s doorstep. It has the feature of real-time tracking of the shipment and provides the live details to the sellers. It also keeps the details related to the billing address, shipping carrier, tracking code, etc.

Benefits of eCommerce Marketplace Integration

The integration of the eCommerce with the marketplace as various benefits for the business growth that include:

Reduction in the manual selling process

The integration process helps in cutting down the time required for the complicated processes that involve manual activities. Incorporating automated activities helps in saving time, money, and effort.

This allows streamlining the entire process and improves the workflow activities like product upload, figure updates, order management, etc.

Fast and secured data transfer

The eCommerce marketplace integration makes use of the APIs for the different platforms involved. This makes the flow of data between the platforms faster and more secure. It allows in performing the validation after each transfer of data. This eliminated the errors involved in data flow between the stores and the marketplace.

Save time and effort

Integration involves the automation of various processes. This makes the process of selling faster and easier. Sellers can save lots of time and effort by eliminating the manual work and thus can focus more on the important tasks.

No switching between the platforms

One of the best benefits of implementing the eCommerce marketplace integration is that it does not require switching between the platforms for managing the activities on the different platforms. All the essential activities can be managed efficiently using a centralized dashboard.

Cover more channels

This marketplace and eCommerce integration allow the seller to have increased product visibility by listing their products on multiple platforms. It provides the freedom to the seller to connect their stores with several marketplaces.

Stay ahead in the competition

In this competitive world, all enterprises need to stay ahead in the market. This integration tool allows the seller to overcome the competition easily.

Reach out to the larger crowd across the globe

Using this eCommerce marketplace integration tool, the seller can reach out to the larger crowd or new audiences and allows them to showcase their products on many platforms. This acts as a great tool for brand development across the globe with minimum effort.

Improve SEO

Implementation of the eCommerce marketplace integration tool allows the seller to have the product with a higher rank in the various search engines. It helps in placing the products in the most appropriate categories thus making it easier for searching and locate the products.

It provides the freedom to the seller to modify the product description in different languages as required by the different regions based on the global locations.

Bottom Line

Staying ahead in the competitive market needs the organization to implement eCommerce integration. ECommerce technique is evolving and it allows the organization to evolve with the current trend wherein the customers do not stick to one single platform for the purchase of any product.

This eCommerce marketplace integration provides the ability for the organization to search for their customers from wherever they are. This is essential to retain the customers while attracting the newer ones as it is very important for the business growth.

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