Delivering an immersive shopping experience through an interactive AR app
Helping customers to select the right consumer appliances for their residential or corporate premises
Project Name
Samsung Mirage
Client’s Industry
Consumer Electronics
Platforms
iOS & Android
Client background
Samsung, a multinational company from South Korea, that holds a prominent position across varied industry domains. They offer a wide range of products and services worldwide. The client is an industry leader in the consumer electronics domain when it comes to manufacturing the next-generation appliances for personal or professional use.
The brand has a powerful establishment and a loyal customer base in different countries and Singapore is one of them. They wanted to amaze their customers by providing them a unique online shopping experience by harnessing the potential Augmented Reality. The client wanted to drive immense customer engagement and impact the buying decision of their tech-savvy customers from Singapore.
What was the objective of the client?
Samsung Singapore wanted to have a solution that allows the customers to have a realistic view of how the appliances look in a particular place. They wanted to create an immersive experience for their three products those are refrigerators, televisions, and washing machines.
For refrigerators and televisions, they wanted to deliver personalized experiences along with immersive and interactive product displays. The client wanted to allow customers to augment television in their preferred place with or without a stand. For refrigerators, the buyers can view the exact interior of each refrigerator and they can change the colors as per their defined place.
How Credencys helped the client in achieving the objective?
Credencys developed a consumer mobile app using Augmented Reality for the brand that allows customers to have a 3D view of the products. It helps buyers to have more clarity about products’ look and feel. Integrating advanced AR technologies such as motion tracking, area learning, and depth perception, we enable customers to have an exact view of refrigerators, washing machines, and televisions in their defined space. We developed an admin panel for the client where they can update and manage the appliance details effortlessly and display the information on the consumer app.
Key features of the application
3D models development & integration
We have created the high definition 3D models for refrigerators, televisions, and washing machines. Implementing motion tracking, area learning, and depth perception features, we enable customers with an exact view of Samsung appliances in their preferred place.
All the customers need to do is select a product and track the place where they want to set up the appliance using their phones. The 3D model of the selected product will be imposed on the screen.
Benefit
Customers can get a highly realistic view of the appliances in their preferred place.
Product customization
Customers can interact with the 3D model to view products from different angles. Also, they can apply different colors on the preferred appliances. For refrigerators, we offer 3D models of the interior as well as per the specific design of the product. Similarly, customers can check the television with a stand or without a stand at their selected place.
Benefit
Enable customers with advanced customization by augmenting different colors and accessories on the appliance.
Multilingual support
The app allows customers with one default language is English and other regional languages of India and Singapore. The brand can increase customer engagement by communicating product information in their native language.
Benefit
Customers feel comfortable and connected with the brand while making a purchase.
Multi-country support
The client targets both Singapore & India regions so the app displays only those products that are available in the respective country. From the admin panel, the client can insert all the product detail that customers can access through the consumer AR app.
Benefit
The client can easily differentiate the number of products that should be promoted in both countries.
End-to-end shopping experience
Through the admin panel, the client can add products along with the descriptions. The product catalog will be displayed in the consumer app. Customers can apply AR elements to get clarity on how the product will look like at their preferred place.
They can shortlist the products and email the list to themselves. They can also add the product in the shopping cart and make a purchase.
Benefit
Elimination of time overlapping issue for caregivers.
Store locator integration
Integration of Store Locator enables the customers with the list of Samsung stores across Singapore and India along with the store information like address, contact number, email, etc. So customers can visit the physical store to purchase the appliances.
Admin panel manages an online store directory to maintain a database of all the available stores in Singapore & India.
Benefit
Customers can find the nearby store using the app only and coverts the decision into action quickly.
Business impact/benefits of the app
Increased customer engagement
Offering an immersive and interactive presentation of products, the client can deliver a lifelike experience to the customers. It helps the buyers to choose the right product with the right color and specifications that suit their residential or corporate premises.
Improved shopping experience
Customers can try the products before purchasing it so they can make a well-informed decision that has reduced the chances of product returns and refunds tremendously. The AR consumer app allows Samsung to enable customers with an improved shopping experience by creating an individualized and unforgettable customer journey.
Technology stack
