Problem Statement

The retailer faced significant challenges with their WordPress-based product management system, which was unable to support the complexity of luxury product data. The lack of a centralized, intuitive data management system created inconsistencies and inefficiencies, impacting the customer experience and operational productivity.

Key Challenges

• Platform Limitations

  The existing WordPress setup could not efficiently manage the detailed and diverse product data required for luxury items.

• Complex Product Catalog

  Managing a catalog with over 300 unique items, 5,000 digital assets, and 500 master data records was challenging without centralized management.

• Data Consistency Issues

  Ensuring data accuracy and quality was difficult, affecting customer trust and experience.

• Operational Inefficiencies

  Lack of automation and centralization led to resource-intensive manual data handling.

Solution Implemented

Credencys implemented a tailored Pimcore-based solution, integrating PIM, DAM, MDM, and CMS functionalities to address their unique requirements in luxury retail.

• Data Management Integration: Comprehensive PIM & MDM Modules: Integrated Pimcore’s PIM and MDM modules to centralize and standardize product information, improving data accuracy and management.

• Digital Asset Management (DAM): Streamlined asset management by centralizing digital assets, ensuring easy access and consistent use of product imagery and brand assets.

• Enhanced eCommerce Operations with Coreshop: Integrated Coreshop to reinforce eCommerce capabilities, enabling smooth and efficient product handling for an elevated user experience.

• Custom CMS Development: Built a bespoke CMS to optimize content handling and presentation, catering to the luxury market’s need for high-quality content display.

• Efficient Data Syndication via Webhooks: Implemented Webhooks for seamless, real-time data syndication across multiple channels, expanding the brand's reach while maintaining data consistency.

Business Impact

• Improved Data Quality

  Enhanced Data Accuracy and Consistency: Improved data quality controls led to 45% better data accuracy, enhancing customer trust and satisfaction.

• Operational Efficiency Gains

  Automation and centralization reduced manual effort by 40%, resulting in faster data processing and lower resource requirements.

• Improved Market Reach

  Data syndication via Webhooks enabled the brand to expand its presence across multiple channels efficiently.

• Enhanced Customer Experience

  The integration with Coreshop and a custom CMS improved the eCommerce experience, aligning with luxury standards and enhancing the brand's digital presence.