Problem Statement

The client faced several challenges in managing their customer-facing and internal data systems. They needed an integrated solution that would streamline their eCommerce process, provide a seamless customer experience, and manage technical and dealer-related data efficiently.

Key Challenges

• The client required an eCommerce platform that allowed customers to easily book cars online.

• They needed a car configurator to enable customers to customize their vehicles according to their preferences, including selecting accessories and styles.

• Managing extensive technical data related to cars proved difficult without a centralized system.
  

• The client struggled with integrating various technologies to maintain smooth data flow and operations.

• There was also a need to efficiently manage dealer-related data, including inventory and sales information.

Solution Implemented

To address these challenges, we deployed a comprehensive B2C eCommerce solution leveraging Angular and Pimcore technologies. Key components of the solution included: 

• PIM & MDM Frameworks: Utilized Pimcore’s Product Information Management (PIM) and Master Data Management (MDM) frameworks to centralize and streamline product data management.

• Car Configurator: Implemented a robust car configurator that enabled customers to design their ideal vehicles, including choosing accessories and customizing designs.

• Platform Integration: Integrated several key platforms, including Magento for eCommerce, Drupal for content management, SAP for enterprise resource planning, and third-party systems such as carwale.com and insurance platforms, ensuring smooth data flow and real-time updates.

• Customer-Centric Features: Added features like online booking, online payments, and data enrichment to enhance the user experience.

• Dealer Management System: Integrated a dealer management system that streamlined the management of dealer-related data and provided real-time insights into inventory and sales.

Business Impact

The solution delivered significant business benefits, including:

• Increased Online Sales

  The integrated eCommerce platform led to a 30% increase in online vehicle bookings.

• Improved Customer Satisfaction

  The car configurator resulted in a 25% increase in customer engagement, with more users opting to customize their cars online.

• Streamlined Data Management

  The PIM and MDM integration improved operational efficiency, reducing manual data entry errors by 19% and providing real-time access to product and dealer data.