Restless Entertainment Marketing Group has established itself as a US based boutique marketing firm with focus on US Hispanic market. The company connects TV Celebrities, Musicians and Sports Stars to brands interested in reaching the Hispanic consumer. They are known to employ innovative strategies for driving their marketing campaigns. BrandBags was conceived as a solution which would help retailers boost their branding and marketing with AR. Their concept was unique but simple – instead of old school vouchers, customers get digital coupons hidden within the printed material (tracker image) on their shopping bag.
Credencys worked on the requirements laid down by Restless Entertainment Marketing Group and developed BrandBag, which holds an element of suspense and surprise for customers shopping in the mall. The solution has given life to mundane looking shopping bags with AR. Moreover, the experience of finding hidden content within printed materials has unique novelty value, which also makes customers retain these shopping bags for a longer period.
- Customers can browse through promotional videos and offers.
- Customers can also choose to visit links in their browsers.
- Differentiation and branding for BrandBags.
- The App creates more leads for marketers.