Problem Statement

The client faced significant inefficiencies in managing large volumes of product data and workflows. Internal teams and external brand partners struggled with time-consuming manual processes, lack of real-time tracking, and inconsistent data management, hindering operational efficiency and product launch timelines.

Key Challenges

• Manual Data Management

  Relied on Microsoft Excel for handling substantial product and workflow data, increasing the likelihood of human errors and delays.

• Workflow Tracking

  Monitoring progress across multiple internal teams depended on email communication, making it challenging to track task statuses in real time.
  

• Inefficient Brand Collaboration

  Collaboration with external brands for product data updates required phone calls and Excel sheets, leading to miscommunication and delays.

Solution Implemented

• User-Friendly Brand Portal: Developed a portal with read and write capabilities for brands to submit product data directly to the client’s team.

• Centralized Admin Interface: Implemented an admin panel using Pimcore for centralized data management tailored to the client’s operational requirements.

• Comprehensive Data Model: Incorporated master data and digital asset management (DAM) within Pimcore for structured and efficient data handling.

• Automated Workflow System: Designed an automated system to manage:
  a. Product submissions and reviews.
  b. Data enrichment with client-specific details.
  c. Pricing setup, product mapping, and catalog integration via APIs.

Business Impact

• Faster Turnaround

  Automation reduced approval and product launch delays, enhancing time-to-market by 29%.

• Improved Workflow Efficiency

  Streamlined processes fostered better collaboration and task management, reducing manual effort by 41%.

• Accurate Data Management

  Centralized workflows enhanced data consistency, cutting down errors by 32%.