Problem Statement

The manufacturer struggled to manage an extensive digital asset collection of over 24,000 items. Disorganized assets, lack of an approval workflow, and a user interface that complicated asset management impeded their operations, leading to inefficiencies and data quality issues.

Key Challenges

• Disorganized Asset Management

  A lack of structure for organizing assets led to confusion and inefficiency in locating specific items.

• Absence of Approval Workflow

  Although there was a review process, no formal approval workflow existed, resulting in unregulated asset publication.

• Inconsistent Asset Standards

  No naming conventions or version history tracking, making it difficult to maintain uniformity and monitor asset changes.

• User Accessibility Issues

  All users had unrestricted access to assets, impacting data quality due to uncontrolled edits and changes.

• Limited UI Usability

  The existing interface was too complex for end users, affecting adoption and ease of use.

• Lack of Asset Distinction and Tracking

  No differentiation between draft and final assets, and no tracking for collections or customer-shared data.

Solution Implemented

Credencys implemented a customized Pimcore solution, focusing on workflow automation, user-friendly interface design, and enhanced asset organization for improved operational efficiency.

• Single Sign-On (SSO) Integration: Enabled secure access through Active Directory with SSO, simplifying the login process for all users.

• Intuitive User Interface: Developed a user-friendly interface to accommodate users unfamiliar with the backend, ensuring ease of navigation and access.

• Structured Approval Workflow: Established a structured workflow where assets remained unpublished until they completed a formal approval process, ensuring consistent quality control.

• Automated Folder Management: Configured auto-saving features for assets to specific folders, enhancing organizational structure.

• Hierarchical Asset Organization: Implemented hierarchical asset storage, enabling better classification and ease of asset retrieval.

• Standardized Naming Conventions: Instituted naming conventions and standardized metadata for improved consistency and brand alignment

Business Impact

• Cost and Time Savings

  Automation in asset management processes reduced manual intervention, saving operational costs and increasing efficiency.

• Improved Data Quality

  Enhanced edit and preview features, coupled with the structured workflow, led to a 30% improvement in data quality.

• Accelerated Review and Approval

  A well-defined approval process reduced review times by 40%, enabling faster asset publication.

• Brand Consistency

  Standardized naming conventions and metadata ensured uniformity, strengthening brand identity across assets.

• Enhanced User Experience

  The intuitive interface improved user adoption and engagement, minimizing errors and enhancing productivity.