Problem Statement

The client was using a brand portal developed on Pimcore 5.x but was dissatisfied with the quality of the solution, communication, and technical expertise of their existing partner. They required a technology expert to improve solution quality, align the portal with their branding, and implement advanced features to support internal and external users.

Key Challenges

• Lack of Support

  Existing Pimcore partner lacked the technical expertise to maintain and enhance the portal.

• Outdated Technology

  Required an upgrade from Pimcore 5.x to the latest version.

• Inconsistent Branding

  The portal’s design did not align with Aramco’s brand identity.

• Obsolete Template Engine

  Old template engine was incompatible with the upgraded Pimcore version.

• Feature Requirements

  Needed tools for internal users, including announcement, newsletter, and signature generators.

Solution Implemented

• Comprehensive Brand Portal: Developed a new portal using the latest version of Pimcore within four months.

• Integrated Systems: Combined PIM (Product Information Management), DAM (Digital Asset Management), and DXP (Digital Experience Platform) to ensure efficient data handling and superior user experiences.

• Pimcore Upgrade: Successfully upgraded the platform from version 5.x to 10.

• UI/UX Redesign: Delivered improved look and feel to align the portal with Aramco’s branding guidelines.
  

• Branding Tools : Implemented features for internal users, including:
  a. Announcement generator
  b. Signature generator
  b. Greeting card generator

• Global Compliance: Ensured branding guidelines were implemented for external stakeholders, including gas stations, FAI stores, social media channels, and F1 racing partners.

Business Impact

• Enhanced Data Quality

  Workflows ensured only approved assets were accessible to internal and external users, improving consistency and compliance.

• Operational Efficiency

  Real-time content and asset management reduced delays and enabled faster updates.

• Improved User Experience

  Redesigned portal enhanced usability and strengthened global brand consistency.