How to Boost Your Food and Beverage Business by Using Pimcore's PIM and DXP?
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By: Sagar Sharma

How to Boost Your Food and Beverage Business by Using Pimcore's PIM and DXP?

If you are a beginner in the food and beverage business and willing to increase your sales, then you can use the Product Information Management System (PIM) and The Digital Experience Platform (DXP). You will get 100% satisfaction from the PIM and DXP from the Pimcore.

Everyone in the production and distribution of edible goods in the Food and Beverage (F&B) industry is willing to succeed in their business. They like to use effective tools and techniques to achieve business development goals.

Expectations from the Food Beverage Companies

The F&B companies worldwide have so many expectations in our time. However, some of these expectations are as follows.

Superb user experience

Retailers in the business-to-business space nowadays expect customization and ease of shopping similar to everyone in the business-to-customer domain. They expect a superb user experience from accessing real-time product updates and customization offers as per the purchase history to effortlessly placing orders and tracking orders at all stages.

Fast product launches and updates

F&B brands get a competitive advantage by going to the market early. A good access-based central system keeps the entire data intact devoid of compromising new updates. This system helps companies to introduce new products and reveal the product updates to the market without delay.

Product lifecycle management is a tiresome process without a central product information management system. Everyone in the F&B sector has to integrate brand and product information.

How a Product Information Management (PIM) System Helps Food and Beverage Brands Boost Their Business?

What Is Product Information Management (PIM) and What Does It Do?

Product Information Management System (PIM) is designed to store and manage product information. The overall data goes here rather than fragmenting all over in various places. This system stores information from various channels and collects different types of data. Some of the main categories of data available in PIM are as follows.

  • Product data like the product name and description
  • Product attributes like the pricing and cost
  • Product specifics like packaging, warrant, and dimensions
  • Product copy
  • Supplier information

Having a single place to access product information lets everyone in the business sector see the same thing on time. There are no possibilities for the lack of communication, information silos, and miscommunication between departments. The overall improvements in the data quality and consistency encourage all users of the PIM to recommend it to others. You can prefer and use the best-in-class nature of the PIM hereafter and get remarkable benefits of using this system.

Benefits of Product Information Management (PIM) System

A PIM system is a piece of software designed to track all the information managed by the business in real-time and distributes such information across various channels of the business. It revives as well as integrates the data at the same time.

Unifying business data with spreadsheets and paperwork is time-consuming and stressful. This outdated method leads to many errors detrimental to the business. The main benefits of the best PIM system are as follows.

Information centralization

A PIM is used to store and synchronize all business data in one place. This system makes it easy for managing and preventing the hassle of doing the same thing with the paperwork.

Efficient SEO

A product information management system defines keywords for every product and makes them easy to find in search engines.

Achieves an attractive brand image

Your business can look and function better than your competitions when your business data are stored in one place.

24/7 accessibility

A PIM system can be accessed from anywhere at any time.

How to Increase Sales & Profits Using Customer Data via Product Information Management (PIM)?

Every business collects different categories of data for various purposes. There are so many applications for the data that business people have gathered. Data in particular customer data in the product information management system maximize the sales and profits in the following ways.

Market to the right audience

Gathering data regarding products, customers, and how customers respond to or use products has so many advantageous things. The ability to market to the right audience is one of the most important benefits of successfully gathering and using the information.

You have to pinpoint the ideal client while marketing to the right audience and decrease the customer acquisition cost. You can get the maximum profits when you spend less money to bring on new customers.

Customize customer experience

Customization has an array of favorable things for every business in our time. Your food and beverage business can customize the customer experience using the data in the product information management system. For example, you can personalize the experience by using the name in the promotional emails, a personal touch goes a long way and sending a targeted coupon.

Everyone in the food and beverages business sector is advised to use every chance to customize the customer experience. They have to focus on the promotions and enhance their way to advertise to customers online via ads on the social networking platforms or direct mails using the mail campaign using the data in the product information management system.

Build customer loyalty

You can use the information in the PIM to help every customer keep doing business with you via loyalty programs.

How Digital Experience Platforms (DXP) Help Food and Beverage Brands To Boost Their Business?

What is DXP?

A Digital Experience Platform (DXP) is a next-generation Content Management System (CMS) and designed to track the customer journey of activities, interactions, behaviors, and locations all through the lifecycle of a purchase. It lets brands deliver targeted content and customized and compelling experiences as per the customer profiles across various digital touchpoints.

Benefits of Using DXP

There are several benefits for all users of the DXP. Among those here, we have provided some of the most important benefits. Take a look.

Better touchpoints

DXPs let brands deliver content to touchpoints across in-person and online platforms. The total number of touchpoints is continuously expanding beyond the mobile, web, voice assistants, chatbots, kiosks, and customer portals. Every brand has to provide consistent experiences to customers wherever customers go.

The complete business control

DXPs are useful for integrating with the brand’s commerce, marketing, and customer support platform together with other solutions in real-time. These platforms collect and orchestrate relevant incoming and stored data for delivering the right content as well as experience for all customer touchpoints after leveraging the flexibility of the application programming interfaces. Thus, brands have the maximum control in their way to interact with customers.

An intelligent architecture

The overall flexibility and agility make the functions of the DXPs effective. A microservice can refer to an architectural way of structuring an application that comes with a bunch of services. These services are,

  • Organized around business capabilities
  • Loosely coupled
  • Independently deployable
  • Highly maintainable and testable

Successful Digital Strategies for Food and Beverage Business

People who own and administrate the food and beverage business have to explore and keep up-to-date with the successful digital strategies for improving the level of success of their business. The following details reveal the food and beverage business-related digital trends.

Social networking platforms like the food and beverage business

Social media is a lucrative marketing channel for the food and beverage business as the food and beverage business is one of the most mentioned brands in the social network Twitter with a 32% share of tweets.

All brand posts on social media are the mal inspiration sources for about 19% of users. The 6 out of 10 popular brands on Facebook belong to the food and beverages sector. Every user of Facebook, Twitter, and Instagram likes food and beverage brands.

You can use these social networking platforms as effective channels for leveraging your digital strategy. This is worthwhile to use one of the following methods to let your business include social media in the digital strategy.

Place the product in well-known contexts

Create posts and campaigns including your product into associated discussions among target audiences. Your content has to explain the health and environmental benefits of your production process.

Encourage user-generated content

You have to encourage your followers to share their experiences with your business via photos and video reviews. This approach encourages content from customers constantly and builds the brand relationship further. This approach is interesting for potential new customers.

Use the social ads

You can use complex targeting algorithms and creative formats for optimizing the spending and attracting the best leads into the sales funnel.

Form partnerships

Focus on the realistic methods for forming a strategic partnership with brands complementing yours and influencers fit your brand image. You can use collaborative social media campaigns for educating the audience on the versatility of products and develop the follower base.

79% of consumers trust popular food blogs

The comments from food bloggers give the maximum trust in the food and beverage brands to potential customers. Entertaining and educating content provides the maximum chances for food and beverage businesses to maximize brand awareness and gain new customers.

Almost 79% of users trust reliable blogs for information regarding F&B. Food bloggers have 4 times as many followers as others. Almost 81% of customers wish to know how the food is prepared.

You can partner with food bloggers for introducing your F&B business to new audiences and get the maximum following. You can educate the audience on the use as well as the versatility aspects of your products. You must increase the trust in the product’s quality.

86% of a millennial turn to YouTube for F&B related tips

YouTube has a great following from F&B customers. These YouTube users seek culinary tutorials and reaction-video entertainment. They are highly engaged. You can use Youtube and gain maximum eyes and dollars for your brand.

Almost half of the adult users of the Internet watch food videos on YouTube. The overall interest of users of YouTube in cooking skill videos has increased notably in recent years. Many people seek food preparation videos on YouTube. You can use YouTube food and beverage marketing in the digital strategy by using the following choices.

Owned channels for distributing the culinary tips and campaigns
YouTube partnerships for follower base growth
Ads for the maximum brand awareness among target demographics

91% of customers read unbiased reviews

The best food and beverage marketing methods must encourage every customer to leave reviews. You have to monitor all such reviews and ensure high customer satisfaction. Many users reveal that positive reviews give them the confidence to buy the product. They consider online reviews as the main and trusted source of information. They trust online reviews as much as suggestions from their kith and kin.

You can set up a profitable review system online for your food and beverage business in different ways. For example, you can use the poor reviews to your advantage, encourage positive reviews on the targeted platforms, and monitor all the right platforms.

Many consumers use Google My Business for finding the business information

You may have decided to develop your food and beverage business. You can use professional techniques to optimize your profile and drive the maximum traffic to your online and physical stores.

An overlooked business directory Google My Business is ideal for businesses in the F&B sector. It is a successful digital trend in this sector. Almost 64% of consumers used this directory and found the phone number or address of the local business. Every business gets almost 59 actions on an average each month from the listing of Google My Business.

You have to register your food and beverages business and establish very good credibility with customers researching online. This approach lets you attract near-me searches as well as organic traffic to online stores.

Conclusion

As an owner of a food and beverages business of any size, you have to be conscious about how to increase sales. You can prefer and use the product information management system and the digital experience platform offered by Pimcore online.

You will get the desired enhancement in the success rate of your business in the competitive food and beverages sector. You will be eager to reap so many benefits from the proper use of these facilities.

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