Problem Statement

The client struggled with managing their digital assets, which were stored on local Windows servers. This approach made it difficult to maintain up-to-date files and quickly locate the most current media assets.

Key Challenges

• Manual Asset Management

  Digital assets were stored and managed on local Windows servers, resulting in disorganization and scattered files.

• Inefficient Metadata Management

  The client faced challenges in managing metadata and tagging, making it difficult to search and retrieve assets quickly.

• Cumbersome Processes

  Retrieving, creating, and updating assets was a slow and inefficient process.

• Complex Asset Workflow

  The workflow for managing, reviewing, enriching, and approving assets received from vendors was overly complex and lacked consistency.

• Lack of Governance

  There was no centralized governance structure for managing digital assets across multiple regions and teams.

Solution Implemented

A comprehensive digital asset management (DAM) platform was deployed in just three months, utilizing Pimcore technology. Key elements of the solution included:

• Centralized Asset Management: The DAM platform centralized and standardized asset management across 25+ countries, creating a unified system for media assets.

• Metadata & Tagging Management: The platform improved metadata and tagging management, making it easier to categorize and search for media files.

• Automated Workflow: Country-specific, role-based automated workflows were implemented for asset management, review, enrichment, and approval, improving collaboration with national and international vendors.

• Enhanced Vendor Communication: Transparent communication channels were established between internal teams and external vendors, streamlining asset exchange.

• Automatic File Organization: The system automatically renamed and moved asset files based on updated enrichment values, ensuring assets were stored in the correct folders with minimal manual intervention.

Business Impact

The new DAM solution delivered significant business benefits, including:

• Streamlined Processes

  Automated workflows for asset validation, enrichment, and approval reduced manual work and speed up asset processing times by 40%.

• Improved Asset Quality

  The efficient management of metadata and tagging enhanced asset quality, resulting in a 25% improvement in asset retrieval accuracy and reducing errors.

• Faster Asset Sharing

  Centralized asset management allowed for faster sharing of media files across regions, reducing the time required for cross-regional asset exchange by 30%.

• Reduced Collaboration Time

  Automation of asset-related workflows led to a 30% reduction in collaboration time, allowing teams to focus on higher-value tasks.