Problem Statement

As SM Retail expanded its operations, its existing Product Information Management (PIM) system struggled to keep pace. The inefficiencies in performance, delays in pricing updates, and challenges in syndicating accurate product data across channels were hampering growth and operational effectiveness.

Key Challenges

• Inaccurate and incomplete product data

  This led to inconsistencies in customer experience and hindered timely product launches.

• High operational costs

  The outdated PIM system’s costs were disproportionate to its value, impacting profitability.

• Data security concerns

  The absence of robust permission-based access controls created vulnerabilities in the system.

Solution Implemented

• State-of-the-art PIM platform replacement: A custom PIM solution was deployed in just four months, ensuring seamless migration and operational continuity.

• Integration of advanced frameworks: B2B solutions incorporating PIM, Digital Asset Management (DAM), and Content Management System (CMS) frameworks were introduced for end-to-end product lifecycle management.

• Enhanced data management workflows: Role-based access, automated pricing updates, and a rigorous product data validation system were implemented to bolster security and accuracy.

Business Impact

• 80% reduction in pricing update time

  SM Retail can now respond swiftly to market trends and competitor actions.

• 50% improvement in operational efficiency

  Streamlined processes have led to significant time and cost savings across departments.

• Improved data governance

  Enhanced accuracy and security of product information have strengthened customer trust and operational reliability.