Problem Statement

The product launch workflow was highly manual and complex, requiring new products to go through five phases, each with four internal approval stages. Managing this process without centralized tools resulted in inefficiencies, delays, and data duplication.

The company needed an automated system to simplify the New Product Introduction (NPI) process and reduce time-to-market.

Key Challenges

• Complex Workflow Structure

  Product launches involved five phases with four stages each, creating bottlenecks in the approval process.

• Manual Workflow Management

  The entire product introduction cycle was handled manually, increasing the chances of human error and delays.

• Disjointed Systems

  Lack of integration between the product management system and ERP caused data inconsistency and duplication.

• Unstructured Media Assets

  Product-related assets were scattered, with no centralized platform to manage visuals, documents, and media files

Solution Implemented

• MDM-Driven Workflow Automation: Introduced Master Data Management to digitize and simplify the New Product Introduction (NPI) process

• Comprehensive PIM Integration: Utilized Pimcore’s Product Information Management system for managing the full product launch journey

• ERP Integration: Synchronized ERP with PIM to enable real-time updates and prevent data duplication

• Digital Asset Management: Implemented Pimcore DAM to manage media assets and documentation linked to product launches

Business Impact

• 35% Improvement in Operational Efficiency

  Automation of product approval workflows accelerated time-to-market and reduced manual dependencies

• Accelerated Time-to-Market

  Automated NPI workflows reduced product launch cycles, enabling faster market entry and improved responsiveness.

• Improved Data Accuracy & Consistency

  Real-time ERP synchronization and centralized data management minimized errors and eliminated duplication.