Problem Statement

The absence of a unified buying platform led to a fragmented customer experience and inefficiencies. 

Key Challenges

• Lack of a Centralized Platform

  Customers were forced to place orders from multiple websites, leading to confusion and inefficiencies.

• Complex Buying Process

  The multi-website approach was tedious, time-consuming, and expensive for buyers and the brand.

Solution Implemented

• Centralized eCommerce Platform: Built a unified B2C eCommerce platform using PIM and Pimcore Digital Commerce.

• Streamlined Shopping Experience: Created a single website enabling customers to browse and purchase all products seamlessly.

• Product Data Management: Integrated PIM to maintain a central repository of all product data.

• System Integration: Connected the platform with existing enterprise systems and third-party applications for smooth operations.

Business Impact

• Simplified Buying Experience

  Customers now have a single destination to purchase all products, reducing complexity.

• Accelerated Processes

  Streamlined ordering decreased the time required to complete purchases, enhancing user satisfaction.

• Cost Reduction

  By eliminating redundant platforms, operational expenses significantly decreased.